# Best Lead Management Software - 2026 Reviews & Pricing > Find the best Lead Management Software for your organization. Compare top Lead Management Software systems with customer reviews, pricing, and free demos. Source: https://www.softwareadvice.com/crm/lead-management-comparison --- [Home](https://www.softwareadvice.com/) / Lead Management Software Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. # Best Lead Management Software of 2026 Updated June 23, 2026 On this page 1. FrontRunners 2. Popular Comparisons 3. Buyers Guide 4. Related Software Filter products 503 results ### Compare Products Showing 1 - 25 of 503 products #### Company Size - Self-Employed - 2-10 - 11-50 - 51-200 - 201-500 - 501-1000 - 1000+ #### Pricing Options - $$$$$ - $$$$$ - $$$$$ - $$$$$ - $$$$$ ### Compare Products Sort by **Recommendations**: Sorts listings by the number of recommendations our advisors have made over the past 30 days. Our advisors assess buyers’ needs for free and only recommend products that meet buyers’ needs. Vendors pay Software Advice for these referrals. **Reviews**: Sorts listings by the number of user reviews we have published, greatest to least. **Average Rating**: Sorts listings by overall star rating based on user reviews, highest to lowest. **Alphabetically (A-Z)**: Sorts listings by product name from A to Z. [Salesforce Marketing Cloud](https://www.softwareadvice.com/marketing/salesforce-socialcrm-profile/) Salesforce Marketing Cloud is a marketing platform designed to help businesses personalize customer engagement across the entire...[Read more about Salesforce Marketing Cloud](https://www.softwareadvice.com/marketing/salesforce-socialcrm-profile/) **4.2** ([530 reviews](https://www.softwareadvice.com/marketing/salesforce-socialcrm-profile/reviews/)) **5** recommendations Free trial Free version Integrations Integrations Salesforce Sales Cloud Shopify +6 more +5 more +4 more Salesforce Marketing Cloud's Best Rated Features 5.0Search/Filter See All Salesforce Marketing Cloud's Worst Rated Features Customer Segmentation See All [Paminga](https://www.softwareadvice.com/email-marketing/net-results-profile/) Net-Results is a cloud-based marketing automation solution for small, midsize and large businesses. Primary features include lea...[Read more about Paminga](https://www.softwareadvice.com/email-marketing/net-results-profile/) **4.6** ([33 reviews](https://www.softwareadvice.com/email-marketing/net-results-profile/#reviews)) **5** recommendations Free trial Free version Integrations Integrations Adobe Commerce Drupal +33 more +32 more +31 more [Shared Contacts for Gmail](https://www.softwareadvice.com/crm/shared-contacts-for-gmail-profile/) Shared Contacts for Gmail is a cloud-based contact management software for Gmail and Google Workspace (previously known as G Sui...[Read more about Shared Contacts for Gmail](https://www.softwareadvice.com/crm/shared-contacts-for-gmail-profile/) **4.5** ([97 reviews](https://www.softwareadvice.com/crm/shared-contacts-for-gmail-profile/reviews/)) **3** recommendations Free trial Free version Shared Contacts for Gmail's Best Rated Features 5.0Segmentation See All Shared Contacts for Gmail's Worst Rated Features 3.33CRM See All [Gather](https://www.softwareadvice.com/product/104580-Gather/) Gather is a lead capture solution that helps businesses of all sizes create campaigns, validate data, configure user permissions...[Read more about Gather](https://www.softwareadvice.com/product/104580-Gather/) **4.8** ([19 reviews](https://www.softwareadvice.com/product/104580-Gather/reviews/)) **2** recommendations Free trial Free version Integrations Integrations Eventbrite HubSpot CRM +5 more +4 more +3 more Gather's Best Rated Features 5.0Business Card/Badge Scanning See All Gather's Worst Rated Features 4.0Lead Distribution See All [FloStack](https://www.softwareadvice.com/marketing/flostack-profile/) FloStack is a cloud-based solution that helps businesses streamline lead qualification and management on a centralized interface...[Read more about FloStack](https://www.softwareadvice.com/marketing/flostack-profile/) No reviews yet **2** recommendations Free trial Free version [Rolldog](https://www.softwareadvice.com/marketing/rolldog-complete-profile/) Rolldog is a customer relationship management (CRM) solution, with the perks of sales enablement all rolled into one. Rolldog he...[Read more about Rolldog](https://www.softwareadvice.com/marketing/rolldog-complete-profile/) **4.9** ([33 reviews](https://www.softwareadvice.com/marketing/rolldog-complete-profile/reviews/)) **1** recommendations Free trial Free version Integrations Integrations Mailchimp Amazon EC2 +5 more +4 more +3 more Rolldog's Best Rated Features 5.0For Sales Teams/Organizations See All Rolldog's Worst Rated Features Social Media Integration See All [SalesNOW](https://www.softwareadvice.com/marketing/salesnow-profile/) SalesNOW by Interchange Solutions Inc. is a cloud-based customer relationship management (CRM) and sales force automation soluti...[Read more about SalesNOW](https://www.softwareadvice.com/marketing/salesnow-profile/) **4.6** ([81 reviews](https://www.softwareadvice.com/marketing/salesnow-profile/reviews/)) **1** recommendations Free trial Free version Integrations Integrations Mailchimp Gmail +3 more +2 more +1 more SalesNOW's Best Rated Features 5.0Forecasting See All SalesNOW's Worst Rated Features 4.0Quotes/Estimates See All [Claritysoft CRM](https://www.softwareadvice.com/crm/claritysoft-profile/) Claritysoft is a cloud-based customer relationship management (CRM) solution designed for midsize and large enterprise businesse...[Read more about Claritysoft CRM](https://www.softwareadvice.com/crm/claritysoft-profile/) **4.5** ([252 reviews](https://www.softwareadvice.com/crm/claritysoft-profile/reviews/)) **1** recommendations Free trial Free version Integrations Integrations Gmail Google Calendar +5 more +4 more +3 more Claritysoft CRM's Best Rated Features 5.0Campaign Management See All Claritysoft CRM's Worst Rated Features Third-Party Integrations See All [LeadMaster](https://www.softwareadvice.com/landing-page/leadmaster-crm-profile/) LeadMaster is a SaaS-based all-in-one lead management solution that offers capabilities to capture, track and follow up with lea...[Read more about LeadMaster](https://www.softwareadvice.com/landing-page/leadmaster-crm-profile/) **4.1** ([36 reviews](https://www.softwareadvice.com/landing-page/leadmaster-crm-profile/reviews/)) **1** recommendations Free trial Free version Integrations Integrations ActiveCampaign Airtable +207 more +206 more +205 more LeadMaster's Best Rated Features 5.0Search/Filter See All LeadMaster's Worst Rated Features 4.0Reporting/Analytics See All [Salesforce Sales Cloud](https://www.softwareadvice.com/product/2764-Salesforce/) Sales Cloud is equipped with customer relationship management (CRM) functionality that encompasses lead management, marketing au...[Read more about Salesforce Sales Cloud](https://www.softwareadvice.com/product/2764-Salesforce/) **4.4** ([18786 reviews](https://www.softwareadvice.com/product/2764-Salesforce/reviews/)) **1** recommendations Free trial Free version Integrations Integrations Dropbox Business Box +35 more +34 more +33 more Salesforce Sales Cloud's Best Rated Features 5.0Drag & Drop See All Salesforce Sales Cloud's Worst Rated Features Lead Assignment See All [Omnisend](https://www.softwareadvice.com/marketing/omnisend-profile/) Omnisend is an email marketing software designed for eCommerce brands. It provides tools for automation, SMS messaging, and emai...[Read more about Omnisend](https://www.softwareadvice.com/marketing/omnisend-profile/) **4.7** ([836 reviews](https://www.softwareadvice.com/marketing/omnisend-profile/reviews/)) Free trial Free version Integrations Integrations Shopify Smile.io +69 more +68 more +67 more Omnisend's Best Rated Features 5.0Campaign Tracking See All Omnisend's Worst Rated Features Alerts/Notifications See All [Brevo](https://www.softwareadvice.com/scheduling/brevo-profile/) Brevo is a cloud-based email marketing tool suited for organizations of all sizes. It offers marketing automation, email campaig...[Read more about Brevo](https://www.softwareadvice.com/scheduling/brevo-profile/) **4.6** ([3482 reviews](https://www.softwareadvice.com/scheduling/brevo-profile/reviews/)) Free trial Free version Integrations Integrations Freshdesk Wufoo +52 more +51 more +50 more Brevo's Best Rated Features 5.0Collaboration Tools See All Brevo's Worst Rated Features Customer Journey Mapping See All [Seamless](https://www.softwareadvice.com/marketing/seamless-ai-profile/) Seamless.AI is a lead management solution that helps businesses streamline processes related to contact search, market research,...[Read more about Seamless](https://www.softwareadvice.com/marketing/seamless-ai-profile/) **4.5** ([556 reviews](https://www.softwareadvice.com/marketing/seamless-ai-profile/reviews/)) Free trial Free version Integrations Integrations HubSpot CRM Outreach +15 more +14 more +13 more Seamless's Best Rated Features 5.0B2B Lead Generation See All Seamless's Worst Rated Features Data Synchronization See All [Referrizer](https://www.softwareadvice.com/marketing/referrizer-profile/) Referrizer is a marketing automation solution designed to help businesses acquire new customers and manage recurring purchases, ...[Read more about Referrizer](https://www.softwareadvice.com/marketing/referrizer-profile/) **4.8** ([197 reviews](https://www.softwareadvice.com/marketing/referrizer-profile/reviews/)) Free trial Free version Integrations Integrations Calendly Google Contacts +13 more +12 more +11 more Referrizer's Best Rated Features 5.0Drip Campaigns See All Referrizer's Worst Rated Features 4.0Autoresponders See All [noCRM](https://www.softwareadvice.com/crm/you-dont-need-a-crm-profile/) Turning sales actions into connections. noCRM helps salespeople focus on selling, not reporting. Capture leads anywhere, cut ad...[Read more about noCRM](https://www.softwareadvice.com/crm/you-dont-need-a-crm-profile/) **4.6** ([491 reviews](https://www.softwareadvice.com/crm/you-dont-need-a-crm-profile/reviews/)) Free trial Free version Integrations Integrations Xero Jotform +28 more +27 more +26 more noCRM's Best Rated Features 5.0Calendar Management See All noCRM's Worst Rated Features Customizable Branding See All [Paperflite](https://www.softwareadvice.com/crm/paperflite-profile/) Paperflite is a cloud-based content management system that assists marketing and sales teams with collaboration and prospect eng...[Read more about Paperflite](https://www.softwareadvice.com/crm/paperflite-profile/) **4.9** ([99 reviews](https://www.softwareadvice.com/crm/paperflite-profile/reviews/)) Free trial Free version Integrations Integrations Salesforce Sales Cloud LinkedIn for Business +23 more +22 more +21 more Paperflite's Best Rated Features 5.0Self Service Portal See All Paperflite's Worst Rated Features 4.0Reporting & Statistics See All [Phonexa](https://www.softwareadvice.com/marketing/phonexa-call-logic-profile/) Phonexa is an enterprise-grade tracking software for performance, affiliate and partner marketing. The Phonexa Suite is the unde...[Read more about Phonexa](https://www.softwareadvice.com/marketing/phonexa-call-logic-profile/) **5.0** ([75 reviews](https://www.softwareadvice.com/marketing/phonexa-call-logic-profile/reviews/)) Free trial Free version Integrations Integrations Salesforce Sales Cloud Google Analytics 360 +2 more +1 more +0 more Phonexa's Best Rated Features 5.0Prospecting Tools See All Phonexa's Worst Rated Features Click Tracking See All [EngageBay CRM](https://www.softwareadvice.com/crm/engagebay-profile/) EngageBay is an AI-powered all-in-one CRM that helps small businesses and startups manage marketing, sales, and customer service...[Read more about EngageBay CRM](https://www.softwareadvice.com/crm/engagebay-profile/) **4.7** ([908 reviews](https://www.softwareadvice.com/crm/engagebay-profile/reviews/)) Free trial Free version Integrations Integrations Mailchimp HubSpot CRM +30 more +29 more +28 more EngageBay CRM's Best Rated Features 5.0Responsive Web Design See All EngageBay CRM's Worst Rated Features Scheduling See All [Envoke](https://www.softwareadvice.com/marketing/envoke-profile/) Envoke delivers email communications the way organizations need them: straightforward, compliant, and built for informing audien...[Read more about Envoke](https://www.softwareadvice.com/marketing/envoke-profile/) **4.8** ([99 reviews](https://www.softwareadvice.com/marketing/envoke-profile/reviews/)) Free trial Free version Integrations Integrations Microsoft 365 Google Analytics 360 +2 more +1 more +0 more Envoke's Best Rated Features 5.0Engagement Tracking See All Envoke's Worst Rated Features Access Controls/Permissions See All [Lead Docket](https://www.softwareadvice.com/crm/leaddocket-profile/) Lead Docket is a cloud-based customer relationship management (CRM) solution that helps law firms to track leads. Key features i...[Read more about Lead Docket](https://www.softwareadvice.com/crm/leaddocket-profile/) **4.9** ([62 reviews](https://www.softwareadvice.com/crm/leaddocket-profile/reviews/)) Free trial Free version Integrations Integrations Mailchimp Zapier +13 more +12 more +11 more Lead Docket's Best Rated Features 5.0Segmentation See All Lead Docket's Worst Rated Features Data Visualization See All [Lead Forensics](https://www.softwareadvice.com/marketing/lead-forensics-profile/) In today's fast-moving digital landscape, instant, human-to-human interaction is essential. Did you know that 84% of B2B buyers ...[Read more about Lead Forensics](https://www.softwareadvice.com/marketing/lead-forensics-profile/) **4.5** ([251 reviews](https://www.softwareadvice.com/marketing/lead-forensics-profile/reviews/)) Free trial Free version Integrations Integrations Dynamics 365 HubSpot CRM +19 more +18 more +17 more Lead Forensics's Best Rated Features 5.0Visitor Tracking See All Lead Forensics's Worst Rated Features Sales Trend Analysis See All [Creatio CRM](https://www.softwareadvice.com/crm/bpmonline-profile/) Creatio is a new era CRM to manage all customer and operational workflows with no-code and AI at its core. Creatio Sales is an ...[Read more about Creatio CRM](https://www.softwareadvice.com/crm/bpmonline-profile/) **4.7** ([149 reviews](https://www.softwareadvice.com/crm/bpmonline-profile/reviews/)) Free trial Free version Integrations Integrations Microsoft Excel Microsoft Word +18 more +17 more +16 more Creatio CRM's Best Rated Features 5.0Task Management See All Creatio CRM's Worst Rated Features Landing Pages/Web Forms See All [Salesflare](https://www.softwareadvice.com/marketing/salesflare-profile/) Salesflare is an intelligent CRM and email outreach platform used by thousands of small and medium-sized B2B businesses, who wan...[Read more about Salesflare](https://www.softwareadvice.com/marketing/salesflare-profile/) **4.7** ([139 reviews](https://www.softwareadvice.com/marketing/salesflare-profile/reviews/)) Free trial Free version Integrations Integrations Slack Google Analytics 360 +37 more +36 more +35 more Salesflare's Best Rated Features 5.0Customizable Fields See All Salesflare's Worst Rated Features Real-Time Notifications See All [Salesmate](https://www.softwareadvice.com/email-marketing/salemate-profile/) Most CRMs are rigid, inflexible, and cost a lot of money to organizations, and Salesmate solves exactly these pain-points. Sal...[Read more about Salesmate](https://www.softwareadvice.com/email-marketing/salemate-profile/) **4.7** ([102 reviews](https://www.softwareadvice.com/email-marketing/salemate-profile/reviews/)) Free trial Free version Integrations Integrations ActiveCampaign Harvest +27 more +26 more +25 more Salesmate's Best Rated Features 5.0Engagement Tracking See All Salesmate's Worst Rated Features Customizable Reports See All [Myphoner](https://www.softwareadvice.com/call-center/myphoner-profile/) Myphoner enables sales teams to easily manage their prospects with a simple to use cold outreach CRM, never has it been easier ...[Read more about Myphoner](https://www.softwareadvice.com/call-center/myphoner-profile/) **4.7** ([99 reviews](https://www.softwareadvice.com/call-center/myphoner-profile/reviews/)) Free trial Free version Integrations Integrations Microsoft 365 Gmail +10 more +9 more +8 more Myphoner's Best Rated Features 5.0Caller ID See All Myphoner's Worst Rated Features Lead Segmentation See All 1 [2](https://www.softwareadvice.com/marketing/lead-management-comparison/?page=2)[3](https://www.softwareadvice.com/marketing/lead-management-comparison/?page=3)[4](https://www.softwareadvice.com/marketing/lead-management-comparison/?page=4)[5](https://www.softwareadvice.com/marketing/lead-management-comparison/?page=5) ... [21](https://www.softwareadvice.com/marketing/lead-management-comparison/?page=21) ## Popular Comparisons [ HubSpot CRM vs Salesforce Sales Cloud ](https://www.softwareadvice.com/compare/1854-HubSpot-CRM/vs/2764-Salesforce/)[ Brevo vs Mailchimp ](https://www.softwareadvice.com/scheduling/brevo-profile/vs/mailchimp/)[ Bigin by Zoho CRM vs Zoho CRM ](https://www.softwareadvice.com/crm/bigin-by-zoho-crm-profile/vs/zoho-crm/)[ NetSuite vs Dynamics 365 ](https://www.softwareadvice.com/compare/25483-netsuite-financials-accounting-software/vs/106335-Dynamics-365/)[ EngageBay CRM vs Pipedrive ](https://www.softwareadvice.com/crm/engagebay-profile/vs/pipedrive/)[ Omnisend vs ActiveCampaign ](https://www.softwareadvice.com/crm/activecampaign-profile/vs/omnisend/)[ Odoo vs Bitrix24 ](https://www.softwareadvice.com/nonprofit/bitrix24-profile/vs/odoo/) ## Your Guide to Top Lead Management Software, February 2025 Software Advice uses reviews from real software users to highlight the top-rated Lead Management products in North America. [Learn how products are chosen](https://www.softwareadvice.com/legal-page/frontrunners-methodology/) #### Explore FrontRunners - [Apollo.io](https://www.softwareadvice.com/product/428803-Apollo/) - [Apptivo](https://www.softwareadvice.com/crm/apptivo-profile/) - [Bigin by Zoho CRM](https://www.softwareadvice.com/crm/bigin-by-zoho-crm-profile/) - [Claritysoft CRM](https://www.softwareadvice.com/crm/claritysoft-profile/) - [Creatio CRM](https://www.softwareadvice.com/crm/bpmonline-profile/) - [Drift](https://www.softwareadvice.com/live-chat/drift-profile/) - [EngageBay CRM](https://www.softwareadvice.com/crm/engagebay-profile/) - [GlassHive](https://www.softwareadvice.com/email-marketing/glasshive-profile/) - [Gold-Vision CRM](https://www.softwareadvice.com/crm/gold-vision-crm-profile/) - [HubSpot Sales Hub](https://www.softwareadvice.com/crm/hubspot-sales-profile/) - [Jobin.cloud](https://www.softwareadvice.com/crm/jobin-cloud-profile/) - [Kylas Sales CRM](https://www.softwareadvice.com/marketing/kylas-profile/) - [Less Annoying CRM](https://www.softwareadvice.com/crm/less-annoying-crm-profile/) - [NetHunt CRM](https://www.softwareadvice.com/crm/nethunt-profile/) - [Nimble](https://www.softwareadvice.com/help-desk/nimble-profile/) - [noCRM.io](https://www.softwareadvice.com/crm/you-dont-need-a-crm-profile/) - [Nutshell](https://www.softwareadvice.com/crm/nutshell-profile/) - [Omnisend](https://www.softwareadvice.com/marketing/omnisend-profile/) - [Phonexa](https://www.softwareadvice.com/marketing/phonexa-call-logic-profile/) - [Popl](https://www.softwareadvice.com/lead-nurturing/popl-profile/) - [Referrizer](https://www.softwareadvice.com/marketing/referrizer-profile/) - [Salesforce Starter](https://www.softwareadvice.com/crm/salesforceiq-profile/) - [Teamgate](https://www.softwareadvice.com/crm/teamgate-profile/) - [Upnify CRM](https://www.softwareadvice.com/business-management/upnify-crm-profile/) - [VipeCloud](https://www.softwareadvice.com/crm/vipecloud-profile/) “Usability” includes user ratings for Functionality and Ease of Use. “Customer Satisfaction” includes user ratings for Customer Support, Likelihood to Recommend and Value for Money. Reviews analysis period: The reviews analysis period spans two years and ends the 15th of the month prior to publication. While many customer relationship management (CRM) and sales force automation (SFA) vendors provide the ability to manage leads within their software, some offer solutions specifically designed for this function. Lead management software provides companies with an automated way to track leads and nurture them until they become buyers. There are numerous types of lead tracking software available in the market that provide lead management CRM capabilities. To help buyers narrow down their choices, we’ve created this guide outlining the typical features found within these systems, the types of buyers that generally evaluate this type of software and other important considerations to weigh before making a decision. Here's what we'll cover: [What Is Lead Management CRM Software?](#WhatIsLeadManagementCRMSoftware) [Common Features](#CommonFeatures) [Expected Benefits](#ExpectedBenefits) [What Type of Buyer Are You?](#WhatTypeofBuyerAreYou) [Market Trends to Understand](#MarketTrendstoUnderstand) ## What Is Lead Management CRM Software? [CRM systems](https://www.softwareadvice.com/crm/) help companies gather and store information on prospective and existing clients to better organize and manage relationships. Lead management software, however, helps organizations automate the movement and tracking of leads through the lifecycle from acquisition to conversion, helping increase efficiency and qualification and conversion rates. While features vary from one vendor to the next, the following are common to most lead management systems: According to [Gartner](https://www.gartner.com/document/3433117), CRM lead management involves processes that integrate unqualified contacts and opportunities from a variety of sources. The outputs of these processes are qualified, sorted, scored, nurtured, augmented and prioritized selling opportunities. These are then distributed to direct, indirect or digital commerce sales channels for further action. ## Common Features While features vary from one vendor to the next, the following are common to most lead management systems: [Lead capture](https://www.softwareadvice.com/marketing/lead-capture-comparison/)**:** Lead capture helps to generate more data from people who are interested in the products and services you offer. Leads are generally captured using lead forms placed at prominent positions on your website. The captured leads are nurtured and scored to enable faster sales. **Lead storage and distribution:** Lead tracking software allows companies to manage the flow of leads captured through various channels (e.g., email and web forms). These leads are stored within a database, where they can be evaluated and distributed to the right employee within the organization based on certain criteria. **Lead nurturing:** Companies can use nurturing tools to check the status of leads and automate the process of following up with and delivering relevant content to these leads. This helps maintain and strengthen the relationship until the lead is ready to make a purchase. [Lead scoring](https://www.softwareadvice.com/marketing/lead-scoring-comparison/)**:** Lead scoring is the process of grading leads using certain attributes to identify those most likely to result in a sale. Lead management software facilitates this process by filtering leads according to job title, demographic, online behavior and other variables companies deem most desirable. **Lead segmentation:** Lead segmentation is the process of sorting leads into various categories based on criteria, such as geography, professional qualification, job role or industry. This practice targets potential leads more effectively as the right message, service or product is sent to the right set of potential buyers. **Lead analytics and reporting** Creating and analyzing lead reports provides companies with an overview of marketing and sales results to help understand which leads are converting at the highest rates and which campaigns are most successful. **Pipeline management:** Pipeline management allows you to track the status of potential customers or leads. It helps you understand the sales process as well as manage and assess all sales opportunities throughout the sales cycle. ## Expected Benefits **Streamlined lead lifecycle.** A lead management system automates the lifecycle of leads once they’ve been captured, preventing them from being overlooked and ensuring they’re promptly followed up on to increase the chance of conversion. **Improved lead prioritization.** By using software to evaluate and score leads, sales and/or marketing teams can increase the speed and efficiency of conversions by highlighting those leads most likely to result in a sale. **Customer data capture:** Having a lead management system in place helps businesses capture a prospect’s complete history of interactions with the company. You’ll have a database of customer information that can help in further marketing or cross sales. You can analyze this data to understand how a prospect was converted to a customer. The software also helps to keep all data uniform, making it easier for sales representatives to know what information is available. ## What Type of Buyer Are You? **B2B buyer.** These buyers work for firms that sell their products or services directly to other businesses, as opposed to consumers. Because the lifecycles of these sales interactions are typically longer, B2B buyers need robust lead nurturing and scoring features to successfully maintain and grow the relationship with prospective customers. **B2C buyer.** Professionals who market directly to consumers often need lead tracking software to help organize and prioritize the large amount of data associated with individual consumers. They also usually require analytics features found in these solutions to identify and break down consumer segments to improve their marketing strategies. ## Market Trends to Understand **Cloud-based vs. on-premise:** A 2014 Software Advice research indicates that in 2008, 88 percent of prospective buyers across all markets wanted on-premise software. This number has changed now, with 87 percent preferring cloud-based solutions. **Social media integration:** Social media is used by nearly [one in four people](https://www.emarketer.com/Article/Social-Networking-Reaches-Nearly-One-Four-Around-World/1009976) worldwide and companies have realized that monitoring these channels is critical to engage and build relationships with prospective buyers. Many vendors have followed suit and now offer advanced mobile apps to help professionals manage leads via a smartphone or tablet, no matter where they are. **Use of analytics:** [Gartner’s](https://www.gartner.com/document/3433117) Magic Quadrant for CRM Lead Management (2016) states that CRM lead management software vendors are investing in predictive analytics, dashboards and KPIs. This is reflective of the need for better data analysis and intelligence for sales and marketing teams. The increasing collaboration between sales and marketing departments reflect the need for better analytics tools for decision making. **Growing investment in CRM lead management systems:** The abovementioned [Gartner report](https://www.gartner.com/document/3433117) also says that companies continue to invest in lead management applications. It also states that smaller companies that previously didn’t use lead management software due to implementation or complexity issues are increasing their adoption of this feature. Vendors are also offering lead management applications that are easy to use, integrate with other applications and have re-designed UIs. ### Related Lead Management Software - [Buyer Intent Software](https://www.softwareadvice.com/buyer-intent/) - [Field Sales Software](https://www.softwareadvice.com/field-sales/) - [Inside Sales Software](https://www.softwareadvice.com/crm/inside-sales-comparison/) - [Lead Nurturing Software](https://www.softwareadvice.com/lead-nurturing/) - [Sales Engagement Platform Software](https://www.softwareadvice.com/crm/sales-engagement-comparison/) - [Sales Intelligence Software](https://www.softwareadvice.com/sales-intelligence/) - [Telemarketing Software](https://www.softwareadvice.com/telemarketing/)