Marketo is a system that has evolved and solves most problems marketers come across.

I couldn’t be more happy with this software. My sales have increased dramatically and the quality has improved as well.

I uses this platform very often to run my different marketing automation campaigns. Their multiple automation features like sequencing the campaign is amazing.

It is a user-friendly interface which is easily understandable by you and it has a very brilliant capability of automating almost everything.

I occasionally have issues with email formatting and these problems are very hard to fix.

UI is bad, and Marketo Sky will help fix this, but it's taking forever for Marketo Sky to get to a point where I can actually use it. Many features do cost extra but you can pick and choose.

Marketo is good for setting up marketing campaigns and tracking revenue generated through campaigns.

The product has its name imprinted loud and clear and hence the pricing is a thing to worry about.

Its almost intelligent interaction with prospects allows our team great confidence in engaging and in capturing quality leads.

I like the web based access and it is intuitive and easy to customize depending on your report needs or just preference.

It is also a most useful tool for lead nurturing and has all the features required for email marketing. My favorite feature is that you can easily create dynamic campaigns and pre-schedule the run.

This is the second thing that I like about it. Marketo's amazing dashboards and reports features are the 3rd things that I like most about it.

Terrible customer support -- I couldn't reach anyone until I told them that I was canceling my account.

We loved the Marketo's  ability to rate and analyze our web pages and in addition to recommend tactics to boost our site's search ability. This is a vital feature specification on the marketing side.

It's allowed us to develop best practice templates that we use and clone for all of the Marketo programs and campaigns that we build.

The integration with Netsuite is very helpful and works really well. Easy cloning of programs and assets is a life saviour.

The integration with other platforms such as Salesforce and SDL Tridion is  out-of-box and very helpful for us. It has a slight learning curve, but the training is pretty decent.

I love this tool, we use it day to day and I would highly recommend it over any other Marketing Automation Platform.

It was difficult to make highly stylized emails and the in-browser only interface was cumbersome, fidgety, and difficult.

The email builder is weak and it takes some time to figure out how to use.

I like that it is extremely intuitive (once you figure it out).

Their API is very weak and limited. Lack of integration options and lack of support.

The community is very useful and the user groups have been very welcoming.

New feature functionality is questionable in the 2015-2018 vintage (pre-adobe) - eg Sky doesn't work as one example.

Also, they have pretty good ways to teach you about the fundamentals of the product. I've been using it for only a couple of weeks, but it seems well worth ​the money and useful.

I liked that the marketing platform has the capability to automate complex workflows.

The most difficult part of marketo is setting it up and understanding how to use it.

I love the ease of use and the organization Marketo uses, I also love how it is now integrated with so many Adobe services.

I also like how easy it is to see the success indicators all rolled up into one space. The ability to A/B test and the like is simple to set up.

I can usually figure out the problem while they are telling me it's not possible. This has happened multiple times.

There is a lot of amazing things that you can do with this tool and the scoring that is associated with leads is immense.

Marketo has been frustrating to use after using other marketing automation tools on the market.

A lot of possibilities that can get a bit overwhelming. Reports can be hard to understand.

The SugarCRM team was incredibly helpful and supportive during our decision between various CRMs we were testing out, namely Salesforce and SugarCRM.

The report functionality and the inability to export complex reports in any other format than PDFs is disappointing.

The data does not link well together and the relationships you can build are very limited, which really limits the power of the software overall.

The best thing about this software is that it always provide the best customer relationships marketing software.

Is a really good tool for small companies, really like the approach form the customer service team when I had some issues.

As well as, integrate with Salesforce Marketing Cloud platform, so my marketing team can run both customer acquisition and customer retention or nurturing campaigns.

It's a great and reliable CRM for startups or small businesses.

Super easy to set up program. Does a great job at keeping up with client information and tracking history of interactions.

I love the simplicity of the system. It's very easy to set up and start operating from day one.

Some of the time, I can't login to different devices PCs which are downside for me.

Their customer care team was incredibly helpful and knowledgeable, and I really enjoyed working with them.

The CRM of choice used by many upstart aggressive disruptive companies of all sizes.

Once you start thinking about scaling many integrations and reporting tools are missing.

Our current integration to Sage100 accounting is broken. One of the others broke the functionality and took a week to figure out.

Is not very well developed yet, frequently have software errors and the tool crash. User experience is not enough intuitive.

It helps to track customers and is very user friendly. It helps our business development and growth team work on leads for business.

After trying to set this tool up several times, we abandoned it as too complicated and time consuming.

All the Enterprise features are available at a cost a basic CRM. Cons: Calendar sync is an issue and Email Client inbuilt in Sugar has a sad UI.

I also really find the dashboard visuals to be superior to Salesforce. Overall, the price point was better than Salesforce, too.

It is a great tool  for keeping my clients data and tracking.

CE is eternally stuck on version 6.5. And then in April 2018, they've removed it entirely so now you're stuck with the Pro or Enterprise editions which are paid-for.

Its too damn complicated to set up if you are going the self-hosted route.

This software in not made for my business line and therefore is not working for us. Also we have had a very poor experience with the reporting capabilities.

Adding information or attaching files to the oportunities can sometimes be a bit annoying.

Unfortunately we had some issues with the initial set up of the system and the customer support was really poor.

Easy to implement and deploy. Reporting is good and allows fro complex reports to be built.

Good integration with SQL. Customer service has been very helpful and reactive when we had requests for them.

Slow, cumbersome, difficult reporting, poor customer service.

The second source of challenge was not easily able to connect Google Analytics UTM campaigns tracking with SugarSell CRM leads tracking.

US Dollar

Adobe Marketo Engage is as a centralized marketing hub for orchestration and execution of cross channel campaigns to acquire, engage, nurture, expand and retain customers, throughout complex buying journeys. Marketo Engage facilitates alignment between marketing and sales team to drive revenue and growth for the organization with efficiency at scale.

Marketo Engage has native integrations with Salesforce.com, Microsoft Dynamics CRM, and SugarCRM. This bi-directional communication allows sales reps to get a clear picture of the leads in their pipeline and prioritize based on prospect engagement. Marketo Engage offers an online community of marketers who share ideas, collaborate, and influence product developments.

This solution is suitable for businesses with a user base ranging from three users to more than a thousand users, but its price point makes it ideal for mid-market and enterprise organizations. Support is offered via phone, and email, and an online FAQ page. 

LongDescription

Engagement Tracking

A/B Testing

Content Delivery

Website Analytics

Multi-Channel Marketing

Personalization

Social Marketing

Multi-Channel Management

Mobile Alerts

Lead Engagement

Lead Capture

Customizable Reports

Mass Texting

SEO Management

Customer Segmentation

Drip Campaigns

Referral Tracking

Campaign Tracking

Multi-Campaign

Pipeline Management

Communication Management

Customer Database

Recommendations

Calendar Management

Collaboration Tools

Campaign Scheduling

ROI Tracking

Data Import/Export

Campaign Segmentation

Email Tracking

Email Campaign Management

Campaign Planning

Email Templates

Subscriber Management

Contact Management

Customer Experience Management

Opportunity Management

Content Management

Lead Management

Conversion Rate Optimization

Email Marketing

Mobile Access

List Management

Dashboard Creation

Sales Activity Management

Multi-Channel Data Collection

Real Time Data

Performance Metrics

Channel Management

Click Tracking

Behavioral Targeting

Marketing Automation

Landing Pages/Web Forms

Social Media Integration

Lead Segmentation

Real-Time Notifications

Behavior Analytics

Workflow Management

Source Tracking

Dynamic Content

Event Triggered Actions

Visual Analytics

Customization

Activity Dashboard

SMS Marketing

Reporting & Statistics

Predictive Analytics

Segmentation

Data Visualization

Visitor Tracking

Website Visitor Tracking

Customizable Templates

Advertising Management

Conversion Tracking

Multi-Channel Attribution

For Sales Teams/Organizations

Lead Nurturing

Social Advertising

Interaction Tracking

Dashboard

Web Forms

Customer Journey Mapping

Behavior Tracking

Reporting/Analytics

Contact Database

Customer Profiles

Prioritization

Campaign Analytics

Lead Qualification

Post Scheduling

Customizable Forms

Target Account Identification

Drag & Drop

Social Promotion

Customer History

Third-Party Integrations

Campaign Management

Prospecting Tools

Multivariate Testing

Mac OS

Web browser (OS agnostic)

Windows 8

Windows 10

Pricing depends on tools and features needed, as well as database size. 

For more information, please visit: https://www.marketo.com/solutions/pricing/

Email/Help Desk

FAQs/Forum

Knowledge Base

Phone Support

24/7 (Live Rep)

Chat

51-200

201-500

501-1000

1000+

Marketo Engage

In Person

Live Online

Webinars

Documentation

Videos

SugarCRM is a Customer Relationship Management (CRM) platform, expertly crafted to enhance interactions with prospects and customers while accelerating sales success. Renowned for its cost-effectiveness, this potent solution enables users to reduce the total cost of ownership by up to 32% according to Nucleus Research*, all the while providing contemporary features that align with evolving needs.

The platform offers intuitive dashboards, comprehensive reports, self-guided selling best practices, AI-powered insights, and an easy-to-use mobile CRM app, among others. It also boasts a high level of customisation and integration capabilities, thanks to its bidirectional API, which allows for seamless data synchronisation between SugarCRM and other business-critical systems.

With its user-friendly interface coupled with its renowned superior customer support, SugarCRM aids in improving user adoption and increasing win rates, customer satisfaction, and engagement.

SugarCRM is an optimal choice for all customer-facing roles, from marketing, sales, and customer success teams of medium and large enterprises. It's not just a standalone CRM solution; it's a CRM platform that can be fully integrated into your business ecosystem, providing a highly customised and efficient solution for managing customer relationships, optimising every interaction across the customer journey.

Differentiators: SugarCRM investment includes:

- Core Support - EU, NA, APAC
- Dedicated Customer Success Manager
- Unlimited modules / fields
- Unlimited API calls
- Unlimited workflows
- Product enhancements / upgrades x 4 per year
- Product support 12/5
- Embedded AI
- Database Backups
- Mobile Access
- 2 x Sandboxes
- 60GB data storage + 1GB per user
- NO HIDDEN COSTS = PREDICTABLE TOTAL COST OF OWNERSHIP (TCO)
- SugarCloud leverages the power of AWS in different parts of the world. Customers have the liberty to select their preferred region for data storage, ensuring that the data remains confined to that specific region. The options include:
Australia - Sydney
Canada - Montreal
Germany - Frankfurt
Singapore
United Kingdom - London
United States - Portland, Oregon

For additional information, visit: https://www.sugarcrm.com/why-sugar/trust/security/





*Nucleus Report: In examining the experiences of Sugar users, Nucleus Research found that compared to other CRM solutions, Sugar users can lower total cost of ownership by up to 32% whilst delivering similar functionality. https://www.sugarcrm.com/resources/nucleus-research-anatomy-of-a-decision-sugarcrm-vs-salesforce/

Cataloging/Categorization

Forecasting

Internal Chat Integration

Document Storage

Proposal Generation

Customizable Scoring

Customer Service Analytics

Sales Pipeline Management

Contract/License Management

Calendar/Reminder System

Lead Distribution

Knowledge Management

Multiple Scoring Models

Call Management

Customer Support

Sugar Sell: $49 per user per month
Sugar Serve: $80 per user per month
Sugar Market: $1,000 for 10K users per month (billed annually)
Sugar Enterprise: $85 per user per month

Marketo Engage vs SugarCRM

User Ratings & Reviews

Pricing

Product Demo & Screenshots

Advisor Recommendations & User Awards

Additional Info

Support and Training

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