# TRACARDI Software Reviews, Demo & Pricing - 2026 > Review of TRACARDI Software: system overview, features, price and cost information. Get free demos and compare to similar programs. Source: https://www.softwareadvice.com/customer-data-platform/tracardi-profile --- [Home](https://www.softwareadvice.com/) / [Customer Data Platform Software](https://www.softwareadvice.com/customer-data-platform/) / TRACARDI Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. Overview # TRACARDI 2026: Benefits, Features & Pricing On this page - Overview - User Interface - Popular Alternatives - Pricing and Plans - Features - Integrations - User Reviews - Popular Comparisons ## Overview TRACARDI 4.7 [(6)](https://www.softwareadvice.com/customer-data-platform/tracardi-profile/#reviews) Pricing Pricing available upon request Top Alternatives ### About TRACARDI Tracardi is an open-source customer data platform that aids businesses in understanding their customers and enhancing their digital experiences. This platform gathers customer data from various channels such as mobile, web, and IoT devices, and combines it into a singular customer view. This comprehensive perspective allows businesses to gain insights into customer journeys and behaviors. Tracardi's capabilities extend to automation, powered by the unified data. Businesses can establish triggers to initiate actions based on customer events. Examples of these actions include sending a personalized email when a shopping cart is abandoned or initiating a SMS promotion when a loyalty member visits a store. These automated actions aim to increase customer engagement and retention, and enable businesses to deliver timely and relevant experiences. To collect customer data, businesses need to incorporate a JavaScript code snippet into their website or app. Tracardi then captures the data and channels it into other sales, marketing, and analytics systems. This process requires no complex coding. Tracardi, with its easy integration and flexible open-source platform, provides businesses wit... h a comprehensive view of their customers and the ability to act accordingly. ## TRACARDI User Interface ## Popular TRACARDI Alternatives Main Product TRACARDI 4.7 [(6)](https://www.softwareadvice.com/customer-data-platform/tracardi-profile/#reviews) Ratings Breakdown - 4.33Ease of use - 4.83Value for money - 4.67Customer support - 4.33Functionality Pricing Available upon request Alternative Product [ZoomInfo Sales](https://www.softwareadvice.com/product/200338-ZoomInfo-sales/) 4.1 [(319)](https://www.softwareadvice.com/product/200338-ZoomInfo-sales/reviews/) Ratings Breakdown - 4.32Ease of use - 3.55Value for money - 3.81Customer support - 4.25Functionality Pricing Available upon request Alternative Product [CleverTap](https://www.softwareadvice.com/customer-data-platform/clevertap-profile/) 4.4 [(59)](https://www.softwareadvice.com/customer-data-platform/clevertap-profile/reviews/) Ratings Breakdown - 4.32Ease of use - 4.12Value for money - 4.35Customer support - 4.46Functionality Pricing Available upon request Alternative Product [Omnisend](https://www.softwareadvice.com/marketing/omnisend-profile/) 4.7 [(836)](https://www.softwareadvice.com/marketing/omnisend-profile/reviews/) Ratings Breakdown - 4.63Ease of use - 4.50Value for money - 4.65Customer support - 4.50Functionality Pricing Starting at $16.00 per month Alternative Product [Xtremepush](https://www.softwareadvice.com/mobile-marketing/xtremepush-profile/) 4.5 [(55)](https://www.softwareadvice.com/mobile-marketing/xtremepush-profile/reviews/) Ratings Breakdown - 4.51Ease of use - 4.36Value for money - 4.52Customer support - 4.31Functionality Pricing Available upon request Alternative Product [Customer.io](https://www.softwareadvice.com/crm/customer-io-profile/) 4.7 [(87)](https://www.softwareadvice.com/crm/customer-io-profile/reviews/) Ratings Breakdown - 4.32Ease of use - 4.25Value for money - 4.54Customer support - 4.34Functionality Pricing Starting at $100.00 per month ## TRACARDI Pricing and Plans Starting price: Pricing available upon request Free Trial Free Version Free $0.00 flat rate, one time No plan information available Basic Pricing available upon request No plan information available ## TRACARDI Features - Popular features found in Customer Data Platform Campaign Management Customer Profiles Customer Segmentation Personalization Predictive Modeling - More features of TRACARDI Activity Dashboard Activity Tracking API Audience Targeting Behavioral Analytics Behavior Tracking Contact Database Customer Activity Tracking Customer Database Data Integration Email Marketing Event Triggered Actions GDPR Compliance Lead Capture Multi-Channel Communication Real-Time Analytics Real-Time Data Reporting & Statistics Surveys & Feedback Third-Party Integrations ## TRACARDI Integrations ActiveCampaign Integration rated undefined from -1 review Zapier Integration rated undefined from -1 review MongoDB Integration rated undefined from -1 review Airtable Integration rated undefined from -1 review PostgreSQL Integration rated undefined from -1 review Amplitude Integration rated undefined from -1 review See all 14 integrations ## TRACARDI User Reviews Overall Rating 4.7 Ratings Breakdown 5 67% 4 33% 3 0% 2 0% 1 0% Secondary Ratings Ease of Use 4.3 Value for money 4.8 Customer support 4.7 Functionality 4.3 Have you used TRACARDI and would like to share your experience with others? Ben U. Verified reviewer Computer Software 2-10 employees Used daily for more than 2 years Reviewed November 2023 Great way to manage your data 5 very good. the support is excellent. the system well made. runs well for a long time even with millions of events. Ratings Breakdown 5 Ease of use 5 Value for money 5 Customer support 5 Functionality Pros: The ease of use for the end user. Those that need to change things and check on things its all pretty easy to learn and lots of written help available in the window. works no outages or issues. going on 3 years of use. 0 outages caused my tracardi, its usually me not cleaning out old data and filling up the hardrives. Cons: hard to copy and repeat things you have already created and want to make a small change on. you pretty much just have to redo it. Reasons for switching to TRACARDI we were using a small company that does data housing and management. i dont think i have the right name above. any way it was expensive. like 1k a month on our low months. it came with their team making custom piplines etc. it worked fine, but it was expensive and if we wanted major changes we always had to wait. even if its only a few hours that time ads up with data issues. Read More VR Verified Reviewer Information Services 51-200 employees Used daily for less than 2 years Reviewed November 2023 Inexpensive CDP with a lot of features 5 Excellent, particularly the exceptional support provided. We are contemplating becoming an integrator for this tool, especially given the substantial gap between the cost and potential income. Ratings Breakdown 3 Ease of use 5 Value for money 4 Customer support 4 Functionality Pros: This product has its roots in open-source, making it highly adaptable and open to further expansion. This aligns perfectly with our use case, as we require a system that can seamlessly integrate with our existing infrastructure. Cons: Tracardi does not offer a SAAS platform, but this was not a issue in our use-case. Read More ML Maxime L. Verified reviewer Performing Arts 11-50 employees Used monthly for less than 2 years Review source Reviewed November 2023 My review 4 Ratings Breakdown 4 Ease of use 4 Value for money 5 Customer support 4 Functionality Pros: Support is very reactive Evolutions of product are possible Cons: same environment for production and dev Read More CM Chuong M. Verified reviewer Retail 11-50 employees Used daily for less than 12 months Reviewed November 2023 Good to start 4 Ratings Breakdown 5 Ease of use 5 Value for money 4 Customer support 4 Functionality Pros: Event tracking system with flexible and strong workflow platform. It’s also easy to deploy, customize and integrate Cons: Not much feature abt campaign management Vendor Response Thank you for your review. Very much appreciate it. Replied November 2023 Read More MC Matt C. Verified reviewer Marketing and Advertising Self-Employed Used daily for less than 6 months Reviewed November 2023 Why spending $$$ on an enterprise CDP when you can get so much from an open source alternative 5 Ratings Breakdown 5 Ease of use 5 Value for money 5 Customer support 5 Functionality Pros: There is one constant in digital marketing and that is the need to be responsive to the needs of your audience. To be responsive means testing ideas and getting them to market quickly. Tracardi solves this with a refreshing flexiable approach to subscriber unification and segmentation all built on leading scalable open source datastores that have flexiable data handling options. Also, Tracardi is open source with no vendor lock in so you don't have to be using a prescriptive set of products to get the best value. Cons: Tracardi is relatively new to the CDP space and that means when compared to some others there is a small body of documentation from the community. I know that this will change as more people discover what Tracardi can do for them. Vendor Response Thank you very much for your kind review :) Replied November 2023 Read More AJ Arun J. Verified reviewer Media Production 11-50 employees Used daily for less than 2 years Review source Reviewed November 2023 A good CDP for suitable for those who enjoy self management 5 Ratings Breakdown 4 Ease of use 5 Value for money 5 Customer support 4 Functionality Pros: Realtime events, functions, flows, integration with elastic search etc has empowered us to create new revenue streams with fraction of cost of what we could get from other products. We recommend tracardi Cons: UX can be improved better and also the realtime filters Read More Showing 1 - 6 of 6 Reviews ## TRACARDI Popular Comparisons [ContactPigeon vs TRACARDI](https://www.softwareadvice.com/compare/229873-tracardi/vs/449834-ContactPigeon/) ## See what companies are saying about Software Advice