Mapp Marketing Cloud 2026: Benefits, Features & Pricing

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On this page

Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

Mapp Marketing Cloud

3.0

(1)

Pricing

Pricing available upon request

About Mapp Marketing Cloud

Mapp Cloud is an Insight-led Customer Engagement Platform. With Mapp Cloud, marketers can focus on what makes a difference for their business, instead of spending precious time and resources taming the technology behind it. They can rely on real, reliable marketing insights that enable true one-to-one personalization – and set the foundation for successful cross-channel marketing activities.

Mapp Cloud’s key features are:

CDP & Engagement based on real-time, unified customer profiles
AI-generated customer insights – learn from the past and the present to predict future customer behavior
Marketing activation for actionable insights
One-to-one personalization, including predictions, recommendations and churn prevention
Cross-channel execution (email, push, SMS, web, adv)
Direct connectivity (import/export) with a multitude of data sources (CRM, eCommerce systems, loyalty)

Mapp Cloud is designed to improve the customer experience and create a loyal customer relationship based on recurring purchases. It consists of several features:

CDP (Customer Data Platform): collecting any data coming from different sources, unified around a unique contact profile
Customer Insight...

Mapp Marketing Cloud Screenshots

Mapp Marketing Cloud Pricing and Plans

Starting price: Connect with an advisor for pricing

Free Trial

Free Version

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Mapp Marketing Cloud Features

Popular features found in Email Marketing
A/B Testing
Autoresponders
Campaign Analytics
Campaign Scheduling
CAN-SPAM Compliance
Contact Management
Customer Segmentation
Email Tracking
Event Triggered Actions
Subscriber Management
WYSIWYG Editor
More features of Mapp Marketing Cloud
Access Controls/Permissions
Activity Dashboard
Activity Tracking
Alerts/Notifications
API
Behavioral Targeting
Behavior Analytics
Behavior Tracking
Campaign Management
Campaign Planning
Campaign Segmentation
Campaign Tracking
Channel Management
Churn Management
Click Tracking
Communication Management
Content Analytics
Content Creation
Content Management
Conversion Rate Optimization
Conversion Tracking
CRM
Cross Channel Attribution
Customer Database
Customer Experience Management
Customer Journey Mapping
Customizable Reports
Customizable Templates
Dashboard
Dashboard Creation
Data Import/Export
Data Visualization
Drag & Drop
Drip Campaigns
Dynamic Content
Email Management
Email Marketing
Email Templates
Engagement Tracking
Experience Management
Feedback Management
Keyword Tracking
Marketing Automation
Monitoring
Multi-Campaign
Multi-Channel Attribution
Multi-Channel Communication
Multi-Channel Data Collection
Multi-Channel Management
Multi-Channel Marketing
Multi-Language
Performance Metrics
Predictive Analytics
Real-Time Analytics
Real-Time Data
Real-Time Monitoring
Real-Time Notifications
Real-Time Reporting
Reporting/Analytics
Reporting & Statistics
ROI Tracking
Sentiment Analysis
Social Media Integration
Social Media Monitoring
Tagging
Template Management
Third-Party Integrations
Trend Analysis
Visual Analytics
Website Analytics

Mapp Marketing Cloud Integrations

Segment

Salesforce Commerce Cloud

Qualifio

Lytics Customer Data Platform

Loqate

Infobip

See all 7 integrations

Mapp Marketing Cloud User Reviews

Overall Rating

3.0

Ratings Breakdown

100%

Secondary Ratings

Ease of Use

3.0

Functionality

4.0

Have you used Mapp Marketing Cloud and would like to share your experience with others?

Guilherme C.

Verified reviewer

Marketing and Advertising

11-50 employees

Used monthly for less than 6 months

Review source

Reviewed March 2019

Data management simplified

Good, but could be better, especially regarding the email marketing tool.

Ratings Breakdown

Ease of use

Functionality

Pros:

Mapp allows you to connect, visualize, filter data and use that data to create audiences and marketing campaigns, all within one single platform. It's a great tool to do that if you don't have database management staff in your company, and even if you have, you can use its advanced API to automate some of the more tedious tasks.

Cons:

The email marketing/HTML creator has some bugs and won't interpret code correctly sometimes. The templates not usually work in a responsive manner, so sometimes you have to manually tweak it so it works on every type of screen and email provider.

Showing 1 - 1 of 1 Reviews