--- title: "Optimove Software Reviews, Demo & Pricing - 2026" description: "Review of Optimove Software: system overview, features, price and cost information. Get free demos and compare to similar programs." source_url: "https://www.softwareadvice.com/customer-data-platform/optimove-profile/" page_type: "product" language: "en" --- [Home](https://www.softwareadvice.com/) / [Campaign Management Software](https://www.softwareadvice.com/marketing/campaign-management-comparison/) / Optimove Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. Overview # Optimove Review From $4,000/month 1 plan Wondering if Optimove is right for your organization? Our Campaign Management Software selection experts can help you in 15 minutes or less. On this page - Overview - User Interface - Popular Alternatives - Pricing and Plans - Features - User Reviews ## Overview Optimove 4.3 [(3)](https://www.softwareadvice.com/customer-data-platform/optimove-profile/#reviews) Pricing Starting at $4,000.00 per user per month ### About Optimove Optimove is a customer-led marketing platform that helps companies get closer to their customers and learn about them. Optimove enables businesses of all sizes to enhance their customer experience using AI, digital channels, and personalized cross channel campaigns. You can use it to learn about your customers in real time, create actionable audience segments, and personalize all of your communications on any device, at any time. Do you work for Optimove? [Manage this product listing](https://www.g2.com/products/optimove/claim_requests/new?auto=true) Wondering if Optimove is right for your organization? Our Campaign Management Software selection experts can help you in 15 minutes or less. ## Optimove User Interface ## Popular Optimove Alternatives Main Product Optimove 4.3 [(3)](https://www.softwareadvice.com/customer-data-platform/optimove-profile/#reviews) Ratings Breakdown - 4.33Ease of use - 5.0Value for money - 4.50Customer support - 4.33Functionality Pricing Starting at $4000.00 per month Get Price Alternative Product [BlueConic](https://www.softwareadvice.com/product/453098-BlueConic/) 4.2 [(17)](https://www.softwareadvice.com/product/453098-BlueConic/#reviews) Ratings Breakdown - 3.88Ease of use - 3.88Value for money - 4.29Customer support - 4.29Functionality Pricing Available upon request Get Price Alternative Product [WebEngage](https://www.softwareadvice.com/bi/webengage-profile/) 4.5 [(32)](https://www.softwareadvice.com/bi/webengage-profile/#reviews) Ratings Breakdown - 4.44Ease of use - 4.29Value for money - 4.48Customer support - 4.31Functionality Pricing Starting at $1000.00 per month Get Price Alternative Product [Solitics](https://www.softwareadvice.com/marketing-attribution/solitics-profile/) 4.2 [(11)](https://www.softwareadvice.com/marketing-attribution/solitics-profile/#reviews) Ratings Breakdown - 4.18Ease of use - 4.40Value for money - 4.60Customer support - 4.09Functionality Pricing Available upon request Get Price Alternative Product [monday.com AI Work Platform](https://www.softwareadvice.com/marketing/monday-com-profile/) 4.6 [(6112)](https://www.softwareadvice.com/marketing/monday-com-profile/reviews/) Ratings Breakdown - 4.48Ease of use - 4.28Value for money - 4.43Customer support - 4.45Functionality Pricing Starting at $9.00 per month Get Price Alternative Product [Customerscore.io](https://www.softwareadvice.com/product/524566-Customerscore-io/) 4.8 [(17)](https://www.softwareadvice.com/product/524566-Customerscore-io/#reviews) Ratings Breakdown - 4.88Ease of use - 4.88Value for money - 5.0Customer support - 4.76Functionality Pricing Starting at €119.00 per month Get Price ## Optimove Pricing and Plans Starting price: $4,000.00 per month Free Trial Free Version Basic $4,000.00 per user, per month No plan information available Confused about pricing? We've got you covered. Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates. ## Optimove Features - Popular features found in Campaign Management Campaign Analytics Contact Management Content Management Conversion Tracking Customizable Fields Data Import/Export Email Marketing Event Triggered Actions Lead Capture Lead Management - More features of Optimove AI/Machine Learning Behavioral Analytics Campaign Management Channel Management Churn Management Communication Management Contact Database CRM Customer Data Management Customer Profiles Customer Segmentation Data Integration For Marketing and Advertising Gamification GDPR Compliance Marketing Management Messaging Multi-Campaign Multi-Channel Marketing Personalization Predictive Modeling Referral Tracking Reporting/Analytics Sales Reports ## Optimove User Reviews ## Optimove customer ratings - Overall rating: 4.3/5 - Total reviews: 3 ### Rating distribution - 5 stars: 1 reviews (33%) - 4 stars: 2 reviews (67%) - 3 stars: 0 reviews (0%) - 2 stars: 0 reviews (0%) - 1 star: 0 reviews (0%) ### Secondary ratings - Ease of use: 4.3/5 - Value for money: 5/5 - Customer support: 4.5/5 - Functionality: 4.3/5 --- Have you used Optimove and would like to share your experience with others? ### Really good for conversions - Overall rating: 4/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Insurance - Company size: 51-200 employees - Product usage: Used weekly for less than 2 years - Reviewed: November 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Overall pretty decent. Worth investing the time into it. #### Ratings breakdown - Ease of use: 4/5 - Functionality: 4/5 #### Pros The activity triggers are a really great feature. A great marketing tool for sending out personalised offers. #### Cons Some of the processes could be made simpler. The interface is also quite clunky which is a real shame. --- ### Personalized Offers = Greater Conversions - Overall rating: 5/5 - Reviewer: Bryson E. - Verified reviewer: Yes - Industry: Consumer Electronics - Company size: 51-200 employees - Product usage: Used daily for less than 6 months - Reviewed: March 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. You get more from your existing customers than you ever thought was possible. This platform helps you further understand your customers and helps create efficiencies where necessary as they move through the funnel. Things like activity triggers are very helpful when you are setting up more leads. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros With this software, it is possible to fine tune what is necessary to see more outcomes with leads. While the business might have a pool of good leads, this platform helps increase revenue with truly making offers that customers are looking for. Finding the right offer is tough and is time-consuming, but this tool has been extremely helpful in focusing specifically on converting. This takes the headaches out of finding the right formula to make leads happy. #### Cons I like the setup for seeing the progress of channels, but maybe exporting data could be a little more automated/streamlined. --- ### Optimove campaign management - Overall rating: 4/5 - Reviewer: Niv M. - Verified reviewer: Yes - Industry: Gambling & Casinos - Company size: 51-200 employees - Product usage: Used weekly for more than 2 years - Reviewed: November 2021 - Review source details: This review was submitted organically. No incentive was offered Optimove provide a good platform for managing your overall campaigns, analyze and understand your customers. Great support team to help you whenever you need. #### Ratings breakdown - Ease of use: 4/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros Optimove platform is easy to use, high quality Recommendation Engine and great Predictive Modeling. #### Cons Make the reporting / exporting data more simpler. --- Showing 1 - 3 of 3 Reviews ## Other Top Recommended Campaign Management Software [Wrike](https://www.softwareadvice.com/project-management/wrike-profile/) **4.4** (3039) Recently recommended **11** times [Smartsheet](https://www.softwareadvice.com/project-management/smartsheet-profile/) **4.5** (3548) Recently recommended **10** times [HubSpot Marketing Hub](https://www.softwareadvice.com/product/119437-HubSpot-Marketing/) **4.5** (6256) Recently recommended **9** times [Paminga](https://www.softwareadvice.com/email-marketing/net-results-profile/) **4.6** (33) Recently recommended **6** times Stuck Between Options? Our experts can help you compare Optimove with other top options, so you can find the best fit for your needs. ## See what companies are saying about Software Advice