Perfect for our outbound sales activity.

We use PersistIQ to drive our direct outbound email campaigns ,allowing us acquire more users while maintaining contact with existing ones.

Pros

I find PersistIQ easy to use for all of our outbound sales engagement activity.Integrates well with our Salesforce and basically takes care of the tasky part of email marketing campaigns like list compilation, tracking email delivery, scheduling newsletters etc thereby providing everyone in the sales department with more time to just focus on closing deals.

Cons

I have sometime experienced a bit of lag with this program,especially when I have tried customizing a previously scheduled email.

You're better off with someone else or nothing at all

This provided ZERO ROI for my company. We had more problems than actually using the tool. These people just care about money and expect you to know the tool and don't care to help when you have questions.

Pros

There was nothing postitive about this experience at all. I have nothing good to say about the team or tool.

Cons

There is an extreme lack of communication/help from the Persist team as well. When you chat or email them, you usually get an "away" message or a "be back in 3 hours". In sales, you can't wait that long to get an answer. There needs to be 24/7 help.

Speaking to their support team is like pulling teeth. I had to ask the same question 5 times to get an answer.....which still made no sense.


On top of the unprofessional and unhelpful customer service, the platform is not user-friendly or as robust as they claim.

They sold to us saying that the SFDC integration was seamless, which it wasn't and they didn't even confirm that we had the correct version to do so.

Campaigns are such a struggle to use. Our people would schedule campaigns and then it would not send at the time schedule to send. It doesn't consider the weekends, so if you have a 3-day delay from the first stage of the campaign to the second, it will do this over the weekend which negatively effects the times on your campaign. It does have a pause feature on the campaigns, yet it still processes to the next stage over the weekend too so no way I can see so far to stop it.

Definitely better options for cold-email - Avoid PersistIQ

The beginning of our journey with cold-email through PersistIQ went well. Cold email campaigns are easy to organize and you can add multiple campaigns to the same lead segment (i.e. we had four email drips, 45 day waiting period, followed by four more email drips). The customer service is atrocious. We have had an issue in the queue for two weeks now and our emails haven't been able to send. Support turnaround time says 24 hours, but it is more like two business days. Anytime you have an issue with your email provider, PersistIQ's platform isn't intelligent enough to read the error as temporary and you require customer support to re-setup your account, causing a lapse in days. Absolutely terrible. There are definitely other providers out there with the same solution, if not better. We were required to obtain a new email platform because of the delay in support. Definitely not effective in the long run.

Pros

The ability to customize snippets, lead segments, and lead status. Customized templates. Easy to duplicate the campaigns.

Cons

Terrible support. Lack of tutorials for helpful information. Very little DIY approach requiring back-end support.

Really nice outbound mailing tool, that makes it easy and affordable to scale outbound mailing.

quick and easy way for outbound mailing potential customers.

Pros

Interface: Modern, straightforward and mostly self-explanatory
Price: very good price-performance-ratio
Scalable: If you have a ton of contacts, it's very good to run them through the tool

Cons

Analytics: Some basic analytics are implemented, but more would be better
Placeholder: So far only static placeholder (like name, title, and others), dynamic placeholders could be a big plus

Easy outbound email software

Pros

Super easy to setup with awesome features like team management, out of office detection and domain blacklisting. We use it for marketing and sales and it works perfectly.

Cons

Could have more Zapier options to update users etc, but I believe that is on the roadmap for the near future.

Weak Support: You pay for what you get

We used PersistIQ as our main platform for cold emailing. We managed many email campaigns through PersistIQ and an extremely large database of leads that we individually sourced (30k). Unfortunately the system kept breaking down on us on a regular basis and forced us to continuously go through PersistIQ’s support which was on West Coast time and was about a 24 hour response time without any immediate support or resolutions.

Pros

Easy to use, no training required, very intuitive

Cons

Slow support, most changes require support, email was disconnected often--requiring support to reconnect, system lacked intelligence for custom sorting

Scam Artists

My review: the company is a total scam. I've spoken to CEO and a fair number of the folks within the organization. Personally, I feel CEO is a total scam artist and I don't say this lightly. The software is definitely overpriced. The support really really really sucks and when you speak to the CEO, he pretends to care... and does nothing to help you with your clients/company you are working with.

Pros

None. seriously none.

Cons

Support sucks.
CEO is a scam artist.

Mailing at scale done right!

I would advise this product for everyone that is aiming to mail at scale!

Pros

The templates and version testing make this a very powerful product. The integration in G-mail makes it easy to build upon emails at large volumes.

Cons

The fact that the API of this product is not very open-ended, which is why it does not allow you to integrate and connect your other business tools.

outbound emails abound

Pros

i use this to send outbound emails to targeted lists of prospects. I specify the template and whoosh, off the emails go. I can get full analytics and integration into my CRM

Cons

I wish the pricing was a little more attractive. compared to other outbound email tools, there's not much reason to pay for this vs using a free service.

PersistIQ in small startup

Pros

It is nice to be able to add in campaigns, create custom steps, and maintain your marketing cadences.

Cons

Sometimes the platform is a bit less than intuitive. Also, if you accidentally do something (ex- skip someone in a campaign step) it is difficult to add them back in.