A holy grail for entrepreneurs and marketers!

In many ways, Paperflite has helped me channel my efforts in the right direction. I’d suggest every entrepreneur, marketer, and business leader let Paperflite take care of their content and audience analytics while they focus on growing their business.

Pros

I run a premium notebook and stationery brand and I have created a lot of content on my platform for my customers. Paperflite lets me gate this content and generate qualified leads for my business that I could not have otherwise done. I’m now able to convert website visitors to actionable leads.

Cons

I do not have any dislikes. The team is just a chat away for all my support needs, which is quite commendable.

Marketing Content Powertool

High quality technology, rock solid functionality. When questions arise, they are answered quickly. Recipients have been impressed with the quality.

Pros

Outbound emails with links to important marketing and sales content is so polished, with very little effort on our part. Outstanding look and feel AND functionality. Collections can be switched to "live update", giving me control to notify previous recipients when new or updated content is added to them. User views are reported at a highly granular level for video, ppt, and docx content. Notifications are easy to configure, let us know immediately when and how a recipient interacts with our content.

Cons

Takes a bit to understand the underlying conceptual framework - but it is well worth it. Content Hub stores and organizes core documents. Collections are customized for groups or campaigns. Conversations are threaded email engagements with specific recipients, that carry the link to content in the shared collection. Once content is organized in this way, and people are trained, the tool is fantastic.

Hacking marketing campaigns

We’re super happy with it as we’re able to show much better ROI for our campaigns.

Pros

We use Eloqua to run marketing campaigns and in each of our emails, we share content via Paperflite’s integration. Of our audience of 1000+, Paperflite tells us exactly how many have engaged with our content and how much time they’ve spent on it. This in turn feeds into Eloqua’s lead scoring algorithm and we’re able to pass on much more qualified leads to sales.

Cons

I can’t read our content within Eloqua. It’s not a big deal, all of the content is available within Paperflite but it’ll be nice to be able to preview the content within Eloqua.

Excellent user experience for a knowledge base platform

Great experience, from service, to tailored design, to ease of use and maintenance

Pros

Seamlessly import documents, very easy to use, great design

Cons

The email sent to users for users and password is through paperflite and not the customer who owns the content hub, and the risk is that it can go to spam on the users side

An absolute essential tool for our Sales team

Our sales team were blind, once sending a piece of content. We now have granular information about every single piece of content being sent. How the lead is engaging with it, and what pages are of most interest. This allows our team to tailor their follow up and leads to better sales outcomes. Our sales team couldn't be happier! Our onboarding specialist Chandra was also amazing throughout our onboarding. We had multiple video sessions, was always responsive to emails, and has always gone above and beyond. We couldn't be happier!

Pros

Our company is an industrial machinery manufacturer based in New Zealand and exporting around the world. Being headquartered down here in our own little corner of the world, our company relies heavily on email communication with our clients and we use Paperflite to drastically improve it's effectiveness. When I joined this company about 6 months ago, the team had a pretty good marketing and sales department but where I saw it falling short was in it's email communication. Our sales team were sending hundreds of emails each month, attaching key assets as PDF's. After crafting their sales emails, they hit send.......and then just crossed their fingers. Hoping that the end user opened the content, and it was helpful for them. Since implementing Paperflite in our company, we now have all of our content sitting in our "Hub", which is always up to date, with everything from our key sales assets, to whitepapers, case studies, technical documents and more. Our team new create a Collection for each new lead and send their email either directly through Paperflite's built in email tools, or via our CRM integration. Our leads arrive on their own "landing page" type area where a custom title and description sits above the attached documents. Our sales team are able to track exact details about leads content engagement, and respond with timely, relevant emails, that help close deals faster! We couldn't be happier with our Paperflite implementation - and would recommend to anyone!

Cons

When I first began implementing paperflite a few months ago, the company was lacking a little in it's documentation/help guides. This caused my preferred method of self-onboarding to be a little harder than other systems I have implemented, however the team have recently released a full knowledge base which covers everything that I found a challenge on day 1 and I believe onboarding would be a lot faster now!