About MediaRadar

MediaRadar is a cloud-based platform which provides advertisement and market analysis for ad-sales professionals and agencies. The solution is delivered across multiple platforms such as TV, print media, email, events, and digital media.

MediaRadar’s sales intelligence platform provides services which include building multimedia pitches and identifying prospects that help businesses in their sales activities. It majorly serves advertising technology companies, agencies, media companies and emerging media companies regardless of their size and area of operation. The product also offers customized solutions and data licensing.

MediaRadar provides verified contacts, distribution of spend and real-time competitive analysis to...


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156 Reviews of MediaRadar

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Showing 1 - 20 of 156 results

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April 2018

User Profile Picture

Alexandra from Hearst Magazines

Verified Reviewer

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

4.0

Customer support

5.0

Functionality

4.0

April 2018

I've had an overall positive experience with MediaRadar for the 5+ years I've used it.

Pros

MediaRadar is easy to use and very intuitive. New sales assistants are quick to learn how to pull reports. It provides information that's instrumental to the selling of our brand.

Cons

There are a few places within Edit Credits where I different report output would be helpful --  When trying to pull the number of category (i.e. jewelry) credits across the competitive set, you have to pull each book separately. It would be incredibly helpful if a screen appeared similar to when you're searching for a specific brand's credits (i.e. Cartier) and it lists the titles with the number of credits in parenthesis. When searching for a specific brand's credits within our magazine, it would be helpful to have an on-screen visual of every credit (on one page). It would be so much easier to search for a specific credit than to click through each on individually.

December 2019

Chris from TVSquared

Company Size: 51-200 employees

Industry: Marketing and Advertising

Time Used: Less than 12 months

Review Source: Capterra


Ease-of-use

4.0

Value for money

4.0

Customer support

5.0

Functionality

5.0

December 2019

Great Software

[SENSITIVE CONTENT HIDDEN] have been awesome account managers for us since day 1. Always responsive and willing to help with any and all issues or questions we presented to them. Really a duo you have there.

Pros

The accuracy of the information provided for each clients is about 95% correct which is fantastic and a huge help to the success of my job. Being able to know the TV spend for agencies and Brands is integral to our prospecting, so this tool is huge for us.

Cons

Sometimes the concierge service has not been as successful as I would like it to be specifically for higher level employees. But I do appreciate the work that goes into confirming contacts.

Reasons for Switching to MediaRadar

It was made right before I joined TVSquared, so I did not use it much.

April 2018

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Corey from Elite Traveler

Verified Reviewer

Company Size: 11-50 employees

Industry: Publishing

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

4.0

Value for money

3.0

Customer support

3.0

Functionality

4.0

April 2018

The software works well

Pros

Seeing the issues in our competitive set is helpful because It allows us to see where our target accounts are running

Cons

Contacts are not updated frequently which is the main reason we utilize this software. Without this, there is not much reason for us to use this program

December 2019

Anonymous

Verified Reviewer

Company Size: 2-10 employees

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

4.0

Value for money

4.0

Customer support

5.0

Functionality

4.0

December 2019

Useful and necessary to do my job

All good.

Pros

It's usually very easy to find information and is mostly up-to-date. I use daily and find it a necessary part of my day.

Cons

Besides the basics - company, contacts, where/how much media they spend, I don't use it for the other parts. I don't find it as user friendly even though I've been walked through how to use it. If I have to spend too much time figuring it out - I won't use regularly. But for the basics I need and even their emails - that's been very helpful to me!

April 2018

User Profile Picture

Michele from Philadelphia Media Network: Philly.com, Inquirer and Daily News

Verified Reviewer

Company Size: 1,001-5,000 employees

Industry: Internet

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

April 2018

A Great Tool

Pros

So easy to use and navigate - I use this on a daily basis to help plan for a call and to prospect. It helps me to know what they have done in the past and what I can do to get my foot in the door.

Cons

Overall its easy to use - still has a few bugs to work out - once in a while I will get inaccurate info but that is to be expected. Overall its a great tool

April 2018

User Profile Picture

Cameron from DuJour Media

Verified Reviewer

Company Size: 11-50 employees

Industry: Publishing

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

April 2018

Quick, easy and seamless

It makes my life easier in the media sales world.

Pros

The direct contact information and all of the competitive sets are very accessible and easy to track down.

Cons

Sometimes the information isn't updated as quickly as I would like. And sometimes the information is off due to scent strips, other than that I do not have a problem with Media Radar.

April 2018

User Profile Picture

David from Meredith Corporation

Verified Reviewer

Company Size: 1,001-5,000 employees

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

April 2018

Mediarader is the ultimate tool to understand the competitive landscape!

Pros

ease of use, real time tracking, flexibility with reporting. overall this is a must have tool to get the sales edge. i love the print and on-line functionality

Cons

overall not many cons. i do wish we can get the excel reporting back by magazine and brand type as that was something very valuable

April 2018

User Profile Picture

Lydia from BNP Media

Verified Reviewer

Company Size: 201-500 employees

Industry: Publishing

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

4.0

Value for money

4.0

Customer support

5.0

Functionality

4.0

April 2018

Helps me track what is happening in the field and where people are spending money, products purchase

Help me to be a better sales person and see the wants/needs of current and potential advertisers

Pros

Able to determine where/which products are being purchased and the frequency. See who is spending with the competition and how often.

Cons

Some of the reports are hard to manage. I have a hard time figuring out which areas to click to get the most accurate information I need to help generate reports

April 2018

Anonymous

Verified Reviewer

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

4.0

Customer support

5.0

Functionality

5.0

April 2018

I like it, but have to use it in conjunction with Pathmatics.

Pros

The contacts. I also like you can prospect by region since I call on a variety of areas of the country. I work in the travel space, so I loved your recent study.

Cons

When a smaller advertiser doesn't have contacts listed or it's outdated. Would love to see email advertising dollars as well.

April 2018

User Profile Picture

Christopher from Apartment Therapy Media

Verified Reviewer

Company Size: 51-200 employees

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

4.0

Value for money

4.0

Customer support

4.0

Functionality

5.0

April 2018

Easy and has provided me great intel!

Pros

Mediarader has been great when trying to reach important marketplace clients as well as analyzing spend

Cons

When trying to pull reports it can be difficult to filter and use, I would suggest less reports that are easier to use.

April 2018

Michael from J.L. Farmakis Group

Company Size: 11-50 employees

Industry: Marketing and Advertising

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

April 2018

It's definitely a very user Friendly Product, which is indeed extremely important...!

Since the beginning stages of using the product all of our Reps Nation Wide have increased their sales, & it is indeed a direct result from having this product as a Sales Tool, & it's well worth the Money.

Pros

It's certainly a Quality Product & the Customer Support behind it is outstanding...!! We've been using the Product for about 2 years now, & it has helped us tremendously & I have increased my Sales efforts as a direct result from using the Product.

Cons

It's a bit costly, but in the long run, it's well worth the Money...! When out Team first put out the money for the program we were not sure if we could justify the cost, but now we are realizing the cost was definitely worth it, & the results are the proof...!

December 2019

Emily from Her Campus Media

Company Size: 51-200 employees

Industry: Online Media

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

December 2019

Media Radar - Avid User

It has been a really positive experience, and it has actually been my favorite tool to use in the workforce so far!

Pros

I love how easy it is to find brands and contacts for the brands, which is what I use it most for to do cold outreach for sales. Additionally, the "Perfect Pitch" is so helpful when chatting with potential clients, and we are CONSTANTLY using it in PowerPoints!

Cons

The only thing I don't like is that some brands have out-of-date contacts or not enough contacts. It would be awesome if there could be people constantly updating the highest 100 brands (and most of the big portfolio brands like Pfizer, GSK, L'Oreal, Kellogg, etc...) to keep it up-to-date and have it always be circulating new contacts.

December 2019

Joseph from NY Daily News

Company Size: 201-500 employees

Industry: Newspapers

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

5.0

Customer support

5.0

Functionality

5.0

December 2019

Prospecting

I use the software a lot and an comfortable using it. It’s helped me to open doors and start conversations. Plus its gives me confidence that I have the background info to show prospects I’ve done my homework and ask meaningful questions.

Pros

MediaRadar is easy to use. I like The tearsheets option. It helps me a lot to see examples of creative running with competitors. And the Perfect Pitch feature gives me a quick understanding of the prospect and what they’ve done.

Cons

Contacts aren’t always there but the “request a contact” button is there to help.

April 2018

Rocky from The Magazine Guys

Company Size: 1 employee

Industry: Marketing and Advertising

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

4.0

Customer support

5.0

Functionality

5.0

April 2018

easy fast and efficent when looking up prospects and ad spending history

it opens the doors to new potential advertisers quickly and efficently

Pros

ease of use on all types of devices, the ability to find contacts as well as phone numbers for all levels of individuals engaged in ad buying decision making process. The ability to find agencies as well is a big help.

Cons

It currently does not have small regional ads that run outside of the Northeast region. if this service were offered I would rate the product 5 stars. Easy to use and very efficient. no other draw backs known at this time.

May 2020

CJ from AFAR Media

Company Size: 51-200 employees

Industry: Publishing

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

May 2020

Reliable, Quick "Go-To" for Account Review and Contacts

Great customer service and ease of us. Most major tourism boards are in there and also many CVB are represented as well.

Pros

I use MR daily for contacts, competitive spending and new business prospecting. It is very easy to run reports and save them in excel for going back at a later date to reach out to.

Cons

As with all databases, it is difficult to keep up to date on the fast moving changes of contacts. Maybe there could be a way for UGC and input for changes.

December 2019

Paul from Direct Action Media

Company Size: 11-50 employees

Industry: Marketing and Advertising

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

4.0

Customer support

5.0

Functionality

5.0

December 2019

MeddiaRadar Marketing Intelligence Source

As a media agency, we are able to accurately evaluate a prospective client's potential, as well as enabling our client service and cross-selling initiatives across our existing client base.

Pros

MediaRadar enables our team to build a quick profile most prospective prospects, as well as a holistic view of their place in the advertising landscape.

Cons

Some navigation features are a bit cumbersome: sub-menus could be simplified or, in some cases, eliminated.

April 2018

Alexandra from Hearst

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

4.0

Value for money

4.0

Customer support

5.0

Functionality

4.0

April 2018

MediaRadar is my go-to for quick overview of brands and advertisers.

Pros

I like that I can easily view all creative, and where it's running. It gives me a quick overview of what my competitors are getting vs me. I also really like that you can create different competitive lists.

Cons

Updates on client names and titles are at times behind real-time changes. In certain instances, it has been over a year that a client has moved off the business, but is still listed under contacts in MediaRadar.

April 2018

Kim from Meredith Corp.

Company Size: 5,001-10,000 employees

Industry: Automotive

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

4.0

Value for money

4.0

Customer support

5.0

Functionality

5.0

April 2018

Very Easy to use.

Pros

Media Radar makes it very easy to look up ads, which I do daily. Media Radar seems to have updated ads daily more so then Kantar.

Cons

I would like to learn how to run report more. It would be beneficial to join a training seminar if they had any. The one thing I don't like is when I am looking up ads such as Chevy Traverse I wish I could have all Chevy products to the one page when searching for ads not making a report.

April 2018

Irene from Hearst Publishing

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

April 2018

Always very helping and a great way to get the information I need

It's great for prospecting business and also finding out where my clients are spending their media dollars

Pros

It is easy to access the information that I need such as finding contacts, market share and the activity a client has for the time of quarter that I'm looking for.

Cons

Sometimes the contact information isn't up to date or current for either the client or advertisers business. Also sometimes it take a long time to retrieve a report

April 2018

GEORGE from Mediamax Network

Company Size: 11-50 employees

Industry: Publishing

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

April 2018

Easy to use, lots of useful info

Helps with sales, identifying prospects, makes for targeted proposals using MR info

Pros

Contact info; competitive spending for print and digital; able to see creative; insight info to use for proposals

Cons

Liked the old format where (on print) you could see creative and where it ran - easier to view. Also liked it better when viewing where ads were placed it showed inside competitive set and outside - now I am seeing just one report.