All MediaRadar Reviews
1-25 of 241 Reviews
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Lydia
Verified reviewer
Publishing, 201-500 employees
Used daily for less than 2 years
OVERALL RATING:
5
EASE OF USE
4
VALUE FOR MONEY
4
CUSTOMER SUPPORT
5
FUNCTIONALITY
4
Reviewed April 2018
Helps me track what is happening in the field and where people are spending money, products purchase
Help me to be a better sales person and see the wants/needs of current and potential advertisers
PROSAble to determine where/which products are being purchased and the frequency. See who is spending with the competition and how often.
CONSSome of the reports are hard to manage. I have a hard time figuring out which areas to click to get the most accurate information I need to help generate reports
Anonymous
Used daily for less than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed April 2018
MediaRadar is an invaluable resource for ad sales activity. Contact information is great to have!
The most valuable information is contact information, including email addresses and phone numbers. We all know ad sales is a numbers game and MediaRadar enables you to send out emails to multiple contacts on the same account, so you're virtually sure to get a response from someone to initiate a conversation!
CONSI would like more information on the target audience. Currently MediaRadar provides an income target but not much more.
Peter
Marketing and Advertising, 11-50 employees
Used daily for less than 2 years
OVERALL RATING:
1
EASE OF USE
1
VALUE FOR MONEY
1
CUSTOMER SUPPORT
1
FUNCTIONALITY
1
Reviewed June 2021
Terrible Product - under delivers on every level.
Terrible. Zero ROI. Unhelpful customer service team. When asked to get out of the contract early because the platform is pretty useless, we received abusive and aggressive emails from their 'legal' and collections team.
PROSNothing about it met our expectations. They over-promised during the sales process - the platform does not come close to doing what we need it to do, data-wise.
CONS1. The data is out of date and most contacts are not valid. 2. Sale team reported numerous issues with quality.
Anonymous
11-50 employees
Used daily for less than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed April 2018
Has helped me generate leads and new business for our company, cannot say enough good things.
Lead generation, new potential prospects, and several closed won deals
PROSInsight into advertising trends year over year, not just the current issue of what is running. I also appreciate that you can hunt by vertical and by territory, as our organization must use both in our sales approach
CONSSometimes I do not feel like I understand the full scope of the capabilities, more trainings and such would be nice.
Anonymous
Used daily for more than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed April 2018
I love being able to find marketing contacts and key decision makers.
Being able to connect with them directly on LinkedIN and having access to their email addresses and phone numbers.
CONSI don't have any major cons, except at times marketing contacts are not updated in a timely manner.
Corey
Verified reviewer
Publishing, 11-50 employees
Used daily for more than 2 years
OVERALL RATING:
3
EASE OF USE
4
VALUE FOR MONEY
3
CUSTOMER SUPPORT
3
FUNCTIONALITY
4
Reviewed April 2018
The software works well
Seeing the issues in our competitive set is helpful because It allows us to see where our target accounts are running
CONSContacts are not updated frequently which is the main reason we utilize this software. Without this, there is not much reason for us to use this program
Anonymous
11-50 employees
Used daily for less than 12 months
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed April 2018
I use MediaRadar on a very consistent basis and find it extremely helpful and easy to use .
I use the software to get information about brands and their advertising trends, spend, etc. I also use it to get contact information from various brands to use for my outreach.
PROSI like the ease of finding information about brands and companies such as media spend, area of spend, etc. I also love the Power Reports feature. It makes it easy to filter results based on what I'm looking for.
CONSThere are a lot of things I like about the software, and not much I don't like. The only issue I run into is the database not having contacts for certain brands sometimes.
Anonymous
51-200 employees
Used daily for less than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
4
CUSTOMER SUPPORT
5
FUNCTIONALITY
4
Reviewed April 2018
Simple and easy to user UX/UI that allows me to quickly find contacts and spending habits of clients
Contact list is up to date. Digital spending is broken up into direct and programmatic which helps in identifying brands to go after.
CONSHonestly, there is nothing that I believe needs to be immediately fixed or resolved. Just continue to evolve the product and ability to capture accurate spends across digital, video, social, and native.
Anonymous
201-500 employees
Used daily for less than 2 years
OVERALL RATING:
5
EASE OF USE
3
VALUE FOR MONEY
4
CUSTOMER SUPPORT
5
FUNCTIONALITY
4
Reviewed April 2018
I love the MediaRadar platform. It's user-friendly and has a variety of information available.
Prospecting and finding insider info and contacts.
PROSMediaRadar is great for prospecting, finding insider information, and identifying potential clients that are actively running campaigns in the competitive set.
CONSI wish contact were more widely available across accounts and running creative was more accurately reflected.
Sherrill
Verified reviewer
51-200 employees
Used daily for less than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
4
Reviewed April 2018
Always provides information in a quick and easy fashion.
I love the app! It's great for business travels. It makes it easy to prospect and get information while on the road.
CONSEdit credits can be confusing as there are different places to look. Otherwise, there are no problems!
Michael
Marketing and Advertising, 11-50 employees
Used daily for more than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed April 2018
It's definitely a very user Friendly Product, which is indeed extremely important...!
Since the beginning stages of using the product all of our Reps Nation Wide have increased their sales, & it is indeed a direct result from having this product as a Sales Tool, & it's well worth the Money.
PROSIt's certainly a Quality Product & the Customer Support behind it is outstanding...!! We've been using the Product for about 2 years now, & it has helped us tremendously & I have increased my Sales efforts as a direct result from using the Product.
CONSIt's a bit costly, but in the long run, it's well worth the Money...! When out Team first put out the money for the program we were not sure if we could justify the cost, but now we are realizing the cost was definitely worth it, & the results are the proof...!
Joseph
Newspapers, 201-500 employees
Used daily for more than 2 years
OVERALL RATING:
5
EASE OF USE
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed December 2019
Prospecting
I use the software a lot and an comfortable using it. It’s helped me to open doors and start conversations. Plus its gives me confidence that I have the background info to show prospects I’ve done my homework and ask meaningful questions.
PROSMediaRadar is easy to use. I like The tearsheets option. It helps me a lot to see examples of creative running with competitors. And the Perfect Pitch feature gives me a quick understanding of the prospect and what they’ve done.
CONSContacts aren’t always there but the “request a contact” button is there to help.
CJ
Publishing, 51-200 employees
Used daily for more than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed May 2020
Reliable, Quick "Go-To" for Account Review and Contacts
Great customer service and ease of us. Most major tourism boards are in there and also many CVB are represented as well.
PROSI use MR daily for contacts, competitive spending and new business prospecting. It is very easy to run reports and save them in excel for going back at a later date to reach out to.
CONSAs with all databases, it is difficult to keep up to date on the fast moving changes of contacts. Maybe there could be a way for UGC and input for changes.
GEORGE
Publishing, 11-50 employees
Used daily for more than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed April 2018
Easy to use, lots of useful info
Helps with sales, identifying prospects, makes for targeted proposals using MR info
PROSContact info; competitive spending for print and digital; able to see creative; insight info to use for proposals
CONSLiked the old format where (on print) you could see creative and where it ran - easier to view. Also liked it better when viewing where ads were placed it showed inside competitive set and outside - now I am seeing just one report.
Paul
Marketing and Advertising, 11-50 employees
Used daily for more than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
4
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed December 2019
MeddiaRadar Marketing Intelligence Source
As a media agency, we are able to accurately evaluate a prospective client's potential, as well as enabling our client service and cross-selling initiatives across our existing client base.
PROSMediaRadar enables our team to build a quick profile most prospective prospects, as well as a holistic view of their place in the advertising landscape.
CONSSome navigation features are a bit cumbersome: sub-menus could be simplified or, in some cases, eliminated.
Sue
Publishing, 1,001-5,000 employees
Used daily for more than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed April 2018
I miss having the ease of Contacts but I know that's my company's no longer paying for this service.
Easy to use, help always available and very useful tool for my trade.
PROSAbility to easily and efficiently look up where brands ran both on print and digital. When doing precalls - Media Radar is good for at least 50% of the materials I need.
CONSIf I'm reaching - b/c it's fairly straight forward - it'd be inserts are counted as pages, whereas we don't include them in the share of market. No biggie though.
chloe
Publishing, 11-50 employees
Used daily for more than 2 years
OVERALL RATING:
4
EASE OF USE
4
VALUE FOR MONEY
4
CUSTOMER SUPPORT
5
FUNCTIONALITY
4
Reviewed May 2018
really great! love this site
Many benefits like looking at our competitors pages and having an organized system. i also really love how you can view suggested companies and the pitch is awesome too.
PROSI love how all the companies working with our competitors are laid out in front of you. It makes it so easy to prospect.
CONSA suggestion would be to make it easier to print an ad. It is hard to print an ad after you click into it.
Mike
Broadcast Media, 11-50 employees
Used daily for less than 12 months
OVERALL RATING:
4
EASE OF USE
4
VALUE FOR MONEY
4
CUSTOMER SUPPORT
4
FUNCTIONALITY
4
Reviewed June 2021
Media Radar
Like it a lot but wish there was more info available
PROSThe amount of information available to me
CONSMissing some key accounts that I think should be listed
Reasons for switching to MediaRadar
Finance
Kelly
Used daily for more than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed April 2018
Fabulous, fast, invaluable daily resource
Ease and speed are the two main things that come first to mind. It is very intuitive. I enjoy working with this software on a daily basis. Thanks!
CONSThe only cons I would have likely reflect more on my team, such as accounts that are not assigned to the correct person. Again, that is not really a reflection on the software.
Roger
Retail, 501-1,000 employees
Used daily for more than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
4
FUNCTIONALITY
5
Reviewed December 2019
Amazing Product
I love media radar, it is very easy to use, it has a variety of updated information and really appreciate the LinkedIn link, very powerful software. I would recommend it to anyone who needs information for companies.
PROSThe ease of use and the variety of information that media radar provides.
CONSThat I can’t see reports for video, it should not be a under 1 license.
LISA
Media Production, 11-50 employees
Used daily for more than 2 years
OVERALL RATING:
4
EASE OF USE
5
CUSTOMER SUPPORT
4
FUNCTIONALITY
5
Reviewed December 2019
Media Radar for Sales help
Very positive because it saves time and definitely allows me to be to focused on the right prospects depending upon the demographics and audiences that companies are targeting.
PROSbeing able to see where ads have been placed and when as well as contacts and emails & phone numbers
CONSThe mock ups don't always come out the way I would like them to.
Madeline
Publishing, 5,001-10,000 employees
Used daily for more than 2 years
OVERALL RATING:
5
EASE OF USE
4
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
4
Reviewed May 2021
Review - 5/27
I am a huge fan of MediaRadar!
PROSI really enjoy using MediaRadar for competitive analysis and being able to see my client's creative that's running across print/digital.
CONSI would prefer if all accounts had at least one contact from either an agency or client.
Elizabeth
Publishing, 1,001-5,000 employees
Used daily for more than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed June 2021
Media Radar Review
Media Radar is very beneficial to our sales teams and marketing teams to help direct us in our sales planning and prospecting.
PROSMedia Radar is easy to use and provides insights to me and our sales teams.
CONSSometimes it is hard to figure out which program to use.
Reasons for switching to MediaRadar
cost
sharon
Publishing, 5,001-10,000 employees
Used daily for more than 2 years
OVERALL RATING:
4
EASE OF USE
4
CUSTOMER SUPPORT
5
FUNCTIONALITY
4
Reviewed December 2019
Usage for sales
company names, websites and contact names. ability to see ad creative, see competition, use as a resource tool to prospect new biz.
CONSThe more complicated functions are often hard to figure out. Luckily the support staff is always willing to help walk you through.
Jessica
Design, 11-50 employees
Used daily for less than 12 months
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed April 2018
I found MediaRadar to be very helpful in identifying key prospects in my categories and territory
The information provided by MediaRadar helps identify key prospects and the current activity of those prospects as well as tips for pitching programs to these companies.
PROSThe software is easy to use, responsive and moves quickly. I'm able to pull up Power Prospecting Reports that are comprehensive and assist when planning my sales trips during the year. It's helpful to see the ads that are featured in the competitor's magazines.
CONSSometimes I have trouble finding specific information for accounts. My company might want to consider paying for information about digital program as well as the print programs.