Oribi dashboard
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Web browser (OS agnostic)About Oribi
Oribi is a cloud-based journey mapping solution that provides marketing agencies and eCommerce businesses with analytical tools to monitor visitors' behavior across various digital channels.
Businesses can view key metrics, trends, and marketing budgets in one dashboard, improve Facebook and Google-paid campaigns by sending data from Oribi to these platforms, and manage marketing activity, from paid campaigns to newsletters or content.
23 Reviews of Oribi
Average User Ratings
Overall
4.43 / 5 stars
Ease-of-use
4.5
Value for money
4.5
Customer support
4.5
Functionality
4.5
Likelihood to Recommend
Not likely
Very likely
August 2019
Randy from The Vegan Entrepreneur
Verified Reviewer
Company Size: 1 employee
Industry: E-Learning
Time Used: Less than 6 months
Review Source: Capterra
Ease-of-use
5.0
Value for money
5.0
Customer support
5.0
Functionality
5.0
August 2019
Do something with your data
They make me feel like a partner in my business that wants me to succeed
Pros
Oribi makes it easy to connect all the different cloud services I'm using and get a full overview of the user experience/journey from discovery to superfan. DATA is the most valuable asset you have as a business and tracking doesn't help you move forward. Oribi allows me to take action and show me what channels convert and which don't.
Cons
The start-up price is high and there is no free option to get started besides the 14-day trial. So, before you start, make sure you have the website, product and funnel ready so that you can directly implement, track and optimize.
Reasons for Switching to Oribi
I can get a high-level overview of all the services and products I use to truly map-out and track my user journey.
Response from Oribi
Replied September 2020
Thank you Randy! We work hard to make sure our users' businesses will succeed and get results with Oribi, and we're happy to hear we hit the mark for you. We are also happy to offer demo calls where we show our users the ROI they will get with Oribi!
October 2021
Cynthia from McKinsey & Company
Company Size: 10,000+ employees
Industry: Management Consulting
Time Used: More than 2 years
Review Source: Capterra
Ease-of-use
4.0
Value for money
5.0
Functionality
4.0
October 2021
If knowledge is power ,Oribi is your weapon
Pros
The pricing is more than reasonable and Oribi gives users a great bang for their buck . Basically any movement on the relevant site is measured ,sometimes in ways you hadn't imagined before . The analysis is in-depth while also being easy to understand and incorporate.
Cons
It is not that susceptible to customization and you basically have to use what you have .Because Google Analytics is a lot more popular , a lot of platforms can be linked directly to it but not to Oribi .
May 2020
Anonymous
Verified Reviewer
Company Size: 2-10 employees
Time Used: Less than 6 months
Review Source: Capterra
Ease-of-use
4.0
Value for money
1.0
Customer support
3.0
Functionality
2.0
May 2020
Not Really For B2B
Meh.. the company overprices for a mediocre tool that is heavy on its look and UI. Ut not so functional at the agency level.
Pros
What I like is they have an easy to read funnel, correlation between behaviors and just a very easy to read analytics that is packed with graphics that can be pulled onto a deck
Cons
This is not even close to other 3rd party analytics tools for the same price, its an upgraded Hotjar at best. While its useful for its look its pretty shallow for its ability to do much else. It can’t handle things like call tracking or keywords. If u get this u will still need to pair it will google analytics especially if your in B2B where inbound keyword tracing and call tracking are important.
Reasons for Switching to Oribi
Thought it was nicer but may go back
Response from Oribi
Replied September 2020
Thanks for your honest reply here. We believe we solve many marketing dilemmas to many organizations such as companies, eCommerce or Marketing agencies who look to understand their users' journey and how to constantly improve it to create more business/ revenue. We get a lot of product requests from the field where we try to tie it to what the majority of the audience request, doing our best not to tailor it to a specific segment or a market. In regards to the comparison with Google Analytics - we do not look to replace Google Analytics, but we are a "must have" solution for marketers who look to do more with their analytics. We provide with much more insights than total # of visitors or page views, in a quick and easy way, without needing developers involved.
April 2021
Fae from Happily Ever Laughter
Company Size: 11-50 employees
Industry: Entertainment
Time Used: More than 2 years
Review Source: Capterra
Ease-of-use
5.0
Value for money
5.0
Customer support
5.0
Functionality
5.0
April 2021
I cut out all software but Oribi when I lost everything
When the pandemic hit, this was one of the pieces of software I didn't cut solely because of the customer service. Especially at a time when everything was falling apart, I knew I could always, always rely on them to be there when I needed them.
Pros
When my site's traffic inevitably crashed due to COVID-19, Oribi gave me tips for what parts to maximize in really simple language that my exhausted brain could handle. Thank you!!!!!
Cons
I don't use it enough. But that's on me. Recovering from this last year doesn't leave a lot of brain space for analytics. I look forward to coming back to it. Especially to see everything they've added since I've been MIA.
Reasons for Choosing Oribi
I got them both. They are slightly different but I didn't realize it at the time.
Reasons for Switching to Oribi
I was overwhelmed with the data it was showing me and there was NO ONE to call when I was stuck!
September 2019
Rebecca from HistoryMaker Homes
Company Size: 51-200 employees
Industry: Real Estate
Time Used: Less than 6 months
Review Source: Capterra
Ease-of-use
3.0
Value for money
5.0
Customer support
4.0
Functionality
2.0
September 2019
Great - But Missing Some Key Functionality
For the most part good, very responsive to questions. Just wish there was more functionality that would make it easier to get more key insights.
Pros
It is mostly user friendly and very easy to see actionable insights.
Cons
There's some key functionality that isn't developed yet. Being able to change the sort value, see pages after the query string when our product pages are built off search strings instead of hard coded URLs. We can't see what drove traffic to a specific product. We can't use filters to exclude URL parameters. We wanted to use this as a replacement for Google Analytics while we do a complete cleanup of that account, but we have to use it in tangent because it just isn't as robust even for day to day use.
Reasons for Choosing Oribi
We would have used Oribi over GA because it was easier to use, the reporting is phenomenal. But it's not robust enough and missing key functionality so we currently have to use them in tangent and we're still hunting through two data sets to get a full understanding of our business.
Response from Oribi
Replied September 2020
Thanks for your honest reply here, Rebecca. We believe we solve many marketing dilemmas to many organizations such as companies, eCommerce or Marketing agencies who look to understand their users' journey and how to constantly improve it to create more business/ revenue. We get a lot of product requests from the field where we try to tie it to what the majority of the audience request, doing our best not to tailor it to a specific segment or a market. In regards to the comparison with Google Analytics - we do not look to replace Google Analytics, but we are a "must have" solution for marketers who look to do more with their analytics. We provide with much more insights than total # of visitors or page views, in a quick and easy way, without needing developers involved.
