Soffront Sales and Marketing Automation - CRM software


Soffront Online CRM is a Customer Relationship Management and Marketing Automation solution for mid-size companies in a wide range of industries such as construction, telecommunications, manufacturing, engineering, and more.

Soffront Online CRM offers a single database between marketing and sales as an integrated solution that includes lead management, email and social marketing, marketing automation rules, sales workflows, sales prospecting tools, forecasting management tools, customization tools, and more.  

Users can also customize the system to create a sales process that matches existing workflows, and is able to be broken into stages and defined tasks. The software can even be configured with drag-and-drop tools, instead of programming or needing external IT knowledge.

Soffront Online CRM is an entirely web-based system, with no need to install anything and the ability to access the system from any preferred web browser. Data is backed up daily, and updates are made in real time.

Supported Operating System(s):
Mac OS , Web browser (OS agnostic)

21 Reviews of Soffront Sales and Marketing Automation - CRM

Showing 1 - 20 of 21

Start your review of Soffront Sales and Marketing Automation - CRM

Click to start
  • Tresha from PayPlus Software

    May 2018

    Easy to use and reliable

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    We have used this product for 20 years. It has been very reliable throughout the years. In the early years we had to archive the data annually to be performance effective. In later versions this was not necessary. The search capability is very flexible and allows for many variations. Overall this software is really good.

    Cons

    The report writer is limited and is not very robust. They have some canned "types" of reports and that is all you can get. You can get to the data easy but not in a nice formatted report format.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra
  • Verified Reviewer

    Number of employees: 11-50 employees

    March 2018

    Good marketing automation software

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    Good software for small and medium sized business. Pictorial representation is good, can be used in any presentation.

    Cons

    Duplicate creation, need option in multiple fields or user can select based on his fields. Edit option should be given

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra
  • John from BIG

    January 2018

    Awesome. Above and beyond customer service a support.

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    Marketing and sales.

    Pros

    Ease of navigation, tutorials, and technical support. The dashboard is very well set up and I can move from one function to the other.

    Cons

    There is not one major issue I have other than I do not spend enough time learning all the functions to maximize the benefits.

    This review was submitted organically. No incentive was offered
    Review Source: Capterra
  • Nicole from ActionCOACH

    Number of employees: 2-10 employees

    January 2018

    Our team has successfully used Soffront for years. They have great features and excellent cust svc!

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    I like that it was easy to customize the tabs specifically to our sales cycle. Soffront makes it very easy to stay on task and organize the sales process.

    Cons

    Some actions with Groups aren't as intuitive as other actions in the software, but I usually figure it out. As with many programs, it takes a little practice to remember everything.

    This review was submitted organically. No incentive was offered
    Review Source: Capterra
  • Hassan from Wommster

    Number of employees: 51-200 employees

    January 2018

    Great CRM for my marketing business

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    It allowed me to get a Lead to a Customer quickly while capturing all the notes and interactions along the way.

    Pros

    When I get a lead from the website it goes right to the CRM and the sales team can follow up. The stages it goes through from Lead to Customer is intuitive and helps by not letting any leads fall through the cracks.

    Cons

    I'm looking for them to do some improvements on their phone app. It's too simple and needs additional functionality.

    This review was submitted organically. No incentive was offered
    Review Source: Capterra
  • Cheryl from Leech Tishmna

    Specialty: Legal

    Number of employees: 51-200 employees

    January 2018

    Great value for small and mid-sized service companies

    Ease-of-use
    Functionality
    Quality
    Support
    N/A

    SOFFRONT has served as a key tool to determined marketing stats. We never had that option before and now it is easy.

    Pros

    SOFFRONT has helped marketing to bridge its current client entry and accounting software to the added component of including research, industry and details on type of specific work. Now the two systems are linked and leverages to help develop substantive pitches and proposals.

    Cons

    Tracking duplicates by email only is an obstacle. In some cases, we do not have emails, even in this day and age.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source
  • Thareq from Premium SAP

    Number of employees: 51-200 employees

    January 2018

    I've had a very positive experience with Soffront CRM.

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    The ability to track, monitor and measure the success of our Sales efforts.

    Pros

    I like the ease of use. It's extremely functional yet clearly laid out and easy to use. I also like the fact that the Marketing portion of the CRM has many options for different campaigns you can run. We have a sales team that didn't really like the last CRM we had but no complaints from them regarding Soffront....so if their happy, I'm happy!

    Cons

    Some additional customization features would be nice. I called support and asked about their new release and they said it's due in Q1 of 2018 so I'm looking forward to that.

    This review was submitted organically. No incentive was offered
    Review Source: Capterra
  • Cheryl from Leech Tishmna

    Specialty: Legal

    Number of employees: 201-500 employees

    February 2017

    Great Tool for Contact Management and EMail Marketing

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    Soffront CRM folks are quick to respond and help solve even the easiest problems. We were able to get up and underway in a few days. We continue to build our knowledge of its usage and are utilizing more not only for a CRM but as an active email marketing tool.

    Pros

    Soffront CRM was quite easy to upload our prior contact and client information.

    Cons

    On the initial uploading of contact information, you can only manage duplicate based on emails or company name. We would like this option to include the contact name or unique ID.

  • Jenna from Leech Tishman

    Specialty: Legal

    Number of employees: 51-200 employees

    January 2017

    Great for Marketing

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    This product has great Email templates and mass email features. I often use the Broadcast option to send out new Blog Articles. I also like the Email Automation function to set up more complex Marketing Campaigns.

    Pros

    Templates, Email Broadcast, Email Automation

    Cons

    I can only update contacts and accounts based on their Company name or email address. This is not helpful when I do not have such information, or I have several contacts at the same Company. I wish Soffront would generate and automatic "Soffront ID" so that I could use that when sorting and labelling duplicates, or making updates to contacts and accounts via the Excel upload and update function.

  • Toni from Event Extravaganza

    Specialty: Media

    September 2016

    Amazing product

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    The vendor is very knowledgeable about the product. I had a few questions concerning if I ended up not liking the software, and they assured me that my concerns would ease after the first week of use.

    Cons

    I least like the price. I feel like a bit pricey. I am very cautious of how our company spends money, so I want to make sure that each thing we invest in will be worth out while and something that we can benefit from greatly.

  • Clayton from Event Extravaganza

    Specialty: Other services

    September 2016

    Crm software

    Ease-of-use
    Functionality
    Quality
    Support
    N/A
    Value for Money
    Pros

    I like all the features this product has to offer. Everything was easy to use. I like it and would recommend it to someone.

    Cons

    I wish it was less expensive. For someone who is looking for something very expensive this would not be for you however if you did want to spend the money then I highly recommend this.

  • Tree from Lakes Business Group

    Specialty: Other

    June 2016

    a CRM that is Customizable for our Business Processes

    Ease-of-use
    Functionality
    Quality
    Support
    Pros

    This product is intuitive for users has been relatively easy to use for our sales force. Our administrative team has been able to make changes to fields and forms that work better for our business processes. The support has been excellent, too!

    Cons

    sending emails with attachments has been slow at times. A suggestion to add to this product is an 'opt-out' option for sending emails, so we don't have to remove their email and save in another field.

  • Pablo from CCH

    Specialty: Non-Profit

    June 2016

    the Soffront experience

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    the CS is effective. The training easy and simple to understand, they will go over step by step one on one. etc

    Cons

    Simple and easy to customize Fields, groups and reports. I like how easy is to use and customize the web forms.

  • Pete from PolySystems

    Specialty: Consulting

    May 2016

    Great customer service

    Ease-of-use
    Functionality
    Quality
    Support
    Pros

    Very impressed with the customer service. Very responsive and they work to resolve any issues.

    Cons

    The application is a little quirky with text displays.

  • Bryan from Digisonics

    Specialty: Healthcare / Medicine

    May 2016

    CRM that is customizable for the ever changing business world

    Ease-of-use
    Functionality
    Quality
    Support
    Pros

    The customization options are great. The product is very flexible.

    Cons

    Support is not that easy to access. They do not call you back and only email you. Sometimes you submit a ticket and they do not contact you other than an automated response for over 24 hours. Support does not teach much and never offer root cause.

  • Kyle from Imagetek, Inc.

    Specialty: Software / IT

    April 2016

    Soffront Feedback

    Ease-of-use
    Functionality
    Quality
    Support
    Pros

    The flexibility of the product and the ability to customize it the way we want to use it.

    Cons

    The product itself is not all that user friendly, new functions cannot be easily be learned on your own, and the documentation is pretty lacking. Typically requires training from Soffront, at a cost, just to fully understand how to utilize different pieces of the product.

  • Mike from Hopewell Baptist Church

    November 2014

    CRM Powered by Soffront Software - Powerfully Simple

    Ease-of-use
    Quality
    Support

    When I compare the capabilities to that of other companies in this space, Soffront compared very well and in many respects was a better value. Additionally, it could not be easier to use the software. The application was built to emphasize the intuitive set of tools to setup the software for seamless leads management through email marketing. They have a great product for the SMB user groups.

    Review Source: Capterra
  • Adam from MerchantService.com

    November 2014

    Beats Salesforce in Price & Customization. Customer Service is 10/10

    Ease-of-use
    Quality
    Support

    Soffront¿s highly competitive pricing and advanced customization features made it an easy decision for our company to abandon SalesForce.com. Their easy to use interface simplifies new employee training and allows our staff to better serve our customer base. Having been with Soffront since 2009, I would recommend their CRM solution to any business looking to lower expense and increase productivity.

    Review Source: Capterra
  • March 2014

    Love the Soffront product!

    Quality
    Support
    N/A

    Been a fan of Soffront for a long time. Their product is incredibly flexible and powerful. It is also very easy to implement and use.

    Pros

    - Intuitive layout and design
    - Flexible architecture
    - Rich group driven security permissions (object, record, field, and action; can vary at different stages of workflow)
    - Visual form builder
    - SQL for the experts, and UI for others

    Cons

    - There are some minor tweeks I would like to see, but I know that some have already been implemented in the newest version.

    Review Source: GetApp
  • March 2014

    Very Customizable CRM

    Quality
    Support
    N/A

    Soffront CRM is very customizable and front end is sleek. It has helped streamline our company and made tracking, reporting, and project management easy. The CRM offers a plethora of customization options and definitely fits our needs. The project management and support team are quick with response and helpful. Overall would recommend.

    Pros

    - Very Customizable
    - User interface is nice
    - Reporting and Searches are easy
    - User maintenance is easy
    - Cloud based
    - Web Services

    Cons

    - Linking between tables can sometimes be tricky but support will help and assist
    - complex CRM - But worth it for the customization

    Review Source: GetApp
Do you use Soffront Sales and Marketing Automation - CRM?Write a Review
In just fifteen minutes, the experts at Software Advice can help you narrow down the right software for your organization. Call us for a Free FastStart Consultation: (844) 852-3639