Infor recognizes that maintaining customer relationships requires flexibility, transparency, and consistency and their CRM solutions are designed to provide a complete view of the right information and metrics to achieve that. Organizations across a range of industries like banking, hospitality, retail, media, and telecommunications, all rely on Infor.
Epiphany is Infor’s core CRM product and within that is best-of-breed marketing and sales automation, customer service, interaction intelligence, customer analytics and social CRM. To stand out among the rest, they developed the customer interaction hub. This concept involves bridging their tools to access information pertinent to the individual needs of the customer, identifying opportunities, and responding to their needs.
Orbis, Infor’s Marketing Resource Management tool, offers features like digital asset management, project management, budget cost and tracking, and capacity planning. When combined with Epiphany, companies are able to leverage these tools to personalize communication, shorten sales cycles, increase efficiency, and improve the customer experience.
Infor was featured on ZDNet’s CRM Watchlist of 2013 and were named as a leader in Gartner’s Magic Quadrant. Infor is a great option for those on the market for a powerful CRM offering scalable functionality that is recognized throughout the industry.