About Smaply

Smaply is a cloud-based customer experience platform that allows businesses to create journey/stakeholder maps and share them with team members. Professionals can utilize the drag-and-drop functionality to add images, texts or video files in journey maps and export them in various formats including PDF, PowerPoint, Excel, PNG and more.

Using Smaply's collaborative platform, enterprises can grant-role based access to specific employees, invite user comments on maps and share live links with several recipients. It enables managers to create individual personas for clients by uploading images and adding important highlights relevant to the customer's journey. Additionally, it comes with an administrative dashboard, which helps users view ongoing projects and ret...


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Supported Operating System(s):

Web browser (OS agnostic)

5 Reviews of Smaply

Average User Ratings

Overall

4.20 / 5 stars

Ease-of-use

4.0

Value for money

3.5

Customer support

4.5

Functionality

3.5

Ratings Snapshot

5 stars

(2)

2

4 stars

(2)

2

3 stars

(1)

1

2 stars

(0)

0

1 stars

(0)

0

Likelihood to Recommend

Not likely

Very likely

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Showing 1 - 5 of 5 results

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April 2019

Ashish from Amazon

Verified Reviewer

Company Size: 10,000+ employees

Industry: Internet

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

5.0

Functionality

4.0

April 2019

Visualising customer experience made easy

The ultimate​ tool to Create, share and present your customer journey maps, personas and stakeholder maps.

Pros

One of the best tools to visualize and digitize customer journey map, it's easy to build and share with team and stakeholders. For remote teams, it is super useful to collaborate​ and share insights from the research. It is also easy to build persona and mapping stakeholders which are​ super important to gain empathy. I also like the export feature if you don't want to invite everyone to collaborate​ or need it for offline viewing and print.

Cons

Nothing so far​ works well as expected.

November 2019

Ayush from Allstate India

Company Size: 5,001-10,000 employees

Industry: Insurance

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

4.0

Value for money

3.0

Customer support

4.0

Functionality

4.0

November 2019

Good retrospective Software to reflect on customers journey

As it is unique in it's domain so there is a scope of this software where it can reach to a wider network. So focusing on small small areas such as making the UI more user friendly and mapping it to real time experience will work wonders for the application.

Pros

I found this as one of it's kind in this domain. The way the software mapped the entire journey of a day was quite interesting to see. As a customer can visualize their entire day and then work upon it, depending upon the time they were feeling low or depressed.

Cons

Persona templates are not that great, orientation customization can be improved upon, No real time plugins are there to support user mapping as there are in various applications.

October 2020

Ronald from Stedin

Company Size: 5,001-10,000 employees

Industry: Utilities

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

4.0

Customer support

5.0

Functionality

3.0

October 2020

A good tool for making customer journey maps

Smaply is a very good tool for making detailed customer journey maps. To compete with other providers I wish they had some more options to customize the maps though.

Pros

Smaply is very easy to use and the company has good customer service. Whenever I had questions they were answered quickly and friendly. Also the cost is pretty low.

Cons

I missed some options for customizing the journey maps and the look and feel of the maps could be better, they are not very well suited for sharing and presentations.

December 2019

Henrik from Designit

Verified Reviewer

Company Size: 501-1,000 employees

Industry: Design

Review Source: Capterra


Ease-of-use

2.0

Functionality

2.0

December 2019

Difficult UI

Seemed super easy at first, but when we got into details we struggled to maintain momentum. The poor experience was a blocker to us.

Pros

Ability to build both Customer Journey Maps, Personas as well as Stakeholder Maps. The latter part gives a super useful high level picture of the relationship between parties.

Cons

The UI is super old looking and not that inspiring. Personas are a bit cumbersome to use and CJM tool is completely in the woods. We rejected the tool due to the complexity of the CJM tool.

November 2019

Kanishka from Allstate Solutions

Verified Reviewer

Company Size: 5,001-10,000 employees

Industry: Insurance

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

3.0

Value for money

3.0

Customer support

4.0

Functionality

4.0

November 2019

Great user based analytics and great UI

Overall experience was not too great but not too bad because the UI is great which is the first thing that attracts the user and also the journey mappings feature is quite attractive . And the advanced user based analysis is impressive

Pros

Great customer experience with amazing UI and great journey mappings with the solutions to create different personas. vizualising and mapping of the customer behaviour

Cons

The Dashboard is very much cluttered and too messy and also there is no mobile app support and no desktop app support.