About Lytics Customer Data Platform

Lytics is a cloud-based customer data platform, which helps businesses create targeted and personalized marketing campaigns by utilizing behavioral insights, machine learning and AI capabilities. Features include real-time content editing, reporting, performance metrics, scoring, messaging and promotion management.

Lytics collects user identities from various channels and creates profiles for known and anonymous users based on their behavioral attributes. Marketers can segment audiences by interests, buying journey, first-time visitors or churn rate. It helps users tag content to track customer interactions and provide personalized product recommendations. The platform enables brands to curate recommended collections based on the date of publishing, author or U...


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7 Reviews of Lytics Customer Data Platform

Average User Ratings

Overall

4.57 / 5 stars

Ease-of-use

4.5

Value for money

4.5

Customer support

4.5

Functionality

4.5

Ratings Snapshot

5 stars

(4)

4

4 stars

(3)

3

3 stars

(0)

0

2 stars

(0)

0

1 stars

(0)

0

Likelihood to Recommend

Not likely

Very likely

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Showing 1 - 7 of 7 results

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December 2020

Adrian from NextReason

Company Size: 11-50 employees

Industry: Consumer Goods

Time Used: Less than 6 months

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

December 2020

Lytics use

overall easy to use

Pros

Easy to use, dashboard approach can see all in one screen

Cons

can't think of any yet, overall it's easy to use and gets the job done

November 2020

Aharon from Jolivi

Verified Reviewer

Company Size: 51-200 employees

Industry: Publishing

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

4.0

Value for money

3.0

Customer support

5.0

Functionality

4.0

November 2020

Great tool

In general, I like the solution and use cases that we developed there. But unfortunatelly, people from other departments should invest more time to start to use deeply. I feel that sometimes they have a big dependenvy with the IT department.

Pros

It's a platform where we can build a lot of audiences based on navigation and other integrations. It´s easy to use and we don´t demand data or views from BI department

Cons

personalization functionality is not good with responsive layouts and also has few features people from other department is not familiar with how to use. Maybe a lot of videos and training sessions with gamification items would be usefull to learn

Reasons for Choosing Lytics Customer Data Platform

because I was presented to Lytics from 14West and I didn´t know that we had other options in the market for that purpose in that time.

January 2021

Khayri from Haymarket Media

Company Size: 51-200 employees

Industry: Marketing and Advertising

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

4.0

Value for money

4.0

Customer support

4.0

Functionality

4.0

January 2021

Lytics Review

Pros

I like the many features of this program.

Cons

I feel like the upload and import time is very long. I will admit that Lytics has been improving on this and it has gotten better

August 2021

stuart from Regit

Company Size: 11-50 employees

Industry: Automotive

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

August 2021

Lytics - Great CDP

We found it straight forward to intergrade and the customer service has been excellent

Pros

WE love the customer segmentation and audience targeting.

Cons

We currently don't have any issues with Lytics, One feature I would like is for a mole optimised version that can track a user leaving our site on mobile.

December 2020

James from Haymarket Media Group

Company Size: 201-500 employees

Industry: Marketing and Advertising

Time Used: Less than 12 months

Review Source: Capterra


Ease-of-use

4.0

Customer support

5.0

Functionality

5.0

December 2020

Lytics Audience Generation

Pros

Lytics ability to identify and target specific users within a segment has been instrumental in the way in which my company conducts business. The software is easy to use and highly customizable.

Cons

Due to the large amount of segments my team uses the software can often be slow when producing on demand counts. Aside from this, integration with other apps is helpful although there is a learning curve.

January 2021

Jessie from Haymarket Media

Company Size: 201-500 employees

Industry: Media Production

Time Used: Less than 6 months

Review Source: Capterra


Ease-of-use

5.0

Functionality

4.0

January 2021

Great product!!

Pros

This product is incredibly easy to use! It allows for the freedom to set up audiences however you need and processes them quickly. It is also easy to collaborate with other users within your company to work on audiences together.

Cons

The only con is that it sometimes takes several hours for custom lists to load within Lytics.

January 2021

Drew from Thanx

Company Size: 11-50 employees

Industry: Food & Beverages

Time Used: Less than 6 months

Review Source: Capterra


Ease-of-use

4.0

Value for money

5.0

Customer support

3.0

Functionality

4.0

January 2021

Great intuitive tool for affordable price

Overall very intuitive and customer friendly. As mentioned stalls out occasionally but what product doesn’t.

Pros

Functionality is intuitive in comparison to its competitors. Only caveat is it can sometimes stall out, but that may be a service issue.

Cons

Product stalling out in the middle of data entry. Otherwise few complaints