PersistIQ Review

Overall, PersistIQ is the best e-mail campaign software and has more functionality and less limitations than its piers (for instance LemList)

Pros

The best thing about this software is how it eases the process of generating and sending cold e-mail campaigns. I and my team mates no longer have to spend 2+ hours a day pasting and customizing e-mail templates, and worry about follow ups

Cons

The main con of this software is ease of generating reports. It is difficult to access more than baseline data (for instance, in order to see each team members daily reply rates, I have to keep my own excel sheet, as it does not show the %, but rather displays it in aggregate absolute numbers.

Perfect for our outbound sales activity.

We use PersistIQ to drive our direct outbound email campaigns ,allowing us acquire more users while maintaining contact with existing ones.

Pros

I find PersistIQ easy to use for all of our outbound sales engagement activity.Integrates well with our Salesforce and basically takes care of the tasky part of email marketing campaigns like list compilation, tracking email delivery, scheduling newsletters etc thereby providing everyone in the sales department with more time to just focus on closing deals.

Cons

I have sometime experienced a bit of lag with this program,especially when I have tried customizing a previously scheduled email.

You're better off with someone else or nothing at all

This provided ZERO ROI for my company. We had more problems than actually using the tool. These people just care about money and expect you to know the tool and don't care to help when you have questions.

Pros

There was nothing postitive about this experience at all. I have nothing good to say about the team or tool.

Cons

There is an extreme lack of communication/help from the Persist team as well. When you chat or email them, you usually get an "away" message or a "be back in 3 hours". In sales, you can't wait that long to get an answer. There needs to be 24/7 help. Speaking to their support team is like pulling teeth. I had to ask the same question 5 times to get an answer.....which still made no sense. On top of the unprofessional and unhelpful customer service, the platform is not user-friendly or as robust as they claim. They sold to us saying that the SFDC integration was seamless, which it wasn't and they didn't even confirm that we had the correct version to do so. Campaigns are such a struggle to use. Our people would schedule campaigns and then it would not send at the time schedule to send. It doesn't consider the weekends, so if you have a 3-day delay from the first stage of the campaign to the second, it will do this over the weekend which negatively effects the times on your campaign. It does have a pause feature on the campaigns, yet it still processes to the next stage over the weekend too so no way I can see so far to stop it.

Please improve Reporting

Pros

Ease of use and the intelligence of the tool.

Cons

The reporting capabilities are not where they need to be yet. Especially, it's a big turn off that the Reporting Card function only shows the last three months and not older.

Really nice outbound mailing tool, that makes it easy and affordable to scale outbound mailing.

quick and easy way for outbound mailing potential customers.

Pros

Interface: Modern, straightforward and mostly self-explanatory Price: very good price-performance-ratio Scalable: If you have a ton of contacts, it's very good to run them through the tool

Cons

Analytics: Some basic analytics are implemented, but more would be better Placeholder: So far only static placeholder (like name, title, and others), dynamic placeholders could be a big plus