--- title: "Wix Reviews, Pros and Cons - 2026 Software Advice" description: "Reviews of Wix. Learn how real users rate this software's ease-of-use, functionality, overall quality and customer support. Talk to our advisors to see if Wix is a good fit for you!" source_url: "https://www.softwareadvice.com/crm/wix-profile/reviews/" page_type: "reviews" language: "en" --- 1 million+ businesses helped. Get advice Get Free Advice [Home](https://www.softwareadvice.com/) / [SEO Software](https://www.softwareadvice.com/marketing/seo-platform-comparison/) / [Wix](https://www.softwareadvice.com/crm/wix-profile/) / Wix Reviews Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. [Overview](https://www.softwareadvice.com/crm/wix-profile/) Reviews [Alternatives](https://www.softwareadvice.com/crm/wix-profile/alternatives/) # Wix User Reviews ## Reviews summary - Overall rating: 4.4/5 - Total reviews: 10,804 ### Secondary ratings - Ease of use: 4.5/5 - Customer support: 4.2/5 - Value for money: 4.3/5 - Functionality: 4.3/5 ### Rating distribution - 5 stars: 6,147 reviews (57%) - 4 stars: 3,378 reviews (31%) - 3 stars: 1,032 reviews (10%) - 2 stars: 165 reviews (2%) - 1 star: 82 reviews (1%) ### Most mentioned pros - I especially like the drag-and-drop editor, wide range of templates, customization options, and the ability to manage website content from one platform. - Its built-in ecosystem (including e-commerce, scheduling, and AI tools) allows you to launch a fully functional site without touching code. - It gives me that flexibility to customize my website, add blogs, photos and business tools all in one place while still keeping things user friendly. ### Most mentioned cons - Worse still, Wix completely fails to remember where you were a few seconds ago. If you are placing multiple images from the same folder onto a page, you have to manually drill down through those exact same three levels of folders time and time again. - Wix’s biggest drawbacks are its template limitations — once your site is published, you can’t switch to a new design without rebuilding. - Sometimes the dashboard analytics or backend earnings overview tabs can have temporary propagation or syncing delays, which can be slightly confusing at first glance. ## Wix customer reviews Showing reviews 1-25 of 10,804 (page 1). ### Highly Customizable with Strong Native Apps and Integrations for Beginners - Overall rating: 4/5 - Reviewer: William P. - Verified reviewer: Yes - Industry: Market Research - Company size: Self-Employed - Product usage: 1-3 years · weekly - Reviewed: November 2026 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. hosting my website #### Ratings breakdown - Ease of use: 4/5 - Customer support: 4/5 #### Pros customization, native wix apps/widgets and marketplace for external apps with ability to connect external systems/databases, etc. #### Cons forceful nature of trying to keep everything within the wix ecosystems and specifically, their limited form functionality (even the paid/highest tier version has terrible forms and form templates) --- ### Wix Is a Good Starting Point for Small Business Websites - Overall rating: 4/5 - Reviewer: Harsh S. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 2-10 employees - Product usage: 1-3 years · weekly - Reviewed: November 2026 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Wix solves the problem of creating a website without needing coding or advanced technical knowledge. I find it useful for small businesses and beginners who want to establish their online presence without spending too much time on development. I find it useful for simple websites where the main goal is to present a business online rather than build a complex website with advanced SEO requirements. #### Ratings breakdown - Ease of use: 4/5 - Customer support: 3/5 #### Pros As an SEO professional, I think it's a good option for people who want to bring their business online without getting into too much technical work. Someone running a cafe, salon, local shop, or small service business can easily create a professional-looking website using its ready-made templates and drag-and-drop editor. It's especially useful for businesses that only need a few pages to showcase their services, photos, contact details, location, and business information. Not everyone needs a complex website, and Wix makes it easier for beginners to build a simple online presence without hiring a developer. #### Cons As an SEO professional, I find Wix quite limiting when it comes to advanced SEO and website optimization. Website speed and Core Web Vitals can be a concern, and sometimes there isn't much flexibility to fix performance issues as you would have with a more customizable platform. On-page SEO also has its limitations. You can manage basic SEO settings, but when you want more control over technical SEO, URL structures, page elements, and customization, you may find yourself restricted. I also feel that some design and backend changes are harder to implement. Wix is good for beginners and simple business websites, but for someone who wants to work on SEO at a deeper level and grow organic traffic, these limitations can become frustrating. --- ### Bad Business Practices - Overall rating: 1/5 - Reviewer: Steve B. - Industry: Real Estate - Company size: 2-10 employees - Product usage: 3-5 years · monthly - Reviewed: October 2026 - Review source details: This review was submitted organically. No incentive was offered Do not use Wix.com for any of your business purposes. They refused to cancel our service upon request and billed us for a year that we will never use. They will not let you talk to a person in charge to overturn the charge and give you some bull about a 45 day "review". #### Ratings breakdown - Ease of use: 1/5 - Value for money: 1/5 - Customer support: 1/5 - Functionality: 1/5 --- ### Easy to build and update a website on my own - Overall rating: 5/5 - Reviewer: Verified Reviewer - Industry: Retail - Company size: 11-50 employees - Product usage: 1-3 years · weekly - Reviewed: November 2026 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Overall, my experience with Wix was positive. I was able to put a website together and update the content myself without needing help with coding. It took some time to get familiar with the editor and adjust the mobile layout, but once I got used to it, making changes was fairly straightforward. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros What I liked most was being able to build a website without knowing how to code. The templates gave me a good starting point, and I could then change the text, photos, and colors to suit my style. It was convenient to make those adjustments myself. #### Cons Getting the mobile layout to look the way I wanted took more tweaking than I expected. A few things looked fine on a computer but needed extra adjustments on a phone. --- ### An Easy Way to Build and Manage Your Own Website - Overall rating: 5/5 - Reviewer: Jessica G. - Industry: Construction - Company size: 11-50 employees - Product usage: 1-3 years · weekly - Reviewed: October 2026 - Review source details: This review was submitted organically. No incentive was offered Overall, Wix made it easy to create and update a professional-looking website. Some layout adjustments took extra time, but I appreciated being able to manage the site myself. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros I liked being able to customize the website and make updates myself without needing to know how to code #### Cons Getting the layout to look right on both desktop and mobile took more tweaking than I expected but was able to figure out --- ### Easy to build a website, with plenty of design options - Overall rating: 4/5 - Reviewer: Verified Reviewer - Industry: Construction - Company size: 2-10 employees - Product usage: 3-5 years · daily - Reviewed: October 2026 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Overall, my experience with Wix was positive. The templates helped me get started, and I enjoyed customising the design, although some layout adjustments required patience. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 3/5 - Functionality: 4/5 #### Pros I liked the choice of templates and being able to customise the layout, pictures and text without needing coding skills. #### Cons Getting the layout exactly how I wanted took some time, especially when adjusting the website to look right on a mobile phone. --- ### Great flexibility and personalisation - if you have the capacity and time - Overall rating: 4/5 - Reviewer: Verified Reviewer - Industry: Health, Wellness and Fitness - Company size: Self-Employed - Product usage: less than 1 year · weekly - Reviewed: October 2026 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 3/5 - Value for money: 4/5 - Functionality: 5/5 #### Pros I like the flexibility. There is so much you can tailor from colour to fonts, layout, images and more. That feels like you can build a website that's really your own and demonstrates your personality. #### Cons Because there is so much freedom, you can loose a lot of time adjusting and tweaking the look and it can take a long time to work through all the tools to ensure optimisation of your website. --- ### Looking for a Robust Digital Experience Program? Make Sure You Consider Experiences from Real Users First - Overall rating: 5/5 - Reviewer: Verified Reviewer - Industry: Management Consulting - Company size: 11-50 employees - Product usage: 3-5 years · daily - Reviewed: October 2026 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros I like that Wix offers website design and landing pages creation features that allow me to create websites without coding via WYSIWYG editor tools that only involve drag-and-drop functionality. #### Cons I crown Wix because it is the first one that I turn to when looking to improve our brand online because it doesn’t require IT skills. --- ### Good Platform for Small Business E-Commerce - Overall rating: 5/5 - Reviewer: Verified Reviewer - Industry: Accounting - Company size: 11-50 employees - Product usage: 3-5 years · daily - Reviewed: October 2026 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. My overall experience with Wix has been good. It’s a convenient option for running an online business, especially when you’re handling most things yourself. I like having control over how my website looks and being able to make updates whenever I need to. There are a few things that could be improved, but overall it’s been useful. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros I like that Wix makes it easy to set up an online store without having to know much about website design. There are plenty of templates to choose from, and I can make changes to my website without needing to hire someone. I also like being able to display products and manage orders in one place. #### Cons One of my biggest issues with Wix is not being able to do everything through the mobile app. A lot of things require you to get on a desktop, which isn’t always convenient. I also had trouble connecting my Google services to my domain. The process involved too many steps and was more complicated than it needed to be. Another downside is the additional costs for things like business email, advertising, and other features that I feel should already be included in the price. --- ### Managed to knock out a seven-page departmental site in about 11 hours. - Overall rating: 5/5 - Reviewer: Verified Reviewer - Industry: Executive Office - Company size: 501-1000 employees - Product usage: 3-5 years · daily - Reviewed: October 2026 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. I recommend it for any administrative lead who needs a quick site without involving six departments. The time savings alone justified the cost—our executive team had the page live for a board meeting with 72 hours' notice. No regrets on the subscription, and I'm already planning two more internal pages for Q2. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros I built a full intranet page for our admin team in under two workdays, no developer budget, no ticket queue needed. The drag-and-drop editor saved me at least 40 hours compared to our old way of briefing IT and just waiting three weeks. Form submissions come straight to my inbox, and I tracked 230 employee visits in the first month. #### Cons The mobile editor sometimes resets element positions when you switch back to desktop view. I had to reposition our contact form twice. Storage limits on the base plan filled up after uploading 47 PDFs, so I upgraded sooner than expected. --- ### Experiential Designer - Overall rating: 4/5 - Reviewed: November 2026 - Industry: Hospitality - Company size: Self-Employed The ease of access and the ability to create a G Suite account alongside a website make this tool suitable for users lacking technical skills. There are ethical concerns related to the company's Israeli ownership that some may find troubling. Full review available after login on Software Advice --- ### Medical Officer - Overall rating: 4/5 - Reviewed: November 2026 - Industry: Hospital & Health Care - Company size: 2-10 employees The drag-and-drop builder is intuitive, allowing users to create websites effortlessly. However, those looking for more advanced features will need to upgrade to a paid plan, which may limit the overall customization experience. Full review available after login on Software Advice --- ### Librarin Media Specialist - Overall rating: 5/5 - Reviewed: November 2026 - Industry: Education Management - Company size: 2-10 employees The medium ease of use of Wix is suitable for those with basic web design knowledge, but beginners may need tutorials for better navigation. Some tools are convoluted and poorly labeled, making it challenging to locate desired features. Full review available after login on Software Advice --- ### Marketing Consultant - Overall rating: 4/5 - Reviewed: November 2026 - Industry: Marketing and Advertising - Company size: Self-Employed Wix is particularly beneficial for freelancers who need a manageable platform for their websites, allowing for easy content organization and updates. The initial setup process is user-friendly, making it accessible for those without technical expertise. Full review available after login on Software Advice --- ### Hospital Operations Manager - Overall rating: 4/5 - Reviewed: November 2026 - Industry: Veterinary - Company size: Self-Employed The software serves as a straightforward solution for hosting a business website, especially for those unfamiliar with technology. However, the lack of customization options beyond the templates may hinder users looking for more personalized design features. Full review available after login on Software Advice --- ### Perfect for Simplicity - Overall rating: 4/5 - Reviewer: Amee P. - Industry: Hospitality - Company size: Self-Employed - Product usage: 3-5 years · monthly - Reviewed: September 2026 - Review source details: This review was submitted organically. No incentive was offered It has been helpful for creating simple sites. I wouldn't use it for bigger and more complex sites but if you need simplicity then it works great for that. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros It is very easy to use without needing any coding. It also has a lot of built in tools that are very helpful for creating a site. #### Cons It is really expensive if you need more templates or anything for the premium version. Trying to switch to a new template is also difficult. --- ### Fantastic video presentation generator - Overall rating: 5/5 - Reviewer: Leo R. - Industry: Telecommunications - Company size: 501-1000 employees - Product usage: less than 1 year · weekly - Reviewed: May 2024 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Functionality: 5/5 #### Pros Hour One makes a video presentation with avatars super easy #### Cons It can take a long time to generate videos #### Vendor response Thank you for choosing Hour One to create your work video! We're happy to hear that it was easy to use and helped you educate others about your business. We understand your feedback about finding the right voice and the load time, sometimes it takes a few tries to find the best fit between avatar and voice. As for rendering time, you can talk to us on ways to boost it with our paid plans. We appreciate your input! Replied May 2024 --- ### Rapid web application prototyping and deployment with Wix - Overall rating: 4/5 - Reviewer: Estrella A. - Industry: Computer Software - Company size: 51-200 employees - Product usage: 1-3 years · daily - Reviewed: August 2026 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Wix delivers solid value for money for rapid business and marketing site deployment. High ease of use and good customer support save our engineering time. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros Velo development features speed up custom web application prototyping. Rich video and image handling tools allow fast deployment of dynamic marketing assets. #### Cons Navigating complex Velo code modules can occasionally trigger UI bugs and issues, while heavy custom script loads slow site rendering. --- ### Very good for training videos - Overall rating: 4/5 - Reviewer: Lassi E. - Industry: Computer Software - Company size: 11-50 employees - Product usage: less than 1 year · monthly - Reviewed: May 2024 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Very easy way to generate videos using AI avatars #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Functionality: 5/5 #### Pros A good library of diverse avatars and voices to begin with An easy way to generate your own custom avatars Easy process for putting together videos with scenes #### Cons The avatars can still be sometimes in the "uncanny valley" where they don't quite feel human. So I feel the best use case in training videos or other domains where its not critical to establish a human connection with the video recipient. --- ### cannot go wrong with wix - Overall rating: 5/5 - Reviewer: Michael T. - Industry: Graphic Design - Company size: 2-10 employees - Product usage: 3-5 years · daily - Reviewed: September 2026 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. WOW! that is the best way to describe my wix experiences from day 1 until now with it steadily improving the whole time #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros Wix has really evolved with the implementation of AI. Now you can have a fully built site in minutes without having to do any coding or even drag and drop. You can just tell it what you want and BAM! You got it #### Cons At the moment i cannot think of any current cons with Wix. They have always been a good choice in my opinion but with all the inovations in the last year i believe anyone would rank Wix as the top company out there --- ### Nice to have - Overall rating: 4/5 - Reviewer: Marcos F. - Industry: Marketing and Advertising - Company size: 11-50 employees - Product usage: a free trial · daily - Reviewed: May 2024 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 3/5 - Value for money: 3/5 - Customer support: 2/5 - Functionality: 4/5 #### Pros Hour One's user-friendly interface and rapid processing times allow even non-technical users to create professional-looking videos quickly. Features like AI-powered script generation and lifelike avatars enhance creativity and production value, while the software's affordability makes it an attractive option compared to traditional video editing methods. #### Cons Hour One might not be ideal for everyone. While it offers ease of use, speed, and affordability, some users might find limitations in customization and a reliance on AI that restricts creative control. Additionally, the avatars may not be as lifelike as advertised, and the software might have limitations for complex projects. The lack of clear pricing information could also be a deterrent for some. #### Vendor response Hi Marcos, Thanks for the review. We fully support customization for our enterprise clients where they can create custom video templates and create their own avatars with the highest quality available. We enable SMB to signup and purchase the off the shelf features, templates and ready made avatars while the customization is reserved for our Enterprise clients. feel free to book a meeting with our sales team to learn more. Replied May 2024 --- ### Excellent Support During a Difficult Domain Issue - Overall rating: 5/5 - Reviewer: Verified Reviewer - Industry: Design - Company size: Self-Employed - Product usage: 1-3 years · daily - Reviewed: July 2026 - Review source details: This review was submitted organically. No incentive was offered Overall, I've enjoyed building with Wix and appreciate its features. My recent issue with my domain becoming associated with the wrong account was stressful, but the support I received today was excellent. The representative took the time to understand my situation, escalated my case to the ownership team, documented my requests, and answered all of my questions. I hope the ownership team is able to resolve the issue soon. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Wix is a powerful platform with excellent design tools and flexibility. The customer support representative I worked with was patient, professional, and stayed with me until my issue was properly escalated. I appreciated that my concerns were documented and that I was given a ticket number for follow-up. #### Cons The process for recovering a domain associated with the wrong account was confusing. The account recovery form appears designed for login issues rather than domain ownership issues, which made it difficult to know the correct steps. It would be helpful to have a dedicated domain ownership recovery process or clearer guidance. --- ### Essential tool for content creation - Overall rating: 5/5 - Reviewer: Verified Reviewer - Industry: Information Technology and Services - Company size: 51-200 employees - Product usage: 1-3 years · weekly - Reviewed: April 2024 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. 10/10 very happy with a tool the whole company like #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Ease of use for anyone Quality high Service #### Cons Currently only 60 languages and we want to use more #### Vendor response Thank you for your review, we are happy to hear you enjoy our platform. New languages are added all the time, and currently we support over 200 dialects. We are always working to improve our product and value feedback from our users. Please let us know how we can better serve you by emailing us at support@hourone.ai. Replied May 2024 --- ### Wix Velo and custom Node endpoints accelerate full stack web development - Overall rating: 4/5 - Reviewer: Verified Reviewer - Industry: Computer Software - Company size: 11-50 employees - Product usage: 1-3 years · daily - Reviewed: October 2026 - Review source details: This review was submitted organically. No incentive was offered Wix provides solid ease of use for rapid web prototyping and great value for money. Whenever database permission questions came up, customer support responded quickly. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros Velo Node.js backend modules make custom API endpoints easy to build. Integrated features for video and image hosting alongside business and marketing tools save us frontend setup time. #### Cons Debugging complex Velo backend functions can be tedious due to limited IDE console tracing, causing occasional deployment bugs and issues. --- ### A pleasant surprise if you're looking for an easy to use but advanced video presentations solution - Overall rating: 4/5 - Reviewer: Verified Reviewer - Industry: Translation and Localization - Company size: 201-500 employees - Product usage: less than 1 year · monthly - Reviewed: May 2024 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Quality of Video Output and quality of spoken text was quite extraordinary. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros Easy to use and intuitive interface. Customizable features include different high quality voices in different languages and age groups. #### Cons In some cases the Pronounciation of acronyms or special industry related abbreviations needed to be adapted phonetically which takes some to achieve. #### Vendor response Thank you for your review! We're pleased to hear that Hour One AI has helped you generate captivating video content more efficiently. Replied May 2024 ---