Kantar Marketplace
Overview
About Kantar Marketplace
Kantar Marketplace is an agile market research software designed to help insight-seekers and marketing agencies collect feedback from consumers. The platform enables users to screen and test ads in real-time to better understand impact and optimise spending. Additionally, users can test digital campaigns across various channels such as YouTube, Facebook, Twitter, Instagram, Tik Tok and more.
Users can also identify ideas and prioritise concepts to build innovations with long-term growth potential. Kantar Marketplace allows teams to evaluate packaging, test new products and visualise data across product attribute performance on a unified interface.
Kantar Marketplace offers stakeholders the ability to generate reports and gain actionable insights into brand equity, br...
Kantar Marketplace Pricing
Pay as you go or purchase credits for volume discounts.
Starting price:
£250.00
Free trial:
Not Available
Free version:
Available
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Most Helpful Reviews for Kantar Marketplace
1 Review
Katalin
Food & Beverages, 10,000+ employees
Used monthly for less than 12 months
Review Source: Capterra
This review was submitted organically. No incentive was offered
OVERALL RATING:
4
EASE OF USE
4
VALUE FOR MONEY
4
CUSTOMER SUPPORT
4
FUNCTIONALITY
4
Reviewed March 2022
Agile but not very deep
Positive experience, helped us to prioritize our global initiatives
PROSCost efficient and quick way to validate ideas
CONSstandardization is limiting and does not allow deeper understanding