About Emarsys

Emarsys is a marketing automation solution that helps businesses streamline campaign management, multi-channel marketing, data collection and customer engagement activities. It enables professionals to store customer data in a centralized repository, conduct A/B tests and organize surveys.

The application allows administrators to map customer journeys, generate custom reports, monitor customer behavior and handle loyalty programs. Emarsys offers a host of features such as predictive analytics, customer segmentation, behavioral analytics, mobile access, an activity dashboard, and more.

Pricing is available on request and support is extended via phone, email and other online measures.


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8 Reviews of Emarsys

Average User Ratings

Overall

4.13 / 5 stars

Ease-of-use

4.0

Value for money

4.0

Customer support

4.5

Functionality

4.0

Ratings Snapshot

5 stars

(3)

3

4 stars

(4)

4

3 stars

(0)

0

2 stars

(1)

1

1 stars

(0)

0

Likelihood to Recommend

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Very likely

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Showing 1 - 8 of 8 results

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March 2020

Anonymous

Verified Reviewer

Company Size: 1,001-5,000 employees

Time Used: Less than 12 months

Review Source: Capterra


Ease-of-use

4.0

Value for money

4.0

Customer support

5.0

Functionality

5.0

March 2020

A solid eCommerce ESP

Emarsys is an essential tool for email marketing and marketing automation at the enterprise-level. It integrates with eCommerce platforms, such as Magento. There is a learning curve to being a power user - this is not your typical ESP.

Pros

Emarsys is a robust emails marketing platform for eCommerce stores with hundreds or thousands of products. It captures many data points from campaigns to website engagement to contact events. The feature I like most about Emarsys is their block-based email campaign creation interface. It supports advanced-level developing, giving you control over your email design.

Cons

The price point is very high and competes at the enterprise-level pricing. For businesses with lots of transactions that drive multi-million dollar revenue, this is a no-brainer. For others, it's best to go with a more cost-effective solution.

Reasons for Choosing Emarsys

The other products did not demonstrate well enough that it was worth the switch. We had invested time and staff to the implementation from Mailchimp. We weren't just about to jump to another solution the following year without taking the effort into serious consideration. The sales processes we went through during the evaluation period were frustrating with each of the vendors we spoke with. They failed to let us experience the use of their product. They wanted us to buy sight unseen, with little due diligence. Ultimately, there is nothing wrong with Emarsys for our purpose, so no real reason to switch.

Reasons for Switching to Emarsys

We had run into limitations with Mailchimp, especially with integration with Magento. We needed another solution that could handle our capacity, give us more visibility into our data, and have better integration with our eCommerce platform.

March 2021

Anonymous

Verified Reviewer

Company Size: 11-50 employees

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

4.0

Value for money

3.0

Customer support

5.0

Functionality

4.0

March 2021

Emarsys is great, if you know how to use it. It has a lot of strengths... but

Emarsys as a whole are great, the team are helpful and they do deliver on what they promise. My only issue with the system/product itself is the amount of work and training needed to learn how to use the system.

Pros

It's great if you have a large database, with lots of segmented info which you can drill down into to get the most out of the system. However, if you are a small/medium-sized company with not a lot of in-depth information on your database, then this can fast become an expensive lesson to learn.

Cons

The system has a lot of options and scenarios which you can build out which can sometimes become overwhelming for the marketing team.

Reasons for Choosing Emarsys

We chose Emarsys over the others due to the fact that we were able to drill deep into our database and segment, and pin-point people based on specific information or their behaviour on our website.

February 2019

Rachel from webs

Company Size: 201-500 employees

Industry: Market Research

Review Source: Capterra


Ease-of-use

2.0

Value for money

2.0

Functionality

1.0

February 2019

Did not come through on what was promised

Pros

Emarsys did not come through with what they had promised to my company for the amount of money they wanted to collect. We had signed an agreement but failed to tell us that there was a function that they "actually" couldn't provide.

Cons

Emarsys did not come through with what they had promised to my company for the amount of money they wanted to collect.

May 2019

Anonymous

Verified Reviewer

Company Size: 51-200 employees

Time Used: Less than 12 months

Review Source: Capterra


Ease-of-use

3.0

Customer support

5.0

Functionality

5.0

May 2019

Very Robust CRM and ESP

We were on MailChimp before this, and wanted a system that gave us better analytics, plus allowed us to pull in customer behavioral data from our physical stores. Emarsys has been a great solution for this.

Pros

We are able to view both our online and offline customer behavior and sales data in one place, which is critical to get a complete customer view. It's pretty easy to build emails using the drag and drop templates, I was able to get up and running in a day with little training. Also, shoutout to our account manager. She has been amazing and super helpful!

Cons

Building an email automation can be tricky. If you want to use the same email for multiple sends, you have to create duplicates of the email. If you don't, and you try to add the same email to the automation workflow, it automatically duplicates the email and then it gets difficult to keep track of which email is which if you have to go back and make edits. Figuring out how this worked took a lot of time!

January 2019

User Profile Picture

Sebastian from verlag moderne industrie GmbH

Verified Reviewer

Company Size: 51-200 employees

Industry: Media Production

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

4.0

Value for money

4.0

Customer support

5.0

Functionality

4.0

January 2019

An outstanding E-marketing Tool

We are sending all of our massmailing (newsletter, sales, etc.) with emarsys and using it also for Marketing and Campaign automation and user Tracking.

Pros

First i will mention the very good support. In addition, the tool regularly evolves around new features that really help to optimize marketing. Especially the new e-mail editor (VCE) is easy to use and offers many possibilities of personalization also for ecommerce. In combination with WebChannel and the possibilities of the automation center (node ​​programming), powerful marketing automation can be created.

Cons

Sometimes the WebDokumentation is a bit tricky:-)

September 2018

User Profile Picture

Christian from Contorion

Verified Reviewer

Company Size: 51-200 employees

Industry: Wholesale

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

4.0

Customer support

4.0

Functionality

4.0

September 2018

Great and easy to use tool - not only Newsletters anymore

Great tool, easy to use and I like that they are always bringing new features and channels.

Pros

- easy to oboard new users (good interface) - powerful automation center, easy to set up trigger campaigns - they are adding new channels (onsite, browser push, direct mailings) - responsive customer service team

Cons

- feature requests take a long time to be implemented - extra costs for some minor tasks (like changes to the template or data exports)

February 2019

Anonymous

Verified Reviewer

Company Size: 11-50 employees

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

4.0

Functionality

3.0

February 2019

email marketing expert

I worked with Emarsys while building email campaigns for ebay for their US, UK and Germany customers. It was at that time on of the most versatile and easy to use applications. It can handle high volumes of email campaigns and can store campaigns for future references.

Pros

ease of access, campaign management, easy UNICA sync, separate tabs for each step in the marketing email campaign building, campaign monitoring gets very easy. Developer can use dummy data to do a dry run and can check the efficiency of an email with different devices- android, apple, windows, Linux or Unix and with different screen resolutions.

Cons

Limited features, cannot track the clicks, HTML editor is very basic, customer care is limited

February 2018

Sean from R8 Capital

Company Size: 2-10 employees

Industry: Financial Services

Time Used: Less than 12 months

Review Source: Capterra


Ease-of-use

4.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

February 2018

Finally, software that does what they sell you

Pros

There have been a lot of companies out there that claimed to solve 1:1 marketing, and all have fallen short. Emarsys is a rare platform that enables B2C companies to finally have a platform that the B2B world has had for a long time.

Cons

The implementation time is pretty long. However, it's to be expected with a marketing channel as complex as B2C 1:1 email marketing.