Lead Gen & CRM (formerly SharpSpring)

RATING:

4.6

(762)

About Lead Gen & CRM (formerly SharpSpring)

At Constant Contact, we deliver for small businesses with powerful tools to simplify and amplify digital marketing. Constant Contact Lead Gen & CRM (formerly SharpSpring) is a marketing and sales platform developed to help businesses build their pipeline, nurture leads and close more deals. Our tools are designed to help you attract the right leads, nurture them with personalized content, and grow your business with better conversion. Attract - Get hot leads faster with email & social marketing, plus retargeting ads. Score leads automatically based on their activity and seamlessly pass them to sales. Nurture - Deliver the right message to the right people, at the right time. With a flexible centralized CRM and infinitely customizable automations, tasks like nurturin...

Awards and Recognition

FrontRunner 2022
Software Advice's FrontRunners report ranks top products based on user reviews, which helps businesses find the right software.

Lead Gen & CRM (formerly SharpSpring) Pricing

"Lead Gen & CRM (formerly SharpSpring) pricing starts at $449/month. Please contact Constant Contact directly for further pricing information.

Starting price: 

$449.00 per month

Free trial: 

Available

Free version: 

Not Available

Life of the Lead provides a timeline display of the individual buyer’s journey-- exposing unique pain points & opportunities, where leads came from and where they want to go.

Lead Gen & CRM (formerly SharpSpring) Reviews

Overall Rating

4.6

Ratings Breakdown

Secondary Ratings

Ease-of-use

4.5

Customer Support

4.5

Value for money

4.5

Functionality

4.5

Most Helpful Reviews for Lead Gen & CRM (formerly SharpSpring)

1 - 5 of 743 Reviews

Max

Marketing and Advertising, 11 - 50 employees

Used less than 12 months

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

4

Reviewed May 2021

Great Marketing Automation Software Alternative for Agencies

User Profile

Anna

Verified reviewer

Marketing and Advertising, 11-50 employees

Used daily for more than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

4

FUNCTIONALITY

4

Reviewed July 2019

SharpSpring user for 4+ years

We really are able to do so much more with our marketing. We can see the interaction of clients with our marketing as a whole, not just off of one campaign. We can trigger emails and actions based on their behaviors which is very beneficial.

PROS

Being a Partner for 4+ years has allowed us to grow with them. When they were a startup, we were able to really see the changes the partners were requesting and the software has come a long way. They really value their Partners (agencies).

CONS

Sometimes SharpSpring likes to release new features, while they need to also work on continually improving their existing features.

Reason for choosing Lead Gen & CRM (formerly SharpSpring)

Much less expensive and really built for agencies like us. The others also really charged a lot for the number of contacts we would have, making them not feasible.

Reasons for switching to Lead Gen & CRM (formerly SharpSpring)

Marketo was very expensive and did not allow us to resell to clients. Also not user friendly.

User Profile

Tom

Verified reviewer

Insurance, 51-200 employees

Used daily for less than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

4

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

4

Reviewed March 2020

Sharp Spring - A great email marketing tool and more!

SharpSpring is a complete email marketing tool that we use to reach out to clients and market to new leads. We use the automation tools to create drip campaigns and re-marketing campaigns for potential leads. We also use the page builder to build simple landing pages and sales funnels. The contact manager has the ability to mange our list of 30,000+ without any extra costs. It used by both our sales teams and client care teams to help the business grow. As a marketer I use SharpSpring to create campaigns that convert to sales and retention.

PROS

SharpSpring is a great tool for small to mid range companies looking to build email marketing campaigns. It has great templates which allow you to create emails that look great and are functional sales tools. There are also great automation tools for drip campaigns and re-targeting.

CONS

The visual email builder can be finicky at times, resulting in editing directly in the code. If you are unfamiliar or uncomfortable formatting HTML code it can be overwhelming. Also, the social media tools are weak. It would be nice if I could schedule and post content directly from SharpSpring.

Reason for choosing Lead Gen & CRM (formerly SharpSpring)

SharpSpring has all of the functionality of Hubspot at a fraction of the cost. I used Hubspot at a previous position but I have found that I can do everything I want to do in SharpSpring without having to pay a fortune. SharpSpring also offers significantly more functionality than MailChimp or Constant Contact.

Reasons for switching to Lead Gen & CRM (formerly SharpSpring)

Constant Contact did not have the functionality of automation and drip campaigns that we needed.

Chris

Logistics and Supply Chain, 11-50 employees

Used daily for less than 6 months

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

3

EASE OF USE

4

VALUE FOR MONEY

2

CUSTOMER SUPPORT

2

FUNCTIONALITY

3

Reviewed July 2019

Review

Started out fine until we realized that all the report data within SharpSpring was false. We understand that data accountability is an issue in the marketing automation industry as a whole, but SharpSpring is especially terrible at this. The fact that upper management in IT recognizes that email report data is different between what's in SharpSpring email reports, what's in SharpSpring Life Of The Lead, and what's in the exported email report excel list and subsequently admits that none of it is entirely correct is beyond me. The software is meant to provide genuinely insightful feedback to track user activity and potential conversions, however, the development team.

PROS

Marketing automation features are very helpful.

CONS

- There is no escalation process for customer support requests that are above a customer support reps expertise - Email report data is BS and one of the heads of IT at SharpSpring admitted it. The report data within SS differs from the data exported; the excel file has duplicate headline titles with different meanings/data; email data is shit - we sent test emails internally and didn't open them and it shows we opened them 3 times in SS and 4 times in the exported report - Life of the Lead is the most valuable data within SS and yet you cannot automate based on any of it - Life Of The Lead duplicates email "opens" and "clicks" based on how many people are in the chain, giving a false view of engagement from customers - Email clicks are a load of BS - it shows that emails were opened and every link clicked within 10 seconds of sending because of spam bots/filters. SharpSpring doesn't filter this data out, so we can't tell the difference between what's real and what's not. "Can't we export the excel sheet and do that filtering ourselves?" Nope - as stated before, one of the head IT guys at SharpSpring validated our concerns that the excel email report is indeed, shit data. None of it is usable - Rather than creating a backlog of needed updates and releasing them as a batch update on non-business-hours, SharpSpring product development teams push updates during work hours, breaking crucial functionality for 3+ hours/week, leaving our sales staff twiddling thumbs and complaining.

Reason for choosing Lead Gen & CRM (formerly SharpSpring)

Thought it would be better.

Reasons for switching to Lead Gen & CRM (formerly SharpSpring)

We thought it would grow our customer engagement through marketing automation. Turns out the data is all shit and there's no internal accountability or escalation for the crucial blind spots of SharpSpring. You can only talk to a customer support rep who doesn't understand the business implications, nor do they have the power to even transfer you to someone who knows what you're talking about. When you finally get in contact with someone who has the power to make a decision, they only have partial authority/expertise for an issue that bridges many departments (automation, emails, analytics, etc.) and so your requests go nowhere. SharpSpring continues to provide shit data with no concern over fixing their data integrity issues since 1) you can't unite the required parties to fix the issue, and 2) it's a big pat on the back to agencies who supposedly increased their clients' email open rates to 40% and click rates to 15% - not because SharpSpring is awesome, but because it is all shit data. Export a single email report and compare it to the "Email Reports" tab in SharpSpring, and an individual lead's "Life Of The Lead". Pretty abundantly clear that all the data is off with no suggestion to which may be correct. We suspect it's none of them.

Vendor Response

Chris, we're so sorry to hear about the experience and issues you've had with SharpSpring. We thoroughly appreciate that you have expressed specific concerns and hopefully we have the opportunity to regain your trust. I know the team is actively looking into these issues, but if there's anything additional we can do in the meantime, please feel free to reach out to us at feedback@sharpspring.com.

Replied August 2020

User Profile

Chuck

Verified reviewer

Computer Software, 201-500 employees

Used daily for more than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

4

Reviewed February 2020

Full-featured marketing automation on a budget

Prioritizing leads for Salesforce, collecting customer feedback, and better tracking the effectiveness of marketing efforts are the key things we get out of SharpSpring. We are able to collect leads using SharpSpring forms and then deliver them to the right salesperson using their visual workflow tools. We can make lists and campaigns based on ANY criteria in the system, which is super impressive. The Life of the Lead is a revelation: Being able to see all digital interactions of our customers is a complete game-changer for Sales. With Life of the Lead, Sales is more informed and can take on calls armed with the right information to best serve the customer.

PROS

The support is top-notch. They go above and beyond to ensure all questions are answered. If there is a key feature needed in the software, they'll work to make sure that you get that feature or have a workaround. They respond quickly, and they are incredibly knowledgeable. It's hard to list just one thing I like best! It's the most competitively-priced tool on the market... and it's a fraction of the cost of nearly any other marketing automation tool on the market.

CONS

With their constant upgrades, SharpSpring occasionally can be a bit buggy while features get ironed out. Nearly all issues have easy workarounds, and the fixes come fast. It's a minor quibble for a service that is basically as good as it gets.

Reason for choosing Lead Gen & CRM (formerly SharpSpring)

Better support. Better functionality. Better interface. Better price.