Yotpo

RATING:

4.56

(332)

About Yotpo

Yotpo is a cloud-based content marketing platform for e-commerce businesses that enables users to collect user-generated content and use the content to build a brand and manage the customer experience. The integrated solution lets brands collect, curate, manage and respond to user-generated content. It leverages customer reviews and photos throughout the buyer journey to increase trust with the customers. Users can combine reviews and photos with customized display options to improve brand visibility. They can also highlight customer content in marketing campaigns to increase search visibility among relevant shoppers. Yotpo monitors e-commerce sites’ search engine optimization (SEO) rankings and social media channels. It offers content marketing features such as em...

Awards and Recognition

FrontRunner 2022
Software Advice's FrontRunners report ranks top products based based on user reviews, which helps businesses find the right software.
Yotpo create campaigns
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Yotpo Reviews

Overall Rating

4.56

Ratings Breakdown

Secondary Ratings

Ease-of-use

4.5

Customer Support

4.5

Value for money

4

Functionality

4.5

Most Helpful Reviews for Yotpo

1 - 5 of 339 Reviews

Rebecca

1 employee

Used less than 12 months

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

Reviewed August 2022

Best review software for the price!

User Profile

Brittney

Verified reviewer

Apparel & Fashion, 11-50 employees

Used daily for more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

4

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed August 2019

Fabulous support!

We have worked with Yotpo for many years, I inherited them when I grew into my position and they made the transition very simple and easy. I appreciate that Yotpo is always looking for new ways to help customers.

PROS

New & exciting features! Yotpo is always adding new features to make their platform more enticing. Excellent support, they are always eager to help.

CONS

It is pricey, worth it- yes. But, it's not a small cost by any means.

Vendor Response

Hi Brittney! Thank you so much for leaving a review! We're happy to hear you're enjoying Yotpo and really value your feedback as we continue to evolve our product and the way we serve our community. Our pricing structure is definitely custom built to each and every business & we're happy to hear you're seeing the results.

Replied September 2019

Jeanette

Retail, 1 employee

Used daily for more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed December 2020

Goodbye Mailchimp! Hello Yotpo!

I'm very pleased. I'm also impressed with the staff. They've been super helpful and friendly.

PROS

I loved the ability to keep everything all in one place. It's super user friendly (although I'm still learning every day) .

CONS

Wish there were more options for email templates. Sometimes I don't have time to custom create a new look so if there were more options where I could just plug in my over verbiage and photos of products it would be super helpful.

Reason for choosing Yotpo

Price and ability to keep everything in one place

Reasons for switching to Yotpo

Cost and the ability to keep everything in house. I hated having multiple platforms for various things.

Vendor Response

Thank you for leaving a review! We really appreciate your feedback.

Replied January 2021

Mats

Consumer Goods, 2-10 employees

Used daily for less than 12 months

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

2

EASE OF USE

2

VALUE FOR MONEY

1

CUSTOMER SUPPORT

1

FUNCTIONALITY

2

Reviewed February 2022

Not suitable for small business owners

PROS

It's easy to use and doesn't need much hands-on.

CONS

Most of its feature are locked between different tiers, a weird business model for a modern SaaS platform. The main reason for writing this review is that they lure you as a user, to select higher tiers to be able to use these functions and/or features. For example, the plan I picked include coupons functionality. Its use include to send out coupons to customers in order to get them to review products and give them a rebate if they do so. Something I thought was great. However, the one feature I wanted to use with coupons was locked behind a different plan (tier). Something which was not indicated on their comparison. I signed up, only to realize this. I asked for a refund and Yotpo decided that I was not eligible for a refund due to that this information was listed on a whole different page? How is that a valid reason? Include such information in the comparison list. There's nothing that indicates that the feature listed can be behind a different paywall. Another bad feature is the localization. For example; they capitalize every word even in languages that doesn't do that so the UX looks really weird in a language which is not English.

Vendor Response

Thank you for taking the time to leave your feedback, we truly appreciate it. Please know that we hear and sympathize with your frustration about not being able to have access to some of those features. We always try to ensure a business is on their 'right fit' plan -- meaning how much they're paying should align with the services they're receiving and what their business needs to see success with Yotpo; however, we understand that it's not always possible. Please know that if you have any lingering questions about our plans, pricing or refund options - our support team is here to help. Feel free to contact us at any time with any questions.

Replied March 2022

Jr

Marketing and Advertising, 2-10 employees

Used daily for more than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

4

EASE OF USE

3

VALUE FOR MONEY

5

CUSTOMER SUPPORT

3

FUNCTIONALITY

3

Reviewed December 2022

A good platform with some caveats

Yotpo is great if you are all in on the platform. If you are looking to work on a tight budget this may not be for you.

PROS

The rewards program is great if you are on Shopify.

CONS

If you are not on their highest tier, there is much to be wanted from a functionality standpoint.

Vendor Response

Thank you for sharing your thoughts will us. We're always working to improve our pricing and packaging offerings. We encourage you to reach out to our team to learn more.

Replied January 2023

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