Sopro

RATING:

4.7

(56)

About Sopro

Sopro is a technology-enabled lead generation service that helps small to large businesses to identify and engage with qualified prospects. Sopro's experts target, research, and engage prospects on behalf of any sales team. Prospects are engaged on a 1-to-1 basis with personalized, conversational introductions, designed to flow naturally into a sales pipeline. Sopro offers prospecting tools and a client hub to help businesses scale the market, test and assess emails, fine-tune email copy, and forecast campaign responses. Sopro plans and schedules campaigns and provides cross campaign statistics to businesses to monitor performance and live prospecting activities. Professionals can perform market assessments based on target locations, industries or company sizes. Users ...

Sopro Pricing

Full pricing details available on our website or contact SoPro directly for pricing information.

Free trial: 

Not Available

Free version: 

Not Available

In our dashboard you'll have an overview of your campaign performance, both current and all time. You'll also be able to access all of the Sopro technology, including powerful marketing tools, insightful reports and the ability to shape your campaigns.

Sopro Reviews

Overall Rating

4.7

Ratings Breakdown

Secondary Ratings

Ease-of-use

5

Customer Support

5

Value for money

4.5

Functionality

4.5

Most Helpful Reviews for Sopro

1 - 5 of 56 Reviews

User Profile

Mark

Verified reviewer

Media Production, 11-50 employees

Used daily for more than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed May 2020

Leads with ease!

Having used many prospecting companies in the past I was a little sceptical at first but I needn't have worried! Qualified leads come in on a daily basis for businesses that we want to be speaking to, resulting in an average of 1.5 calls from the leads per day, what more can I say. Backed up with a team that really do care about your business I would highly recommend SoPro

PROS

Easy to use and understand I have very little to do! I have great qualified leads in to our inbox every day.

CONS

Nothing I can think of. Occasionally hits wrong people perhaps?

Alex

Financial Services, 10,000+ employees

Used daily for less than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

4

VALUE FOR MONEY

5

CUSTOMER SUPPORT

4

FUNCTIONALITY

4

Reviewed June 2023

The platform provides the necessary info

PROS

The fact that they have a client portal with the different lead types (positive response, referral, and deferred interest) is really useful. They have good customer service also. I liked that they sent me a weekly email with the summary of the results.

CONS

They didn't have a report with the job titles, but I asked for it and they added it.

Reasons for switching to Sopro

Because Linkedin Sales Navigator only gave me the data pool but didn't have any useful tool for the prospection.

Argyris

Internet, 2-10 employees

Used daily for less than 6 months

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

2

EASE OF USE

5

VALUE FOR MONEY

1

CUSTOMER SUPPORT

4

FUNCTIONALITY

2

Reviewed September 2023

In theory it's a great tool

A bad experience overall. Overpriced software, but the platform is very easy to use, and looks modern and full of features. However, once you start using it, you realize that most of the work is done manually by the sopro teams, and you are just a viewer of all actions.

PROS

The platform is easy to set-up and configure. Although most aspects of the campaigns are set up and run by their operations and customer success teams (at a cost of course).

CONS

The quality of the leads is not good, and updating the campaigns with the tracking feedback is done manually and in many cases with a delay, which causes frustration from the prospects. To increase the quantity of the leads they count as leads even polite declines, so if someone replies with "not interested, thank you" it is considered a polite decline, and a lead that can be converted in the future. We did not have any conversions in the first three months of the campaigns when we had conversions from other channels for the same product. Their hidden terms in the services agreement.

Reason for choosing Sopro

We thought it would bring us leads.

Vendor Response

Hi Argyris, Thank you for taking the time to share your feedback with us. We genuinely appreciate your input and want to address your concerns. Firstly, we're pleased to hear that you found our platform easy to use. We're committed to providing a user-friendly experience, and your positive comments in this regard are encouraging. We apologise for any inconvenience you've experienced due to the quality of leads and tracking feedback delays. We'll investigate this issue further to identify where improvements can be made. We don't currently classify Polite Declines as leads, so they aren't part of the "Lead Rate" on your reporting. We only classify as leads positive responses, deferred interests and referrals. Your feedback is invaluable to us, so please feel free to reach out to us directly if you have any further concerns. Best, Julie, Customer Success Operations Manager

Replied October 2023

Emma

Management Consulting, 2-10 employees

Used daily for more than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed December 2020

Have used for many years and never found a better alternative!

PROS

We have been working with Sopro for numerous years and have not found another service which delivers the same great return on investment. All of our campaigns have been successful and the team are always looking at different ways to ensure optimum engagement. We can see clearly through the portal how well each campaign is running, how many credits we have and who has been engaged. The team are friendly, always available and most importantly have worked hard to understand our business so they can help achieve our goals.

CONS

We have not experienced any significant issues and where we have had a lack of understanding the team have been on hand to help.

Jenny

Management Consulting, 2-10 employees

Used daily for less than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

4

VALUE FOR MONEY

5

CUSTOMER SUPPORT

4

FUNCTIONALITY

5

Reviewed January 2021

Building a Successful Pipeline

SoPro are incredibly proactive, right from the initial implementation through to ongoing support from both an Account level and also an operational perspective. The thing that has impressed us the most has been the consistent overview of our campaign's performance and continuous suggestions as to how to enhance our lead rates, especially during the challenging past 9-months where we have altered our approach to the Industry's feeling both the brunt and benefit of the pandemic.

PROS

SoPro gives me up to data information on the performance of my direct marketing campaigns at any time, which is important to ensure we optimise our marketing performance, and can make immediate changes where required.

CONS

Unfortunately the CRM system that we utilise does not easily integrate with SoPro, which makes it slightly more difficult to integrate our various marketing approaches.

Reason for choosing Sopro

Overall value for money and proposed service.