What are LeadSquared users saying about the software?
Read what people like you have said about using LeadSquared software through verified user reviews
User Review Highlights
4.15
62 Reviews
Ease-of-use
out of 5Customer Support
out of 5Value for money
out of 5Functionality
out of 5"The customer care team is very fast in responding to customer queries."
"The product is easy to use and our integration with the product was quite easy."
"Excellent set of features and continuously evolving. Simple and Extremely user friendly Interface."
"Server issues most of the time. May loose the lead activities."
"Sometimes due to server issues call recordings are not available which causes difficulties in tracking and follow up."
"The reporting capabilities are a tad limited in their scope."
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Showing 1 - 25 of 62 reviews
Rahul
Verified reviewer
Company size: 11-50 employees
Industry: Education Management
Time used: Less than 2 years
Review Source: GetApp
July 2016
Very Useful Software for Sales Field
I am using this software for our institution from last 1.5 years and found it very helpful. We have 5 users along with 1 administrator. It is very handy and hassle free software. Being as a administrator of the software in our organization I can say that is it very easy to adopt and our users are very friendly with this software.
Pros
Reminder Pop-ups. E-mail campaign, Defined dashboard, Landing page integration, Auto responders, Separate list for particular data, HTML mailer creation, transactional SMS and Various Kind of Analytical Reports, etc. Export import feature of the LSQ to help generate more defined reports in excel format. E-mail campaign report helps to target the audience based on open and click rate of the mailer. Gets immediate responses from helping team (Technical team) at the time of any kind of technical error or at the time of support requirement.
Cons
Third party integration with LSQ takes time.

Pankaj Singh
Verified reviewer
Company size: 51-200 employees
Industry: Human Resources
Time used: Less than 2 years
Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
June 2020
Marketing Automation tool for SMBs
Overall, the tool is fulfilling all the requirements of any SMB. Especially with a small team this tool is for you to achieve things fast.
Pros
Very easy to use. Administration can be done without any coding hardcore skills. Landing page creation is easy and feature like some Landing page some module can be visible or hide on mobile is a great one without any coding. Support is great. The customer care team is very fast in responding to customer queries.
Cons
Third-party tool integration sometimes feels limited. When it comes to reporting all required reports are available like lead source, lead history, but advanced-level reporting feels limited. for SMBs leadsquared is sufficient.
Reasons for choosing LeadSquared
Easy to use and compatibility with our existing marketing stack.
Reasons for switching to LeadSquared
Requirement increased.

Nitya
Verified reviewer
Company size: 11-50 employees
Industry: Information Technology and Services
Time used: Less than 2 years
Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
May 2022
LeadSquared-With its features, It beats all CRMs
Pros
In my opinion Leadsquared is the best CRM tool. Leads are captured and distributed to the agents for calling. The sales dashboard is easy to create and excellent to pull reports. It is a cutting-adge tool that supports every type of technology integration.
Cons
Leads are sometime not captured in real-time. This CRM cannot be integrated without the help of a Customer Success Manager.
Anonymous
Company size: 51-200 employees
Time used: Less than 2 years
Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
May 2019
Long Implementation and Setup Process, Poor Support
I would only recommend this product if you do not have any data to import from other software tools or if you are looking for very basic functionality. If you are planning to use more advanced functionality, ask them to FULLY demo it for you. Ask lots of questions, don't make any assumptions! I wish I had spent more time doing my due diligence during the evaluation process. I probably would have discovered it was not the best fit.
Pros
The price is what was most attractive about this software. For the feature set included the price was right compared to the marketplace.
Cons
The setup process took much longer than anticipated. We had data to import from another system and working with the support staff off-shore was a challenge. I wound up having to pull an internal resource (developer) to get the import completed. I consider myself pretty savvy with marketing automation/email marketing/crm software tools and I was challenged with the implementation. When all was said and done, we were unable to gain all of the reporting and functionality we initially thought we were purchasing.
Reasons for choosing LeadSquared
Price. Perceived value (in feature set) for the cost.
Dawn
Company size: 11-50 employees
Industry: Higher Education
Time used: Less than 2 years
Review Source: Capterra
April 2022
Great software with excellent support and customer software
Leadsquared has helped us to automate our admissions department and to better manage our leads. We no longer miss most of our calls and we are able to manage communication with students. One of the great feature is that each email that is sent to and received from a student is logged into the student's file. This has eliminated students denying that they received important communications.
Pros
Integration was easy and the flexibility we had in establishing lead status was a great benefit
Cons
The application is not accessible via mobile phones Not able to restrict some areas of the application. Not able to differentiate admissions call from other calls so every call gets set up in the database as a lead
Reasons for choosing LeadSquared
The support and project team was there from the beginning and was very responsive to all our questions.
Reasons for switching to LeadSquared
Lack of lead statuses
Antony
Verified reviewer
Company size: 1,001-5,000 employees
Industry: Education Management
Time used: Less than 2 years
Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
March 2020
Decent CRM Tool for Education management companies
For education management companies who are looking for a cost effective solution, Leadsquared may be the right choice for you. Comparing to Hubspot & Zoho we felt Leadsquared is cost effective and process friendly.
Pros
We were looking for a cost effective CRM tool which could support our business process and Leadsquared was exactly like that. Even though it does not have lot of fancy features like other CRM's it does the job. Lead data capturing and followup task reminders are good. It also gets integrated with our calling tool which reduces us some of the burden.
Cons
Sending mails through lead squared is not very supportive. Also the tool becomes very slow at times in-spite of good connectivity.
Reasons for switching to LeadSquared
Hubspot was too costly and did not support the processes we follow.
Irfanudeen
Company size: 5,001-10,000 employees
Industry: E-Learning
Time used: Less than 2 years
Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
December 2021
Leads management with the help of LeadSquared
I really liked this tooI for managing all my leads and I using this daily, I would recommend LeadSquared for those who need to organize, manage, categorize the assigned leads. And we create customer profiling concerning their nature of requirements like sales management or customer handling, student accounts management, call centers, ITs, Schools, higher educational institutes, even organizations for managing employees' details.
Pros
Beneficial Sales user dashboard for tracking our leads, graphical representation of our lead funnel, task management with upcoming tasks with reminders and overdue tasks, along with activity summary. Quite impressing smart view mode and various lead stages for categorizing the leads.
Cons
Sometimes the leadsqaured page takes more time for server management. The Leadsquared portal lags while accessing multiple leads, and the task reminder constantly pings us through the mail. Still, in the spam list, some text inputs are not showing correctly in the lead details like emojis, style fonts, some languages words.

MD Masoom
Verified reviewer
Company size: 501-1,000 employees
Industry: Information Technology and Services
Time used: More than 2 years
Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
July 2019
Best Marketing Automation and CRM Software
My overall experience with LeadSquared is amazing, I like their dashboard and reporting features the most.
Pros
I like everything about LeadSquared but mostly I like their simple CRM interface. I like the way we are able to create different camping for different members and shoot an email at one go. like their dashboard and report feature the most, they are very accurate and informative.
Cons
There is one thing that I want to say about it that I dislike about it and that is their price is a little bit expensive compared to others, but I can say that it is worth to spend on it.
Jagriti
Verified reviewer
Company size: 51-200 employees
Industry: Staffing and Recruiting
Time used: Less than 2 years
Review Source: GetApp
December 2015
Brilliant tool for Lead Automation - helping Marketing and Campaigns
I have been very impressed with LeadSquared - that we had chosen amongst a plethora of tools available for the purpose - but none was as useful and easy to use as LeadSquared. We were doubly impressed with the depth of thinking that had gone in thinking each feature and how to make it the most useful for actual users. My sales and marketing team are quite excited by the effectiveness of the tool - and our witnessed business growth is a strong testimonial. As a decision maker, I get quick and intuitive reports which helps in aligning our strategy to our business goals and keeps team performance high. LeadSquared team has been exceptional in providing support and promptly resolving our queries in minutes. I strongly recommend LeadSquared.
Pros
1. Can be used even by Junior staff with minimal training - very intuitive product. 2. Has all the features that help us in our sales/marketing automation. 3. Landing page feature helps us creating mini sites and getting effective metrics. 4. Strong reliable support. 5. Good pricing options - value for money! I would strongly recommend the reader to take LeadSquared tour and try it - you shall definitely find it worth your business value!
Cons
Granularity of access for lists for campaigns can be improved.

Abhishek
Verified reviewer
Company size: 501-1,000 employees
Industry: Real Estate
Time used: Less than 2 years
Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
March 2022
CRM tool for multiple tasking
Pros
1.Attendance management 2.Calling tracker 3.Lead capture
Cons
1.Subscription is expensive 2.Reporting could have been more detailed
Venkat
Verified reviewer
Company size: 201-500 employees
Industry: Information Technology and Services
Time used: Less than 2 years
Review Source: GetApp
November 2015
Leadsquared - Simple, Feature Rich and Powerful Lead Management Solution
We have been using LeadSquared for about 2 years now for all our Email Marketing and Lead Management requirements. LeadSquared has been exceptionally good and has been evolving continuously to give us more features and options. My teams love the ease of use, the design and the continuously evolving new features. The customer support has been exceptional. The LeadSquared team has heard and responded to us extremely well, be it new feature request or other support requirements. The lead capture and nurturing dashboards have been immensely useful in our sales and marketing reviews. The dashboards and reports helped us improve our process. Kudos to the LeadSquared team for developing an excellent software. I would strongly recommend LeadSquared to anybody that is looking for a great lead management tool with an excellent ROI.
Pros
1) Excellent set of features and continuously evolving 2) Simple and Extremely user friendly Interface 3) Powerful and extremely useful dashboards 4) Quality of support 5) Excellent Up time record without any problems
Cons
1) We would love to replace our CRM completely but there are a few things that LeadSquared misses for our needs. But we believe that these features are scheduled in the roadmap. So, its just a matter of time.
Anonymous
Company size: 51-200 employees
Time used: Less than 12 months
Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
November 2018
A solid CRM and marketing system that has a bit too many user bug issues
Our sales team of 5+ switched to LeadSquared to manage our client database. Marketing uses for lead nurturing. We often face minor bugs that we need to contact the customer support team about.
Pros
Has the basics of what you need in a CRM and marketing platform: lead management, calendaring, emailing, marketing campaigns, automation and others. Solid user interface that also includes lead scoring by tracking how many touch points your lead interacts with your website and emails.
Cons
A lot of small bugs when using this. We would build an automation campaign and go live. But it wouldn't work. I would message the support team, and they would eventually get back to me 3-7 days later with the issue fixed. Team is India with little bit of translation issues.

Neeraj
Verified reviewer
Company size: 11-50 employees
Industry: E-Learning
Time used: Less than 2 years
Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
August 2018
One stop solution for storing lead information
Pros
ease of use lead engagement score helps in shortlisting good leads availability of a lot of filters allows us to simply squeeze the best leads out of the lot support for sms and calling lead directly saves time and efforts
Cons
Email editor is not that impressive and needs a lot of improvements Responsive Landing page editor user experience sometimes due to server issues call recordings are not available which causes difficulties in tracking and follow up
Reto
Verified reviewer
Company size: 11-50 employees
Industry: Information Technology and Services
Time used: Less than 2 years
Review Source: GetApp
December 2015
Marketing Automation - easy & straight forward Marketing Campaigns
Leadsquare opens the world to automated lead campaign management. It is easy to use and straight forward when it comes to campaigns and lead generation. With it’s built in CRM and the focus on the engaged leads, your sales have the right customers in focus.
Pros
It needs minimal training and setup to start. The built in reports, E-Mail and Landingpage templates are state of the art. With the engagement score, you focus on the real engaged leads. If you need help, the support acts fast. Usually you should just look on price, but with Leadsquare you get a lot marketing automation for the price you pay.
Cons
When it comes to track incoming traffic on your landing pages by different sources, it is possible but could be solved more straight forward. CRM is fine for small business with small organisations. For bigger sales organisations, there are some points to improve productivity.
Sahaj
Company size: 201-500 employees
Industry: Financial Services
Time used: More than 2 years
Review Source
This review was submitted organically. No incentive was offered
November 2020
Overall Nice Experience
Pros
The product is easy to use and our integration with the product was quite easy.
Cons
I am still waiting for the feature which provides us the details of the user who has updated any fields from the Lead Fields section.
Avishek
Verified reviewer
Industry: Accounting
Time used: Less than 6 months
Review Source: GetApp
December 2015
Lead Management is on your CLICK
We are pleased to write a review on Leadsquared. We would like to thank your team which has reduce our effort and time very both. Leadsquared gives us proper real-time report with respect to each leads we receive for our company which is very helpful to connect with the clients without fail. As you all know to acquire new clients from the market is very difficult in today's market. I feel each lead is precious for every business, and if you miss them, you miss a potential opportunity. We had taken the light plan just to give a try we feel was very helpful to catch the leads in once place without missing them also we can connect them back for sure whenever we want. The customer support team is also very helpful and responsive. In one sentence I would say Bodycraft Spa & Salon is satisfied with Leadsquared. Leadsquared helped a lot to increase the rate of conversation of leads.
Pros
1. Catches all the leads in one place 2. Follow with the clients makes easy and convenient. 3. Time efficiency is a major advantage for Leadsquared. 4. Landing page facility is quite helpful to promote offers, catching leads and follow ups with them.
Cons
1. Linking of more websites with Lead squared will be appreciated. 2. Lead squared have to increases the number of user access obliviously. 3. Request you to increase the Number of landing pages. 4. It is very difficult to work with constant number of contacts in big organization. You should increase it little bit more according to the plans.
Anonymous
Company size: 11-50 employees
Time used: Less than 2 years
Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
December 2017
top features for the price
I can benefit from a full marketing automation system at a very affordable price.
Pros
pricing is very affordable and all features you might want from a marketing software are there. Some small things are missing but the team is slowly improving.
Cons
Customer service is a little slow and some operations have to be done manually, especially in the landing page section.
Parth
Company size: 2-10 employees
Industry: Education Management
Time used: More than 2 years
Review Source: Capterra
This review was submitted organically. No incentive was offered
December 2020
Title of my reivew
Pros
The ease of integration and documentation
Cons
The complexity in UI. It's not easy to exactly to know what is where
Rohit
Company size: 51-200 employees
Industry: Hospital & Health Care
Time used: Less than 2 years
Review Source: Capterra
This review was submitted organically. No incentive was offered
August 2017
Leadsquared has really helped our organization streamline the process of leads management.
Better Leads management and sales funnel tracking along with better lead nurturing process.
Pros
Customization of fields and reports. Favorite reports option. User access control are all features that make this easy to use.
Cons
Integration with other MIS softwares is a bit of a pain. Emailer campaign setup could be a little easier.
Puneet
Company size: 51-200 employees
Industry: Primary/Secondary Education
Time used: Less than 12 months
Review Source
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
August 2017
Leadsquared CRM- A User friendly tool
It will be good if we can have a complete automated tool starting from lead capturing to sending offer letters and finally keep a track of complete life cycle of student
Pros
Easy to navigate, user friendly interface, very good tool for marketing automation. Create list on various parameters is a very useful feature.
Cons
User specific roles and permissions can be further improved. Complete lifecycle of student starting from lead to student placement is missing.
Anonymous
Company size: 51-200 employees
Time used: Less than 12 months
Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
August 2018
Smart Tracker
Binds sales with per sales effectively.
Pros
Its is very efficient when it comes to track your leads. Its has a beautiful enterprise integration framework, and keeps sales and pre sales teams connected efficiently. It gives the managers an excellent overview of the team progress as well as individual progress.
Cons
Its very efficient and gives you value for money.I none found so far.
Nagarjuna
Company size: 51-200 employees
Industry: Marketing and Advertising
Time used: Less than 12 months
Review Source: Capterra
July 2017
Best in the Market for SMBs
Pros
This is the best marketing CRM I've used so far. Easy to set up entire marketing automation funnels for different objectives. Creating beautiful Landing pages and forms is a piece of cake. External apps like Facebook Lead Ads & zopim can be integrated easily.
Cons
Need more new templates for Landing pages and access to edit them extensively. Reporting dashboards can be improved.
Imran
Company size: 11-50 employees
Industry: Information Technology and Services
Time used: Less than 6 months
Review Source: Capterra
This review was submitted organically. No incentive was offered
May 2018
Good Tool, User Friendly
Email Campaign, Automation, Managing Leads, Reports to the point
Pros
We have been using LeadSquared for about 4 months now for all our Email Marketing and Lead Management requirements. LeadSquared has been exceptionally good. The customer support has been excellent / exceptional. LeadSquared support team has heard and responded to us extremely well, be it new feature request or other support requirements. All the very best to LeadSquared team for developing an excellent software. I would strongly recommend LeadSquared to anybody that is looking for a great lead management tool.
Cons
Complicated at times, Navigating. There's nothing much to write. Its a good software, if only it could more user friendly.
RAJESH
Verified reviewer
Time used: Less than 12 months
Review Source: GetApp
This review was submitted organically. No incentive was offered
September 2018
Worth the money paid.
Pros
Seen the company move and evolve as per the needs of the market. When AI was not integrated , things were missing , with feedback given , and well taken , AI is in and the Utility is now in place.
Cons
Company needs to be a bit more aggressive. The leads need to be pushed to a concerned and accountable person to be converted. This appears missing.
Sanjeev
Company size: 51-200 employees
Industry: Accounting
Time used: Less than 2 years
Review Source: Capterra
November 2016
Perfect Marketing Automation Tool
We have been struggling to find an affordable yet scalable solution which can streamline our inbound sales process. we found answers in leadsquared.
Pros
perfectly under budget, great support team and scalable
Cons
CRM capability need improvement

LeadSquared
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