Lattice Engines is an Web-based platform for sales and marketing automation that uses lead scoring and predictive analytics. With a user base of more than 10,000 marketing and sales professionals, this solution serves business of all sizes across a wide variety of industries.
Lattice Engines’ data cloud integrates customer activities extracted from marketing automation and customer relationship management (CRM) systems to provide a 360-degree view of the customer and identify buying signals.
The system's user interface delivers customized product messages with specific sales recommendations to clients. The predictive modeling feature deciphers customer buying patterns, which enables more focused sales recommendations and increased conversions. The solution also computes the probability of converting each lead and reflects its score to enable lead prioritization.
Lattice Engines is compliant with enterprise-grade ISO 27001 security to protect confidential data.