Lasso CRM software


Lasso CRM is a customer relationship management (CRM) solution that helps users capture, follow up, engage and convert prospects into home buyers. Lasso is suitable for diverse residential developments including single family and master-planned communities, urban high-rise condominiums, suburban townhomes and global destination resorts.

The solution helps users manage all aspects of the new home sales cycle, from interest list to occupancy, with tools to capture, track and nurture leads.

The Lasso API lets users create a custom integration between Lasso and other business systems, like accounting and construction management software. Registrant and inventory data can be passed back and forth automatically.

Lasso also offers a user training program with ongoing live and on-demand education sessions.

Supported Operating System(s):
Mac OS , Web browser (OS agnostic)

10 Reviews of Lasso CRM

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  • Heidi from Lexar Homes

    Number of employees: 51-200 employees

    April 2018

    Lasso has been amazingly simple to use and keeps our contacts on track.

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    Organization! Lasso has been instrumental in helping us organize our marketing initiatives.

    Pros

    I love the ease of use! I train all of our salespeople to use Lasso (a team of around 20) and have been able to train each of them, even the "old school" pencil and paper guys, to use Lasso to maintain contact with their customers.

    Cons

    I would really love if Lasso integrated well with other construction management software for a more streamlined system.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra
  • Sarah from BHHS Taliesyn Realty

    Number of employees: 11-50 employees

    August 2017

    Lasso CRM is straightforward and gets the job done; however, it is not very up to date.

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    The software is intuitive and straightforward. Users learn how to operate it quickly. It is simple to keep track of emails and conversations with clients.

    Cons

    The software has limited creative functionality. The marketing templates are out of date. To send out high-end marketing materials, our company exports other items from a different CRM.

    This review was submitted organically. No incentive was offered
    Review Source: Capterra
  • Orion from Oak Creek Homes

    Specialty: Real Estate

    Number of employees: 501-1,000 employees

    August 2017

    Why can't it just work?

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    It's really just a mediocre CRM, at best, and horrible CRM, at worst. Good luck!

    Pros

    There aren't that many but I suppose it's easy on the eyes. The gentle colors make it easy to stare at it for hours and hours on end (which you will have to) without getting the SalesForce-Glazed-Over look that we're all used to.

    Cons

    Nothing just "works" out of the box. Everything requires customization and customer support. Every report that is worthwhile will require paying for their team to make it for you. The WYSIWYG email templates are just horrible - it's easier to make them in Word and copy the html over into the template. It's clunky - things aren't intuitive for the novice OR advanced user. You can't open multiple projects (locations) at once. It doesn't support incoming call tracking. You have to pay to change the state field from province to state (since they're Canadian).

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source
  • Cheyenne from AllenStyle Homes

    Specialty: Real Estate

    Number of employees: 2-10 employees

    July 2017

    Lasso is a GREAT CRM database for LARGE companies ONLY!!

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    Overall, Lasso is phenomenal! Because they do not really work with smaller companies, they do not offer affordable packages for companies less than 10 people!

    Pros

    Easy to use, lots of great features, great looking dashboard, outstanding customer service, and so much more. One great feature is the lasso email blast! It keeps track of your open % rate, who opened your emails, and also comes with website tracking that is extremely easy to use!

    Cons

    They do not offer products for smaller based companies, at an affordable rate! For companies less than 10 people, forget about it! I would recommend looking into something more similar to Prosperworks!

  • Mariah from BHHS

    July 2017

    Great CRM

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    They system has many features to help you maintain and gain a great relationship with the leads that are generated. Being able to tell their personality and leaving notes makes for a great follow up help.

    Cons

    If the system could manage to the duplicates that would be cool. It can be time consuming to go through them sometimes.

    Review Source: Capterra
  • mike from acetec

    Specialty: Real Estate

    July 2015

    lasso crm review

    Ease-of-use
    Functionality
    Quality
    Support
    N/A
    Pros

    it is focused on the real estate market which is great for a market focused product. I do real estate part time, so i wouldn't use this all the time. But in my evaluation, i found it as a decent option.
    The software offers integration with Outlook and Mac Mail which can be used for data transfer. Since I am in outlook all the time, this is a big plus

    Cons

    seems a little expensive for what the product offers compared.The collaboration features of the software are limited and only one feature of workflow management is available.
    There are no features for quote management and territory management in the sales automation module.

  • Janette from Keystone Custom Homes

    Specialty: Real Estate

    May 2015

    Keeps our entire sales team on track

    Ease-of-use
    Functionality
    Quality
    Support
    Pros

    Lasso CRM has given us a tool that allows our Online Advisor to follow up with leads from the website and phone calls, our onsite sales team to follow up with onsite prospects and our management team the tools to keep track of everything. The Lasso team takes the time to truly understand your business processes and helps you setup the system to work for your company. They are very responsive and helpful. Lasso has definitely improved the success of our sales team!

    Cons

    Nothing. We have been very satisfied with the product as well as the customer service.

  • Travis from Copper Services

    Specialty: Telecommunications

    February 2015

    Lasso CRM Review

    Ease-of-use
    Functionality
    Quality
    Support
    N/A
    Pros

    It's very reasonably priced for the amount of analytics that come with the technology.

    Cons

    The interface seemed too simple. IT could be upgraded to something a little more advanced.

  • Kelley from Inland Homes®

    Specialty: Home builder - custom

    February 2014

    It's a good product. No wow though.

    Ease-of-use
    Functionality
    Quality
    Support
    Pros

    I like the mass mail and reminders. It's a good program for contact tracking and managing. It's easy to use.

    Cons

    The calendar has no ability to sync with Google, which keeps me switching between programs and can be cumbersome.

  • Matt from Flagship Homes

    March 2013

    Ease-of-use
    Functionality
    Quality
    Support

    We are a medium sized home builder that has been looking for a better solution to manage our customers and track sales. We were looking for a tool that would do the simple job of gathering all of our customer's information, create traffic reports, analyze our sales, and provide some accountability from out sales agents. Lasso exceeded any expectation that I had for a CRM tool. Their analytics tool was AMAZING. I had no idea I would get that level of technology for the budget I was trying to fit it in. Jason and Dave have made us feel like we are joining a team with complete backed end support. I have been impressed by everything so far from the technology, free updates, training, and the simple interface of the system.

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