Zaius Software

4.39 / 5 (23)

About Zaius


Zaius is a cloud-based customer relationship management solution for small and midsize businesses. The solution is mainly used by e-commerce and retail brands for real-time behavior triggered messaging.

Zaius allows users to automate campaigns like the welcome campaign, flash sale campaign, cart abandonment and browse abandonment. They can also add personalized content like images of browsed products, products added to cart and new product recommendations to campaigns. Customers can be segmented by lifecycle stages and their interactions across channels and devices are available in a single platform.

Zaius allows users to test their marketing campaigns with the choice of winning criteria, test duration and other content variations. Flexible attribution capabilities are available for Business to Customer (B2C) marketers. Linear, first-touch, last-touch, first and last touch as well as time decay attribution models can be compared as required.

The solution is available on a subscription basis and support is provided via online chat.



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Supported Operating System(s):

Web browser (OS agnostic), Windows 10

23 Reviews of Zaius

Average User Ratings

Overall

4.39 / 5 stars

Ease-of-use

4.0

Value for money

4.5

Customer support

4.5

Functionality

4.0

Ratings Snapshot

5 stars

(15)

4 stars

(6)

3 stars

(0)

2 stars

(0)

1 stars

(2)

Likelihood to Recommend

Not likely

Very likely

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Showing 1-20 of 23 reviews

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April 2018

Steven from A Far Site Better LLC

Review Source: Capterra


Ease-of-use

4.0

Value for money

5.0

Customer support

5.0

Functionality

4.0

April 2018

Early adopter, big fan of platform, even bigger fan of the folks who stand behind it.

Pros

I've been a customer since their early days and have seen them grow, which is no surprise. I've found them vastly superior to other "Enterprise" email service providers, like Bronto, Salesforce (Exact Target), Responsys, etc.

What's awesome is Zaius stores everything each site visitor does, whether personally identified or not. So when the user is finally identified, all their past website interactions are attributed to them and voila, you have rich customer profiles you can market to. And boy, can you market to them.

Fundamentally, if you can dream it, the odds are quite good that YOU (and I literally mean "you, the marketer") can do it on your own. And I/m not talking about cart abandonment or browse abandonment, but MUCH cooler stuff.

We just started a campaign that takes customers who browsed
1) Any one apparel brand's products three times within 14 days , and...
2) Didn't buy any apparel from that brand in the last 14 days, and...
3) Haven't gotten an email from this campaign in at least 5 days, and...
4) Haven't gotten any marketing emails from us in 2 days, will then get
5) A dynamic email with that days most popular apparel items from just that manufacturer, and...
6) With only be the gender of apparel they were looking at.

What other platform can do something like that? None. And how long did it take to build this continuously running campaign, including the responsive creative? A few hours.

If you can dream it, you can probably do it.

Cons

Because the platform is just a few years old, there are some things that are not in it yet or are still maturing as it gets used by customers.

Having a subscriber center where users can signup for or unsubscribe from any or all of the campaigns you have is not ready yet, but it is finally coming. Same with a customer API we can get at some of this customer information, but it is on the roadmap. Recommendations were just released, but as a v1 feature, it will need some time to mature. They have a nice WYSIWYG email designer, which has gotten a lot better over the past 18 months, still has some rough edges to it, but they are working on it too.

The best part about having any cons with the product is they really do listen to their customers and I never feel like there is no hope or chance that we will get what we need. And for that, I am grateful.

June 2018

Anonymous

Verified Reviewer

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

4.0

Value for money

5.0

Customer support

5.0

Functionality

4.0

June 2018

Software Shortcomings Overcome by Customer Support

Cohesive omni-channel marketing with 3rd-party audience syncs, and agility in deploying campaigns thanks to its responsiveness and features.

Pros

The software itself is fast and not bulky, which used to frustrate me when using other marketing automation tools in the past. We have over 250,000 users come through our site every month, and waiting around for 30 minutes while an audience is built so I can preview the size or investigate more behaviors.

We primarily chose Zaius as audiences can be synced to Google and Facebook as remarketing audiences, which allows us to put out omni-channel campaigns to reach users where they spend the most time.

The Email Template Editor is hands-down better than anything I've used in the past, allowing me to quickly design an attractive campaign quickly.

The dedicated on-boarding team made implementation easy, and the assigned account manager onboarding consistently goes above and beyond to answer questions or even do what you needed for you (like verifying/creating a very complex audience or segment), which I find refreshing. It's indicative of a partnership, not just some software we're paying for access to.

Cons

There's a lot of thought that has gone into the product itself, though its little idiosyncrasies can be a little frustrating (like using a filter with a "matching" expression and bookending your phrase with asterisks). With certain aspects of the software it doesn't seem intuitive (though it isn't a result of there not being thought put into it).

For users who will only use it occasionally, I could see Zaius frustrating them. But, as someone who uses it daily, my familiarity overcomes some of these shortcomings.

October 2017

Michelle from Polyvore

Company Size: 51-200 employees

Review Source: Capterra


Ease-of-use

4.0

Value for money

5.0

Customer support

5.0

Functionality

4.0

October 2017

Access to customer information at my finger tips + Fantastic customer service

It's a great tool for the price. Have access to a tremendous amount of data that I'd typically need tech support to help pull. Able to make decisions and iterate on learnings very quickly.

Pros

TESTING! Like all marketers, I love a good A/B test, and Zaius allows me to run tests all day long and I'm able to create my own test buckets without needing tech support. I'm able to access my user data and create segments that I'd normally need to request through another team. Love having the ability to do so many things on my own! The tech support team is a huge help. They respond quickly and are knowledgable in helping me through any issues that I've encountered.

Cons

The tool has it's quirks, and some of the features aren't very user friendly -- when I'm creating complicated segments, I often have issues with setting up (they are working on a fix for this). Also, I'm also not super savvy with their reporting suite. I often find myself needing to rely on their customer support team to help me with reporting. Finally -- wish it had more predictive features -- used machine learning/AI for recommendations.

October 2017

Stephen from Needle Movement

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

October 2017

Highly recommended Email/CRM platform for online retailers

We were able to increase email revenue substantially and develop better customer retention practices with lifecycle emails. (post purchase follow-up, winback, abandonment and customized product suggestions). Some time saved as well thru having a reliable partner where the client didn't have to figure out every aspect of campaign out for themselves.

Pros

Very high support level from account managers and their internal customer service. Higher than the competition. The platform is very flexible with intricate personalization possible. We've been able to get very creative and hyper targeted with campaigns because of that. For example, created an email blast called Price Drop where we targeted viewers who browsed a product page months earlier and then, sent them a notification that the same item "just went on sale" and was available.

Cons

No huge negatives to speak of. The only gripe would be that we spend so much time on developing email blasts that it's been difficult to carve time for the advanced reporting capabilities of Zaius.

October 2017

Keiron from Moda Operandi, Inc

Company Size: 51-200 employees

Review Source: Capterra


Ease-of-use

4.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

October 2017

Powerful behavioral analytics and campaign management for B2C CRM

Pros

Flexible UI that allows complex analysis of our event stream data. We love the attribution modeling and funnels. It's great to be able to take our behavioral insights and use them within Zaius to drive campaigns to reach our customers. They have a full set of APIs through which we can access all our data and reports, making it easy to integrate Zaius with other tools.

Cons

Since it's so powerful, it can take a newbie a bit of time to understand the building blocks needed to generate their own reports.

October 2017

John from Sotheby's

Company Size: 1,001-5,000 employees

Review Source: Capterra


Ease-of-use

4.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

October 2017

Zaius gives us a view of individual visitors across our digital channels and lets us act on it

Helps us drive incremental revenue with truly personalized email. Dynamic segmentation around user behavior is also a key benefit.

Pros

- Great support getting us up and running.
- Relatively easy to onboard data.
- Email authoring made a huge difference for us. We were going to have to find someone else to help with this -- but this has enabled us to do a lot more with the data we have and create much better experience for our clients

Cons

- Needs levels of access control -- we have plenty of people who should be able to run reports, for example, but we don't want them to be able to mess with templates.

June 2018

Anonymous

Verified Reviewer

Company Size: 501-1,000 employees

Review Source: Capterra


Ease-of-use

4.0

Value for money

4.0

Customer support

5.0

Functionality

5.0

June 2018

Excellent platform

Pros

This was the best product I have encountered with the ability to dynamically analyze member/traffic data for behavioral segmentation. Zaius was a great partner with assistance and an ability to create customization within their product to suit specific business needs.

Cons

Only con would be it takes adjustment to learn terminology used by the product. This was easily overcome.

June 2018

Kevin from PANDORA Mall of America

Review Source: Capterra


Ease-of-use

4.0

Value for money

5.0

Customer support

5.0

Functionality

4.0

June 2018

Great way to jump into automated emails for Magento e-commerce websites.

Pros

We have had great support in getting Zaius integrated with our Magento website and campaigns set up to help convert visitors that visit our website or were once a customer and have fallen off. Automations for Abandoned Cart, Browse Abandon and filtering email campaigns based on buying / browsing patterns has greatly improved our open / click through rates.

Cons

While this is a big leap ahead of where we were at, there is still some room to improve on for features, such as customer preferences for emails. One goal we have for our customers is a method to control what types of emails they receive and how often instead of simply unsubscribe from all future emails. An option to open up a preferences and check what they want to receive or "pause" emails for a period, would be a nice feature that we are seeing more and more with email subscriptions today.

May 2018

Ben from Legalstart.fr

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

3.0

May 2018

I've been a long time customer. I implemented Zaius as a CMO in two different eCommerce businesses.

Pros

The quality of support is good and the fact that it's fully automated and dynamic. The editor for creating emails is very well designed.

Cons

Even though it works fine once set up, the set up phase took a while, the technical documentation is not good enough.
Overall, the onboarding process was a bit frustrating and took too long.

November 2017

Jason from Combe

Review Source: Capterra


Ease-of-use

4.0

Value for money

5.0

Customer support

5.0

Functionality

4.0

November 2017

Powerful solution with capable support - differentiated in a very good way

Pros

The flexibility to apply its strengths to many business situations while providing meaningful and structure to assure data is actionable. So often data is simply collected or aggregated - Zaius help extend this capability to insight and action, natively.

Cons

The development roadmap is ambitious and expansive. The more you use the software the more you want to push limits, and sometimes those limits aren't ready to be pushed. Time will improve this.

January 2018

Kenny from Mobovida

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

January 2018

Flexible tool for personalized marketing delivered 3x ROI compared to other ESPs

Pros

Its very flexible, meaning you can create segments and campaigns that are as complex and nuanced as your business.

Cons

Because of the flexibility, some parts of the tool are hard to understand, but the great customer support and continually improving documentation make this less and less of an issue.

January 2019

Anonymous

Verified Reviewer

Company Size: 11-50 employees

Review Source: GetApp


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