About Thematic

Thematic is a text analytics solution that helps enterprises collect and analyze customer feedback from various sources using artificial intelligence (AI) technology. Professionals can utilize the sentiment analysis tool to identify positive/negative responses and highlight contextual themes in comments.

Thematic allows businesses to translate received feedback in multiple languages and generate net promoter scores (NPS) based on geographic regions. Managers can segment comments into sub-themes, identify potential issues via loyalty metrics and utilize trend analytics to measure the impact of customer experience (CX) initiatives. Additionally, it lets users share key insights with partners or stakeholders via emails, improving visibility across processes.

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Supported Operating System(s):

Web browser (OS agnostic)

11 Reviews of Thematic

Average User Ratings

Overall

5.00 / 5 stars

Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

Ratings Snapshot

5 stars

(11)

11

4 stars

(0)

0

3 stars

(0)

0

2 stars

(0)

0

1 stars

(0)

0

Likelihood to Recommend

Not likely

Very likely

Showing 1 - 5 of 11 results

July 2020

Stephanie from MMGY Global

Verified Reviewer

Company Size: 51-200 employees

Industry: Marketing and Advertising

Time Used: Less than 6 months

Review Source: Capterra


Ease-of-use

4.0

Value for money

5.0

Customer support

5.0

Functionality

4.0

July 2020

Very user friendly product that gives results!

Pros

Thematic is extremely user friendly, which is why my company, MMGY Global, decided to parter with their team when we were selecting a software to help our client easily review consumer product data. Having very little experience reviewing large amounts of data, such as open ended user comments, Thematic and the team were able to help us easily digest product information in order to identify product issues and easily resolve them. The software also helped my company and client when it came to deciding what marketing messaging would most resonate with our clientele by pulling out key words from the reviews our customers were actually saying about our product. I would absolutely recommend Thematic and the team to anyone looking for a software that can quickly analyze large amounts of consumer data.

Cons

Though the Thematic team did do a lot of heavy lifting getting the software setup, there is a fair amount of work the client needs to do in the beginning in order to make sure the software picks-up on certain factors that you may want to measure, such as 'branded terms.' You'll likely be making updates for a while to get the software to recognize key words you need it to pick-up on/how the software pools data into different sections, but lucky the UI is extremely easy to navigate and the Thematic team is super helpful when it comes to this!

January 2019

Anonymous

Verified Reviewer

Company Size: 201-500 employees

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

January 2019

Fantastic platform - highly recommend!

Thematic enabled me to quantify the impact of our verbatim themes on our overall CX Metrics - and separate the "noise" from those verbatim themes that the business needed to take action on. It made it easy to justify recommendations, and measureably track the impact over time.

Pros

Thematic is the first verbatim analysis platform I've used that has been able to quantify the impact of addressing a customer verbatim theme on the overall metric score. This means we are able to easily differentiate between verbatim themes that are noise (no impact to an overall metric) and those which are seriously impacting our CX metrics. Also, the filter functionality allows us to drill down to a depth that gives us confidence that we are shifting the score for right customer segments or other moments that matter to the business. The team at Thematic are also really open to customer feedback on their platform - and are continually improving the functionality to meet the needs of their users.

Cons

Not a lot to dislike. The team at Thematic are really open about their product roadmap, and using customer feedback to inform their priorities. This has meant that any painpoints we had were usually resolved in their next release.

May 2020

Arianna from Cruise

Company Size: 501-1,000 employees

Industry: Research

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

May 2020

One of the best research tools I've ever used!

Pros

After using SurveyMonkey and Qualtrics over the course of my career, I had the opportunity to pilot test (and later purchase) Thematic while I was Director of Insights at DoorDash. This was hands down one of the best research tools I have used. Thematic saved researchers time, saved the company money, and enabled DoorDash’s product team and leadership team to quickly dig into what people were writing down as their biggest problems in the NPS scores within each city or at a national scale (within minutes!). I have become Thematic’s biggest advocate. Thematic is the only company that I know that lets companies ask and measure the responses for open-ended questions at scale and (again) assess how themes correspond to a change in NPS or any other company metrics.

Cons

I think they can still make some changes to their UI to make it a bit more intuitive to use

June 2020

Melanie from Vodafone

Company Size: 1,001-5,000 employees

Industry: Telecommunications

Time Used: Less than 12 months

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

June 2020

My experience with Thematic as a product as well as their team

My experience with the product itself as well as the service from the Thematic team is overall pleasant. I particularly enjoyed their desire to learn from our needs and help us grow the product around what we want to achieve.

Pros

Thematic has a great UI and is very intuitive, not much training required to start using the software. It helps us uncover treasures of gold hidden in our vast amounts of unstructured data. Thematic helps us structure our unstructured data, by providing themes, sentiment, impact on NPS and other scores, etc. I especially loved the download function, not just for excel but also for ppt! So simple and fast if you want to share something with your team or stakeholders quickly.

Cons

As with any online tool, we do encounter the occasional buffering or glitch. Since the team at Thematic is super helpful we are able to address any issues we face with a quick turnaround time.

July 2020

Arpineh from CBRE

Company Size: 10,000+ employees

Industry: Real Estate

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

July 2020

Valuable product and customer support and

Great product and customer support.

Pros

Thematic was the missing puzzle for our surveys. Initially, we were only looking at the answers to the multiple choice questions but Thematic gave us the ability to have a better understanding of reviews we received by looking at the open ended questions.

Cons

The product by itself is very useful and great. But I believe the product can be more user friendly for untrained users.

Reasons for Choosing Thematic

We had a low volume of reviews and Thematic was one the few products that was able to analyze such a small data set.