Smaply

RATING:

4.4

(19)

About Smaply

Smaply is a cloud-based customer experience platform that allows businesses to create journey/stakeholder maps and share them with team members. Professionals can utilize the drag-and-drop functionality to add images, texts or video files in journey maps and export them in various formats including PDF, PowerPoint, Excel, PNG and more. Smaply also offers templates and editable industry-specific example journey maps. Using Smaply's collaborative platform, enterprises can grant-role based access to specific employees, invite user comments on maps and share live links with several recipients. It enables managers to create individual personas for clients by uploading images and adding important highlights relevant to the customer's journey. Additionally, it comes with an a...

Smaply Pricing

Pricing is based on a yearly or monthly subscription with 4 tiers determined by number of users.

Starting price: 

€19.00 per month

Free trial: 

Not Available

Free version: 

Available

Smaply customer journey

Smaply Reviews

Overall Rating

4.4

Ratings Breakdown

Secondary Ratings

Ease-of-use

4

Customer Support

4.5

Value for money

4

Functionality

4

Most Helpful Reviews for Smaply

1 - 5 of 19 Reviews

User Profile

Marcin

Verified reviewer

Management Consulting, 2-10 employees

Used monthly for more than 2 years

Review Source: Capterra

OVERALL RATING:

5

EASE OF USE

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed September 2021

Quicker customer journey map development

Smaply lets organizations see and understand what's an overall experience of their customers, see their service as proces with stages, touchpoints and moments of truth. Helps employees understand their role in the whole services and generates a lot of impulsed for change and innovation. It is a kind of proof for management supporting decision making.

PROS

Smaply is a simple online service that's focused on CJM development with support for Personas, Stakeholders and Stakeholders Maps. It is easy to add data to the map, manage it and export to huge pdf documents that can be either printed or manipulated further with different software.

CONS

It takes some time to upload graphics for Persona or CJM either from your computer or awaliable Smaply's collections.

Reason for choosing Smaply

Dedicated soft for this purpose.

Vendor Response

Hi Marcin, thanks for taking the time to review! We're happy you enjoy working with Smaply and appreciate your feedback :)

Replied October 2021

Marco

Design, 2-10 employees

Used weekly for more than 2 years

Review Source: Capterra

OVERALL RATING:

4

EASE OF USE

3

VALUE FOR MONEY

3

CUSTOMER SUPPORT

4

FUNCTIONALITY

3

Reviewed September 2021

Smaply 3.0 awaited :)

At the end of the day Smaply is a very effective design tool that let's you share a vision of what I consider a "too much static" idea of what a user experience is. Thing is, ok, you've done your job, the user experience is well designed but it's all very "static"; what if I design 30 to 40 user journeys, how do I go looking for patterns? What if I design several Service Blueprints and I want to know how this or that company capability is involved? How do I search for data if what I get is just a beautiful drawing? Right now we design user journeys on Google Sheet in order to get a more "data" format the can be filtered and visualize with charts and stuff like that.

PROS

Very solid user-experience structure. Quite a bug free app.

CONS

UX: quite old fashioned, not so easy to interact with, it should be updated. Integrations: that should be improved, videos, prototypes, live data from analytics should all be rendered in the preview mode. Richer icons and image libraries. No data structure: the data user generates and input into the lanes should be reusable; they should be some sort of entries from a db (ie. Airtable) in order to let user structure more flexible outputs (ie. markdown); putting together a db data structure and the user journey/service blueprint views would let Smaply be quite the definitive tool. Add "User flow" (with branches) as a new way to design a more mobile app/website/digital application user experiences.

Reason for choosing Smaply

We're using both products

Vendor Response

Hi Marco, thanks for reviewing Smaply! We appreciate your honest feedback. Since you mentioned Smaply 3.0 in your review, we'd love to hear what you'd like to see there! As we're always keen on learning what would serve our users best, we'd like to invite you to our Usability Test Group. Would you be up for an interview with Zsofi, our head of research & customer success? If so, please drop us a line to mail@smaply.com. We'd be stoked to hear from you!

Replied October 2021

User Profile

Henrik

Verified reviewer

Design, 501-1,000 employees

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

3

EASE OF USE

2

FUNCTIONALITY

2

Reviewed December 2019

Difficult UI

Seemed super easy at first, but when we got into details we struggled to maintain momentum. The poor experience was a blocker to us.

PROS

Ability to build both Customer Journey Maps, Personas as well as Stakeholder Maps. The latter part gives a super useful high level picture of the relationship between parties.

CONS

The UI is super old looking and not that inspiring. Personas are a bit cumbersome to use and CJM tool is completely in the woods. We rejected the tool due to the complexity of the CJM tool.

User Profile

Chris

Verified reviewer

Information Technology and Services, 11-50 employees

Used daily for less than 2 years

Review Source: Capterra

OVERALL RATING:

4

EASE OF USE

5

VALUE FOR MONEY

3

FUNCTIONALITY

3

Reviewed September 2021

Smaply for Customer Experience

The development of an understanding of customer experiences today for a persona and the development of a vision that addresses the main pitfalls and aims for strong, consistent experiences

PROS

Simple to learn and use - very intuitive Extensive journey mapping coverage Collaboration

CONS

No persona templates so a lot of repetitive data entry required Collaboration can lock you out of models. Multiple parties cannot collaborate simultaneously Pricing is on the steep side

Reason for choosing Smaply

The design genesis of More than Metrics and its [SENSITIVE CONTENT] standing in the design community

Vendor Response

Hi Chris, we're glad you enjoyed working with Smaply! Thank you for your feedback on the pricing and collaboration. We just launched a new pricing and concerning the collaboration limitations, we're aware of that and improvements are on our roadmap. If you'd like to join our usability group, please get in touch via mail@smaply.com, we always appreciate feedback!

Replied October 2021

john

Information Technology and Services, 5,001-10,000 employees

Used monthly for more than 2 years

Review Source: Capterra

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

4

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed September 2021

My Smaply Experiences

Smaply has been a great tool to help our team build use-cases and develop our customer presentations. I am still hopeful that more advancements will come because there are other tools out there that are starting to gain momentum and I would rather not switch. Overall I look at Smaply as a tool in my toolbox and it's nice to be able to pull up a journey map or project from the past when looking at new opportunities to sell Avaya Products and Services.

PROS

I love the ability to export various creations such as Journey Maps, Stakeholder Maps, and Personas to a pdf or ppt.

CONS

I think the journey map portion is still a little too hard to read. I use this tool for sales presentations and not to actually create a service design model so maybe dumb it down a little and offer more "pre-canned" maps to make it easier.

Reason for choosing Smaply

I chose smaply because I was getting my advanced design thinking certification and the book we used had affiliations with more than metrics making it easy to add the tool.

Vendor Response

Hi John, thanks for reviewing Smaply! We appreciate your honest feedback. We're always on the lookout for Usability Testers. Would you be up for an interview with Zsofi, our head of research & customer success? If so, please drop us a line to mail@smaply.com. We'd be stoked to hear from you!

Replied October 2021