Optimove 2026: Benefits, Features & Pricing

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Overview
User Interface
Popular Alternatives
Pricing and Plans
Features
User Reviews

Overview

Optimove

4.3

(3)

Pricing

Starting at $4,000.00 per month

About Optimove

Optimove is a customer-led marketing platform that helps companies get closer to their customers and learn about them. Optimove enables businesses of all sizes to enhance their customer experience using AI, digital channels, and personalized cross channel campaigns. You can use it to learn about your customers in real time, create actionable audience segments, and personalize all of your communications on any device, at any time.

Wondering if Optimove is right for your organization?

Our Campaign Management Software selection experts can help you in 15 minutes or less.

Optimove User Interface

Popular Optimove Alternatives

Main Product

Optimove

4.3

(3)

Ratings Breakdown

4.33Ease of use
5.0Value for money
4.50Customer support
4.33Functionality

Pricing

Starting at $4000.00 per month

Get Price

Alternative Product

WebEngage

4.5

(32)

Ratings Breakdown

4.44Ease of use
4.29Value for money
4.48Customer support
4.31Functionality

Pricing

Starting at $1000.00 per month

Get Price

Alternative Product

Salesforce Marketing Cloud

4.2

(526)

Ratings Breakdown

3.81Ease of use
3.83Value for money
3.93Customer support
4.27Functionality

Pricing

Starting at $25.00 per month

Get Price

Alternative Product

Jobin.cloud

4.7

(172)

Ratings Breakdown

4.45Ease of use
4.57Value for money
4.66Customer support
4.54Functionality

Pricing

Starting at $8.99 per month

Get Price

Alternative Product

Bloomreach

4.8

(56)

Ratings Breakdown

4.47Ease of use
4.57Value for money
4.92Customer support
4.59Functionality

Pricing

Available upon request

Get Price

Alternative Product

Ortto

4.6

(112)

Ratings Breakdown

4.50Ease of use
4.41Value for money
4.47Customer support
4.35Functionality

Pricing

Starting at $199.00 per month

Get Price

Optimove Pricing and Plans

Starting price: $4,000.00 per month

Free Trial

Free Version

Basic

$4,000.00

per user, per month

No plan information available

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Optimove Features

Popular features found in Campaign Management
Campaign Analytics
Contact Management
Content Management
Conversion Tracking
Customizable Fields
Data Import/Export
Email Marketing
Event Triggered Actions
Lead Capture
Lead Management
More features of Optimove
AI/Machine Learning
Behavioral Analytics
Campaign Management
Channel Management
Churn Management
Communication Management
Contact Database
CRM
Customer Data Management
Customer Profiles
Customer Segmentation
Data Integration
For Marketing and Advertising
Gamification
GDPR Compliance
Marketing Management
Messaging
Multi-Campaign
Multi-Channel Marketing
Personalization
Predictive Modeling
Referral Tracking
Reporting/Analytics
Sales Reports

Optimove User Reviews

Overall Rating

4.3

Ratings Breakdown

33%

67%

Secondary Ratings

Ease of Use

4.3

Value for money

5.0

Customer support

4.5

Functionality

4.3

Have you used Optimove and would like to share your experience with others?

Verified

Reviewer

Insurance

51-200 employees

Used weekly for less than 2 years

Review source

Reviewed November 2019

Really good for conversions

Overall pretty decent. Worth investing the time into it.

Ratings Breakdown

Ease of use

Functionality

Pros:

The activity triggers are a really great feature. A great marketing tool for sending out personalised offers.

Cons:

Some of the processes could be made simpler. The interface is also quite clunky which is a real shame.

Bryson E.

Verified reviewer

Consumer Electronics

51-200 employees

Used daily for less than 6 months

Review source

Reviewed March 2018

Personalized Offers = Greater Conversions

You get more from your existing customers than you ever thought was possible. This platform helps you further understand your customers and helps create efficiencies where necessary as they move through the funnel. Things like activity triggers are very helpful when you are setting up more leads.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

With this software, it is possible to fine tune what is necessary to see more outcomes with leads. While the business might have a pool of good leads, this platform helps increase revenue with truly making offers that customers are looking for. Finding the right offer is tough and is time-consuming, but this tool has been extremely helpful in focusing specifically on converting. This takes the headaches out of finding the right formula to make leads happy.

Cons:

I like the setup for seeing the progress of channels, but maybe exporting data could be a little more automated/streamlined.

Niv M.

Verified reviewer

Gambling & Casinos

51-200 employees

Used weekly for more than 2 years

Review source

Reviewed November 2021

Optimove campaign management

Optimove provide a good platform for managing your overall campaigns, analyze and understand your customers. Great support team to help you whenever you need.

Ratings Breakdown

Ease of use

Customer support

Functionality

Pros:

Optimove platform is easy to use, high quality Recommendation Engine and great Predictive Modeling.

Cons:

Make the reporting / exporting data more simpler.

Showing 1 - 3 of 3 Reviews