Oracle Responsys is a marketing orchestration platform that combines audience data, message content and digital channels together in one place.
With Responsys, clients can manage and customize customer interactions across various platforms, including email and social media. These interactions can be customized based on individual customer needs and preferences. It allows to visually segment the email campaigns to run personalized and targeted campaigns. Segmentation can be done based on customer preferences, social behavior, demographics and more.
Responsys Profile allows marketers to create customer profiles, while Responsys Insight can be used to analyze data and create reports that evaluate marketing performance. It also helps marketers to create buying suggestions for buyers based on their real-time behavioral data and past experiences.
Responsys Connect allows users to pull data from multiple sources, including CRM systems and social networks.