Smart Touch Interactive is a cloud-based customer relationship management platform designed specifically for homebuilders and real estate agents. It is a suite of applications that help businesses understand the buyer lifecycle and provide tools to maintain a connection between brand and buyers. Smart Touch Interactive’s marketing automation application is available standalone, and includes features such as lead scoring, lead nurturing, and marketing analytics. Multiple campaigns range from uncomplicated text based e-mail and template based communications, to comprehensive, highly customized campaigns with data collection, custom landing pages, and tailored forms. The lead management system allows users to capture, record and prioritize leads to search potenti...