Top HubSpot Competitors:
The Best HubSpot Alternatives for Your Business

HubSpot, founded in 2006, released its marketing CRM software in 2007 and quickly became an important entrant in the crowded market.

The system offers lead management, marketing automation, analytics and social media management as well as website and landing page creation tools. In addition, the company offers a sales platform, which gives users the ability to create email templates, track potential clients and establish an email outreach schedule to .

HubSpot also gained attention with tools such as the free online Marketing Grader, which shows key SEO, performance, mobile readiness and security metrics for any website.

In 2015, Gartner placed HubSpot on its CRM software Magic Quadrant as a “visionary.” The company is an important player in the market, but hasn’t yet gained significant market share compared to today’s leaders.

Though HubSpot is a popular choice, with more than 13,000 customers across 90 countries, other systems may be a better fit depending on your company’s needs. With so many CRM systems available, we’ve compiled this list of HubSpot competitors to help you decide.

We’ve broken out the top HubSpot competitors into two categories:

Most Asked-About HubSpot Alternatives

These two CRM market leaders were determined based on the volume of search traffic for “versus” and “alternative” terms.

Note: you can learn more about our Alternatives methodology here.


Marketo claims about 9 percent of the CRM market in the U.S. and offers the same feature set as HubSpot, with the exception of website management tools.

Marketo splits its system into five modules, or “bundles”—lead management, email marketing, consumer marketing, customer base marketing and mobile marketing—that customers can mix and match.

While it offers a “Spark” edition for smaller companies, the Marketo system is often best for larger enterprise users. Marketo is a web-based system accessible through any browser, and can be used by any industry. Users can pay a quarterly or annual subscription fee with a year-long contract.

Go here to view an in-depth, side-by-side comparison of HubSpot and Marketo.

Salesforce Pardot

Pardot is a B2B marketing automation solution from Salesforce, a company with a wide range of CRM products that dominates the market with an 18 percent share. This solution includes email marketing, lead generation, lead management and reporting, and comes in three versions: standard, pro and ultimate.

Pardot is a more expensive system, and is designed to handle the needs of midsize to enterprise companies.

Go here to view an in-depth, side-by-side comparison of HubSpot and Pardot.

Top-Rated CRM Solutions

These HubSpot alternatives are rated highly by Software Advice reviewers. HubSpot has an average rating of 4.5 out of five stars with 112 reviews at the time this report was published. (You can view HubSpot reviews here.)

DYL Lead Manager

Unlike other CRM solutions, DYL Lead Manager offers a cloud phone system with sales automation functionality. As such, DYL Lead Manager is a good option for companies with outbound call centers that also need to track customer relationships. It includes four products in its system: a cloud phone system, a CRM application with lead management, email marketing and reporting, an autodialer with call tracking and a module that connects users with call center workers.


PipeDrive is another CRM system that works best for small to midsize companies, with a low price and no contract. The system features a sales pipeline view that shows an overview of new and ongoing leads, as well as a live dashboard showing the number of completed deals and employee metrics.

ProsperWorks CRM

ProsperWorks CRM is a cloud-based system with sales automation, pipeline management and reporting features, offering basic, professional and business packages to serve companies of any size. ProsperWorks CRM stands out from other systems by integrating with Google Apps and Gmail to automatically link contacts and calendar events.

Next Steps

When seeking new CRM software, it’s worth investigating your options to find the solution that best aligns with your company’s unique needs. To learn more, check out our CRM Buyer’s Guide for a comprehensive list of products.