About Sopro

Sopro is a technology-enabled lead generation service that helps small to large businesses to identify and engage with qualified prospects. Sopro's experts target, research, and engage prospects on behalf of any sales team. Prospects are engaged on a 1-to-1 basis with personalized, conversational introductions, designed to flow naturally into a sales pipeline. Sopro offers prospecting tools and a client hub to help businesses scale the market, test and assess emails, fine-tune email copy, and forecast campaign responses.

Sopro plans and schedules campaigns and provides cross campaign statistics to businesses to monitor performance and live prospecting activities. Professionals can perform market assessments based on target locations, industries or company size...


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41 Reviews of Sopro

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Showing 1 - 20 of 41 results

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May 2020

User Profile Picture

Mark from Liquona

Verified Reviewer

Company Size: 11-50 employees

Industry: Media Production

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

May 2020

Leads with ease!

Having used many prospecting companies in the past I was a little sceptical at first but I needn't have worried! Qualified leads come in on a daily basis for businesses that we want to be speaking to, resulting in an average of 1.5 calls from the leads per day, what more can I say. Backed up with a team that really do care about your business I would highly recommend SoPro

Pros

Easy to use and understand I have very little to do! I have great qualified leads in to our inbox every day.

Cons

Nothing I can think of. Occasionally hits wrong people perhaps?

December 2020

Emma from MD2MD

Company Size: 2-10 employees

Industry: Management Consulting

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

December 2020

Have used for many years and never found a better alternative!

Pros

We have been working with Sopro for numerous years and have not found another service which delivers the same great return on investment. All of our campaigns have been successful and the team are always looking at different ways to ensure optimum engagement. We can see clearly through the portal how well each campaign is running, how many credits we have and who has been engaged. The team are friendly, always available and most importantly have worked hard to understand our business so they can help achieve our goals.

Cons

We have not experienced any significant issues and where we have had a lack of understanding the team have been on hand to help.

May 2021

Dean from EPX

Company Size: 11-50 employees

Industry: Information Technology and Services

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

4.0

Customer support

5.0

Functionality

4.0

May 2021

Automate the process of getting new leads

We are seeing more leads for the investment compared to other methods of attracting new leads

Pros

I like that all the new customer acquisition costs are fixed Great HUB with great reporting and specific company information

Cons

We had to setup another CRM to integrate with SoPro so that new leads could be progressed further by internal sales

November 2020

Peter from Sysmax

Company Size: 2-10 employees

Industry: Information Technology and Services

Time Used: Less than 12 months

Review Source: Capterra


Ease-of-use

4.0

Customer support

5.0

Functionality

4.0

November 2020

Sysmax Multi- Sector Marketing Analysis

As Sysmax penetrates new sectors during the pandemic having a tool that can test reaction to messaging has been a great value addition for Sysmax. It has proven the potential of our systems to go global and pan-sector.

Pros

Ability to work independently of internal resource at scale.

Cons

Potential improvement in reporting analytics but good as they are.

January 2021

Jenny from JDP Procurement Services

Company Size: 2-10 employees

Industry: Management Consulting

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

4.0

Value for money

5.0

Customer support

4.0

Functionality

5.0

January 2021

Building a Successful Pipeline

SoPro are incredibly proactive, right from the initial implementation through to ongoing support from both an Account level and also an operational perspective. The thing that has impressed us the most has been the consistent overview of our campaign's performance and continuous suggestions as to how to enhance our lead rates, especially during the challenging past 9-months where we have altered our approach to the Industry's feeling both the brunt and benefit of the pandemic.

Pros

SoPro gives me up to data information on the performance of my direct marketing campaigns at any time, which is important to ensure we optimise our marketing performance, and can make immediate changes where required.

Cons

Unfortunately the CRM system that we utilise does not easily integrate with SoPro, which makes it slightly more difficult to integrate our various marketing approaches.

Reasons for Choosing Sopro

Overall value for money and proposed service.

December 2020

Esme from MAControls

Company Size: 2-10 employees

Industry: Pharmaceuticals

Time Used: Less than 12 months

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

December 2020

Exciting few months!

As a small team, we didn't have the resources to be able to have a marketing campaign that could contact the same level of people as SoPro have managed. We didn't envisage this kind of success, but it has left us with more time to focus on other areas of the business.

Pros

I find the platform really easy to use and understand, I like that it integrates with a CRM. SoPro advised around building a CRM as this wasn't something we had before and this has made things a lot easier.

Cons

I cannot fault SoPro or the software. They have been a delight to work with, I feel comfortable seeking help from them and they have been happy to advise new techniques to us.

January 2021

Steven from SRJ Wealth Management

Company Size: 2-10 employees

Industry: Financial Services

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

5.0

Customer support

5.0

Functionality

5.0

January 2021

Marketing activity

Yes very good, a friendly helpful group.

Pros

Will help me break into markets I would not have previously considered.

Cons

Initially trying to understand the portal, I can be slow in understanding new software.

January 2021

Mark from Cooperheat

Company Size: 51-200 employees

Industry: Mechanical or Industrial Engineering

Time Used: Less than 12 months

Review Source: Capterra


Ease-of-use

5.0

Value for money

4.0

Customer support

5.0

Functionality

5.0

January 2021

Useof SoPro for generation of international leads

Very good

Pros

The use of this software is a low cost method of expanding your international contact database without the need to spend on multiple local campaigns in new international territories. It take the leg work out of international expansion.

Cons

It can only take the lead process so far, ultimately you need to interview at some point and develop the relationship with the client in the normal manner.

Reasons for Choosing Sopro

It was well presented to us and seemed to provide a cost effective solution

March 2021

Sam from Starling Solutions Ltd

Company Size: 1 employee

Industry: Computer Software

Time Used: Less than 6 months

Review Source: Capterra


Ease-of-use

5.0

Value for money

4.0

Customer support

5.0

Functionality

4.0

March 2021

Massively improved our sales pipeline

It has boosted our sales pipeline big time, it means we don't need to spend time doing lead generation and can focus on fostering relationships with leads.

Pros

SoPro has made a huge difference, we were struggling to generate the number of leads we needed but we're getting 4-5 hot leads a week. The SoPro Hub is great for tracking prospects and exclusions. The team are really helpful and responsive. They are always looking for measures to improve the campaign. It's really handy having the information pushed into our CRM.

Cons

Not being able to set an Out of Office reply for prospects that reply to the emails. Not being able to report on combinations of factors, such as industry size and job title, in one table. Would be great to be able to push exclusions from our CRM to the SoPro Hub as we need to do this manually at the moment.

January 2021

Luke from Blue Light Group

Company Size: 51-200 employees

Industry: Facilities Services

Time Used: Less than 12 months

Review Source: Capterra


Ease-of-use

5.0

Value for money

4.0

Customer support

5.0

Functionality

5.0

January 2021

Brilliant marketing software

Pros

The specificity of filtering out wasted emails, testing, measuring and adapting our campaign according to the data received.

Cons

Bad timing on our part. Low tail-end of campaign followup (we have enlisted another company to continue where the SoPro product ends)

Reasons for Choosing Sopro

Best fit for our company

November 2020

Paul from Ape

Company Size: 2-10 employees

Industry: Design

Time Used: Less than 12 months

Review Source: Capterra


Ease-of-use

4.0

Value for money

4.0

Customer support

5.0

Functionality

4.0

November 2020

5 star customers service

We've tried various lead gen approaches in the past including hiring an agency and then an experienced consultant. SoPro has been the most effective option.

Pros

With SoPro, we're reaching many more prospects than we have before and the lead rate is higher. In a normal economy. I don't doubt we'd have converted many more too. The system needs more input and management to monitor, measure and refine but SoPro do that very well and help us with that. And as with all deep software apps, its takes time to get used to the interface and to get the data and reports needed but again, SoPro are very good at helping with that. Its a very positive experience, I like the flexibility and control it gives us and it all means we can just concentrate on nurturing leads.

Cons

Nothing so far and it's been nearly 12 months.

Reasons for Choosing Sopro

So Pro is better value, offers the potential for much better results and helps us test markets/audiences quickly and cost effectively.

May 2020

Mark from TurnbullRipley

Company Size: 11-50 employees

Industry: Design

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

May 2020

An excellent new business tool

SoPro are very responsive and decent people to deal with. Response times are excellent and they are always willing to explore ideas. I have recommended them to others before and will do so again.

Pros

It's very flexible, you target only industries and companies within that suit your profile/target list so no wastage. The ability to tailor language and messaging is vital, and the frequency of the automation and change of tone delivers results.

Cons

There are no real cons worthy of mention.

June 2020

John from Scala4 Solutions

Company Size: 11-50 employees

Industry: Computer Software

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

June 2020

Sopro our lead generation engine

Pros

Flexibility with working with the Sopro organisation they have a good understanding of our business

Cons

there are no features i am missing........

November 2017

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Mike from Nine Feet Tall

Verified Reviewer

Company Size: 11-50 employees

Industry: Management Consulting

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

November 2017

Brilliant...takes all of the hassle out of lead generation

Pros

Set up was easy and it's an extremely flexible service. The team at SoPro are also a pleasure to work with. Nothing is ever too much trouble, they are always looking to innovate and improve their service and they are always open to seeing how we can perform even better.

December 2020

Adrian from Triad Group Plc

Company Size: 51-200 employees

Industry: Information Technology and Services

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Functionality

5.0

December 2020

Insight at your fingertips

Pros

The SoPro platform has been built to provide the insights you need, rather than being cobbled together as an all-singing, all-dancing dashboard that doesn't focus on why you need the insights in the first place. The platform is easy to use, yet comprehensive. It clearly benefits from significant user-testing, as it is really intuitive. In effect, there is no real learning curve to deal with making it easy to dip in and dip out having obtained the answer to the questions you may have.

Cons

The landing page is a bit busy, but that's about it.

May 2020

Lorraine from Emmett & Churchman Ltd

Company Size: 2-10 employees

Industry: Public Relations and Communications

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

May 2020

Does what it says on the tin

Lead gen

Pros

It delivers and the dashboard is comprehensive and informative.

Cons

Nothing - its efficient, well managed and targeted Having to pay for it :)

November 2017

User Profile Picture

Phil from Colour Me Social

Verified Reviewer

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

November 2017

Amazing. Everything is taken care of. I just sit back and wait for the leads to arrive in my inbox.

Pros

It's results. Honestly, without SoPro I don't believe my business would around today. SoPro is the best 'business development manager' I have ever seen bar none.

November 2017

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Timothy from Working Beautifully

Verified Reviewer

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

November 2017

Superb, deep, high-integrity lead-gen from white-hat experts

Doubled our business

Pros

Quality of leads, ease of operation, very thorough screening, team support, and very serious targeting. This firm helped us double our business.

November 2017

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Rawane from Ampersand & Ampersand (incorporating Apppli)

Verified Reviewer

Company Size: 11-50 employees

Industry: Internet

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

November 2017

SoPro has been a very reliable lead generation channel for us

Quality leads

Pros

The Return on Investment of SoPro is phenomenal; the quality of leads is higher than I would have expected. Also, working with the the SoPro team was great, they are really flexible, always understand what it is we were looking for and gave recommendations for improvements.

Cons

Not much to say here but perhaps the billing strategy. Paying per campaign may be less expensive than paying per prospect but then again, it is good value for money and the billing system is very transparent

April 2020

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Navid from Nakisa

Verified Reviewer

Company Size: 201-500 employees

Industry: Computer Software

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

4.0

Customer support

5.0

Functionality

5.0

April 2020

Very consistent and fantastic ROI

Pros

Fantastic product that has delivered consistent results for us for over 1.5 years. great insights from their reporting capabilities that we have leveraged in multiple teams. They also have a stellar account management team ([SENSITIVE CONTENT HIDDEN] have been awesome) and they also have

Cons

They don't have great coverage in APJ and LATAM, would like to do more with them but the coverage isnt there

Reasons for Switching to Sopro

Previous vendor was not delivering results