Oribi

RATING:

4.48

(25)

About Oribi

Oribi is a cloud-based journey mapping solution that provides marketing agencies and eCommerce businesses with analytical tools to monitor visitors' behavior across various digital channels. Businesses can view key metrics, trends, and marketing budgets in one dashboard, improve Facebook and Google-paid campaigns by sending data from Oribi to these platforms, and manage marketing activity, from paid campaigns to newsletters or content. ...
Oribi dashboard
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Oribi Reviews

Overall Rating

4.48

Ratings Breakdown

Secondary Ratings

Ease-of-use

4.5

Customer Support

4.5

Value for money

4.5

Functionality

4

Showing 1 - 5 of 24 reviews

Brittany

Company size: 11 - 50 employees

Time used: Less than 2 years

Review Source: Capterra 

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

May 2022

Very helpful for my team to track results

User Profile

Randy

Verified reviewer

Company size: 1 employee

Industry: E-Learning

Time used: Less than 6 months

Review Source: Capterra 

This review was submitted organically. No incentive was offered

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

August 2019

Do something with your data

They make me feel like a partner in my business that wants me to succeed

Pros

Oribi makes it easy to connect all the different cloud services I'm using and get a full overview of the user experience/journey from discovery to superfan. DATA is the most valuable asset you have as a business and tracking doesn't help you move forward. Oribi allows me to take action and show me what channels convert and which don't.

Cons

The start-up price is high and there is no free option to get started besides the 14-day trial. So, before you start, make sure you have the website, product and funnel ready so that you can directly implement, track and optimize.

Reasons for switching to Oribi

I can get a high-level overview of all the services and products I use to truly map-out and track my user journey.

Response from Oribi

Thank you Randy! We work hard to make sure our users' businesses will succeed and get results with Oribi, and we're happy to hear we hit the mark for you. We are also happy to offer demo calls where we show our users the ROI they will get with Oribi!

Replied September 2020

Tom

Company size: 501-1,000 employees

Industry: Building Materials

Time used: Less than 12 months

Review Source: Capterra 

This review was submitted organically. No incentive was offered

EASE OF USE

5

VALUE FOR MONEY

5

FUNCTIONALITY

3

September 2019

Outstanding value for money

At Eurocell we have quite a unique business structure with multiple routes to market. As such we have several different customer types who all use the website differently. Oribi helps us track how these's different customers use our websites and gives us valuable information to continue to tailor and improve the website.

Pros

The value for money with this software is amazing. We'd been looking for behavioural analytics software for some time but always been priced out by the high costs. Oribi fit perfectly into our modest budget and was incredibly easy to set up and use.

Cons

The only real downside is the limited reporting Oribi offers. You can only report in a pdf document from the reporting section, which can be limiting in terms of what data you can include and exclude. Ideally I'd like to be able to export to .csv or .xls formats across the various pages depending on what I'm looking at. I've also had some issues with the dashboard not being able to load certain reports or visitor journeys. However when I've raised these the support team have responded very quickly and we're incredibly helpful.

Reasons for choosing Oribi

The array of features it offers for the price, how easy it was to integrate (didn't need development work by doing it through GTM), the great customer service.

Response from Oribi

Thanks so much for your review, Tom. We thrive to improve in several mechanisms where reporting is one of them. In the past months we did include several additions and improvements to the reporting to have these more flexible to the user needs. We will continue invest in this area in the coming months as well

Replied September 2020

Anonymous

Company size: 5,001-10,000 employees

Time used: More than 2 years

Review Source: Capterra 

This review was submitted organically. No incentive was offered

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

4

FUNCTIONALITY

4

December 2022

great tool

my experience with the tool has always been wonderful

Pros

the system is very good, I use it daily.

Cons

I don't like it when the system slows down

Anonymous

Company size: 2-10 employees

Time used: Less than 6 months

Review Source: Capterra 

This review was submitted organically. No incentive was offered

EASE OF USE

4

VALUE FOR MONEY

1

CUSTOMER SUPPORT

3

FUNCTIONALITY

2

May 2020

Not Really For B2B

Meh.. the company overprices for a mediocre tool that is heavy on its look and UI. Ut not so functional at the agency level.

Pros

What I like is they have an easy to read funnel, correlation between behaviors and just a very easy to read analytics that is packed with graphics that can be pulled onto a deck

Cons

This is not even close to other 3rd party analytics tools for the same price, its an upgraded Hotjar at best. While its useful for its look its pretty shallow for its ability to do much else. It can’t handle things like call tracking or keywords. If u get this u will still need to pair it will google analytics especially if your in B2B where inbound keyword tracing and call tracking are important.

Reasons for switching to Oribi

Thought it was nicer but may go back

Response from Oribi

Thanks for your honest reply here. We believe we solve many marketing dilemmas to many organizations such as companies, eCommerce or Marketing agencies who look to understand their users' journey and how to constantly improve it to create more business/ revenue. We get a lot of product requests from the field where we try to tie it to what the majority of the audience request, doing our best not to tailor it to a specific segment or a market. In regards to the comparison with Google Analytics - we do not look to replace Google Analytics, but we are a "must have" solution for marketers who look to do more with their analytics. We provide with much more insights than total # of visitors or page views, in a quick and easy way, without needing developers involved.

Replied September 2020

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