--- title: "Best Customer Loyalty Software - 2026 Reviews & Pricing" description: "Find the best Customer Loyalty Software for your organization. Compare top Customer Loyalty Software systems with customer reviews, pricing, and free demos." source_url: "https://www.softwareadvice.com/customer-loyalty/" page_type: "category" language: "en" --- [Home](https://www.softwareadvice.com/) / Customer Loyalty Software Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. # Best Customer Loyalty Software of 2026 Updated October 29, 2026 ## Customer Loyalty FAQs Software Advice advisors had 7 conversations with buyers about Customer Loyalty software between January 2025 and April 2026. These are the questions that came up most. - How do I choose the right Customer Loyalty software for my business? Choosing the right customer loyalty software starts with matching the tool’s rewards and points features to the specific program a business wants to run, based on calls with buyers our advisors talk to. Teams often need to confirm the tool can track points, handle the types of incentives planned, and integrate with current systems or sales channels. A common consideration is whether the software supports the exact rewards, such as discounts, prizes, or gift cards, that fit the business’s goals. Many buyers also weigh if a cloud-based or on-premise setup is a better fit for their operations. - What should businesses watch out for when choosing Customer Loyalty software? A common theme in these conversations is that businesses need to confirm a customer loyalty system supports the specific types of rewards, prizes, and incentives they plan to offer. Buyers frequently mention the need to align the system's loyalty program features with their business goals, such as earning and redeeming points for discounts or future purchases. Most calls do not specify a deployment type, so buyers should clarify whether a cloud-based or on-premise setup fits their needs. Answer based on 6 advisor calls - What should I look for when comparing Customer Loyalty software options? Advisor-call conversations show that buyers comparing customer loyalty software focus on the ability to run loyalty programs that let customers earn reward points and redeem them for prizes, discounts, or future purchases. A must-have feature is support for tracking points and managing customer incentives tied directly to their buying activity. Answer based on 6 advisor calls - How does Customer Loyalty software handle its core workflows and key processes? When speaking with our advisors, buyers most often ask about tools that let teams set up loyalty programs where customers earn points on purchases and redeem them for future rewards or discounts. These tools usually support tracking points, offering prizes, and managing incentives tied to customer actions or spending. Answer based on 6 advisor calls - What features should Customer Loyalty software include? Based on calls with buyers we've talked to, a loyalty program that lets users award points for purchases and offer prizes, discounts, or other rewards to repeat customers is the main feature buyers ask for. Many buyers want a system that allows customers to earn points on purchases and redeem them for future discounts or incentives. Answer based on 6 advisor calls - What is Customer Loyalty software and what does it do? Customer Loyalty software helps businesses build and manage programs that reward customers for repeat purchases and engagement, based on advisor calls. It typically includes tools for points and rewards tracking, gift card management, VIP programs, and sending email updates or special offers. Answer based on 6 advisor calls On this page 1. FrontRunners 2. Popular Comparisons 3. Buyers Guide 4. Frequently Asked Questions 5. Related Software Filter products 355 results ### Compare Products Showing 1 - 25 of 355 products #### Company Size - Self-Employed - 2-10 - 11-50 - 51-200 - 201-500 - 501-1000 - 1000+ #### Pricing Options - $$$$$ - $$$$$ - $$$$$ - $$$$$ - $$$$$ ### Compare Products Sort by **Sponsored**: Sorts listings by software vendors running active bidding campaigns, from the highest to lowest bid. Vendors who have paid for placement have a ‘Visit Website’ button, whereas unpaid vendors have a ‘Learn More’ button. **Reviews**: Sorts listings by the number of user reviews we have published, greatest to least. **Average Rating**: Sorts listings by overall star rating based on user reviews, highest to lowest. **Alphabetically (A-Z)**: Sorts listings by product name from A to Z. ### [White Label Loyalty](/customer-loyalty/white-label-loyalty-platform-profile/) - Overall rating: 4.8/5 - Reviews: 16 - Starting price: £1,999.00/month - Free trial: Available - Free demo: Not available #### Overview Most loyalty platforms make you choose between control and speed. White Label Loyalty gives you both. Built for mid-size and enterprise businesses across B2B and B2C, our [Read more](/customer-loyalty/white-label-loyalty-platform-profile/) #### Features ##### Best rated features - Multi-Channel Marketing: 5/5 - Multi-Campaign: 5/5 - API: 5/5 - CRM: 5/5 ##### Worst rated features - Transaction History: 3/5 - Campaign Planning: 3/5 - Customer History: 3.5/5 - Customer Surveys: 4/5 [See all features](/customer-loyalty/white-label-loyalty-platform-profile/#key-features) #### Pricing ##### Base - Price: £1,999.00/month - Our loyalty platform is built for enterprise-level businesses and high-growth, data-driven startups. [See full pricing details](/customer-loyalty/white-label-loyalty-platform-profile/#pricing-and-plans) --- ### [Navan](/travel-management/tripactions-profile/) - Overall rating: 4.6/5 - Reviews: 214 - Starting price: $0.00 - Best for: Value for money - Free trial: Not available - Free demo: Not available #### Overview Navan, formerly TripActions, is the only all-in-one travel, corporate card, and expense management solution, providing 10,000+ customers around the globe unprecedented visibility [Read more](/travel-management/tripactions-profile/) #### Features ##### Best rated features - Workflow Management: 5/5 - Accounting Integration: 5/5 - Compliance Management: 5/5 - Corporate Card: 5/5 ##### Worst rated features - Reporting/Analytics: 1.5/5 - Real-time Alerts: 2.8/5 - Policy Management: 3.5/5 [See all features](/travel-management/tripactions-profile/#key-features) --- ### [Tremendous](/crm/tremendous-rewards-profile/) - Overall rating: 4.8/5 - Reviews: 563 - Starting price: $0.00 - Best for: Small businesses - Free trial: Not available - Free demo: Not available #### Overview Tremendous is the global payouts platform for businesses sending gift cards and money at scale. Trusted by 20,000+ leading organizations, Tremendous has delivered billions in [Read more](/crm/tremendous-rewards-profile/) #### Features ##### Best rated features - Customer Activity Tracking: 5/5 - Promotions Management: 5/5 - Referral Templates: 5/5 - Transaction History: 5/5 ##### Worst rated features - Campaign Analytics: 3/5 - Multi-Channel Communication: 3.7/5 [See all features](/crm/tremendous-rewards-profile/#key-features) --- ### [Kangaroo](/contest/kangaroo-profile/) - Overall rating: 4.9/5 - Reviews: 263 - Starting price: $79.00/month - Best for: Ease of use - Free trial: Available - Free demo: Not available #### Overview Kangaroo is a cloud-based loyalty and marketing management platform designed for retail businesses of all sizes that offers membership management, corporate memberships, gift [Read more](/contest/kangaroo-profile/) #### Features ##### Best rated features - Customizable Questions: 5/5 - Customer History: 5/5 - Customizable Fields: 5/5 - Surveys & Feedback: 5/5 ##### Worst rated features - Segmentation: 2.5/5 - Contact Database: 3.7/5 [See all features](/contest/kangaroo-profile/#key-features) #### Pricing ##### Core - Price: $79.00/month - The Core Plan is perfect for small businesses ready to launch their first loyalty program. It ##### Plus - Price: $199.00/month - The Plus Plan is built for growing brands that want more than just loyalty — it’s your all-in-one ##### Elite - Price: $399.00/month - The Elite Plan is designed for established brands that need full control and flexibility. Get access [See full pricing details](/contest/kangaroo-profile/#pricing-and-plans) --- ### [Preferred Patron Loyalty](/customer-reference-management/preferred-patron-profile/) - Overall rating: 4.9/5 - Reviews: 109 - Starting price: $29.00/month - Best for: Value for money - Free trial: Available - Free demo: Not available #### Overview Preferred Patron helps businesses turn one-time customers into repeat customers with loyalty, rewards, messaging, automation, and analytics in one scalable customer retention [Read more](/customer-reference-management/preferred-patron-profile/) #### Features ##### Best rated features - Point of Sale (POS): 5/5 - Activity Tracking: 5/5 - Customer Activity Tracking: 5/5 - CRM: 5/5 ##### Worst rated features - Customer Surveys: 3/5 - Contact Management: 4/5 [See all features](/customer-reference-management/preferred-patron-profile/#key-features) #### Pricing ##### Small Business - Price: $29.00/month - Small Businesses & Independents 1-5 Locations No member limit SMS & Email Marketing ##### Growth - Price: $199.00/month - Mid-Market | Multi-location Businesses Advanced Features Unlimited Members SMS & Email Marketing ##### Enterprise - Price: $10,000.00/month - Large and High-volume Businesses Multi-Location & Multi-Region 75 - 300 Location Allowance 250,000 - [See full pricing details](/customer-reference-management/preferred-patron-profile/#pricing-and-plans) --- ### [Listen360](/customer-experience/listen360-profile/) - Overall rating: 4.8/5 - Reviews: 57 - Starting price: $99.00 - Free trial: Not available - Free demo: Not available #### Overview Listen360 is an all-in-one customer feedback and review management platform designed to help franchisors and multi-location brands strengthen relationships, boost loyalty, and [Read more](/customer-experience/listen360-profile/) #### Features ##### Best rated features - Multi-Language: 5/5 - Access Controls/Permissions: 5/5 - API: 5/5 - Text Fields: 5/5 ##### Worst rated features - AI/Machine Learning: 2/5 - Pulse Surveys: 3/5 - Customizable Fields: 3/5 [See all features](/customer-experience/listen360-profile/#key-features) --- ### [VoucherCart](/ecommerce/vouchercart-profile/) - Overall rating: 4.9/5 - Reviews: 44 - Starting price: $40.00/month - Free trial: Not available - Free demo: Not available #### Overview VoucherCart works closely with businesses across all sectors world-wide, from hotels and restaurants, to leisure, retail and health and wellness, enabling them to sell their [Read more](/ecommerce/vouchercart-profile/) #### Features ##### Best rated features - CRM: 5/5 - Multi-Store: 5/5 - Rewards Management: 5/5 - Loyalty Cards: 5/5 ##### Worst rated features - Kitting: 1/5 - Reviews Management: 3/5 - Inventory Management: 4/5 [See all features](/ecommerce/vouchercart-profile/#key-features) --- ### [Guusto](/hr/guusto-profile/) - Overall rating: 4.9/5 - Reviews: 3,852 - Starting price: $4.80/month - Best for: Employee Reward Programs - Free trial: Available - Free demo: Not available #### Overview Guusto is an employee recognition solution built for organizations with frontline, deskless, and distributed workforces, the industries where most recognition platforms fall flat. [Read more](/hr/guusto-profile/) ##### What users love - Flexible and personalized gifting options - User-friendly and intuitive experience - Motivating and customizable recognition ##### To take in mind - Cumbersome login and access issues #### Features ##### Best rated features - Customer Profiles: 5/5 - Employee Reward Programs: 4.9/5 - Gift Card Management: 4.9/5 - Manager-to-Employee Recognition: 4.9/5 [See all features](/hr/guusto-profile/#key-features) #### Pricing ##### Lite - Price: $150.00/month - 1 Full Seat and 250 Member Seats Automate small milestone programs, bulk send to unlimited ##### Essential - Price: $4.80/month - Sender Seat - $4.00/mo Member Seat - $0.70/mo *Minimum contract $200/mo Scale recognition across ##### Premium - Price: $6.00/month - Sender Seat - $5.00/mo Member Seat - $1.00/mo *Minimum contract $500/mo Enterprise-grade [See full pricing details](/hr/guusto-profile/#pricing-and-plans) --- ### [InviteReferrals](/marketing/invitereferrals-profile/) - Overall rating: 4.9/5 - Reviews: 182 - Starting price: $99.00/month - Best for: Customer support - Free trial: Available - Free demo: Not available #### Overview InviteReferrals is a cloud-based solution designed to help online businesses of all sizes manage customer referral programs through mobile applications and social sharing tools. [Read more](/marketing/invitereferrals-profile/) #### Features ##### Best rated features - Loyalty Program: 5/5 - Reporting/Analytics: 5/5 - Banner Management: 5/5 - Multi Level Marketing (MLM): 5/5 ##### Worst rated features - Contact Management: 3.5/5 - Employee Referral Management: 3.6/5 - Lead Engagement: 3.8/5 [See all features](/marketing/invitereferrals-profile/#key-features) #### Pricing ##### Basic - Price: $99.00/month [See full pricing details](/marketing/invitereferrals-profile/#pricing-and-plans) --- ### [AdvantageClub.ai](/hr/advantage-club-profile/) - Overall rating: 4.9/5 - Reviews: 344 - Best for: Enterprise businesses - Free trial: Not available - Free demo: Not available #### Overview AdvantageClub.ai is a global AI‑powered engagement and rewards platform that brings multiple offerings together in one place. It delivers end‑to‑end solutions to strengthen [Read more](/hr/advantage-club-profile/) #### Features ##### Best rated features - Reporting & Statistics: 5/5 - Workflow Management: 5/5 - Single Sign On: 5/5 - Document Management: 5/5 ##### Worst rated features - Feedback Management: 4/5 [See all features](/hr/advantage-club-profile/#key-features) --- ### [Okendo](/customer-loyalty/okendo-profile/) - Overall rating: 4.9/5 - Reviews: 241 - Starting price: $19.00/month - Best for: Review Monitoring - Free trial: Available - Free demo: Not available #### Overview Okendo is the customer marketing platform that helps Shopify brands turn shoppers into Superfans. By unifying Reviews, Loyalty, Referrals, Quizzes, and Surveys, Okendo makes it [Read more](/customer-loyalty/okendo-profile/) #### Features ##### Best rated features - Ratings/Reviews: 5/5 - Email Reminders: 5/5 - API: 4.9/5 - Review Monitoring: 4.8/5 ##### Worst rated features - Reporting & Statistics: 3.3/5 - Data Import/Export: 3.5/5 - Customizable Reports: 3.7/5 [See all features](/customer-loyalty/okendo-profile/#key-features) #### Pricing ##### Essential - Price: $19.00/month - The plan is for new stores wanting to drive sales with social proof. ##### Growth - Price: $119.00/month - The plan is for stores ready to accelerate review & UGC generation. ##### Power - Price: $299.00/month - The plan is for fast-growing brands with integrated tech-stacks & customization needs. [See full pricing details](/customer-loyalty/okendo-profile/#pricing-and-plans) --- ### [NiceJob](/review-management/nicejob-profile/) - Overall rating: 4.9/5 - Reviews: 203 - Starting price: $75.00/month - Best for: Features - Free trial: Available - Free demo: Not available #### Overview NiceJob is an AI growth platform and reputation marketing software for service businesses. Most owners know that reviews, referrals, and repeat customers drive growth, but few have [Read more](/review-management/nicejob-profile/) #### Features ##### Best rated features - Communication Management: 5/5 - Social Media Monitoring: 5/5 - Complaint Monitoring: 5/5 - Loyalty Program: 5/5 ##### Worst rated features - Reporting & Statistics: 3/5 - Alerts/Notifications: 3/5 - Activity Dashboard: 4/5 [See all features](/review-management/nicejob-profile/#key-features) #### Pricing ##### Starter - Price: $75.00/month - Everything a service business needs to build a strong online reputation: automated text and email ##### Pro - Price: $125.00/month - All Starter features, plus the tools that turn a great reputation into repeat revenue: rebooking [See full pricing details](/review-management/nicejob-profile/#pricing-and-plans) --- ### [Benepik](/product/507267-Benepik/) - Overall rating: 4.8/5 - Reviews: 409 - Starting price: ₹0.00 - Best for: Customer support - Free trial: Not available - Free demo: Not available #### Overview Benepik is a comprehensive employee engagement, rewards & recognition, loyalty, and incentive management platform designed to help enterprises strengthen relationships with [Read more](/product/507267-Benepik/) #### Features ##### Best rated features - Employee Management: 5/5 - Performance Management: 5/5 - Communication Management: 5/5 - Pulse Surveys: 5/5 ##### Worst rated features - Reporting: 1/5 - eCards: 4/5 - Reminders: 4/5 [See all features](/product/507267-Benepik/#key-features) --- ### [AiTrillion](/customer-advocacy/aitrillion-profile/) - Overall rating: 4.9/5 - Reviews: 77 - Starting price: $1.00/month - Free trial: Not available - Free demo: Not available #### Overview AiTrillion is an all-in-one marketing automation platform to boost the impact of eCommerce marketing across the entire customer lifecycle by leveraging user data, automation, [Read more](/customer-advocacy/aitrillion-profile/) #### Features ##### Best rated features - Real-Time Reporting: 5/5 - Performance Metrics: 5/5 - Customizable Fields: 5/5 - Email Management: 5/5 ##### Worst rated features - Gamification: 4/5 - Engagement Tracking: 4/5 - Customizable Templates: 4/5 - Social Marketing: 4/5 [See all features](/customer-advocacy/aitrillion-profile/#key-features) --- ### [Smile.io](/customer-loyalty/smile-io-profile/) - Overall rating: 4.9/5 - Reviews: 67 - Starting price: $0.00 - Free trial: Available - Free demo: Not available #### Overview Smile.io is the leading loyalty platform built for scaling and enterprise commerce brands on Shopify Plus. Powering programs for over 100,000 merchants, Smile helps brands turn [Read more](/customer-loyalty/smile-io-profile/) #### Features ##### Best rated features - Customer Profiles: 5/5 - Incentive Management: 5/5 - ROI Tracking: 5/5 - Dashboard: 5/5 ##### Worst rated features - Transaction History: 4/5 [See all features](/customer-loyalty/smile-io-profile/#key-features) #### Pricing ##### Free - Price: $0.00 - Launch a basic loyalty program with points and referrals for up to 200 monthly orders. It's perfect ##### Essential - Price: $15.00/month - Everything you need to create an on-brand program your customers will love. ##### Standard - Price: $79.00/month - For new stores building their first customer base [See full pricing details](/customer-loyalty/smile-io-profile/#pricing-and-plans) --- ### [Loyverse POS](/retail/loyverse-profile/) - Overall rating: 4.8/5 - Reviews: 458 - Starting price: $0.01/month - Best for: Features - Free trial: Available - Free demo: Not available #### Overview Loyverse POS is a cloud-based, mobile point-of-sale solution aimed at small retail, restaurant and salon establishments. With this software, users can manage inventory, visualize [Read more](/retail/loyverse-profile/) #### Features ##### Best rated features - Touch Screen: 5/5 - CRM: 5/5 - Rewards Management: 5/5 - Order Entry: 5/5 ##### Worst rated features - Tips Management: 1/5 - Delivery Management: 1/5 - Discount Management: 3/5 [See all features](/retail/loyverse-profile/#key-features) #### Pricing ##### Basic - Price: $0.01/month [See full pricing details](/retail/loyverse-profile/#pricing-and-plans) --- ### [giftmall](/customer-loyalty/giftmall-profile/) - Overall rating: 5.0/5 - Reviews: 51 - Starting price: €0.00/month - Free trial: Available - Free demo: Not available #### Overview giftmall is an international provider of gift card solutions. Founded in 2013, the company evolved from a single gift card catalogue to an ecosystem of products and services for [Read more](/customer-loyalty/giftmall-profile/) #### Features ##### Best rated features - Email Marketing: 5/5 - Third-Party Integrations: 5/5 - Customizable Templates: 5/5 - Customer Segmentation: 5/5 [See all features](/customer-loyalty/giftmall-profile/#key-features) #### Pricing ##### Basic - Price: €0.00/month - Our pricing depends on the frequency of the product usage. Please contact us for a tailored quote. [See full pricing details](/customer-loyalty/giftmall-profile/#pricing-and-plans) --- ### [Referrizer](/marketing/referrizer-profile/) - Overall rating: 4.8/5 - Reviews: 197 - Starting price: $0.00/month - Best for: Mass Texting - Free trial: Available - Free demo: Not available #### Overview Referrizer is a marketing automation solution designed to help businesses acquire new customers and manage recurring purchases, communication, referral, reputation and more. The [Read more](/marketing/referrizer-profile/) #### Features ##### Best rated features - Drip Campaigns: 5/5 - API: 5/5 - Mass Texting: 4.9/5 - Multi-Channel Marketing: 4.9/5 ##### Worst rated features - Autoresponders: 4/5 [See all features](/marketing/referrizer-profile/#key-features) #### Pricing ##### Free - Price: $0.00/month ##### Reputation LITE - Price: $99.00/month - This plan offers a 15-day free trial and costs $79/month when billed annually. ##### Reputation MAX - Price: $199.00/month - This plan offers a 30-day free trial and costs $119/month when billed annually. [See full pricing details](/marketing/referrizer-profile/#pricing-and-plans) --- ### [TapMango](/customer-experience/tapmango-profile/) - Overall rating: 4.8/5 - Reviews: 186 - Best for: Small businesses - Free trial: Not available - Free demo: Not available #### Overview TapMango is a cloud-based customer loyalty platform that assists retail stores and restaurants with rewards and promotions management. Key features include customer experience [Read more](/customer-experience/tapmango-profile/) #### Features ##### Best rated features - Mass Texting: 5/5 - Order Management: 5/5 - Point of Sale (POS): 5/5 - Delivery Estimate: 5/5 [See all features](/customer-experience/tapmango-profile/#key-features) --- ### [Advanced Coupons](/product/449903-advanced-coupons/) - Overall rating: 4.9/5 - Reviews: 69 - Starting price: $59.00/year - Free trial: Not available - Free demo: Not available #### Overview Advanced Coupons is a WooCommerce plugin that extends the functionality of standard WooCommerce coupons. It allows store owners to create coupon deals and loyalty programs for [Read more](/product/449903-advanced-coupons/) #### Features ##### Best rated features - Discount Management: 5/5 - eCommerce Management: 5/5 - Email Marketing: 4.9/5 - Promotions Management: 4.9/5 ##### Worst rated features - Loyalty Program: 3.5/5 - Rewards Management: 4/5 [See all features](/product/449903-advanced-coupons/#key-features) --- ### [Tango](/crm/tango-card-profile/) - Overall rating: 4.8/5 - Reviews: 536 - Best for: Manager-to-Employee Recognition - Free trial: Available - Free demo: Not available #### Overview Tango’s mission is simple: We make gift cards easy to send and awesome to receive. By bundling easy-to-use technology, desirable incentives, and expert service, we help companies [Read more](/crm/tango-card-profile/) #### Features ##### Best rated features - Survey Builder: 5/5 - Loyalty Program: 4.9/5 - Feedback Management: 4.8/5 - Multi-Channel Distribution: 4.8/5 ##### Worst rated features - Social Recognition: 3/5 [See all features](/crm/tango-card-profile/#key-features) #### Pricing ##### Free - Price: Custom - Pricing available upon request ##### Low fees - Price: Custom - Pricing available upon request [See full pricing details](/crm/tango-card-profile/#pricing-and-plans) --- ### [Selldone](/ecommerce/selldone-profile/) - Overall rating: 4.9/5 - Reviews: 45 - Starting price: $0.00/month - Free trial: Available - Free demo: Not available #### Overview Selldone is a cloud-based business operating system that is revolutionizing the way that companies manage their online stores and eCommerce operations. With a focus on automating [Read more](/ecommerce/selldone-profile/) #### Features ##### Best rated features - Social Media Integration: 5/5 - Multi-Currency: 5/5 - Loyalty Program: 5/5 - eCommerce Management: 5/5 ##### Worst rated features - Sales Order Management: 4/5 [See all features](/ecommerce/selldone-profile/#key-features) #### Pricing ##### Personal - Price: $0.00/month - $0/Month + 2% Fee ##### Startup - Price: $14.90/month - $14.9/Month + 1.5% Fee ##### Company - Price: $99.00/month - $99/Month + 1% Fee [See full pricing details](/ecommerce/selldone-profile/#pricing-and-plans) --- ### [RetailEdge](/retail/retailedge-profile/) - Overall rating: 4.8/5 - Reviews: 188 - Starting price: $495.00one time - Best for: Small businesses - Free trial: Available - Free demo: Not available #### Overview RetailEdge is an on-premise, retail POS solution designed for small and midsize businesses. It offers mobile POS, multi-location support, website integration, credit card [Read more](/retail/retailedge-profile/) #### Features ##### Best rated features - Customer Database: 5/5 - Receipt Management: 5/5 - Reporting & Statistics: 5/5 - Customer Accounts: 5/5 ##### Worst rated features - Electronic Signature: 1/5 [See all features](/retail/retailedge-profile/#key-features) #### Pricing ##### Standard - Price: $495.00one time - RetailEdge is designed for retailers looking for a fully functional POS software. Packed with [See full pricing details](/retail/retailedge-profile/#pricing-and-plans) --- ### [InputKit](/marketing/inputkit-profile/) - Overall rating: 4.9/5 - Reviews: 41 - Starting price: CA$2,000.00/year - Free trial: Not available - Free demo: Not available #### Overview InputKit is a SaaS solution that enhances companies' global customer and employee experiences while bolstering their online reputation. Through the utilization of InputKit, [Read more](/marketing/inputkit-profile/) #### Features ##### Best rated features - Real-Time Analytics: 5/5 - Surveys & Feedback: 5/5 - Negative Feedback Management: 5/5 - Reporting & Statistics: 5/5 ##### Worst rated features - Multi-Language: 3/5 - Anonymous Feedback: 4/5 [See all features](/marketing/inputkit-profile/#key-features) --- 1 [2](https://www.softwareadvice.com/customer-loyalty/?__ai_markdown=true&page=2)[3](https://www.softwareadvice.com/customer-loyalty/?__ai_markdown=true&page=3)[4](https://www.softwareadvice.com/customer-loyalty/?__ai_markdown=true&page=4)[5](https://www.softwareadvice.com/customer-loyalty/?__ai_markdown=true&page=5) ... [15](https://www.softwareadvice.com/customer-loyalty/?__ai_markdown=true&page=15) ## Popular Comparisons [ Zoho CRM vs Trustpilot ](https://www.softwareadvice.com/customer-loyalty/trustpilot-profile/vs/zoho-crm/)[ Tango vs Tremendous ](https://www.softwareadvice.com/crm/tango-card-profile/vs/tremendous-rewards/)[ Guusto vs Benepik ](https://www.softwareadvice.com/compare/105459-guusto/vs/507267-Benepik/)[ Okendo vs Yotpo ](https://www.softwareadvice.com/customer-loyalty/okendo-profile/vs/yotpo/)[ ReferralCandy vs Kangaroo ](https://www.softwareadvice.com/contest/kangaroo-profile/vs/referralcandy/) ## Your Guide to Top Customer Loyalty Software, August 2025 Software Advice uses reviews from real software users to highlight the top-rated Customer Loyalty products in North America. [Learn how products are chosen](https://www.softwareadvice.com/legal-page/frontrunners-methodology/) #### Explore FrontRunners - [Blackhawk Network](https://www.softwareadvice.com/crm/blackhawk-network-profile/) - [Giftbit](https://www.softwareadvice.com/customer-satisfaction/giftbit-profile/) - [giftmate](https://www.softwareadvice.com/customer-loyalty/giftmall-profile/) - [Guusto](https://www.softwareadvice.com/hr/guusto-profile/) - [Kangaroo](https://www.softwareadvice.com/contest/kangaroo-profile/) - [Loyverse POS](https://www.softwareadvice.com/retail/loyverse-profile/) - [Okendo](https://www.softwareadvice.com/customer-loyalty/okendo-profile/) - [Preferred Patron Loyalty](https://www.softwareadvice.com/customer-reference-management/preferred-patron-profile/) - [ReferralCandy](https://www.softwareadvice.com/referral-management/referralcandy-profile/) - [Referrizer](https://www.softwareadvice.com/marketing/referrizer-profile/) - [Runa](https://www.softwareadvice.com/customer-loyalty/wegift-profile/) - [Salesforce Marketing Cloud](https://www.softwareadvice.com/marketing/salesforce-socialcrm-profile/) - [SpotOn](https://www.softwareadvice.com/retail/spoton-restaurant-profile/) - [Tango](https://www.softwareadvice.com/crm/tango-card-profile/) - [TapMango](https://www.softwareadvice.com/customer-experience/tapmango-profile/) - [Tremendous](https://www.softwareadvice.com/crm/tremendous-rewards-profile/) - [Yotpo](https://www.softwareadvice.com/marketing/yotpo-profile/) “Usability” includes user ratings for Functionality and Ease of Use. “Customer Satisfaction” includes user ratings for Customer Support, Likelihood to Recommend and Value for Money. Reviews analysis period: The reviews analysis period spans two years and ends the 15th of the month prior to publication. You’ve heard some variation of it a million times: It’s up to 10 times more expensive to acquire a new customer than to keep an existing one. It’s only cliche because it’s true, and even more stats prove the positive impact a loyalty program can deliver to many types of companies, from clothing, sporting goods and toy stores to restaurants, coffee shops and car washes. “Loyalty programs are proven to increase customer lifetime value by [up to 30 percent or more](http://www.forbes.com/sites/nicoleleinbachreyhle/2016/04/20/customer-loyalty-in-todays-modern-retail-world/#2c77e0b43008) by increasing visit frequency, increasing spend per visit and winning back lost customers.” \-Chris Luo, FiveStars Whatever your goal, a loyalty program is a great way to engage new customers, retain old ones, increase spending and foster a connection to the brand. Loyalty program software, then, is a crucial tool for optimizing this process. This guide is designed to help those seeking customer loyalty software learn about the common features, benefits and other key aspects to finding the system that best fits your needs. Here’s what we'll cover: [What Is Customer Loyalty Program Software?](#WhatIsCustomerLoyaltyProgramSoftware) [Common Features of Customer Loyalty Software](#CommonFeaturesofCustomerLoyaltySoftware) [The Impact of Customer Loyalty Programs](#TheImpactofCustomerLoyaltyPrograms) [Strategies for Increasing Millennial Participation](#StrategiesforIncreasingMillennialParticipation) ## What Is Customer Loyalty Program Software? The idea is simple: Customers who frequent your business gain points for making purchases or taking other actions, and they can then redeem those points for a wide variety of rewards, such as more merchandise or services from your business. Loyalty programs are popular with restaurants, airlines and hotels. Because consumers have so many options for where to eat or where to stay, companies can use loyalty programs as a way to create lifelong customers. Customer loyalty software gives users the ability to customize different aspects of a loyalty program, from creating rules around how customers earn and spend points and how many points they earn per purchase to which customers are VIPs. Reporting and analytics capabilities for identifying trends in the program round out the core features. ## Common Features of Customer Loyalty Software We’ve created a list of the most common loyalty program software features included in many popular systems: | Feature | Description | | --- | --- | | Rewards management | This feature gives the user control of the rewards structure and details about how points are earned and spent. Businesses can customize the program with gamification to further encourage points-earning behavior, so customers are more likely to engage with the program to earn a new badge or reach a new level. | | Customer relationship management (CRM) | The CRM functionality of loyalty software allows users to collect and store customer information, view how many points each has and monitor how they’re using them. Businesses can even send targeted messaging to customers who have a certain number of points to encourage them to make further purchases. | | Member portal | Because we live in an omnichannel world, consumers expect the ability to manage their loyalty points and spending wherever they go. Companies often offer online member portals where program participants can view or redeem points and receive notifications about sales or promotions. | | Mobile app | A mobile loyalty app is an increasingly common form of a member portal. This gives customers another place to manage points on the device they use all day. | | Card management | Many systems include the ability to issue physical loyalty cards or gift cards in addition to digital cards. | | Integrations | Most customer loyalty systems can integrate with content management systems, so the functionality works on a company website or social media pages. Some systems also integrate with a point-of-sale (POS) system so customers can see how many points they’ve earned or spend points directly at checkout. | --- ## The Impact of Customer Loyalty Programs Companies that offer loyalty programs are hoping customers are incentivized to return and purchase more products and services by participating. Here are some compelling stats showing the power of loyalty programs: - [Eighty-seven percent of shoppers](http://cdn2.hubspot.net/hubfs/17119/NTC_Texas_Talech_Report.pdf?t=1474932704782) **say they want loyalty programs.** Consumers are eager to earn points and rewards for shopping with their favorite brands. - [Sixty-nine percent of adults](https://www.urbanairship.com/lp/the-state-of-mobile-wallet-marketing) **are more likely to use their loyalty card if it’s on their phone.** Adults are likely to do almost anything more often when it’s done on their phone. If your customers are on their phone anyway, make sure you provide a loyalty app to keep your brand in the minds of shoppers. - [Seventy-three percent of loyalty programs members](http://info.bondbrandloyalty.com/2016-loyalty-report) **are more likely to recommend brands with good loyalty programs.** When your service or product is great, your customers will advertise for you. Make sure your program gives customers flexibility in earning and spending points. - [Millennials are 2.2 times](http://info.bondbrandloyalty.com/2016-loyalty-report) **more willing than boomers to pay a premium for products and services if they can also earn loyalty and reward points.** Millennials are still the primary target audience of many companies for their disposable income and desire for travel. A loyalty program can deliver a boost to sales when marketing toward the most lucrative groups. ## Strategies for Increasing Millennial Participation in Hotel Loyalty Programs IndustryView | 2015 Software Advice performed a survey of millennial travelers to learn more about their behavior and participation in loyalty programs offered by hotels. **Likelihood Among Millennials to Post About Hotels on Social Media to Earn Points** ([https://software-advice.imgix.net/managed/other\_pages/customer-loyalty/Screen](https://software-advice.imgix.net/managed/other_pages/customer-loyalty/Screen) We found that 46 percent of millennials tend to join loyalty programs of the companies they’re already loyal to, and more than a quarter (27 percent) are willing to become brand ambassadors and post on social media to earn more points. Companies can expect millennial consumers to behave similarly with loyalty programs from any type of business. Focus on your customers who are already loyal to the brand and treat them with easy-to-earn and spend points to drive more sales. ### Related Customer Loyalty Software - [Influencer Marketing Software](https://www.softwareadvice.com/influencer-marketing/) - [Public Relations Software](https://www.softwareadvice.com/public-relations/) - [Reputation Management Software](https://www.softwareadvice.com/reputation-management/) - [Review Management Software](https://www.softwareadvice.com/review-management/) - [Social Listening Tools Software](https://www.softwareadvice.com/social-listening-tools/) - [Social Media Analytics Tools Software](https://www.softwareadvice.com/marketing/social-media-analytics-tools-comparison/) - [Social Media Marketing Software](https://www.softwareadvice.com/marketing/social-media-marketing-comparison/) - [Social Media Monitoring Software](https://www.softwareadvice.com/social-media-monitoring/)