---
title: "Fullstory vs Hotjar - 2026 Comparison - Software Advice"
description: "Fullstory vs Hotjar - See how these products stack up against each other with real user reviews, product feature comparisons and screenshots. Find out which one is best for your organization."
source_url: "https://www.softwareadvice.com/customer-experience/fullstory-profile/vs/hotjar/"
page_type: "comparison"
language: "en"
---
[Home](https://www.softwareadvice.com/)
/
[Web Analytics Software](https://www.softwareadvice.com/web-analytics/)
/
Fullstory vs Hotjar
Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee.
Updated October 21, 2026
# Fullstory vs. Hotjar: 2026 Comparison
Skip hours of research. Get your top 5 matches from an expert in 15 minutes, 100% free.
Free Expert Guidance
Real Human Advice
1M + Businesses Helped
Updated October 21, 2026
# Fullstory vs. Hotjar: 2026 Comparison
Skip hours of research. Get your top 5 matches from an expert in 15 minutes, 100% free.
Free Expert Guidance
Real Human Advice
1M + Businesses Helped
Product comparison
Compare up to 3 products side-by-side
+
Add product
[](https://www.softwareadvice.com/customer-experience/fullstory-profile/)
[Fullstory](https://www.softwareadvice.com/customer-experience/fullstory-profile/)
4.6
[(67)](https://www.softwareadvice.com/customer-experience/fullstory-profile/reviews/)
Starting Price
Not provided by vendor
Free trial: Available
Free version: Available
Pros:
Not enough reviews
Cons:
Not enough reviews
Who uses Fullstory
Based on 67 reviews
- Top use cases: Website Monitoring (6%), User Experience (UX) (6%) and Customer Experience (6%)
83% of users recommend this product
[](https://www.softwareadvice.com/website-monitoring/hotjar-profile/)
[Hotjar](https://www.softwareadvice.com/website-monitoring/hotjar-profile/)
4.6
[(545)](https://www.softwareadvice.com/website-monitoring/hotjar-profile/reviews/)
Starting Price
$40.00per month
Free trial: Available
Free version: Available
Pros:
- Heatmaps
- User behavior analysis
Cons:
- Pricing
- Feature limitations
Who uses Hotjar
Based on 545 reviews
- Popular among: Small businesses
- Most common industries: Professional Services (28%) and IT & Software Development (27%)
- Top use cases: Heatmap (21%), Website Monitoring (12%) and Customer Experience (10%)
83% of users recommend this product
[](https://www.softwareadvice.com/customer-experience/fullstory-profile/)
Fullstory
4.6
[(67)](https://www.softwareadvice.com/customer-experience/fullstory-profile/reviews/)
[](https://www.softwareadvice.com/website-monitoring/hotjar-profile/)
Hotjar
4.6
[(545)](https://www.softwareadvice.com/website-monitoring/hotjar-profile/reviews/)
+
Add product
Add product
## Fullstory vs Hotjar: At a glance
* * *
Product ratings at a glance
| | Fullstory | Hotjar |
| --- | --- | --- |
| Overall rating | 4.6
67 reviews | 4.6
545 reviews |
| Ease of use | 4.4 | 4.6 |
| Value for money | 4.1 | 4.4 |
| Functionality | 4.5 | 4.5 |
| Customer support | 4.3 | 4.5 |
| Ease of deployment | 4.6 | 4.6 |
Best in comparison
## User interface
* * *
## Key features
Features selected based on 612 reviews from Web Analytics
* * *
Data Visualization
4.0
Heatmaps
N/A
Real-Time Analytics
N/A
Real-Time Notifications
N/A
Reporting & Statistics
N/A
Visual Analytics
N/A
Data Visualization
4.4
Heatmaps
4.6
Real-Time Analytics
5.0
Real-Time Notifications
N/A
Reporting & Statistics
4.3
Visual Analytics
4.3
- Activity Dashboard: 4.8
- Visitor Tracking: 4.8
- Conversion Tracking: 4.8
- Website Analytics: 4.7
- Customer Journey Mapping: 4.7
- Activity Tracking: 4.7
- Session Recording: 4.7
- Survey Builder: 4.6
- Heatmaps: 4.6
- For Websites: 4.6
- Usability Testing: 4.6
- Survey/Poll Management: 4.5
- Real-Time Notifications: 4.5
- Conversion Rate Optimization: 4.5
- Question Branching: 4.5
- Performance Metrics: 4.5
- Behavioral Analytics: 4.5
- Data Visualization: 4.4
- Data Analysis Tools: 4.4
- Customizable Questions: 4.3
- Reporting/Analytics: 4.3
- Reporting & Statistics: 4.3
- Alerts/Notifications: 4.3
- Surveys & Feedback: 4.3
- Visual Analytics: 4.3
- Engagement Tracking: 4.2
- Real-Time Monitoring: 4.1
- Element Analytics: 4.1
- Data Import/Export: 3.9
- User Journeys: 3.9
- Third-Party Integrations: 3.8
- Customizable Forms: 3.7
### Wondering if these products fit your needs?
Skip the manual research. Talk to a real advisor like Lexi to get a 100% free, personalized shortlist in 15 minutes.
LexiAdvisor for 8 years
### Wondering if these products fit your needs?
Skip the manual research. Talk to a real advisor like Lexi to get a 100% free, personalized shortlist in 15 minutes.
LexiAdvisor for 8 years
## Integrations
* * *
[
Dynamic YieldNot enough reviews
](https://www.softwareadvice.com/personalization/dynamic-yield-profile/)[
Tealium Customer Data HubNot enough reviews
](https://www.softwareadvice.com/customer-data-platform/tealium-universal-data-hub-profile/)[
SnowflakeNot enough reviews
](https://www.softwareadvice.com/database-monitoring/snowflake-profile/)
- Fin
- Claude
- BigQuery
- Adobe Target
- Qualtrics Customer Experience
- Perplexity
- MacOS Big Sur
- Digistorm Funnel
[
HubSpot Marketing HubNot enough reviews
](https://www.softwareadvice.com/product/119437-HubSpot-Marketing/)[
SegmentNot enough reviews
](https://www.softwareadvice.com/product-data-management/segment-profile/)[
ZapierNot enough reviews
](https://www.softwareadvice.com/cloud-management/zapier-profile/)
- Slack
- Microsoft Excel
- Microsoft Outlook
- Mixpanel
- MySQL
- OneDrive
- Salesforce Marketing Cloud Account Engagement
- Pipedrive
- Podio
- PrestaShop
- Shopify
- Smartsheet
- Squarespace
- Todoist
- Trello
- Unbounce
- Webflow
- Weebly
- Wix
- WordPress
- WooCommerce
- Zendesk Suite
- Kajabi
- ClickFunnels
- Kit
- ClickUp
- Productboard
- Firebase
- Google Drive
- Airtable
- Aha!
- Asana
- Basecamp
- BigCommerce
- Drupal
- Freshdesk
- Google Analytics 360
- Jira
- Joomla
- Leadpages
- Gmail
- Drip
- Trustpilot
- Kartra
- Miro
- Kameleoon
- Tealium Customer Data Hub
- Tray.io
- Amplitude
- RudderStack
- Freshpaint
- Kissmetrics
- Contentsquare
- Linear
- Microsoft Teams
- HelpDocs
- Instapage
- Appcues
- HubSpot Content Hub
- AB Tasty
- HubSpot Sales Hub
- HubSpot CRM
## Reviews
* * *
Positive review:
LH
Lorenq H.
VP of Operation
Human Resources, 2-10 employees
"Easy to use, especially with respect to non-technical/non-dev team members."
Oct 30, 2025
Negative review:
LH
Lorenq H.
VP of Operation
Human Resources, 2-10 employees
"Price, it is one of the most (if not the most) expensive of the session recording options out there, which is a bit hard for a lot of startups to justify."
Oct 30, 2025
Positive review:
KC
Kyle C.
Product Manager
Transportation/Trucking/Railroad, 51-200 employees
"I love the ability to go in and find specific user sessions on different products I'm working on and watch exactly what the users went and clicked, where they got stuck....etc."
Nov 27, 2023
Negative review:
SS
Samantha S.
Office Manager
Real Estate, 11-50 employees
"Its price increased on us, by a factor, and no mercy when renewing the annual contract. "
Jan 22, 2022
Positive review:
KC
Kyle C.
Product Manager
Transportation/Trucking/Railroad, 51-200 employees
"I also love seeing the dead clicks and the rage clicks...etc."
Nov 27, 2023
Negative review:
PG
Prakhar G.
Co-Founder
Leisure, Travel & Tourism, 2-10 employees
"It is very expensive for a bootstrapped startup"
Sep 29, 2021
[Read all reviews](https://www.softwareadvice.com/customer-experience/fullstory-profile/reviews/)
Positive review:
Peter C.
Regional Director of Business Development
Information Technology and Services, 1001-5000 employees
"I like the Funnels feature more as it helps me to understand where potential clients step back during the conversion process."
Jun 26, 2026
Negative review:
OQ
Orion Q.
Head of Marketing
Telecommunications, 11-50 employees
"I have used many iterations of hot jar over the years and I like to use it (my initial go to for website behaviour review) but it still feels less smooth to use than one would expect."
Jun 3, 2026
Positive review:
Sarah F.
Marketing Technologist
Education Management, 5001-10000 employees
"We also utilized the recording feature which helped us uncover at least one bug in the checkout process."
May 15, 2026
Negative review:
RC
Radek C.
board member
Entertainment, 2-10 employees
"Pricing is not ideal for small teams, affecting Value for Money at higher usage levels."
May 20, 2026
Positive review:
Dandu M.
Analyst
Marketing and Advertising, 51-200 employees
"User behaviour analysis and security while showing PII, And also I like the features to filter based on any event and skip inactivity , speed, etc., feature, and save to a collection any specific scenario ."
Feb 15, 2026
Negative review:
Sarah F.
Marketing Technologist
Education Management, 5001-10000 employees
"They assign a user frustration score to the recordings, allowing you to sort the most negative experience first and see the user's recording to investigate issues."
May 15, 2026
[Read all reviews](https://www.softwareadvice.com/website-monitoring/hotjar-profile/reviews/)
## Customer support
* * *
Fullstory
Email/Help Desk: Available
FAQs/Forum: Available
Knowledge Base: Available
Phone Support: Available
24/7: Available
Chat: Not available
Hotjar
Email/Help Desk: Available
FAQs/Forum: Available
Knowledge Base: Available
Phone Support: Not available
24/7: Not available
Chat: Available
## Training options
* * *
Fullstory
In Person: Not available
Live Online: Available
Webinars: Available
Documentation: Available
Videos: Available
Hotjar
In Person: Not available
Live Online: Available
Webinars: Available
Documentation: Available
Videos: Available
## Send this comparison chart to my inbox
## Popular Comparisons
* * *
[Screpy vs Fullstory](https://www.softwareadvice.com/customer-experience/fullstory-profile/vs/screpy/)[Lucky Orange vs Hotjar](https://www.softwareadvice.com/website-monitoring/hotjar-profile/vs/lucky-orange/)