Find the best Customer Loyalty Program Software

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Comarch Loyalty Marketing Platform

Comarch Loyalty Marketing Platform is an end-to-end, AI-powered solution that today’s companies can use to increase customer lifetime value, drive brand awareness, and boost profits. It allows users to deliver personalized CXs acr...Read more about Comarch Loyalty Marketing Platform

4.5 (6 reviews)

Open Loyalty

Open Loyalty is the world’s most flexible loyalty software for creating personalized loyalty and gamification programs fast and at scale. We want to enable businesses to fully understand their customers and maximize their engage...Read more about Open Loyalty

Kangaroo

Kangaroo is a cloud-based loyalty and marketing management platform designed for retail businesses of all sizes that offers membership management, corporate memberships, gift cards, loyalty management, and analytics within a suite...Read more about Kangaroo

Customer Frontlines

Qualtrics CustomerXM is a cloud-based customer experience management system that helps small to large sized businesses monitor customer interactions and forecast purchase behavior. Its key features include net promoter score (NPS)...Read more about Customer Frontlines

Salesforce Marketing Cloud

Audience Studio is a data management platform (DMP) designed to help businesses deliver personalized marketing experiences by capturing and storing data signals from multiple sources. Advertisers can utilize machine learning techn...Read more about Salesforce Marketing Cloud

Preferred Patron Loyalty

Preferred Patron is a customer loyalty and engagement program designed for companies of all sizes that offers incentive promotions, visitor loyalty management, multi-channel marketing and gift card management functionalities withi...Read more about Preferred Patron Loyalty

SpotOn

SpotOn Restaurant is a cloud-based point-of-sale solution that enables businesses to streamline processes related to food ordering, tableside payments, customer retention and more. The online ordering functionality enables busines...Read more about SpotOn

Zoho CRM Plus

Zoho CRM Plus is a unified customer experience platform that helps users bridge the gap between their sales, marketing, and customer service teams and deliver an exceptional customer experience. The software combines sales automa...Read more about Zoho CRM Plus

Zinrelo

Zinrelo provides an end-to-end solution for your loyalty program requirements. Zinrelo works best for enterprises with at least $50 million in annual revenues. Zinrelo helps more than 2,000 brands and businesses such as Jelly Bell...Read more about Zinrelo

SumUp

We believe that every business should have access to affordable, easy-to-use payment solutions, no matter their size. Back in 2012, SumUp was founded by a small team with one goal in mind – to create a world where small business o...Read more about SumUp

Industrytics

Make better business decisions, automate your data process and optimise your business with Decision Intelligence. With industrytics, you can connect, analyse and visualise all the metrics and data about your business and the feed...Read more about Industrytics

4.3 (6 reviews)

Stampede

Stampede is a hospitality management solution that assists businesses with engaging and retaining new or existing customers through automated messaging, reviews collection, guest Wi-Fi network and other digital tools. It provides ...Read more about Stampede

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WaveToGet

WaveToGet is a loyalty card solution for small businesses including auto dealerships, restaurants, manufacturing, retail stores and IT. Users can implement various types of loyalty programs to suit their needs and track program pe...Read more about WaveToGet

5.0 (4 reviews)

Merchant Centric

Merchant Centric is a cloud-based platform that enables businesses to engage with their customers via social media and drive customer loyalty, while also allowing them to identify new revenue streams through effective reputation m...Read more about Merchant Centric

Loyalty+

Loyalty+ by Capillary Technologies is a cloud-based rewards and loyalty program solution. It caters to retail, apparel and fashion, hypermarkets and consumer goods market segments. Loyalty+ features loyalty engine, which allo...Read more about Loyalty+

Marsello

Your loyalty program, the way you want it. Marsello helps growing brands launch a world-class loyalty and rewards program that works seamlessly in-store and online. Marsello has everything you need to create, retain and grow loya...Read more about Marsello

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CandyBar

CandyBar is a cloud-based customer loyalty management solution designed for restaurants, salons, spas, retail stores and auto shops. Key features include a dashboard, real-time tracking of customer activity and program performance...Read more about CandyBar

4.6 (8 reviews)

VYPER

VYPER is a customer loyalty management solution that helps businesses conduct contests, set up reward programs and manage giveaways on a centralized platform. It allows team members to use the pre-designed templates to create and ...Read more about VYPER

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Apex Loyalty

Apex Loyalty is a loyalty and engagement management software based on the Salesforce platform, which helps businesses connect with partners, distributors and retailers to manage sales. The cloud-based solution enables organization...Read more about Apex Loyalty

5.0 (6 reviews)

Loopy Loyalty

Loopy Loyalty is a cloud-based customer loyalty program solution for businesses such as restaurants, gyms, bars, coffee shops, fitness centers and massage parlors. The solution can be accessed via native mobile apps available for ...Read more about Loopy Loyalty

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Buyers Guide

Last Updated: November 07, 2023

You’ve heard some variation of it a million times: It’s up to 10 times more expensive to acquire a new customer than to keep an existing one.

It’s only cliche because it’s true, and even more stats prove the positive impact a loyalty program can deliver to many types of companies, from clothing, sporting goods and toy stores to restaurants, coffee shops and car washes.

“Loyalty programs are proven to increase customer lifetime value by up to 30 percent or more by increasing visit frequency, increasing spend per visit and winning back lost customers.”

-Chris Luo, FiveStars

Whatever your goal, a loyalty program is a great way to engage new customers, retain old ones, increase spending and foster a connection to the brand. Loyalty program software, then, is a crucial tool for optimizing this process.

This guide is designed to help those seeking customer loyalty software learn about the common features, benefits and other key aspects to finding the system that best fits your needs.

Here’s what we'll cover:

What Is Customer Loyalty Program Software?

Common Features of Customer Loyalty Software

The Impact of Customer Loyalty Programs

Strategies for Increasing Millennial Participation

What Is Customer Loyalty Program Software?

The idea is simple: Customers who frequent your business gain points for making purchases or taking other actions, and they can then redeem those points for a wide variety of rewards, such as more merchandise or services from your business.

Loyalty programs are popular with restaurants, airlines and hotels. Because consumers have so many options for where to eat or where to stay, companies can use loyalty programs as a way to create lifelong customers.

Customer loyalty software gives users the ability to customize different aspects of a loyalty program, from creating rules around how customers earn and spend points and how many points they earn per purchase to which customers are VIPs.

Reporting and analytics capabilities for identifying trends in the program round out the core features.

Common Features of Customer Loyalty Software

We’ve created a list of the most common loyalty program software features included in many popular systems:

Rewards management

This feature gives the user control of the rewards structure and details about how points are earned and spent. Businesses can customize the program with gamification to further encourage points-earning behavior, so customers are more likely to engage with the program to earn a new badge or reach a new level.

Customer relationship management (CRM)

The CRM functionality of loyalty software allows users to collect and store customer information, view how many points each has and monitor how they’re using them. Businesses can even send targeted messaging to customers who have a certain number of points to encourage them to make further purchases.

Member portal

Because we live in an omnichannel world, consumers expect the ability to manage their loyalty points and spending wherever they go. Companies often offer online member portals where program participants can view or redeem points and receive notifications about sales or promotions.

Mobile app

A mobile loyalty app is an increasingly common form of a member portal. This gives customers another place to manage points on the device they use all day.

Card management

Many systems include the ability to issue physical loyalty cards or gift cards in addition to digital cards.

Integrations

Most customer loyalty systems can integrate with content management systems, so the functionality works on a company website or social media pages. Some systems also integrate with a point-of-sale (POS) system so customers can see how many points they’ve earned or spend points directly at checkout.

The Impact of Customer Loyalty Programs

Companies that offer loyalty programs are hoping customers are incentivized to return and purchase more products and services by participating. Here are some compelling stats showing the power of loyalty programs:

  • Eighty-seven percent of shoppers say they want loyalty programs. Consumers are eager to earn points and rewards for shopping with their favorite brands.

  • Sixty-nine percent of adults are more likely to use their loyalty card if it’s on their phone. Adults are likely to do almost anything more often when it’s done on their phone. If your customers are on their phone anyway, make sure you provide a loyalty app to keep your brand in the minds of shoppers.

  • Seventy-three percent of loyalty programs members are more likely to recommend brands with good loyalty programs. When your service or product is great, your customers will advertise for you. Make sure your program gives customers flexibility in earning and spending points.

  • Millennials are 2.2 times more willing than boomers to pay a premium for products and services if they can also earn loyalty and reward points. Millennials are still the primary target audience of many companies for their disposable income and desire for travel. A loyalty program can deliver a boost to sales when marketing toward the most lucrative groups.

Strategies for Increasing Millennial Participation in Hotel Loyalty Programs IndustryView | 2015

Software Advice performed a survey of millennial travelers to learn more about their behavior and participation in loyalty programs offered by hotels.

Likelihood Among Millennials to Post About Hotels on Social Media to Earn Points

(https://software-advice.imgix.net/managed/other_pages/customer-loyalty/Screen

We found that 46 percent of millennials tend to join loyalty programs of the companies they’re already loyal to, and more than a quarter (27 percent) are willing to become brand ambassadors and post on social media to earn more points.

Companies can expect millennial consumers to behave similarly with loyalty programs from any type of business. Focus on your customers who are already loyal to the brand and treat them with easy-to-earn and spend points to drive more sales.