About PathFactory

PathFactory is a content marketing platform designed to help businesses of all sizes gain insights into metrics related to the consumption of content across various sources. The platform enables marketing professionals to get a 360-degree view of content throughout the buyer’s journey to generate qualified leads.

PathFactory enables organizations to view and monitor the time spent by prospects on specific content to evaluate user engagement and revenue prospects. Additionally, the application automatically analyzes buyers’ interests and behavior to deliver personalized content recommendations.

PathFactory’s pricing details are available on request and support is provided via phone, email and other online measures.


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4 Reviews of PathFactory

Overall rating

4.75 / 5 stars

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March 2018

Loren from Glassdoor

Verified Reviewer

Company Size: 501-1,000 employees

Industry: Internet

Time Used: Less than 12 months

Review Source: GetApp


Ease-of-use

5.0

Value for money

4.0

Customer support

5.0

Functionality

5.0

March 2018

Great product, great team

Pros

LookBookHQ has allowed us to stop pointing users to gated Marketo landing pages OR, in the email channel, straight to "Thank you" pages for pdf download. This was a terrible experience that didn't let us measure anything about REAL engagement or interest. It's also helping us break away from the mindset that we should great programs (content, webinars, etc) that are about a single, static thing, versus an longer story. As soon as our multi touch attribution is fully functional, we will be able to measure the lift LookBookHQ provides in MQL-SQL conversion. I can't wait to see those numbers! Love their full-funnel marketing - they truly create a great experience and tell a good story. Best vendor I've ever worked with in that way. Really appreciate the new features they roll out all the time!

Cons

There are a few aspects about the UI of the platform that I wish were better - both for the admin (Target experience view) as well as front end for users. They're working on these things, and support/product are both very responsive.

June 2019

julia from Invoca

Company Size: 201-500 employees

Industry: Computer Software

Time Used: Less than 12 months

Review Source: Capterra


Ease-of-use

5.0

Customer support

5.0

Functionality

4.0

June 2019

spin up microsites and custom content packs quickly and easily

Our PathFactory CSM, is a shiny star and will probably be famous one day. She's super helpful and fun to be around in person and online. She's sharp as a tack and always responsive. Love that. The tool is one I use almost every dang day.

Pros

The ability to create a content track and add the content I dictate for specific audiences in whatever order I want with custom URLs for any need I could imagine is the best part of PathFactory. It's versatile and lets us scale our digital presence when our creative/digital director is busy on other projects. Having custom content tracks for our sales team's needs is priceless.

Cons

PathFactory leaves little to be desired, they're pretty on top of it but if I had to pick something then I'd like the ability have a promoter that indicates a PDF asset may be multiple pages long and that a user should scroll. This is a minor detail, and I've been assured it's on the roadmap.

January 2019

Anonymous

Verified Reviewer

Company Size: 501-1,000 employees

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

4.0

Customer support

4.0

Functionality

3.0

January 2019

Overall great product.

I like the tool. We have increased our views of 3rd party analyst tremendously. We lead our competitors by thousands of views.

Pros

I like how easy it is to use and all of the data you get with the tool.

Cons

Organization in the platform is messy. They are working to fix it but up until recently there wasn't much organization.

January 2020

Laura from TrustYou

Company Size: 51-200 employees

Industry: Hospitality

Time Used: Less than 12 months

Review Source: Capterra


Ease-of-use

5.0

Customer support

5.0

Functionality

5.0

January 2020

Useful and user-friendly

Pros

This tool is perfect for content marketing. In my company, we have definitely seen improvement in our number of leads since using Path Factory. I like the tool, it's complex but very easy to use. Everything makes sense in there, the content tracks look really great, and the account managers that we've been assigned are always helpful and extremely nice.

Cons

At this point, there's honestly nothing that I can complain about.