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BoldTrail vs Lone Wolf Back Office

BoldTrail vs Lone Wolf Back Office

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Overall Rating
4.4 (541)
4.4 (303)
Ease-of-Use
4.1 / 5
4.1 / 5
Value for Money
4.3 / 5
4.2 / 5
Customer Support
4.3 / 5
4.3 / 5
Functionality
4.4 / 5
4.2 / 5
Last Review Written
March 25, 2025
December 17, 2024
Pros/Cons
  • Pros

  • I especially like how easy it is to post on Facebook, Craigslist and other sites. The smart CRM is also great, I love being able to send massive texts and emails.
  • The lead s coming from property boost on listings are awesome. I love the breakdown report you get so you can track all activity on a certain property and the cost per lead is helpful.
  • Works amazing with Facebook Marketing and the ability to capture and nurture any lead that comes from your campaigns. Love the automation for email followup and the ease of customizing templates.
  • Cons

  • Overall, this is an immature product (as in too new to really work the way a CRM should) that is highly constrictive, inflexible, and badly designed. I am extraordinarily unimpressed.
  • There is SOOO much if you just jumped on you would be lost.
  • I am a former computer programmer (HTML, JS, VBA, C++) and found the configurability of the website incredibly difficult & frustrating via their interface.
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  • Pros

  • Reports are good; tracking agents productions is very helpful and often serves as motivation for the agents. Ease of calculating commissions 7 producing statements is great.
  • The customer service has been fabulous every time I call in. The customer service representatives troubleshoot and ask questions while they figure out the best possible solution.
  • Ease of use, I like the way to sign in is easier with email. Quality, features and functionality are good.
  • Cons

  • That means it will no longer be supported by future Windows updates and platform releases, which could result in your database becoming useless overnight, with no warning.
  • The US to Canadian differences cause major concerns. The staff hired to reconcile are absolutely terrible.
  • The only reason we use it is that there is no alternative which provides so much of what is needed to manage the accounting needs of a real estate brokerage in one integrated system.
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Pricing Range
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$
$
$
$
$
$
$
$
$
Product Demo & Screenshots
Product Demo
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Advisor Recommendations & User Awards
FrontRunners

The top products based on usability and customer satisfaction, as rated by user reviews. Check out our full methodology description for more detail.

FrontRunners

2024

N/A
Advisor Recommendations

Our industry-specific advisors recommend products based on specific business needs. Connect with us to get your personalized recommendations.

2 Recommendations
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Additional Info
Ideal Customer Size
Small
Medium
Large
Small
Medium
Large
Deployments
Cloud, SaaS, Web-Based
Desktop - Mac
Desktop - Windows
Desktop - Linux
Desktop - Chromebook
On-Premise - Windows
On-Premise - Linux
Mobile - Android
Mobile - iPhone
Mobile - iPad
Cloud, SaaS, Web-Based
Desktop - Mac
Desktop - Windows
Desktop - Linux
Desktop - Chromebook
On-Premise - Windows
On-Premise - Linux
Mobile - Android
Mobile - iPhone
Mobile - iPad
Support and Training
Support
Email/Help Desk
FAQs/Forum
Knowledge Base
Phone Support
24/7 (Live Rep)
Chat
Email/Help Desk
FAQs/Forum
Knowledge Base
Phone Support
24/7 (Live Rep)
Chat
Training
In Person
Live Online
Webinars
Documentation
Videos
In Person
Live Online
Webinars
Documentation
Videos