About Smaply

Smaply is a cloud-based customer experience platform that allows businesses to create journey/stakeholder maps and share them with team members. Professionals can utilize the drag-and-drop functionality to add images, texts or video files in journey maps and export them in various formats including PDF, PowerPoint, Excel, PNG and more.

Using Smaply's collaborative platform, enterprises can grant-role based access to specific employees, invite user comments on maps and share live links with several recipients. It enables managers to create individual personas for clients by uploading images and adding important highlights relevant to the customer's journey. Additionally, it comes with an administrative dashboard, which helps users view ongoing p...


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Supported Operating System(s):

Web browser (OS agnostic)

17 Reviews of Smaply

Average User Ratings

Overall

4.41 / 5 stars

Ease-of-use

4.0

Value for money

4.0

Customer support

4.5

Functionality

3.5

Ratings Snapshot

5 stars

(9)

9

4 stars

(6)

6

3 stars

(2)

2

2 stars

(0)

0

1 stars

(0)

0

Likelihood to Recommend

Not likely

Very likely

Showing 1 - 5 of 17 results

September 2021

Marcin from Service Design Polska

Verified Reviewer

Company Size: 2-10 employees

Industry: Management Consulting

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

5.0

Customer support

5.0

Functionality

5.0

September 2021

Quicker customer journey map development

Smaply lets organizations see and understand what's an overall experience of their customers, see their service as proces with stages, touchpoints and moments of truth. Helps employees understand their role in the whole services and generates a lot of impulsed for change and innovation. It is a kind of proof for management supporting decision making.

Pros

Smaply is a simple online service that's focused on CJM development with support for Personas, Stakeholders and Stakeholders Maps. It is easy to add data to the map, manage it and export to huge pdf documents that can be either printed or manipulated further with different software.

Cons

It takes some time to upload graphics for Persona or CJM either from your computer or awaliable Smaply's collections.

Reasons for Choosing Smaply

Dedicated soft for this purpose.

Response from More than Metrics

Replied October 2021

Hi Marcin, thanks for taking the time to review! We're happy you enjoy working with Smaply and appreciate your feedback :)

September 2021

User Profile Picture

Chris from BAC

Verified Reviewer

Company Size: 11-50 employees

Industry: Information Technology and Services

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

3.0

Functionality

3.0

September 2021

Smaply for Customer Experience

The development of an understanding of customer experiences today for a persona and the development of a vision that addresses the main pitfalls and aims for strong, consistent experiences

Pros

Simple to learn and use - very intuitive Extensive journey mapping coverage Collaboration

Cons

No persona templates so a lot of repetitive data entry required Collaboration can lock you out of models. Multiple parties cannot collaborate simultaneously Pricing is on the steep side

Reasons for Choosing Smaply

The design genesis of More than Metrics and its [SENSITIVE CONTENT] standing in the design community

Response from More than Metrics

Replied October 2021

Hi Chris, we're glad you enjoyed working with Smaply! Thank you for your feedback on the pricing and collaboration. We just launched a new pricing and concerning the collaboration limitations, we're aware of that and improvements are on our roadmap. If you'd like to join our usability group, please get in touch via mail@smaply.com, we always appreciate feedback!

October 2021

Adam from WorkPlayExperience

Company Size: 2-10 employees

Industry: Design

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

4.0

Value for money

5.0

Customer support

5.0

Functionality

4.0

October 2021

Smaply takes mapping seriously

I recommend Smaply to many of my consulting clients who understand that maps are not just a visiualisation: they are a strategic tool.

Pros

User level: Turns scrappy workshop outputs into attractive maps which are suitable for readers outside the "bubble" of the team – for example senior management, or research respondents. Strategy level: the nestable levels of mapping make Smaply suitable for the strategic use of maps as a management tool, coordinating the activities of multiple teams across multiple projects which impact experiences (Journey Map Ops).

Cons

I wasn't fond of the pricing plans. The new version looks better.

Reasons for Choosing Smaply

Full disclosure: I am friends and occasional colleagues with the Smaply team. (I also have good relationships with the makers of other mapping software.) Nonetheless, Smaply simply does the job best, and takes you further. For me it's the most professional option, a great strategic management tool – and is already useful at team level.

Reasons for Switching to Smaply

Smaply gets better outputs faster. Smaply is a management tool, not just a visual tool.

December 2019

User Profile Picture

Henrik from Designit

Verified Reviewer

Company Size: 501-1,000 employees

Industry: Design

Review Source: Capterra


Ease-of-use

2.0

Functionality

2.0

December 2019

Difficult UI

Seemed super easy at first, but when we got into details we struggled to maintain momentum. The poor experience was a blocker to us.

Pros

Ability to build both Customer Journey Maps, Personas as well as Stakeholder Maps. The latter part gives a super useful high level picture of the relationship between parties.

Cons

The UI is super old looking and not that inspiring. Personas are a bit cumbersome to use and CJM tool is completely in the woods. We rejected the tool due to the complexity of the CJM tool.

September 2021

Marco from DOS Design

Company Size: 2-10 employees

Industry: Design

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

3.0

Value for money

3.0

Customer support

4.0

Functionality

3.0

September 2021

Smaply 3.0 awaited :)

At the end of the day Smaply is a very effective design tool that let's you share a vision of what I consider a "too much static" idea of what a user experience is. Thing is, ok, you've done your job, the user experience is well designed but it's all very "static"; what if I design 30 to 40 user journeys, how do I go looking for patterns? What if I design several Service Blueprints and I want to know how this or that company capability is involved? How do I search for data if what I get is just a beautiful drawing? Right now we design user journeys on Google Sheet in order to get a more "data" format the can be filtered and visualize with charts and stuff like that.

Pros

Very solid user-experience structure. Quite a bug free app.

Cons

UX: quite old fashioned, not so easy to interact with, it should be updated. Integrations: that should be improved, videos, prototypes, live data from analytics should all be rendered in the preview mode. Richer icons and image libraries. No data structure: the data user generates and input into the lanes should be reusable; they should be some sort of entries from a db (ie. Airtable) in order to let user structure more flexible outputs (ie. markdown); putting together a db data structure and the user journey/service blueprint views would let Smaply be quite the definitive tool. Add "User flow" (with branches) as a new way to design a more mobile app/website/digital application user experiences.

Reasons for Choosing Smaply

We're using both products

Response from More than Metrics

Replied October 2021

Hi Marco, thanks for reviewing Smaply! We appreciate your honest feedback. Since you mentioned Smaply 3.0 in your review, we'd love to hear what you'd like to see there! As we're always keen on learning what would serve our users best, we'd like to invite you to our Usability Test Group. Would you be up for an interview with Zsofi, our head of research & customer success? If so, please drop us a line to mail@smaply.com. We'd be stoked to hear from you!