
User Review Highlights
4.39
38 Reviews
Ease-of-use
out of 5Customer Support
out of 5Value for money
out of 5Functionality
out of 5"Also we have had a great experience with the Customer Support team, they helped us understand the tool which is important to be able to get the results we needed."
"I love ease of access to all of the links to our organization mentions in media."
"Easy to use, excellent support team, great insights and data."
"Sometimes there are glitches and strange faults or delays."
"I miss the ability to sort out retweets as it makes it more difficult to navigate when you search more broadly."
"No data archive, you can monitor mentions captured only 90 days ago."
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Showing 1 - 25 of 38 reviews

Gøran
Verified reviewer
Company size: 2-10 employees
Industry: Computer Games
Time used: Less than 2 years
Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
January 2022
Great and affordable media tool
It helps us to track information from media and social platforms about whats written about our company and games.
Pros
Easy to use. Super support from the Mediatoolkit if you need help with how to track specific targets and keywords. Integration of this tool to fit our needs was very easy.
Cons
Dont have any thing to put our finger on so far.
Reasons for choosing Mediatoolkit
Mediatoolkit was the easiest to use and most affordable option
Reasons for switching to Mediatoolkit
Price and mediatoolkit seemed to offer what we needed to a much more affordable price.
Maxim
Company size: 501-1,000 employees
Industry: Real Estate
Time used: More than 2 years
Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
January 2022
a controversial industry needs to monitor online buzz
I've been receiving alerts daily for years now and it's very helpful
Pros
it's important for us to know exactly what is being said about us as soon as it happens
Cons
sometimes I receive impertinent alerts and it feels a bit like 'the boy who cried wolf'
Enes
Company size: 2-10 employees
Industry: Information Technology and Services
Time used: Less than 12 months
Review Source: Capterra
This review was submitted organically. No incentive was offered
June 2022
Mediatoolkit Review
Pros
Very comprehensive application is great and gorgeous in every way
Cons
It's a very expensive app. Not a suitable app for those who don't have a budget
Anonymous
Company size: 201-500 employees
Time used: More than 2 years
Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
January 2022
lovely tool but loading speed and channel varierty
good for profiling, bad for analyzing
Pros
profiling for social media listening about specific keyword.
Cons
API stability and customization, kind manuals
Reasons for choosing Mediatoolkit
API support and kind CS, additionally I love your country and people.
Anamarija
Verified reviewer
Company size: 2-10 employees
Industry: Public Relations and Communications
Time used: More than 2 years
Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
January 2022
Easy to use, intuitive monitoring platform with great customer support
Pros
We use Mediatoolkit on a daily basis, for monitoring, reporting, research and educational insights. The support team is very responsive and ready to give education any time we need - weather it is related to some new feature or to our new team members. Only thing I am sorry about is that we haven't been using the total MTK potential so far, when it comes to reports and some additional options besides just monitoring media mentions, but that is about to change.
Cons
We did encounter some of the websites that haven't been included in the mentions overview, but with regular feedback to the MTK team, that matter gets resolved asap.
Dammion
Company size: 11-50 employees
Industry: Public Relations and Communications
Time used: More than 2 years
Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
January 2022
Mediatoolkit - My's customers edge
Our business has benefited greatly from using Mediatoolkit. We have been able to monitor keywords efficiently for our clients. Mediatoolkit has been instrumental in building out our Crisis Management plans and in tracking unusual thresholds.
Pros
The ease in which I am able to set up my queries and integrate with the tech team. Reporting is also very simple to use.
Cons
Not able to track mentions over the airwaves
Massimiliano
Company size: 51-200 employees
Industry: Information Technology and Services
Time used: More than 2 years
Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
February 2022
Useful media monitoring and analysis software
With MTK we have improved our ability to explore big data. The team is very competent and has been ready for our request to customize it.
Pros
Easy to use, affordable, graphics and report clear and Support team is very responsive. New features periodically added
Cons
Sentiment analysis needs to be improved.
Reasons for choosing Mediatoolkit
MTK was the easiest to use and most affordable option
Daniela
Company size: 11-50 employees
Industry: Public Relations and Communications
Time used: Less than 2 years
Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
February 2022
Komunika Latam really benefits from Mediatoolkit monitoring and social media listening
Pros
We like the fact that we can open a lot of queries for our clients, to monitor different sectors websites and rrss. Also we have had a great experience with the Customer Support team, they helped us understand the tool which is important to be able to get the results we needed.
Cons
What I like least of the software is the complexity to set a query to find information in specific websites or social media accounts such as twitter, instagram and facebook.
Anonymous
Company size: 51-200 employees
Time used: More than 2 years
Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
February 2022
Great for insights and reporting
Pros
It's easy to get an overall view of the market or competitors communications. Easy access to reports provides easy arguments to present to the board on changes to comms strategy.
Cons
The tool is great for everything around online media monitoring, but the reports would be even better if it was possible to include or import additional mentions from offline or different sources not currently tracked.
Emirhan
Company size: 1 employee
Industry: Music
Time used: Less than 12 months
Review Source: Capterra
This review was submitted organically. No incentive was offered
June 2022
Mediatoolkit is nice but...
Pros
Yes, it solved most of my work directly. It has become even more useful thanks to its easy and understandable interface.
Cons
I think they should lower the price. This price is too high
Josef
Company size: 2-10 employees
Industry: Public Relations and Communications
Time used: More than 2 years
Review Source: Capterra
This review was submitted organically. No incentive was offered
March 2021
Mediatoolkit is the right tool for us.
Pros
- Ease of use - Ease of deployment and setup - simple UI that does not confuse our users
Cons
We had a few minor hiccups when inviting colleagues to join the Mediatoolkit, but these were resolved by the MT support rather quickly.
Reasons for choosing Mediatoolkit
Ease of use, price to performance ratio.
Reasons for switching to Mediatoolkit
Mediatoolkit was easier to maintain & operate plus we lacked the manpower to keep the in-house system up-to-date & operational.
Michael
Company size: 2-10 employees
Industry: Management Consulting
Time used: More than 2 years
Review Source: Capterra
This review was submitted organically. No incentive was offered
January 2021
Zuverlässiges Tool zu einem reellen Preis
Im Krisenmanagement ist man auf schnelle und zuverlässige Informationen angewiesen. Bei guter eigener Konfiguration des Tools erfüllt es sämtliche Ansprüche.
Pros
Das Tool hat ein gutes Preis- Leistungsverhältnis und ist sehr zuverlässig . Außerdem ist es leicht zu bedienen und läuft auf allen Devices. Die Nutzerfreundlichkeit auch auf dem Smartphone ist sehr gut. Der persönliche Support ist ebenfalls sehr gut.
Cons
Es gab keine Probleme bei der Integration der Software in mein System. Insofern gibt es nichts zu beanstanden
Reasons for choosing Mediatoolkit
Siehe oben
Reasons for switching to Mediatoolkit
Weil dieses Tool einfach besser ist und meinen Anforderung entspricht.
Wesley Kirui
Company size: 2-10 employees
Industry: Marketing and Advertising
Time used: More than 2 years
Review Source: Capterra
This review was submitted organically. No incentive was offered
February 2022
Best Tool For Social Media Tracking
Great! Customer service is top-notch, whenever faced with a challenge, it takes 0-10 minutes for it to be solved by Mediatoolkit's customer service which is great as problems tend to come in when pressure is huge.
Pros
The ability to track all mentions based on the keywords needed makes it easy to report on the performance of various products and also helps in analyzing customer feedback.
Cons
TikTok and Instagram Reels cannot be tracked yet which can sometimes make it hard to analyze results from products shared on this platforms.
Anonymous
Company size: 2-10 employees
Time used: More than 2 years
Review Source: Capterra
This review was submitted organically. No incentive was offered
March 2021
Mediatoolkit review
Pros
User-friendly and reliable software for continuous monitoring on social media as well as in media articles and discussions. We can rely on Mediatoolkit to monitor all the mentions and give us an accurate overview of media coverage.
Cons
No data archive, you can monitor mentions captured only 90 days ago.
Yasemin
Company size: 2-10 employees
Industry: Entertainment
Time used: Less than 2 years
Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
January 2022
Effordable, quick and easy to deal with
I always thought such tools are complicated, but the opposite was the case. I found my way around very quickly. The costumer service is amazing. Very nice, helpful and competent! So, if you had any questions, they were always there to help. Top!
Pros
Setting your own keywords. Seeing online mentions in real time.
Cons
I can't think of anything right away. For our small business it offers all we need.
Reasons for choosing Mediatoolkit
As it offers the things we needed and the previous one was just overpriced.
Tajana
Company size: 51-200 employees
Industry: Fine Art
Time used: More than 2 years
Review Source: Capterra
This review was submitted organically. No incentive was offered
January 2022
Great software
Doing my job became so much easier since I started usig Meditoolkit. I strongly reccomend it!
Pros
It is so simple and easy to use. All the features are well implemeted so a user can easily find whatever he needs.
Cons
Everything works great for me. So far I didn't find anything I didn't like.
Miro
Company size: 2-10 employees
Industry: Management Consulting
Time used: More than 2 years
Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
January 2022
Toolkit that helps tracking your appearance online and offline
For our team, Mediatoolkit allowed us to be more in control of our marketing campaigns and it also saved us time when doing reporting to our clients.
Pros
We have used the most feature that helps us track the impact of our campaigns through different online channels. We have also used the Data analysis dashboards tho track our appearance online but also as an easy way to create reports for our clients.
Cons
I took us some time to get used how to setup filters that will work well for us.
Jaime
Company size: 2-10 employees
Industry: Public Relations and Communications
Time used: Less than 2 years
Review Source: Capterra
This review was submitted organically. No incentive was offered
November 2020
Mediatoolkit is great for crisis prevention and management
I am having a great experience with Mediatoolkit. After almost 2 years of using it, I have seen many improvements and always have a quick costumer service.
Pros
That is an easy-to-use tool, you can change manually the social sentiment and have a great costumer service.
Cons
Sometimes some mentions don't appear and the limitations that listening has with Facebook (it is not only with this tool)
Ivan
Verified reviewer
Company size: 51-200 employees
Industry: Computer Games
Time used: Less than 12 months
Review Source: Capterra
This review was submitted organically. No incentive was offered
February 2021
Good media monitoring software
Overall, it does it's job well. Allows me to track brand mentions consistently and efficiently.
Pros
- aasy to setup - picks up on most of brand mentions - has built-in flexible reporting - easy to export raw data and then fuel into whatever BI stuff you use, e.g. Google Data Studio
Cons
- doesn't pick up on Youtube mentions. For a media/entertainment brand that is crucial. - sentiment analysis is still kinda off-beat
anna
Company size: 2-10 employees
Industry: Automotive
Time used: Less than 2 years
Review Source: Capterra
This review was submitted organically. No incentive was offered
November 2020
Useful
Excellent. They are all very kind and always available for solving nearly any problems in a quick time
Pros
Easiness, practicality, tailor-made, promptness of the needed help, value for money.[SENSITIVE CONTENT HIDDEN] is great :-)
Cons
At the moment I don't find anything wrong
Sofia
Company size: 11-50 employees
Industry: Public Relations and Communications
Time used: Less than 2 years
Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
January 2022
Pros and Cons
Thanks to Mediatoolkit, our team find important crisis and manage it
Pros
It easy to use and gives me a completed report,data analysis.
Cons
Not appear all mentions like videos in new digital platforms like TikToK
Dražen
Verified reviewer
Company size: 2-10 employees
Industry: Cosmetics
Time used: Less than 12 months
Review Source: GetApp
This review was submitted organically. No incentive was offered
January 2018
One stop place for all my keywords
Pros
Easy to use, can create as many search criteria as you want, have "feeling" per each found topic (neg, neut, pos), create alerts, get reports
Cons
could have wizard or how to create new or edit already created search criteria. Sometimes you forget or add additional conditions and later on you realize that something is wrong.
Anonymous
Company size: 201-500 employees
Time used: Less than 12 months
Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
January 2022
Review
Pros
Very quick email alerts, great customer service, and Mediatoolkit is always ready to help at any time. The insights and reports are very detailed as well.
Cons
It worked pretty well for us. Very easy to use and terrific customer service from the team.
Abara
Company size: 501-1,000 employees
Industry: Health, Wellness and Fitness
Time used: Less than 12 months
Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
January 2022
My experience with using Media tool kit
It's been an exciting experience using the platform. It has saved me time and energy.
Pros
I like the fact that I can monitor all social media conversations in one place
Cons
I will like to see the more sentiment analysis of the mentions.
Ingrid
Company size: 2-10 employees
Industry: Public Relations and Communications
Time used: Less than 12 months
Review Source: Capterra
This review was submitted organically. No incentive was offered
January 2021
Mediatoolkit - you need this!
Been fantastic, help desk is super
Pros
Easy to use and the help desk is amazing, made my life a whole lot easier to find my features
Cons
I do not feel that anything is missing
Reasons for choosing Mediatoolkit
Was the most affordable for my company