Lasso CRM Software


Lasso CRM is a customer relationship management (CRM) solution that helps users capture, follow up, engage and convert prospects into home buyers. Lasso is suitable for diverse residential developments including single family and master-planned communities, urban high-rise condominiums, suburban townhomes and global destination resorts.

The solution helps users manage all aspects of the new home sales cycle, from interest list to occupancy, with tools to capture, track and nurture leads.

The Lasso API lets users create a custom integration between Lasso and other business systems, like accounting and construction management software. Registrant and inventory data can be passed back and forth automatically.

Lasso also offers a user training program with ongoing live and on-demand education sessions.

Multi device support
Multi device support

Multi device support

Lead capture

Lead capture

Sales process creation

Sales process creation

Marketing emails

Marketing emails

Website analytics

Website analytics

Help center

Help center

Supported Operating System(s):

Mac OS, Web browser (OS agnostic)



10 Reviews of Lasso CRM

Overall rating

4.0 / 5 stars

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Heidi from Lexar Homes

Number of employees:  51-200 employees

Ease-of-use

Value for money

Customer support

Functionality

April 2018

Lasso has been amazingly simple to use and keeps our contacts on track.

Organization! Lasso has been instrumental in helping us organize our marketing initiatives.

Pros

I love the ease of use! I train all of our salespeople to use Lasso (a team of around 20) and have been able to train each of them, even the "old school" pencil and paper guys, to use Lasso to maintain contact with their customers.

Cons

I would really love if Lasso integrated well with other construction management software for a more streamlined system.

Review Source: Capterra

Sarah from BHHS Taliesyn Realty

Number of employees:  11-50 employees

Ease-of-use

Value for money

Customer support

Functionality

August 2017

Lasso CRM is straightforward and gets the job done; however, it is not very up to date.

Pros

The software is intuitive and straightforward. Users learn how to operate it quickly. It is simple to keep track of emails and conversations with clients.

Cons

The software has limited creative functionality. The marketing templates are out of date. To send out high-end marketing materials, our company exports other items from a different CRM.

Review Source: Capterra

Orion from Oak Creek Homes

Industry:  Real Estate

Number of employees:  501-1,000 employees

Ease-of-use

Value for money

Customer support

Functionality

August 2017

Why can't it just work?

It's really just a mediocre CRM, at best, and horrible CRM, at worst. Good luck!

Pros

There aren't that many but I suppose it's easy on the eyes. The gentle colors make it easy to stare at it for hours and hours on end (which you will have to) without getting the SalesForce-Glazed-Over look that we're all used to.

Cons

Nothing just "works" out of the box. Everything requires customization and customer support. Every report that is worthwhile will require paying for their team to make it for you. The WYSIWYG email templates are just horrible - it's easier to make them in Word and copy the html over into the template. It's clunky - things aren't intuitive for the novice OR advanced user. You can't open multiple projects (locations) at once. It doesn't support incoming call tracking. You have to pay to change the state field from province to state (since they're Canadian).

Review Source

Cheyenne from AllenStyle Homes

Industry:  Real Estate

Number of employees:  2-10 employees

Ease-of-use

Value for money

Customer support

Functionality

July 2017

Lasso is a GREAT CRM database for LARGE companies ONLY!!

Overall, Lasso is phenomenal! Because they do not really work with smaller companies, they do not offer affordable packages for companies less than 10 people!

Pros

Easy to use, lots of great features, great looking dashboard, outstanding customer service, and so much more. One great feature is the lasso email blast! It keeps track of your open % rate, who opened your emails, and also comes with website tracking that is extremely easy to use!

Cons

They do not offer products for smaller based companies, at an affordable rate! For companies less than 10 people, forget about it! I would recommend looking into something more similar to Prosperworks!

Mariah from BHHS

Ease-of-use

Value for money

Customer support

Functionality

July 2017

Great CRM

Pros

They system has many features to help you maintain and gain a great relationship with the leads that are generated. Being able to tell their personality and leaving notes makes for a great follow up help.

Cons

If the system could manage to the duplicates that would be cool. It can be time consuming to go through them sometimes.

Review Source: Capterra

mike from acetec

Industry:  Real Estate

Ease-of-use

Functionality

July 2015

lasso crm review

Pros

it is focused on the real estate market which is great for a market focused product. I do real estate part time, so i wouldn't use this all the time. But in my evaluation, i found it as a decent option.
The software offers integration with Outlook and Mac Mail which can be used for data transfer. Since I am in outlook all the time, this is a big plus

Cons

seems a little expensive for what the product offers compared.The collaboration features of the software are limited and only one feature of workflow management is available.
There are no features for quote management and territory management in the sales automation module.

Janette from Keystone Custom Homes

Industry:  Real Estate

Ease-of-use

Customer support

Functionality

May 2015

Keeps our entire sales team on track

Pros

Lasso CRM has given us a tool that allows our Online Advisor to follow up with leads from the website and phone calls, our onsite sales team to follow up with onsite prospects and our management team the tools to keep track of everything. The Lasso team takes the time to truly understand your business processes and helps you setup the system to work for your company. They are very responsive and helpful. Lasso has definitely improved the success of our sales team!

Cons

Nothing. We have been very satisfied with the product as well as the customer service.

Travis from Copper Services

Industry:  Telecommunications

Ease-of-use

Functionality

February 2015

Lasso CRM Review

Pros

It's very reasonably priced for the amount of analytics that come with the technology.

Cons

The interface seemed too simple. IT could be upgraded to something a little more advanced.

Kelley from Inland Homes®

Industry:  Home builder - custom

Ease-of-use

Customer support

Functionality

February 2014

It's a good product. No wow though.

Pros

I like the mass mail and reminders. It's a good program for contact tracking and managing. It's easy to use.

Cons

The calendar has no ability to sync with Google, which keeps me switching between programs and can be cumbersome.

Matt from Flagship Homes

Ease-of-use

Customer support

Functionality

March 2013

We are a medium sized home builder that has been looking for a better solution to manage our customers and track sales. We were looking for a tool that would do the simple job of gathering all of our customer's information, create traffic reports, analyze our sales, and provide some accountability from out sales agents. Lasso exceeded any expectation that I had for a CRM tool. Their analytics tool was AMAZING. I had no idea I would get that level of technology for the budget I was trying to fit it in. Jason and Dave have made us feel like we are joining a team with complete backed end support. I have been impressed by everything so far from the technology, free updates, training, and the simple interface of the system.