Top Infusionsoft Competitors:
The Best Infusionsoft Alternatives for Your Business

Infusionsoft is a sales and marketing automation platform designed for small and midsize businesses. While it doesn’t have the breadth of functionality common to enterprise platforms, Infusionsoft’s cloud-based system covers the needs of most midmarket and small customer relationship management (CRM) buyers.

Clate Mask partnered with brothers Scott and Eric Martineau to start Infusionsoft in 2001, basing the early product on a sales automation script they’d developed. When they added a new marketing functionality, automated email follow-up, they had the main pieces in place for a very successful CRM platform. And in the years since, that’s exactly what Infusionsoft has become.

Infusionsoft was one of the earliest platforms to combine sales, marketing and customer database functionality

When choosing a new CRM system, buyers should consider the long-term viability of the vendor. If a vendor goes out of business, its customers can be left scrambling for a replacement solution. As far as financial stability is concerned, Infusionsoft is a safe bet.

Infusionsoft is still a privately held company, but it’s one with plenty of outside financial support. In 2013 it announced it had secured $71 million in venture funding, including a $54 million vote-of-confidence from Goldman Sachs. Its popularity extends to its users and industry observers, with some even comparing its strategy and ethos to those of Apple.

And, Infusionsoft is used to being compared to other products. As a market leader, that comes with the territory. Product comparison is one of the most important stages of software selection. It helps ensure a new system will be a good fit (compatible with existing workflows) and prevents costly purchasing mistakes. To assist in your selection process, we’ll now compare five Infusionsoft alternatives, including:

The Most Asked-About Infusionsoft Alternatives

Our first category of Infusionsoft alternatives includes CRM systems that are most often searched for alongside Infusionsoft.

Note: you can learn more about our Alternatives methodology here.


Ontraport bills its product as an “all-in-one business and marketing automation platform that removes the burden of technology for small businesses and entrepreneurs.”

Some software buyers are wary that the phrase all-in-one implies that it’s “master of none.” (This concern carried more weight in years past. Today, the core functionalities of most integrated CRM platforms are robust enough to meet the needs of most typical buyers.) This is not a concern with Ontraport.

Ontraport offers applications for sales, marketing, publishing and organization. Their platform is best suited to small or small-and-growing organizations. It focuses on automating many routine sales and marketing processes, including lead generation, lead scoring, lead nurturing and email marketing.


HubSpot is known to most for its powerful all-in-one marketing platform, though the company also offers platforms for sales and general CRM. All are flexible cloud-based solutions that work well in both B2B and B2C settings and a wide range of industries.

Modern marketing relies heavily on search engine optimization (SEO) and HubSpot includes tools to help companies make their content—blog posts, articles, FAQs etc.—move up the ranks of search engine results. It has very granular lead nurturing and lead management tools, letting companies ensure their message gets to the right targets at the right time.


Can you judge a marketing solution by how well it’s marketed? In the case of Salesforce, probably the most widely known name in CRM and marketing, the answer is: Yes! Salesforce is a pioneer in the field of cloud computing and SaaS, and it’s as powerful as it is popular.

Salesforce offers a very wide selection of CRM applications suited to small, midmarket and enterprise organizations, but it’s most well-known for its sales and support products. Salesforce for Outlook integrates contact management into Microsoft’s popular email client. Companies with unique application requirements can use the platform to develop custom solutions.

The Top User-Rated Infusionsoft Alternatives

To determine our top-rated Infusionsoft competitors and alternatives, we analyzed our proprietary reviews data. From this data, we ranked products based on their average overall star rating (out of a possible five). We also took into consideration the percentage of reviewers who said they would recommend the product. Products identified as Most Asked-About Infusionsoft alternatives from the previous section were omitted.

Pipeliner CRM

Many CRM platforms include applications to handle sales processes. Pipeliner CRM is the opposite: It’s a sales platform that includes apps to handle CRM. Pipeliner CRM is designed as an end-to-end solution and since it’s browser-based it can be accessed from anywhere.

Pipeliner CRM excels at showing a company exactly what’s going on in their sales stream at any given point in time. The software has an average 4.7 out of five-star rating and 26 reviews. As one reviewer states, “We love the ease of use and intuitiveness. Pipeliner was clearly designed by a salesperson for sales teams.”

ProsperWorks CRM

Also receiving an average 4.7 out of five stars is ProsperWorks CRM, a cloud-based platform with very straightforward CRM functionality. It manages a company’s customer database, and will even automatically search online to try to fill in missing client details.

ProsperWorks is widely praised for its great interface design and ease-of-use. Part of its ease-of-use comes from the fact that ProsperWorks CRM automates many common tasks, for example it automatically logs sales and marketing activity in a searchable calendar. Tasks that are best done manually, such as management of lead opportunities, are made easier with a simple drag-and-drop interface.

Next Steps

Some of these products may be very similar to one another, but we recommend you explore more than one option when considering a new solution as your goal should be to find the best fit. CRM platforms that are just “good enough” usually fail to gain traction, fail to improve process efficiencies and don’t attain the desired business outcomes. This list, along with our in-depth CRM Buyer’s Guide, can be used to help identify the right CRM software for you.