SAP Marketing Suite Software


SAP Marketing Suite is a cloud-based marketing solution from SAP that helps businesses gain information about their customers and deliver relevant experiences across all channels. Key features include lead scoring, lead nurturing, advanced marketing analytics, online and offline cross-channel integrations, social media monitoring and analytics, embedded social collaboration, loyalty management and marketing resource management. It is also available for on-premise deployment.

The solution also features end-to-end enterprise process automation for marketers in demand planning, procurement and financial management.

SAP Marketing Suite is built on the Hana Cloud platform, with in-memory database technology for high performance and access to real-time customer behavior. In addition, it is preconfigured with integration into SAP’s on-premise solutions, including SAP ERP and SAP CRM. This allows businesses to manage their investments in legacy technologies and offers marketers relevant enterprise information context to customers.

Support is offered through an online knowledge base.

Budget planning
Budget planning

Budget planning

Recommendation model

Recommendation model

Audience discovery

Audience discovery

Segmentation

Segmentation

Customer interests

Customer interests

Marketing map

Marketing map

Supported Operating System(s):

Windows 7, Windows Vista, Windows XP, Mac OS, Linux, Web browser (OS agnostic), Windows 2000, Windows 8