About Dynamic Yield

Dynamic Yield is a personalization software designed to help businesses analyze user's online behaviour to deliver a personalized experience and run marketing campaigns using A/B testing, real-time analytics, conversion tracking, and more.

Dynamic Yield enables organizations to capture, store, categorize and synchronize data from multiple systems such as CRM, POS and DMP. Features include product/content recommendations, notifications, custom interactions, WYSIWYG editor, journey mapping, and more. Administrators can categorize the audience based on customer journey, offline purchases, digital interaction and third-party data to create targeted marketing strategies.

Dynamic Yield lets managers customize banners, call-to-action buttons, web page layout...


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Supported Operating System(s):

Web browser (OS agnostic)

4 Reviews of Dynamic Yield

Overall rating

4.25 / 5 stars

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August 2019

Luis Daniel from Nexus Multimedia

Verified Reviewer

Company Size: 2-10 employees

Industry: Marketing and Advertising

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

4.0

Customer support

5.0

Functionality

5.0

August 2019

Complete control of testing and audience optimization

Pros

I like that you can build templates in HTML, CSS and Javascript. It's also useful to have a very robust audience manager.

Cons

I don't like that you can't pause an experience, the only option is to archive the experience instead of pausing it.

March 2019

Steven from Raiffeisen Informatik

Verified Reviewer

Company Size: 201-500 employees

Industry: Banking

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

4.0

Customer support

4.0

Functionality

4.0

March 2019

Dynamic Yield for development without borders

To define how suitable Dynamic Yield would be in your team’s environment, new users can easily make a request for a solution’s demo. We think this is really the best way to find out the truth whether you will love the solution and find it useful and efficient or not.

Pros

With Dynamic Yield for mobile web, we have made it easy to deliver personalized, relevant experiences and services. Such a technology is not a barrier for our marketers to apply their own imagination and creativity to go to market fast enough and in a way that is cost-effective. What we appreciate about Dynamic Yield is the program’s opportunities for personalization, of course. For instance, there are really powerful features for personalizing content objects, inserting product recommendations, etc. We do believe that Dynamic Yield is definitely a sample of top-notch programs. What is more, due to the great accessibility of the service, it is really hard to find any alternatives on the market with at least similar opportunities. Since more than 50% of the traffic is actually coming from mobile phones and tablets, it is really important to increase the rate of conversions happening on these channels. And that is what Dynamic Yield does for us.

Cons

The program’s benefits definitely make its drawbacks something not so important. One of the greatest things about Dynamic Yield is that they remain up-to-date with evolving technology. It is amazing that this provider cares not only about how advanced and productive the product’s functions will be. Dynamic Yield also pays a lot of attention to the suitability and accessibility of their services. The only thing we dislike about Dynamic Yield is its problems with their support service.

January 2020

Ciprian from Click&Go

Verified Reviewer

Company Size: 11-50 employees

Industry: Consumer Services

Time Used: Less than 2 years

Review Source: GetApp


Ease-of-use

2.0

Value for money

2.0

Customer support

3.0

Functionality

5.0

January 2020

Too complex, too slow, too finicky

Pros

I have used this app for a long time and, while the reporting the features are great, the rest lacks in finishing touches.

Cons

This software looks like a startup app, with some great potential, but bad implementation, no documentation and astronomical pricing.

June 2018

Itay from FineRugCollection

Company Size: 11-50 employees

Industry: Retail

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

June 2018

The Best Product For Personalizing Your Website

We achieved 3X ROI in less than 60 days of deployment.

Pros

We've been using Dynamic Yield for about a year - one person on our team primarily manages the account and it has been a breeze! Dynamic Yield makes it very easy for us to deploy personalization throughout our entire website. We use it to serve highly targeted messages to boost engagement across our website, and it allows us to run A/B tests while we sit back, relax and allow machines to allocate traffic to the best performing variations.

Cons

Some of the features provided in the platform user interface occasionally could be a little easier to understand.