Updated January 27, 2025 at 9:52 AM
Best Customer Loyalty Software of 2025
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Preferred Patron Loyalty Program: Comprehensive Customer Engagement and Loyalty Solutions Experience the power of Preferred Patron Loyalty, a comprehensive customer engagement and loyalty program designed for businesses of all sizes. Our platform offers u...Read more about Preferred Patron Loyalty
Comarch Loyalty Marketing Platform is an end-to-end, AI-powered solution that today’s companies can use to increase customer lifetime value, drive brand awareness, and boost profits. It allows users to deliver personalized CXs across multiple touchpoints, ...Read more about Comarch Loyalty Marketing Platform
Kangaroo is a cloud-based loyalty and marketing management platform designed for retail businesses of all sizes that offers membership management, corporate memberships, gift cards, loyalty management, and analytics within a suite. Kangaroo loyalty progra...Read more about Kangaroo
Zoho CRM Plus is a unified customer experience platform that helps users bridge the gap between their sales, marketing, and customer service teams and deliver an exceptional customer experience. The software combines sales automation, intelligent chat bot...Read more about Zoho CRM Plus
XEBO.ai platform offers users a variety of experience management products to investigate and analyze their business and take decisive actions. XEBO.ai is a cloud-based CX platform that offers features for data collection, benchmarking, customer recovery, ...Read more about XEBO.ai
We believe that every business should have access to affordable, easy-to-use payment solutions, no matter their size. Back in 2012, SumUp was founded by a small team with one goal in mind – to create a world where small business owners can be successful do...Read more about SumUp
Open Loyalty is an API-first engine for introducing gamified loyalty programs at scale to increase Customer Lifetime Value. In the last seven years, we have helped over 100 enterprises from 43 countries successfully build lifelong customer loyalty through...Read more about Open Loyalty
Simple Loyalty Solution is a cloud-based customer loyalty tool that helps businesses reward their customers and foster long-term relationships. The platform allows you to launch a branded cashback rewards program. Whether you’re a small café or a growing c...Read more about Simple Loyalty Solution
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Guusto provides recognition platform that works from head office to the frontline. Whether employees are at desks, on the floor or in the field for industries like Retail, Healthcare and Manufacturing. Start sending rewards in minutes, not months! Then sc...Read more about Guusto
InviteReferrals is a cloud-based solution designed to help online businesses of all sizes manage customer referral programs through mobile applications and social sharing tools. Key features include campaign management, lead generation, customer support, l...Read more about InviteReferrals
Loyverse POS is a cloud-based, mobile point-of-sale solution aimed at small retail, restaurant and salon establishments. With this software, users can manage inventory, visualize sales analytics and manage customer relationships. Loyverse POS allows u...Read more about Loyverse POS
Tremendous is a US-based fintech company founded in 2010. Our mission is to help businesses pay anyone in the world, easily and instantly. Thousands of businesses worldwide have sent millions of payments using Tremendous. Tremendous is the easiest way to ...Read more about Tremendous
Turn customers into Superfans with Okendo. Our unified platform for reviews, referrals, loyalty, quizzes and surveys, makes it easy for Shopify brands to cultivate advocacy, scale word-of-mouth and maximize lifetime value. 11,000+ Shopify brands use Okendo...Read more about Okendo
AiTrillion is an all-in-one marketing automation platform to boost the impact of eCommerce marketing across the entire customer lifecycle by leveraging user data, automation, AI/ML, and personalized techniques. This platform is designed for Shopify store o...Read more about AiTrillion
TapMango is a cloud-based customer loyalty platform that assists retail stores and restaurants with rewards and promotions management. Key features include customer experience management, survey creation, mobile ordering and voucher management. The ap...Read more about TapMango
NiceJob is a cloud-based reputation management solution that helps organizations manage reviews, referrals and sales. Key features include emailed review invitations, review reminders, reputation monitoring, website integration, SMS messages with photos, c...Read more about NiceJob
Referrizer is a marketing automation solution designed to help businesses acquire new customers and manage recurring purchases, communication, referral, reputation and more. The platform enables organizations to run email marketing and drip campaigns using...Read more about Referrizer
Tango’s mission is simple: We make gift cards easy to send and awesome to receive. By bundling easy-to-use technology, desirable incentives, and expert service, we help companies get the most out of their reward and incentive programs—from customer acquisi...Read more about Tango
giftmate is a simple yet powerful gifting solution helping companies of all sizes to maximise the efficiency of their incentives, loyalty and rewards programs and engage clients and employees with personalised desirable gifts worldwide. Dedicated Customer...Read more about giftmate
Advanced Coupons is a WooCommerce plugin that extends the functionality of standard WooCommerce coupons. It allows store owners to create coupon deals and loyalty programs for their customers on a centralized interface. Key features include BOGO deals, pro...Read more about Advanced Coupons
ChatFood is the leading e-commerce solution for F&B Entrepreneurs looking to sell on Instagram & WhatsApp. With the commerce Inbox, centralize all your customers messages from WhatsApp and Instagram in one place. Easily automate most frequent answers, sen...Read more about ChatFood
Blackhawk Network is a cloud-based customer loyalty solution that helps businesses manage digital rewards, gift cards, and payment solutions to boost sales and expand global reach. Blackhawk Network gift card program caters to both retail and eCommerce, pr...Read more about Blackhawk Network
InputKit is a SaaS solution that enhances companies' global customer and employee experiences while bolstering their online reputation. Through the utilization of InputKit, organizations have the ability to create an extraordinary impact that resonates wit...Read more about InputKit
VoucherCart works closely with businesses across all sectors world-wide, from hotels and restaurants, to leisure, retail and health and wellness, enabling them to sell their products and services easily as vouchers, gift cards and tickets, across all their...Read more about VoucherCart
Acobot is a cloud-based conversational AI platform that offers intelligent chatbots for e-commerce and online retailers to help boost online sales. In addition to AI, Acobot offers e-commerce capabilities to help grow and power online stores by increasing ...Read more about Acobot
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Your Guide to Top Customer Loyalty Software, June 2024
Software Advice uses reviews from real software users to highlight the top-rated Customer Loyalty products in North America.
Learn how products are chosenExplore FrontRunners
“Usability” includes user ratings for Functionality and Ease of Use.
“Customer Satisfaction” includes user ratings for Customer Support, Likelihood to Recommend and Value for Money.
Reviews analysis period: The reviews analysis period spans two years and ends the 15th of the month prior to publication.
Buyers Guide
This detailed guide will help you find and buy the right customer loyalty software for you and your business.
Last Updated on January 27, 2025You’ve heard some variation of it a million times: It’s up to 10 times more expensive to acquire a new customer than to keep an existing one.
It’s only cliche because it’s true, and even more stats prove the positive impact a loyalty program can deliver to many types of companies, from clothing, sporting goods and toy stores to restaurants, coffee shops and car washes.
“Loyalty programs are proven to increase customer lifetime value by up to 30 percent or more by increasing visit frequency, increasing spend per visit and winning back lost customers.”
-Chris Luo, FiveStars
Whatever your goal, a loyalty program is a great way to engage new customers, retain old ones, increase spending and foster a connection to the brand. Loyalty program software, then, is a crucial tool for optimizing this process.
This guide is designed to help those seeking customer loyalty software learn about the common features, benefits and other key aspects to finding the system that best fits your needs.
Here’s what we'll cover:
What Is Customer Loyalty Program Software?
Common Features of Customer Loyalty Software
The Impact of Customer Loyalty Programs
Strategies for Increasing Millennial Participation
What Is Customer Loyalty Program Software?
The idea is simple: Customers who frequent your business gain points for making purchases or taking other actions, and they can then redeem those points for a wide variety of rewards, such as more merchandise or services from your business.
Loyalty programs are popular with restaurants, airlines and hotels. Because consumers have so many options for where to eat or where to stay, companies can use loyalty programs as a way to create lifelong customers.
Customer loyalty software gives users the ability to customize different aspects of a loyalty program, from creating rules around how customers earn and spend points and how many points they earn per purchase to which customers are VIPs.
Reporting and analytics capabilities for identifying trends in the program round out the core features.
Common Features of Customer Loyalty Software
We’ve created a list of the most common loyalty program software features included in many popular systems:
Rewards management | This feature gives the user control of the rewards structure and details about how points are earned and spent. Businesses can customize the program with gamification to further encourage points-earning behavior, so customers are more likely to engage with the program to earn a new badge or reach a new level. |
Customer relationship management (CRM) | The CRM functionality of loyalty software allows users to collect and store customer information, view how many points each has and monitor how they’re using them. Businesses can even send targeted messaging to customers who have a certain number of points to encourage them to make further purchases. |
Member portal | Because we live in an omnichannel world, consumers expect the ability to manage their loyalty points and spending wherever they go. Companies often offer online member portals where program participants can view or redeem points and receive notifications about sales or promotions. |
Mobile app | A mobile loyalty app is an increasingly common form of a member portal. This gives customers another place to manage points on the device they use all day. |
Card management | Many systems include the ability to issue physical loyalty cards or gift cards in addition to digital cards. |
Integrations | Most customer loyalty systems can integrate with content management systems, so the functionality works on a company website or social media pages. Some systems also integrate with a point-of-sale (POS) system so customers can see how many points they’ve earned or spend points directly at checkout. |
The Impact of Customer Loyalty Programs
Companies that offer loyalty programs are hoping customers are incentivized to return and purchase more products and services by participating. Here are some compelling stats showing the power of loyalty programs:
Eighty-seven percent of shoppers say they want loyalty programs. Consumers are eager to earn points and rewards for shopping with their favorite brands.
Sixty-nine percent of adults are more likely to use their loyalty card if it’s on their phone. Adults are likely to do almost anything more often when it’s done on their phone. If your customers are on their phone anyway, make sure you provide a loyalty app to keep your brand in the minds of shoppers.
Seventy-three percent of loyalty programs members are more likely to recommend brands with good loyalty programs. When your service or product is great, your customers will advertise for you. Make sure your program gives customers flexibility in earning and spending points.
Millennials are 2.2 times more willing than boomers to pay a premium for products and services if they can also earn loyalty and reward points. Millennials are still the primary target audience of many companies for their disposable income and desire for travel. A loyalty program can deliver a boost to sales when marketing toward the most lucrative groups.
Strategies for Increasing Millennial Participation in Hotel Loyalty Programs IndustryView | 2015
Software Advice performed a survey of millennial travelers to learn more about their behavior and participation in loyalty programs offered by hotels.
Likelihood Among Millennials to Post About Hotels on Social Media to Earn Points
(https://software-advice.imgix.net/managed/other_pages/customer-loyalty/Screen
We found that 46 percent of millennials tend to join loyalty programs of the companies they’re already loyal to, and more than a quarter (27 percent) are willing to become brand ambassadors and post on social media to earn more points.
Companies can expect millennial consumers to behave similarly with loyalty programs from any type of business. Focus on your customers who are already loyal to the brand and treat them with easy-to-earn and spend points to drive more sales.