Questback offers a cloud-based solution to track employee and customer loyalty through several feedback channels. It is suitable for large business and enterprises across a variety of industries including including banking, education, media, retail and telecommunications. Cloud-based and on-premise deployments are available.
Questback includes tools that allow users to capture feedback data from customers, employees and market research communities and respond to feedback in real time. The platform collects data from social media platforms and other marketing venues and converts it into usable data, which enables feedback management, customer experience management and social customer relationship management (CRM).
Questback helps large organizations monitor their company branding and reputation, evaluate competition and the market and capture the feedback that consumers are sending out about a particular business. Social media integrations include Facebook, Twitter and a number of blogging platforms.