About Oribi

Oribi is a cloud-based journey mapping solution that provides marketing agencies and eCommerce businesses with analytical tools to monitor visitors' behavior across various digital channels.

Businesses can view key metrics, trends, and marketing budgets in one dashboard, improve Facebook and Google-paid campaigns by sending data from Oribi to these platforms, and manage marketing activity, from paid campaigns to newsletters or content.


Supported Operating System(s):

Web browser (OS agnostic)

15 Reviews of Oribi

Average User Ratings

Overall

4.60 / 5 stars

Ease-of-use

5.0

Value for money

4.5

Customer support

4.5

Functionality

4.5

Ratings Snapshot

5 stars

(11)

11

4 stars

(3)

3

3 stars

(0)

0

2 stars

(1)

1

1 stars

(0)

0

Likelihood to Recommend

Not likely

Very likely

Showing 1 - 5 of 15 results

August 2019

Randy from The Vegan Entrepreneur

Verified Reviewer

Company Size: 1 employee

Industry: E-Learning

Time Used: Less than 6 months

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

August 2019

Do something with your data

They make me feel like a partner in my business that wants me to succeed

Pros

Oribi makes it easy to connect all the different cloud services I'm using and get a full overview of the user experience/journey from discovery to superfan. DATA is the most valuable asset you have as a business and tracking doesn't help you move forward. Oribi allows me to take action and show me what channels convert and which don't.

Cons

The start-up price is high and there is no free option to get started besides the 14-day trial. So, before you start, make sure you have the website, product and funnel ready so that you can directly implement, track and optimize.

Response from Oribi

Replied September 2020

Thank you Randy! We work hard to make sure our users' businesses will succeed and get results with Oribi, and we're happy to hear we hit the mark for you. We are also happy to offer demo calls where we show our users the ROI they will get with Oribi!

September 2019

Tom from Eurocell

Company Size: 501-1,000 employees

Industry: Building Materials

Time Used: Less than 12 months

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Functionality

3.0

September 2019

Outstanding value for money

At Eurocell we have quite a unique business structure with multiple routes to market. As such we have several different customer types who all use the website differently. Oribi helps us track how these's different customers use our websites and gives us valuable information to continue to tailor and improve the website.

Pros

The value for money with this software is amazing. We'd been looking for behavioural analytics software for some time but always been priced out by the high costs. Oribi fit perfectly into our modest budget and was incredibly easy to set up and use.

Cons

The only real downside is the limited reporting Oribi offers. You can only report in a pdf document from the reporting section, which can be limiting in terms of what data you can include and exclude. Ideally I'd like to be able to export to .csv or .xls formats across the various pages depending on what I'm looking at. I've also had some issues with the dashboard not being able to load certain reports or visitor journeys. However when I've raised these the support team have responded very quickly and we're incredibly helpful.

Reasons for Choosing Oribi

The array of features it offers for the price, how easy it was to integrate (didn't need development work by doing it through GTM), the great customer service.

Response from Oribi

Replied September 2020

Thanks so much for your review, Tom. We thrive to improve in several mechanisms where reporting is one of them. In the past months we did include several additions and improvements to the reporting to have these more flexible to the user needs. We will continue invest in this area in the coming months as well

May 2020

Anonymous

Verified Reviewer

Company Size: 2-10 employees

Time Used: Less than 6 months

Review Source: Capterra


Ease-of-use

4.0

Value for money

1.0

Customer support

3.0

Functionality

2.0

May 2020

Not Really For B2B

Meh.. the company overprices for a mediocre tool that is heavy on its look and UI. Ut not so functional at the agency level.

Pros

What I like is they have an easy to read funnel, correlation between behaviors and just a very easy to read analytics that is packed with graphics that can be pulled onto a deck

Cons

This is not even close to other 3rd party analytics tools for the same price, its an upgraded Hotjar at best. While its useful for its look its pretty shallow for its ability to do much else. It can’t handle things like call tracking or keywords. If u get this u will still need to pair it will google analytics especially if your in B2B where inbound keyword tracing and call tracking are important.

Response from Oribi

Replied September 2020

Thanks for your honest reply here. We believe we solve many marketing dilemmas to many organizations such as companies, eCommerce or Marketing agencies who look to understand their users' journey and how to constantly improve it to create more business/ revenue. We get a lot of product requests from the field where we try to tie it to what the majority of the audience request, doing our best not to tailor it to a specific segment or a market. In regards to the comparison with Google Analytics - we do not look to replace Google Analytics, but we are a "must have" solution for marketers who look to do more with their analytics. We provide with much more insights than total # of visitors or page views, in a quick and easy way, without needing developers involved.

September 2019

Dvir from lUCKY

Company Size: 11-50 employees

Industry: Marketing and Advertising

Time Used: Less than 12 months

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

4.0

September 2019

Experience with ORIBI's team

Pros

Easy to use. looks stunning Save tons of time

Cons

the interface is a biy clingy cost - its not for everyone if you are a small business

Response from Oribi

Replied September 2020

Thank you so much, Dvir! Oribi is indeed all about saving you time and making analytics easy for non-analysts. We look forward to continuing working with you. :)

September 2019

Derick from Schedulehead

Verified Reviewer

Company Size: 2-10 employees

Industry: Internet

Time Used: Less than 6 months

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

September 2019

Cut through the noise

Pros

What I find useful about Oribi is that you can quickly get the data you need. Google Analytics is more powerful in the sense that it gets you more bulk information, but at the cost of a lot of stuff you don't want (either at the moment, or ever). So GA is great for deep dives (rare) and requires foresight in what you're tracking. With Oribi, you dont have to plan in advance what you want to track. You just do it, and a lot of the information that one needs is already compiled into very handy reports. I suggest using Oribi as a "daily driver" and GA for the once-in-a-while more powerful dives.

Cons

There's really not much to dislike! Everything's been great so far.

Response from Oribi

Replied September 2020

Thank you for the great review, Derick! We appreciate you taking the time to share in detail your experience with us. As you said, since Oribi automatically identifies and tracks 100% of the events on your site you don't need to plan in advance or invest any effort in defining complex events. Lately we also invested more in bulk information, for example our Visitor Aggregator! We invite you to read more about that here: https://oribi.io/help#journeys-aggregator