Iterable
About Iterable
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Most Helpful Reviews for Iterable
1 - 5 of 46 Reviews
Alan
Verified reviewer
Computer Software, 51-200 employees
Used weekly for less than 12 months
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
4
CUSTOMER SUPPORT
5
FUNCTIONALITY
4
Reviewed September 2020
Fantastic email marketing software with great workflows
Overall we've had a very positive experience with Iterable that has given me autonomy over email marketing and have had not to rely too much on developers to help me achieve my email marketing goals.
PROSThe WYSIWYG editor for emails is really nice because I can build emails without any code and make them look on brand and functional. The workflow tool is also really powerful for building automatic campaigns that continually perform well.
CONSIterable feels like it just slow sometimes. Loading campaigns, saving templates, navigating to different parts of the software. If the pages and elements loaded faster it would feel a lot more snappy.
Reasons for switching to Iterable
Needed more customizations, ability to trigger emails based off user behavior
Anonymous
1 employee
Used daily for more than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
4
CUSTOMER SUPPORT
5
FUNCTIONALITY
4
Reviewed June 2022
Leading the marketing automation pack
There is no one tool in marketing automation that is perfect, but Iterable checks the most boxes today out of any of them. Customer support is fantastic. Segmentation is fantastic. UI is improving. The tool's overall power for users with little technical background is superb.
CONSI think the reporting tools could be a bit better. Supports MMS through Twilio would also be a huge bonus.
Reason for choosing Iterable
Customer support and overall flexibility of the platform
Kim
Consumer Services, 51-200 employees
Used daily for less than 12 months
OVERALL RATING:
1
EASE OF USE
2
VALUE FOR MONEY
1
CUSTOMER SUPPORT
1
FUNCTIONALITY
3
Reviewed November 2019
Rainbows and unicorns promised
Automatic blame deflection of any issues we've raised, canned responses and total failure to meet promised value
PROSCart abandoner targeting promised, non-engineer self-service of complex marketing and retargeting campaigns.
CONSBlaming Segment for failure to merge anonymous events with identified users, blaming Segment for integration failures that caused significant loss of data. Awful limitations of workflows. No ability of non-engineers to actually successfully self-service on pretty much any features. Zero interest on actually enabling us to leverage the service to create value
Reason for choosing Iterable
Rainbows and unicorns promised. Fool us once.
Sara
Health, Wellness and Fitness, 51-200 employees
Used daily for less than 12 months
OVERALL RATING:
4
EASE OF USE
4
VALUE FOR MONEY
4
CUSTOMER SUPPORT
5
FUNCTIONALITY
4
Reviewed December 2023
Iterable Review
I liked Iterable for its user-friendly interface, seamless deployment, robust workflow features, and the simplicity it offered in creating segments and targeting specific audiences.
CONSOne drawback of Iterable was the difficulty in reporting. It lacked the capability to easily generate comprehensive stats, especially for creating reports across multiple campaigns and comparing different variations.
Anonymous
501-1,000 employees
Used daily for more than 2 years
OVERALL RATING:
4
EASE OF USE
4
VALUE FOR MONEY
4
CUSTOMER SUPPORT
5
FUNCTIONALITY
4
Reviewed October 2023
Great Tool for CRM Beginners
When I first started using Iterable at my new job, I wasn't a fan. The capabilities were restricted especially in terms of analytics compared to other CRM tools. However, over the last 3 years, they have been adding new features slowly and catching up to other tools. My main problem with Iterable is regarding its UX and usability. As an everyday user, I find Iterable hard to use as you need too many clicks to achieve anything you are doing. I work fast and need to be able to generate campaigns swiftly. Iterable doesn't allow this and you sometimes need to click 5-6 different buttons to open a window.
PROSIt is a simple tool that's easy to use and easy to figure out. Great for simple use cases. Email template building experience and features are better than other CRM tools.
CONSThe platform is very click-dependant, meaning that you need so many clicks to perform a single function. Navigation is complex. Doesn't allow much flexibility when setting up campaigns.
Reasons for switching to Iterable
Scaling