About Currency Alliance

Currency Alliance is a cloud-based customer loyalty program management solution designed for midsize and large retail businesses. It offers membership management, marketing communications, gift cards and loyalty cards within a suite.

Currency Alliance enables users to implement a loyalty and reward points system for both online as well as in-store visitors. With the help of a program configuration wizard, users can design customized loyalty programs based on their needs. Users can also track the performance of their campaigns in real time using the customizable performance dashboards.

Currency Alliance offers "comcoins", which is a digital loyalty currency from the vendor. Users can integrate with third-party systems and ...


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Supported Operating System(s):

Web browser (OS agnostic)

3 Reviews of Currency Alliance

Overall rating

4.67 / 5 stars

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September 2020

David from Ark2030

Verified Reviewer

Company Size: 51-200 employees

Industry: Environmental Services

Time Used: Less than 12 months

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

September 2020

Appreciation for a great partnership

Great team to do business with, they are very knowledgeable about the loyalty landscape, customer requirements and the technology supports our business objectives.

Pros

High quality, low monthly cost and great team support from executive level and client service team. The rapid integration with 3rd party platforms made it really attractive, our developer teams worked quickly and efficiently to meet tight deadlines. The flexible loyalty rules engine and intuitive management portal are essential and easy to customise to requirements .

Cons

Nothing to report that is negative in our current engagement with the platform

September 2020

Rachel from Academica Group

Company Size: 2-10 employees

Industry: Market Research

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

4.0

Value for money

5.0

Customer support

5.0

Functionality

4.0

September 2020

Excellent product, great staff

Pros

This software makes it extremely easy for us to track points/behaviour and enable our research panelists to redeem these for rewards. The API functionality makes it very versatile, and our tech teams have had no trouble integrating it into our panel website. The cost is very low as well, making the value of the software very high to us.

Cons

As a Canadian company there were fewer awards available to us through this software when we first joined up, but CA has actively worked to find more opportunities for us as a client.

September 2020

Anonymous

Verified Reviewer

Company Size: 11-50 employees

Time Used: Less than 6 months

Review Source: Capterra


Ease-of-use

4.0

Value for money

4.0

Customer support

5.0

Functionality

4.0

September 2020

One of the best loyalty platforms out there

Pros

Easy to start, attentive customer support, the connection possibilities on the platform.

Cons

We would be happy to receive more explanatory guidelines on technical implementation.