# CleverTap Software Reviews, Demo & Pricing - 2026 > Review of CleverTap Software: system overview, features, price and cost information. Get free demos and compare to similar programs. Source: https://www.softwareadvice.com/customer-data-platform/clevertap-profile --- [Home](https://www.softwareadvice.com/) / [Push Notifications Software](https://www.softwareadvice.com/push-notifications/) / CleverTap Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. Overview [Reviews](https://www.softwareadvice.com/customer-data-platform/clevertap-profile/reviews/)[Alternatives](https://www.softwareadvice.com/customer-data-platform/clevertap-profile/alternatives/) # CleverTap 2026: Benefits, Features & Pricing Wondering if CleverTap is right for your organization? Our Push Notifications Software selection experts can help you in 15 minutes or less. On this page - Overview - User Interface - Popular Alternatives - Pricing and Plans - Features - Integrations - User Reviews - Popular Comparisons ## Overview CleverTap 4.4 [(59)](https://www.softwareadvice.com/customer-data-platform/clevertap-profile/reviews/) Pricing Pricing available upon request ### About CleverTap CleverTap is a mobile marketing solution that helps marketers create differentiated customer engagement strategies at scale. The platform provides features such as flows, pivots, A/B testing, user segmentation, funnels, cross-channel marketing tools and more. Marketers can create customized, targeted marketing campaigns that include push notifications, triggered messages and scheduled offers. Customer insights help decide which message works with what segment of users. Users can correlate and visualize data across multiple sources on one single dashboard. CleverTap includes visitor user profiles that are complete with demographic data, user activity, event interactions, responses and usage history. Marketers can compare user behavior and analyze how users move through the sales funnel. App uninstalls can also be analyzed to personalize win-back campaigns. CleverTap can send messages through multiple channels of engagement including push, in-app, SMS and email. Wondering if CleverTap is right for your organization? Our Push Notifications Software selection experts can help you in 15 minutes or less. ## CleverTap User Interface ## Popular CleverTap Alternatives Main Product CleverTap 4.4 [(59)](https://www.softwareadvice.com/customer-data-platform/clevertap-profile/reviews/) Ratings Breakdown - 4.32Ease of use - 4.12Value for money - 4.35Customer support - 4.46Functionality Pricing Available upon request Get Price Alternative Product [AppsFlyer](https://www.softwareadvice.com/mobile-marketing/appsflyer-profile/) 4.5 [(138)](https://www.softwareadvice.com/mobile-marketing/appsflyer-profile/reviews/) Ratings Breakdown - 4.50Ease of use - 4.26Value for money - 4.26Customer support - 4.43Functionality Pricing Available upon request Get Price Alternative Product [Amplitude](https://www.softwareadvice.com/marketing/amplitude-profile/) 4.6 [(67)](https://www.softwareadvice.com/marketing/amplitude-profile/reviews/) Ratings Breakdown - 4.13Ease of use - 4.43Value for money - 4.40Customer support - 4.58Functionality Pricing Starting at $995.00 per month Get Price Alternative Product [Mixpanel](https://www.softwareadvice.com/project-management/mixpanel-profile/) 4.5 [(146)](https://www.softwareadvice.com/project-management/mixpanel-profile/reviews/) Ratings Breakdown - 4.11Ease of use - 4.19Value for money - 4.24Customer support - 4.45Functionality Pricing Starting at $25.00 per month Get Price Alternative Product [Fullstory](https://www.softwareadvice.com/customer-experience/fullstory-profile/) 4.6 [(67)](https://www.softwareadvice.com/customer-experience/fullstory-profile/reviews/) Ratings Breakdown - 4.37Ease of use - 4.13Value for money - 4.33Customer support - 4.51Functionality Pricing Available upon request Get Price Alternative Product [Pendo](https://www.softwareadvice.com/product/165586-Pendo-Platform/) 4.5 [(238)](https://www.softwareadvice.com/product/165586-Pendo-Platform/reviews/) Ratings Breakdown - 4.12Ease of use - 4.33Value for money - 4.54Customer support - 4.39Functionality Pricing Available upon request Get Price ## CleverTap Pricing and Plans Starting price: Connect with an advisor for pricing Free Trial Free Version Basic Pricing available upon request No plan information available Confused about pricing? We've got you covered. Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates. ## CleverTap Features - Popular features found in Push Notifications A/B Testing Campaign Management Customer Segmentation Geotargeting Notification Scheduling - More features of CleverTap Access Controls/Permissions Activity Dashboard Activity Tracking Alerts/Notifications API App Notifications Automated Scheduling Behavior Tracking Campaign Analytics Campaign Planning Campaign Scheduling Campaign Segmentation Campaign Tracking Channel Management Churn Management Cohort Analysis Communication Management Contextual Targeting Conversion Rate Optimization Conversion Tracking CRM Customer Activity Tracking Customer Database Customer Experience Management Customer History Customer Journey Mapping Customizable Branding Customizable CTAs Customizable Fields Customizable Reports Customizable Templates Dashboard Drag & Drop Drip Campaigns Dynamic Content Email Management Email Marketing Engagement Tracking Event Triggered Actions Funnel Analysis In-App Events Tracking Landing Pages/Web Forms Lead Nurturing Location-Based Marketing Marketing Automation Mobile Access Mobile Alerts Multi-Campaign Multi-Channel Attribution Multi-Channel Communication Multi-Channel Marketing Multiple Data Sources Multivariate Testing Performance Metrics Personalization Predictive Analytics Push Notifications Real-Time Analytics Real-Time Data Real-Time Monitoring Real-Time Notifications Real-Time Reporting Reporting/Analytics Reporting & Statistics Retention Tracking Revenue Tracking ROI Tracking Segmentation SMS Messaging SMS Notifications Social Marketing Social Media Monitoring Template Management Third-Party Integrations Trend Analysis Uninstall Tracking Web Notifications Website Analytics Website Visitor Tracking Workflow Management ## CleverTap Integrations SendGrid Integration rated undefined from -1 review Shopify Integration rated undefined from -1 review Gmail Integration rated undefined from -1 review Adobe Commerce Integration rated undefined from -1 review WooCommerce Integration rated undefined from -1 review Google Ads Integration rated undefined from -1 review See all 7 integrations ## CleverTap User Reviews Overall Rating 4.4 Ratings Breakdown 5 56% 4 36% 3 7% 2 0% 1 2% Secondary Ratings Ease of Use 4.3 Value for money 4.1 Customer support 4.4 Functionality 4.5 Shakti S. Verified reviewer Entertainment 201-500 employees Used daily for more than 2 years Review source Reviewed September 2017 Power Infra and Realtime Engagement 5 Ratings Breakdown 5 Ease of use 5 Value for money 5 Customer support 5 Functionality Pros: I have been using CleverTap for over three years now. We had tried multiple providers to send push notifications through our app, but none of them could handle the traffic and load of our user-base, especially during important sports matches or TV show releases. CleverTap, having a powerful infrastructure, could easily handle our load and could send realtime notifications to all our users. We could thus schedule and send massive campaigns in just a few seconds without worrying about deliverability. CleverTap is backed by a great customer success team, who eased the migration process and also helped us automate a plethora of our marketing use-cases. Cons: Well, with the scale they have managed to create, they need more manpower! Irony is, they have managed creating an impact with very few talented resources. Read More VR Verified Reviewer E-Learning 1001-5000 employees Used daily for less than 12 months Review source Reviewed August 2022 Clevertap helps make organisation target based on user behaviour pattern 5 Clevertap has been essential part of business since last five years to target users basis their journey and nudge at the right time in their journey to convert to customers. Ratings Breakdown 4 Ease of use 4 Value for money 5 Customer support 4 Functionality Pros: Easy to use however could be better. Behavioral insights and in built support for multi channel marketing makes best of the resources available. Cons: Integration of mixpanel still in beta this will enable clevertap to offer best of both worlds Reasons for choosing CleverTap Efficient User targeting Read More KO Kim O. Verified reviewer Apparel & Fashion 2-10 employees Used daily for less than 6 months Review source Reviewed May 2024 THIS COMPANY SCAMED ME 1 This has been a horrible experience, in a 4 day time span. They have scammed me and they should not be able to do this to people. Ratings Breakdown 1 Ease of use 1 Value for money 1 Customer support 1 Functionality Pros: I was hired to work for this company on the back end clicking a button for pre written positive 5 star reviews for products. I was to do 120 clicks a day and I would be paid to do this. Cons: I was told there would be what was called lucky orders and I would earn 20Xs the commission. When this happened I was to pay for the lucky order and I would be paid back my money once the 120 clicks were done. My first lucky I had to pay out 6,900.00 my second lucky came and they want me to pay out 10,100.00. I can not afford to pay this amount and I’m told that if I do not, the current 10,000 I have already put in, I will not get back. This is a total scam. I’m into it for 10,000.00 USD, but I’m from Canada so that 13,500.00 they owe me and will not pay me. My Trainer \[sensitive content hidden\] should be held responsible as well as the customer service girl \[sensitive content hidden\]. I wish I could attach pictures of the hogwash they are feeding me. DO NOT TRUST THIS COMPANY, they will steal your money and run with it and get nothing In return. I will be starting a formal investigation tomorrow with the local police in my area. Learn from my mistake and stay clear or Clever Tap. Read More Nitya K. Verified reviewer Information Technology and Services 51-200 employees Used daily for less than 12 months Review source Reviewed June 2022 CleverTap- Best in class Retention and Engagement automation tool 4 Ratings Breakdown 5 Ease of use 4 Customer support 4 Functionality Pros: In order to enhance the user experience, we use CleaverTap to understand how the user navigate our website and feel the experience. CleverTap help us to identify the point where Users are abandoned. It help us to analyze this and create user journey to get them back on our platform. Cons: The integration of CleverTap into the website may prove to be a bit difficult at first. In Addition, there is no proper way to calculate campaign expenditure. Read More VR Verified Reviewer Internet 51-200 employees Used daily for more than 2 years Review source Reviewed October 2018 A powerful and comprehensive platform for user engagement 5 Ratings Breakdown 5 Ease of use 5 Value for money 5 Customer support 4 Functionality Pros: Have been using clevertap for 3+ years now. It's the one tool that a marketer or product manager would use everyday to track campaign performance, user analytics, conversion rates, daily actives etc. It's very powerful and can process millions of data points in a matter of seconds. They have added a lot of new features that makes it at par with international level products in this domain, yet at a much cheaper price. Cons: It's just become a bit costly now for smaller companies. Also, it could do better with paid marketing tracking, competitor app or industry benchmarks etc. within the tool. Read More VR Verified Reviewer Health, Wellness and Fitness 1001-5000 employees Used daily for less than 2 years Review source Reviewed August 2022 In-App marketing sorted with CleverTap 5 Ratings Breakdown 5 Ease of use 3 Value for money 4 Customer support 4 Functionality Pros: The best part is the bundle of features and personalization experience when it comes to push notifications. Cons: To dislike is that the few features are missing like editing of text in bold aur different scripts and styles Read More VR Verified Reviewer Financial Services 11-50 employees Used daily for less than 12 months Review source Reviewed November 2022 One stop solution for all marketing needs 5 Ratings Breakdown 5 Ease of use 5 Value for money 5 Customer support 5 Functionality Pros: Good software helps in sending SMS Push Email and customer based messages to customers based on the set campaigns Cons: The UI is bit complex and it is hard to located the required reports sometime Read More Manish V. D. Verified reviewer Entertainment 1001-5000 employees Used daily for more than 2 years Review source Reviewed June 2017 Real Time Magic 4 Ratings Breakdown 4 Ease of use 5 Customer support 4 Functionality Pros: Gets the data real time. Ideal for marketers to use the tool because of it's incredibly simple UI. Easy to analyze data on the GO. Up to date with best web & mobile targeting inventories Cons: Responsiveness to 3rd party API structures and calls. User profile speed of updation has been solved now Read More Marla B. Verified reviewer Consumer Goods 2-10 employees Used daily for less than 2 years Review source Reviewed August 2017 Simple, easy & actually useful analytics 5 Ratings Breakdown 5 Ease of use 5 Value for money 5 Customer support 5 Functionality Pros: So user friendly my kids could probably figure it out! We use Clever Tap for many different reasons in our business, it's intuitive, the data makes sense, and I can touch on every part of my customer life cycle. Their team is amazing too. We often have big ideas and big asks, but they don't even balk, they listen and they react! Read More Aman P. Verified reviewer E-Learning 11-50 employees Used weekly for more than 2 years Review source Reviewed July 2021 Simplifies marketing communication across user journey! 4 Ratings Breakdown 5 Ease of use 5 Functionality Pros: 1\. User action based communication campaigns 2. Audience connections with FB & Google ad accounts 3. User journey funnels Cons: High investment on initial setup (though it's just a one time effort) Read More Showing 1 - 10 of 59 Reviews [See All Reviews](https://www.softwareadvice.com/customer-data-platform/clevertap-profile/reviews/) ## CleverTap Popular Comparisons [AppsFlyer vs CleverTap](https://www.softwareadvice.com/mobile-marketing/appsflyer-profile/vs/clevertap/)[Amplitude vs CleverTap](https://www.softwareadvice.com/marketing/amplitude-profile/vs/clevertap/)[Mixpanel vs CleverTap](https://www.softwareadvice.com/customer-data-platform/clevertap-profile/vs/mixpanel/)[Salesforce Marketing Cloud vs CleverTap](https://www.softwareadvice.com/customer-data-platform/clevertap-profile/vs/salesforce-socialcrm/)[MoEngage vs CleverTap](https://www.softwareadvice.com/customer-data-platform/clevertap-profile/vs/moengage/)[Xtremepush vs CleverTap](https://www.softwareadvice.com/customer-data-platform/clevertap-profile/vs/xtremepush/) [Compare All Alternatives](https://www.softwareadvice.com/customer-data-platform/clevertap-profile/alternatives/) ## Other Top Recommended Push Notifications Software [EngageBay CRM](https://www.softwareadvice.com/crm/engagebay-profile/) **4.7** (908) Recently recommended **0** times [SendPulse](https://www.softwareadvice.com/crm/sendpulse-profile/) **4.6** (773) Recently recommended **0** times [GetResponse](https://www.softwareadvice.com/marketing/getresponse-profile/) **4.2** (524) Recently recommended **0** times [Agile CRM](https://www.softwareadvice.com/product/6827-Agile-CRM/) **4.1** (524) Recently recommended **0** times Stuck Between Options? 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