About Maptitude

As a mapping platform, Maptitude utilizes GIS technology and spatial analysis to assist businesses with analyzing and understanding how geography affects business operations. Maptitude allows businesses to visualize customer and demographic on different types of maps to uncover geographical relational patterns within datasets. With Maptitude, businesses can pinpoint customers, analyze areas of sales activity, uncover hidden opportunities, understand geographical trends, and answer questions that impact any sales operation. 

Maptitude provides the ability to create maps at any scale from the street level to the country level using Maptitude's Create-a-Map wizard. Maptitude's mapping technology, MapWizard, can customize the colors, styles, and labels on an...


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Supported Operating System(s):

Web browser (OS agnostic), Windows 10

49 Reviews of Maptitude

Average User Ratings

Overall

4.84 / 5 stars

Ease-of-use

4.5

Value for money

5.0

Customer support

5.0

Functionality

5.0

Ratings Snapshot

5 stars

(41)

41

4 stars

(8)

8

3 stars

(0)

0

2 stars

(0)

0

1 stars

(0)

0

Likelihood to Recommend

Not likely

Very likely

Showing 1 - 5 of 49 results

September 2019

Sheldon Neil from PTQ Consulting

Verified Reviewer

Company Size: 2-10 employees

Industry: Transportation/Trucking/Railroad

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

September 2019

Maptitude's ability to use my data for analysis and visualisation it is phenomenal.

I use Maptitude to conduct drive time analysis and calculate the optimal sequence of serving key locations. This has helped to reduce my dead kilometre cost but also has the added benefit of being able to provide drivers with instructions in the form of left and rights and maps. I use it to extract and analyse demographics for an area I will be serving to understand the makeup of my customers. I create selection sets to apply my analysis on only the set of data I'm interested at that moment. I create heatmaps that shows public transit safety aspects such as accident hot spots, driver abuse from customers etc. One of the interesting case studies I did not long ago was to map all the bus stops we serve and also all public toilets that are within walking distance to the bus stops. This helped my drivers to know where they can have a biological break if they need to during their journey.

Pros

Whenever I need to analyse my data and represent it visually I always go to Maptitude. The software is a GIS that can import, covert and export Google Earth, OpenStreetMap, Esri Shape, MapInfo, GPS, AutoCAD, Excel, Text etc. I've been using Maptitude for more than 13 years and bar TransCad (Caliper Corporations Public Transit Modelling Solution), there is no other GIS software that delivers like this!

Cons

I've compared Maptitude to many other solutions and can honestly say there is no major dislike that I have. If I'm really critical I'd say probably that the Caliper brand name appears on the bottom of the maps I produce (very small), and I'd like to keep secret how I am able to do what I do.

Reasons for Choosing Maptitude

Easy to use and has all the data prepared for me already. Saved me heaps of time.

Response from Caliper

Replied September 2019

Thank you for the feedback on Maptitude mapping software!

January 2020

Taunya from Kopke & Associates, Inc

Company Size: 2-10 employees

Industry: Transportation/Trucking/Railroad

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

January 2020

Maptitude for Planners

Analysis of demographics, locations, paratransit trip history, etc., to help local governments, committees, and agencies plan and change fixed route patterns, expansion, timing, etc.

Pros

I have been a planning consultant for over 20 years. I highly recommend Maptitude. The learning curve is short - it is the most intuitive but powerful mapping applications I have ever used. Others are fine, they cannot beat the ease of use and functionality of Maptitude. It is easy to create map layers and final presentation maps from scratch with it. And Maptitude comes with map layer data of its own, which is the best I have seen. In addition can import a variety of file types, which is extremely valuable when you are working with local governments using a variety of map formats. This means you can readily combine data from many sources in one map in Maptitude. You will really like working with it.

Cons

I cannot think of a thing I didn't like about it.

Reasons for Choosing Maptitude

Usable with more clients and data sources, ease of for a variety of presentations with a minimal amount of outside graphic presentation.

Response from Caliper

Replied January 2020

Thank you for the feedback on the #Maptitude mapping software GIS application!

August 2020

Raymond from AutoNation

Company Size: 10,000+ employees

Industry: Automotive

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

August 2020

Amazing product at a great value with even better customer service!

I am using the software to Map out where all of our dealership are located throughout the country while mapping out where our competitors are located in order to identify potential acquisition targets. The benefits have been providing invaluable insight to upper management regarding what kinds of opportunities are out there and consequently, giving the company a chance to grow via acquisitions. Moreover, the additional features within Maptitude allows you to identify new areas of growth or new markets to enter given the plethora of demographic data it has embedded within the software. it shows population growth, income levels of population and so so much more. It really provides a high level overview for any user who wants to learn and find out anything about a particular area of the country.

Pros

Maptitude offers a lot of bang for your buck. I did hours of research, looking at different mapping companies before choosing Maptitude and surprisingly, Maptitude is one of the very few companies that allows you to pay a one-time fee only (which is very reasonable given you're getting) and you get lifetime access to the software. Most other companies require you to pay an annual fee which can add up pretty quickly. The mapping software itself is amazing. It is robust, dynamic and does everything you can possibly imagine and then some. It is very user friendly and has a lot of built in features that can help making maps extremely useful as it provides invaluable insights into your data. The best part is after I purchased the product, the amount of customer support I received was fantastic. Every time I had a question, the company would always reply back immediately with a solution. They were very knowledgeable in their product, timely and very helpful. The mapping software is a home run and I could not be happier with the product nor the high level of customer service. Thank you!

Cons

Nothing as of right now. If there are any dislikes, I will be sure to address it to Maptitude first before airing any dirty laundry. More often than not, it is more likely user error that is the cause of any major issues.

February 2015

Nick from The Demographer's Workshop

Time Used: Free Trial

Review Source: Capterra


Ease-of-use

5.0

Customer support

5.0

February 2015

Great value!

Maptitude comes with a wealth of data at an unbelievably inexpensive price. The Australian data, with which I'm most familiar, if bought separately from other sources, would run into the thousands of dollars and I am stunned at the value for money. Please don't think that value for money has compromised functionality or capability! Maptitude has a wealth of analytical features that satisfy my ongoing needs in the area of demographic analysis. Regular in the business/demographic sphere include thematic mapping, route planning, territory design, trade area analysis and location/allocation modelling. A critical area is output and Maptitude has this covered with the ability to produce good quality maps of any size, a wide range of graphics formats and also Kmz/kml output for Google Earth. If there is one criticism, it's that the you can't produce a visual legend for Google Earth and if the exported geographic features have too many points, then they simply won't appear in Google Earth..a point reduction function would be very useful. On the negative side. It is a slightly dated looking package, reminding one of the Windows XP software and it's annoying that you only merge two geographic features at a time, a definite disadvantage if you need to merge data from a variety of sources into one geographic layer. It makes it a bit fiddly. This is not a package just for the professional, full time user. A newbie will find the package relatively easy to learn and the software site comes with a series of tutorials that will allow you to transition from newbie to effective novice relatively easily. That's given us the confidence to recommend Maptitude to non-GIS users such as sales managers, database analysts, franchise managers, advertising planners, retailers and merchandisers. All in all, value for money, good quality output, a wealth of data and functionality and easy to use.

May 2018

Murtaza from Ryerson University

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

May 2018

The best value for money for spatial analytics.

Pros

I am more of a spatial analyst than a cartographer. Thus, what attracts me to Maptitude is the ease with which I can perform spatial analysis. Manipulating spatial data by creating spatial overlaps or buffers are just two examples. Once the data are ready, I can easily generate thematic maps, and if needed, run ordinary least squares or binary logit regressions from within Maptitude. In the past, I'd export data as CSV to Stata or R to run regressions. However, with Maptitude, I can test my preliminary hypothesis right there without running the risk of erroneous data translation from one software to another. Given that most if not all spatial data are correlated in space, one may need an estimate for spatial autocorrelation. With Maptitude 2018, I can readily generate Moran's I statistic to test the presence of spatial autocorrelation. The 3D Map feature in Maptitude 2018 is welcome. Now, one can generate a choropleth with two distributions where color may represent one variable and height represents another. As an example see the map at https://twitter.com/search?q=race%20and%20transit%20ridership&src=typd where I have plotted public transit ridership and the percentage of visible minorities in Toronto to highlight that transit ridership is more pronounced in racialized neighbourhoods. Given its strong transportation pedigree, Maptitude remains the best off-the-shelve GIS software for simpler transportation analysis involving networks and facility location.

Cons

Maptitude can be even better if it were to include the following: - The ability to record commands such that point and click exercises automatically generates a script that could be manipulated for repetitive tasks. - The ability to work with Google Maps and other similar APIs. - An integration or coupling with R, Geoda, and Stata