Market Leader Software


Market Leader is a cloud-based marketing solution designed to manage customer relationships. The solution caters specifically to real estate industry vertical. Key features include a dashboard, multi-channel campaigns, content library, text alerts and email alerts.

Market Leader allows users to keep a track of website visitors. Users can monitor the properties that are being saved or viewed by the website visitors. Website analytics facilitates managers to check lead sources, website traffic and conversions. Lead sources such as Zillow, Trulia and Realtor.com are automatically delivered to this platform. Further, users can customize content and layouts according to brand requirements.

Additionally, Market Leader offers tools for listing marketing automation. It provides a monthly newsletter, multi-channel campaigns and campaign linking. The solution auto-inserts contacts from other lead sources and schedules birthdays and anniversaries as well. The content library has postcards, flyers, cards, guides and video-enabled emails. Further, the solution offers print and direct mail marketing as well.

Market Leader is available in a basic package or a suite that offers extra tools and functionality for brokers within larger companies. Support is provided via phone, email, product training, webinars and an online help desk.



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