Lytics Customer Data Platform

RATING:

4.63

About Lytics Customer Data Platform

Lytics is a cloud-based customer data platform, which helps businesses create targeted and personalized marketing campaigns by utilizing behavioral insights, machine learning and AI capabilities. Features include real-time content editing, reporting, performance metrics, scoring, messaging and promotion management. Lytics collects user identities from various channels and creates profiles for known and anonymous users based on their behavioral attributes. Marketers can segment audiences by interests, buying journey, first-time visitors or churn rate. It helps users tag content to track customer interactions and provide personalized product recommendations. The platform enables brands to curate recommended collections based on the date of publishing, author or URL. Ly...

Cloud Connect -- NEW! -- Use Lytics Cloud Connect to create segments from your data warehouse using standard SQL and send results into downstream email, ad, CRM and other tools.

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Lytics Customer Data Platform Reviews

Overall Rating

4.63

Ratings Breakdown

(5)

(3)

(0)

Secondary Ratings

Ease-of-use

4.5

Customer Support

4.5

Value for money

4.5

Functionality

4.5

Most Helpful Reviews for Lytics Customer Data Platform

8 Reviews

Write a Review

Anonymous

201-500 employees

Used weekly for less than 6 months

Review Source: Capterra

OVERALL RATING:

EASE OF USE

FUNCTIONALITY

Reviewed March 2022

Great CDP and accesible

PROS

Really easy to use segmentations to make new audiences

CONS

Its easy to make integrations but there is a lot of information if you're not an IT profile

Vendor Response

We are so grateful for your kind words. Thanks for sharing your review with us and the community.

Replied March 2022

Aharon

Verified reviewer

Publishing, 51-200 employees

Used weekly for more than 2 years

Review Source: Capterra

OVERALL RATING:

EASE OF USE

VALUE FOR MONEY

CUSTOMER SUPPORT

FUNCTIONALITY

Reviewed November 2020

Great tool

In general, I like the solution and use cases that we developed there. But unfortunatelly, people from other departments should invest more time to start to use deeply. I feel that sometimes they have a big dependenvy with the IT department.

PROS

It's a platform where we can build a lot of audiences based on navigation and other integrations. It´s easy to use and we don´t demand data or views from BI department

CONS

personalization functionality is not good with responsive layouts and also has few features people from other department is not familiar with how to use. Maybe a lot of videos and training sessions with gamification items would be usefull to learn

Reason for choosing Lytics Customer Data Platform

because I was presented to Lytics from 14West and I didn´t know that we had other options in the market for that purpose in that time.

Khayri

Marketing and Advertising, 51-200 employees

Used daily for more than 2 years

Review Source: Capterra

OVERALL RATING:

EASE OF USE

VALUE FOR MONEY

CUSTOMER SUPPORT

FUNCTIONALITY

Reviewed January 2021

Lytics Review

PROS

I like the many features of this program.

CONS

I feel like the upload and import time is very long. I will admit that Lytics has been improving on this and it has gotten better

Adrian

Consumer Goods, 11-50 employees

Used daily for less than 6 months

Review Source: Capterra

OVERALL RATING:

EASE OF USE

VALUE FOR MONEY

CUSTOMER SUPPORT

FUNCTIONALITY

Reviewed December 2020

Lytics use

overall easy to use

PROS

Easy to use, dashboard approach can see all in one screen

CONS

can't think of any yet, overall it's easy to use and gets the job done

stuart

Automotive, 11-50 employees

Used weekly for less than 2 years

Review Source: Capterra

OVERALL RATING:

EASE OF USE

VALUE FOR MONEY

CUSTOMER SUPPORT

FUNCTIONALITY

Reviewed August 2021

Lytics - Great CDP

We found it straight forward to intergrade and the customer service has been excellent

PROS

WE love the customer segmentation and audience targeting.

CONS

We currently don't have any issues with Lytics, One feature I would like is for a mole optimised version that can track a user leaving our site on mobile.

James

Marketing and Advertising, 201-500 employees

Used weekly for less than 12 months

Review Source: Capterra

OVERALL RATING:

EASE OF USE

CUSTOMER SUPPORT

FUNCTIONALITY

Reviewed December 2020

Lytics Audience Generation

PROS

Lytics ability to identify and target specific users within a segment has been instrumental in the way in which my company conducts business. The software is easy to use and highly customizable.

CONS

Due to the large amount of segments my team uses the software can often be slow when producing on demand counts. Aside from this, integration with other apps is helpful although there is a learning curve.

Jessie

Media Production, 201-500 employees

Used daily for less than 6 months

Review Source: Capterra

OVERALL RATING:

EASE OF USE

FUNCTIONALITY

Reviewed January 2021

Great product!!

PROS

This product is incredibly easy to use! It allows for the freedom to set up audiences however you need and processes them quickly. It is also easy to collaborate with other users within your company to work on audiences together.

CONS

The only con is that it sometimes takes several hours for custom lists to load within Lytics.

Drew

Food & Beverages, 11-50 employees

Used weekly for less than 6 months

Review Source: Capterra

OVERALL RATING:

EASE OF USE

VALUE FOR MONEY

CUSTOMER SUPPORT

FUNCTIONALITY

Reviewed January 2021

Great intuitive tool for affordable price

Overall very intuitive and customer friendly. As mentioned stalls out occasionally but what product doesn’t.

PROS

Functionality is intuitive in comparison to its competitors. Only caveat is it can sometimes stall out, but that may be a service issue.

CONS

Product stalling out in the middle of data entry. Otherwise few complaints