To evaluate software such as this, make sure to look at the overall ease of use as well as how it could be improved.

One great feature is the lasso email blast. It keeps track of your open % rate, who opened your emails, and also comes with website tracking that is extremely easy to use.

It is focused on the real estate market which is great for a market focused product. I do real estate part time, so i wouldn't use this all the time.

Overall experience has been okay. I am really looking forward to the increased functionality of the reporting soon.

I like that I am reminded to reach out to customers, and can customize follow up schedules. I like the email templates.

They system has many features to help you maintain and gain a great relationship with the leads that are generated.

Tying in a web form is a joke. There's so many variables in how to do the simplest thing it makes a regular job twice as hard because of poor design layout and GUI.

They have ridiculously long wait times for support and will penalize you if you have to demand them to provide customer service.

The WYSIWYG email templates are just horrible - it's easier to make them in Word and copy the html over into the template.

Good customer support and, once you know how to use it, it has some amazing capabilities, like tracking what clients want. Overall, a great CRM for homebuilding.

I have been impressed by everything so far from the technology, free updates, training, and the simple interface of the system.

I dislike the segmented nature of all the data in this software. The reports it offers at this time are disjointed and make it hard to see the whole picture.

It's really just a mediocre CRM, at best, and horrible CRM, at worst.

Simple features like pagination or more than 20 records at a time.

Easy to use, lots of great features, great looking dashboard, outstanding customer service, and so much more.

I love the service it is simple for people to subscribe. On the back in the analytics are amazing and so easy to understand.

Mailchimp is super easy to use and was a breeze to set up. Everything was very straight forward and the user interface is very nice.

I liked that I had never used any type of service like this before and it made it very simple for my husband and I to reach out to folks who were interested in our business.

I like MailChimp and appreciate its ease of use and slick looking templates, also strong reporting and tracking capabilities.

Mailchimp works great for what it is and is price competitive. This is a great option for the budget conservative mind.

Some legit emails get marked as spam. If too many are marked as spam you run the risk of getting your account suspended or at times deleted.

Their ability to evolve in useful ways — mobile app, education program, email to postcards, etc — is what we like most, for sure, and why we stay with and recommend Mailchimp to others.

I love that I can create great looking emails with such ease. It has made a huge difference in my ability to communicate with my clients and two do connected drip marketing.

Mailchimp, is an excellent cost effective solution for sending out mass emails to customers. It has great capability for both the tech savvy and non-tech savvy users.

The customization feature allows you to create colorful and creative emails that are appealing to the eye. The scheduling feature is super helpful to plan out communications.

And allows for an all in one solution. The reporting is as good as it gets, most of their tools are free and the interface is super easy to use for editing purposes.

Customer support was terrible and when i misunderstood how to use the platform they terminated the relationship because of spam.

Mailchimp was very good and allowed my own business to grow and become stable. With a good website and domain making it stand out.

I love the ease of use ability to integrate with various platforms and ability to check daily on our growth.

Mailchimp has been great with keeping in contact with members of the community, providing important updates when needed.

The software is easy to use, it has great pricing and free services to get started. It allows you to see who is engaging in your emails and who is not, great design tools.

We use Mailchimp for all our drip and sales promo campaigns. We are a small company just getting our footing so having such an awesome tool to help us spread the word is a great benefit for us.

The concept is nice for large outreach and marketing emails. I was hoping to use this also as a customer service piece when reminding existing clients of upcoming maintenance.

Mailchimp is the perfect, entry-level system, for people that are just starting out. It is easy to use, great price (including a free version).

It came with free trial which helps to convince my company to use it. It has a great feature  and user interface that helps even any one new to email marketing to start with.

Easy to develop on using API, amazing possibility to up sell products via integrated marketing tools and integrations with e-commerce, brilliant list management features and click tracking.

I was quite frustrated with the fact that I had no assistance at all and it created a bad experience for me as a new user.

This price is outrageous. Also, they do not give you an option to not pay for the features you do not use.

The customization and integration of this software is great. Also, the easy of sending weekly and monthly newsletters is awesome.

Lasso CRM is a customer relationship management (CRM) solution that helps users capture, follow up, engage and convert prospects into home buyers. Lasso is suitable for diverse residential developments including single family and master-planned communities, urban high-rise condominiums, suburban townhomes and global destination resorts.


The solution helps users manage all aspects of the new home sales cycle, from interest list to occupancy, with tools to capture, track and nurture leads.


The Lasso API lets users create a custom integration between Lasso and other business systems, like accounting and construction management software. Registrant and inventory data can be passed back and forth automatically.


Lasso also offers a user training program with ongoing live and on-demand education sessions.



LongDescription

Contract/License Management

Customer Database

Calendar Management

Contact Management

Opportunity Management

Lead Management

Email Marketing

Performance Metrics

Segmentation

Interaction Tracking

Commission Management

Campaign Management

Sales Forecasting

Document Management

Chat

51-200

201-500

501-1000

Lasso CRM

In Person

Live Online

Webinars

Documentation

US Dollar

Mailchimp is a web-based marketing automation service with millions of users worldwide. The application allows users to share newsletters on various social networks and track customer engagements. The application provides tools to create targeted emails, run Facebook ad campaigns, automate follow-ups and monitor campaign progress, among others.

With Mailchimp, users can collect and analyze their email responses. The application offers graphical representations of data and customer interactions in various formats. Mailchimp allows users to design, share and track email newsletters from any location. With interactive drag & drop interface, users can create and share attractive email campaigns. The built-in analytics and reporting functionality allows marketers to monitor customer activities or generate ad hoc reports.

Mailchimp also offers a mobile-based application for both Android and iOS devices. The application works as a shortcut to reach users' email marketing accounts, enabling users to receive campaign updates, add subscribers and remain informed about social media activity.

The solution serves a wide range of businesses, from small e-commerce to big online retailers and is available on a monthly subscription basis.

Real Time Analytics

Engagement Tracking

AB Testing

Customer Surveys

Multi-Channel Marketing

Personalization

Social Marketing

Site Intercept Survey

Multi-Channel Management

Skip Logic

Lead Capture

Mass Texting

Activity Tracking

URL Customization

Shared Inboxes

Data Synchronization

Customer Segmentation

Subscription Management

Drip Campaigns

Real-Time Monitoring

Responsive Web Design

Referral Tracking

Multi-Account Management

Real Time Editing

Marketing Calendar

Multi-Campaign

Recommendations

Audience Targeting

Automated Publishing

Geolocation

Customizable Fields

Collaboration Tools

Template Management

ROI Tracking

Data Import/Export

Randomization

Campaign Segmentation

Email Tracking

Email Campaign Management

Lead Generation

Email Templates

Customer Activity Tracking

Subscriber Management

Email Distribution

Content Management

Form Builder

Preview Functionality

Mobile Access

Social Media Monitoring

List Management

Real Time Data

Mobile Retargeting

Channel Management

Question Piping

Click Tracking

Multi-Channel Communication

Behavioral Targeting

Marketing Automation

Question Library

Landing Pages/Web Forms

Question Branching

Social Media Integration

Behavior Analytics

Customizable CTAs

Workflow Management

Email Management

Dynamic Content

Event Triggered Actions

Response Validation

Activity Dashboard

Response Quotas

Alerts/Notifications

CAN SPAM Compliance

Reporting & Statistics

Social Media Retargeting

Website Visitor Tracking

Geotargeting

Automated Scheduling

Customizable Templates

WYSIWYG Editor

Team Management

Image Library

Conversion Tracking

Lead Nurturing

Social Advertising

Delivery Tracking

Dashboard

Mobile Optimized Emails

Spam Blocker

Customer Journey Mapping

Real Time Reporting

Support Audio/Images/Video

Reporting/Analytics

Contact Database

Monitoring

Web browser (OS agnostic)

Mailchimp offers multiple pricing plans for their Marketing Platform:

Mailchimp Marketing Platform: 

- Free - $0/per month
- Essentials - $13/per month
- Standard - $20/per month
- Premium - $350/per month
 

Lasso CRM vs Mailchimp

User Ratings & Reviews

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