Pega CRM is an enterprise-level customer relationship management (CRM) solution by Pegasystems, a leading provider of business process management (BPM) solutions. It includes sales, marketing and customer service applications, complete with back-office case management, omnichannel engagement and next best-action predictive analytics.
Pega CRM was recognized as a “leader” in Gartner’s 2014 Customer Engagement Center Magic Quadrant, receiving high marks from customers for ticket management and role- and skills-based ticket routing. Thus, it’s a good fit for very large companies that need to process high volumes of complex customer inquiries. Similarly, Pega’s sales force automation application leverages BPM to optimize processes and present reps with recommended next steps throughout the sales process.
Due to its BPM-centric, model-based design, Pega CRM is best suited for industries with frequent changes in high-complexity processes, such as healthcare, insurance and financial services.
Jaleel from GCRAT
Employees number: 51-200 employees
I see many issues when it comes to the performance and UI of the applicaiton and the features what PEGA is providing is amazing.
McGarey from Han
Unable to work well with Salesforce really need to see the complete 360 of the customer. Would like seamless integraion
sibin from Capgemini
Pega's version 7 fro sales force automation (SFA) is a big change from prior versions and has a UI that competes with leading SFA CRM Salesforce.