SendinBlue Software

4.17 / 5 (205)

About SendinBlue


SendinBlue is a cloud-based email marketing tool suited for organizations of all sizes. It offers marketing automation, email campaigns, transactional emails and SMS messages functionalities within a suite.

SendinBlue allows users to create mobile-responsive emails using design tools. Users can also schedule and automate marketing campaigns and pre-test messages’ deliverability before sending campaigns. Transactional emails may be sent via SendinBlue’s SMTP service or API. The contact management functionality allows for importing contacts, categorizing lists, collection forms, behavioral forms and more.

SendinBlue also features reporting, which allows users to create reports on basic statistics, such as open rate, click-throughs and more. Other reporting features include per ISP, exporting results into Excel or PDF and heat maps.

SendinBlue can be integrated with organizations’ websites and management tools. SendinBlue plugin is also available to be installed with other content management and e-commerce systems such as WordPress, PrestaShop, Drupal, WooCommerce or Magento.



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Supported Operating System(s):

Web browser (OS agnostic)

205 Reviews of SendinBlue

Average User Ratings

Overall

4.17 / 5 stars

Ease-of-use

4.0

Value for money

4.5

Customer support

4.0

Functionality

4.0

Ratings Snapshot

5 stars

(100)

4 stars

(71)

3 stars

(17)

2 stars

(3)

1 stars

(14)

Likelihood to Recommend

Not likely

Very likely

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Showing 1-20 of 205 reviews

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November 2016

Abigail from E.D.G. & Atelier

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

4.0

Value for money

5.0

Customer support

5.0

Functionality

4.0

November 2016

A great email marketing automation tool

I use the SendinBlue free plan that allows me to send 9000 emails monthly. I rely on SendinBlue solely for their automation feature (PS: It's still in Beta). It's rare to find a free email marketing service that offers automation which was the reason why I signed up for SendinBlue. I still use MailChimp but I'm starting to find myself using it less than I did before SendinBlue. I used the automation to create a free 5-day email course. The path was simple: Visitor fill form on my website added automatically to a list wait two minutes send welcome email + course brief wait five minutes send day 1 of email course wait 23 hrs send day 2 wait 22 hrs send day 3 (etc...) It was simple to do, all I had to do was create the templates for each email and select them when creating the workflow and tada my course was good to go. I had to validate my account by answering a few questions such as where I got/will get the emails on my mailing list from. Once I sent them a link to the sidebar and fly-in widget on my website for the email course, to prove that I wasn't spamming anyone or buying lists, my account was validated. I wasn't happy that SendinBlue doesnt have a direct integration on Facebook, to include a tab for getting fans to subscribe, so i contacted them on facebook and they replied with a solution.

Pros

To me the pros are: Free 9000 monthly email send Amazing email automation for email courses etc. Fast and helpful customer support Responsive email template: I tested the emails on my PC, tablet, kindle tablet and phone and it looked great.

Cons

After I created my email course I received no notification to let me know if someone had signed up to my course or if they had completed the course. I contacted customer support and was told that they didn't have such option on their platform yet so I'll have to manually track my subscriber activities through the contacts section and automation log.

I wish the signup form were as fluid and fully customizable as MailChimp's especially the ability to use an image as the header of a signup form.

Response from Sendinblue

Replied December 2016

Hi Abigail, Thank you for taking time to share such detailed feedback about your experience with SendinBlue -- it's so helpful to learn from our users! I'm glad to hear that SendinBlue has been a good overall fit for your needs, and we appreciate that you've been in touch with our team so that we can better understand your needs and provide solutions wherever possible. :) I did want to let you know that we have a new tool available in Automation that might be helpful as you monitor your contacts' progress through your course. We recently released a new feature that will allow you to BCC yourself on messages sent via Automation, as shown here: https://drive.google.com/file/d/0B8234zUOM-SJSkhyam5KTC1wQjQ/view. I hope this information is helpful, however please don't hesitate to contact our customer care team (contact@sendinblue.com) if you have any questions. We'll be glad to help! Best, Erin SendinBlue

November 2016

Miguel from GMD

Company Size: 2-10 employees

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

4.0

November 2016

Excellent Email Marketing Tool

I think SendInBlue is an excellent tool for use in Email-Marketing. Its very user friendly and it has all the important features you need to do a good job in managing the newsletters. But for me, the most important point is the Customer Support: is AMAZING! They really do an effort to help you in all you ask. If you have to choose an Email marketing tool, SendInBlue is the one to choose!

Pros

The Costumer Support

Cons

You cannot send a text explaining something, in the email test.

Response from Sendinblue

Replied December 2016

Hi Miguel, Thank you so much for taking time to share your experience with us! I'm so glad that SendinBlue has been a good fit for your needs so far. :) Our team is always working behind the scenes to grow our tools with new features and improved designs, so that we can give our users the best experience possible. I¿ve shared your suggestion for improving the Test Emails with our team, so we can consider this in our upcoming updates. If you run into any questions, or would like to share additional feedback with us, please don't hesitate to contact our customer care team. You can reach us anytime at contact@sendinblue.com -- we'll be glad to help! Thanks for using SendinBlue! Best, Erin SendinBlue

November 2016

Maciej from Zlapkuriera.pl

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

3.0

Value for money

3.0

Customer support

3.0

Functionality

5.0

November 2016

I would like to relay on you!

For me and my company the high availability is very important. Generally our experience is good with you guys, you offer great products, but sometimes we have to get in contact with you to solve some connection issues or deley problems. Getting in touch is also quite difficult, you don't offer any emergency phone number to contact you in some emergency cases, email respones are slow. We had situation that we had to switch to Google mail for our transational emails, but that was few months ago. Since few months everything works fine and we are happy to use Sendinblue. Keep doing what you are doing!

Pros

- transactional emails
- sending campaigns

Cons

- sms is too expensive (at least for Poland)

Response from Sendinblue

Replied December 2016

Hello Maciej, Thanks for taking time to share your experience with us. We're glad to receive your feedback, so that we can continue improving our service. Our team is always working to enhance our platform, so that we can give our users the best experience possible. I¿ve shared both aspects of your feedback with our improvements team, so we can incorporate those into our upcoming updates. If you run into any questions, or would like to share additional feedback with us, please don't hesitate to contact our customer care team. You can reach us anytime at contact@sendinblue.com -- we'll be glad to help! Thanks for using SendinBlue! Best, Erin SendinBlue

January 2017

David from Woodbelly Pizza

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

4.0

Value for money

4.0

Customer support

4.0

Functionality

3.0

January 2017

Buggy HTML compose interface and lack of support for mobile left us wanting

First, great ability to manage multiple lists, and focuses attention on the acquisition of emails without manual entry. Much better pricing than other software depending on your sending habits. Second, Oftentimes I would have to "save as draft" and go back and edit or duplicate from an existing email because the HTML editing interface would crash. Combined with the inability to do anything from mobile meant it was hard to get out important announcements about events and other happenings on short notice. Maybe not really its strong suite, so still giving 4 stars for overall excellence.

Pros

Pricing, very competitive
Beautiful, well integrated with email acquisition

Cons

Buggy editing window often required lots of page refreshes/work arounds

Response from Sendinblue

Replied January 2017

Hi David, Thanks so much for sharing your experience! We appreciate feedback from our users, especially on areas we can improve to better serve your needs. Whenever a bug is mentioned, we like to investigate and troubleshoot for any improvements that may be needed. SendinBlue's tools are built and optimized to function at 100% usability from Chrome and Firefox browsers for the most robust experience. If you were experiencing buggy behaviors with any of our tools in Chrome or Firefox, we would welcome any additional information you can share about your experience so that these can be resolved. Would you be open to emailing our customer care team at contact@sendinblue.com to share more details? We also appreciate your feedback about your desire for a mobile platform. We will share this with our improvements team for future consideration. Thanks in advance! We appreciate you giving SendinBlue a try. Best, The SendinBlue Team

October 2016

Luuk from Stichting Ons Geld

Company Size: 2-10 employees

Review Source: Capterra


Ease-of-use

3.0

Value for money

4.0

Customer support

5.0

Functionality

4.0

October 2016

Good choice when Mailchimp became too expensive for your size

We grew a lot on Mailchimp and it became too expensive for us. We found Sendinblue and it worked well enough for our needs. It has a functional campaign editor that is a bit glitchy and not as polished. But usable enough! Their API (we use the Ruby gem) is simpler to use than Mailchimp with on feature clearly lacking: we cannot register our subscribers server-side AND send an opt-in.

Pros

It's cheaper than Mailchimp for our list size.

Cons

The campaign editor is glitchy. I addressed the issue but the devs had other priorities than details (understandably).
The API doesnt support server-side double-op-in subscriber registration, but is overall easier than Mailchimp's.

Response from Sendinblue

Replied December 2016

Hi Luuk, Thanks for taking time to share your experience with us! I¿ve shared your feedback about the email builder with our team, and I'm happy to confirm that we already have some great improvements coming very soon! SendinBlue API users who would like to implement a double opt-in process have a couple of handy options for achieving this functionality: 1. SendinBlue Automation can be used to build a double opt-in process, using the workflow in this post: https://help.sendinblue.com/hc/en-us/articles/211244629. 2. Alternatively, you could use the current API functionality and follow a similar logic as described in the Automation post above. I hope these suggestions are helpful, however if you run into any questions, or would like to share additional feedback with us, please don't hesitate to contact our customer care team. You can reach us anytime at contact@sendinblue.com -- we'll be glad to help! Thanks for using SendinBlue! Best, Erin SendinBlue

October 2016

Terry from Energy Assessor Magazine

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

October 2016

Excellent Bulk Mail Provider

Send in Blue are excellent bulk email providers, combining common sense with high standards and the sort of value for money that to my knowledge is not available in the industry with any other organisation even approaching this level of quality and service. I must admit I was surprised that they don't offer an im support service, which is pretty common in the industry, but they do respond pretty quickly on email. I did also tell them that I feel they should let new clients know more about their procedures, since I was horrified that my first send hung at 500, having used previous providers where sends just hung and didn't get any further due to technical problems with their systems. It wasn't a problem in this case. They have a standard procedure of halting the send at 500 to check the stats are OK before completing the send. But I did suggest they should tell people that! However it's an assurance that the company is ensuring the continued quality and credibility of its system, which is important for all its clients. And I do believe they are a listening company, so hopefully they will tell new clients more about their procedures. These are hardly major issues though. This is an excellent service and would be difficult to better at any price, and certainly at the prices being charged by Send in Blue.

Response from Sendinblue

Replied December 2016

Hi Terry, Thanks for sharing your review about SendinBlue! We appreciate your feedback and are glad to hear that our tools have been a good fit for your needs so far. Indeed, we do read every piece of feedback, and will do everything in our power to improve based on what¿s shared with us! If you run into any questions, or would like to share additional feedback with us, please don't hesitate to contact our customer care team. You can reach us anytime at contact@sendinblue.com -- we'll be glad to help! Thanks for using SendinBlue! Best, Erin SendinBlue

March 2019

Vicente from VR

Company Size: 1 employee

Review Source: Capterra


Ease-of-use

5.0

Value for money

4.0

Customer support

4.0

Functionality

4.0

March 2019

Marketing + Transactiona..I couldnt ask for more

Using mainly WordPress its vital to have a good transactional mail service provider(we can't rely on WordPress solely for mail sending). With Sendindblue i just make sure all my contact forms messages are sent and received..with a good reporting too at Sendinblue side. Adding to the fact that it also provides great email marketing features, it's awesome that i can manage both within the same platform

Pros

The drag and drop is very intuitive and easy to use. It also has all the features i need to design a good campaign. Automation tools work great and are created in minutes.
The transactional email service is the main reason that made me adopt Sendinblue over other platforms. It's a 2-in-1 that i really needed.
Support is fast and effective.

Cons

There is nothing that i dislike in this platform.

November 2016

Paul from Open College of the Arts

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

4.0

Value for money

5.0

Customer support

4.0

Functionality

4.0

November 2016

An excellent low cost alternative to Mailchimp!

We took up Send in Blue after working with Mailchimp for about three years. We had no issues with Mailchimp aside from the cost and the fact that it wasn't based in the EU, which after Safe Harbour was abolished and due to Mailchimp being base in the US, made it a service which breached Data Protection guidelines for Academic Institutions. SendinBlue offers most of the features offered by Mailchimp, and its automation feature in some ways is superior to Mailchimp's. The only issues we came across were to do with the Email design interface - ok, but not quite as polished as Mailchimp's. Also, the Transactional Email API, although good and less expensive than Mandrill, wouldn't work with our in-house CRM (more a limitation of the CRM than SendinBlue, but still an issue). It's that limitation which prevented me from giving SiB 5 stars. Overall, and despite those minor gripes, SendinBlue is an excellent service that I have no problem in recommending to others.

Pros

Good interface, no limit on the number of email addresses - a good alternative to Mailchimp's subscriptions-based pricing.

Cons

The Email designer interface isn't quite as easy to use as Mailchimp's, but it's not a terrible interface by any means.

Response from Sendinblue

Replied December 2016

Hi Paul, Thank you for taking time to share your experience with us! I'm very glad to hear that SendinBlue has become an overall good fit for your needs. We also greatly appreciate you letting us know about the areas where improvement would be helpful for you. Our team works actively to incorporate feedback like yours into into our updates! If you run into any questions, or would like to share additional feedback with us, please don't hesitate to contact our customer care team. You can reach us anytime at contact@sendinblue.com -- we'll be glad to receive your feedback and offer help! Thanks for using SendinBlue! Best, Erin SendinBlue

October 2016

Tim from Islam and Christianity

Review Source: Capterra


Ease-of-use

4.0

Value for money

4.0

Customer support

4.0

Functionality

4.0

October 2016

Good for small budget

This is an easy to use system for acquiring subscribers and adding them to campaign lists. We use it on a WordPress installation and it works quite well. It is simple to find a user to edit or delete and you can delete from a single list or from your entire database. If you find the need to use the SMTP feature of the WordPress plugin, AND you need to use another email send plugin of some kind, you will likely have a conflict.

Pros

Fairly easy to use, but not the most intuitive.

Cons

Some of the features are either hard to figure out or do not wor