Feefo is the world’s largest verified-customer reviews platform.
It helps empower businesses worldwide to collect genuine, verified customer reviews and insights, allowing you to improve your products and customer experiences.
With its advanced software and first-rate support, it helps businesses of all sizes connect with their customers, improve their brand reputation and grow sales.
Feefo's cloud-based ratings and reviews platform allows you to manage your feedback requests, sending review requests by both email and SMS, as well as display your ratings and reviews in a way that suits you, via its flexible feedback displays.
Key features include:
Reviews matter. Feefo verified reviews matter more. Wondering if Feefo is right for your organization? Our Customer Experience Software selection experts can help you in 15 minutes or less. ## Feefo User Interface ## Popular Feefo Alternatives Main Product Feefo 3.8 [(5)](https://www.softwareadvice.com/review-management/feefo-profile/#reviews) Ratings Breakdown - 4.20Ease of use - 3.75Value for money - 4.20Customer support - 4.0Functionality Pricing Starting at £149.00 per month Get Price Alternative Product [SurveyMonkey](https://www.softwareadvice.com/customer-satisfaction/surveymonkey-profile/) 4.6 [(10461)](https://www.softwareadvice.com/customer-satisfaction/surveymonkey-profile/reviews/) Ratings Breakdown - 4.61Ease of use - 4.42Value for money - 4.32Customer support - 4.46Functionality Pricing Starting at $30.00 per month Get Price Alternative Product [Trustpilot](https://www.softwareadvice.com/customer-loyalty/trustpilot-profile/) 4.5 [(1205)](https://www.softwareadvice.com/customer-loyalty/trustpilot-profile/reviews/) Ratings Breakdown - 4.59Ease of use - 4.16Value for money - 4.23Customer support - 4.36Functionality Pricing Starting at $299.00 per month Get Price Alternative Product [LiveAgent](https://www.softwareadvice.com/crm/liveagent-profile/) 4.7 [(1786)](https://www.softwareadvice.com/crm/liveagent-profile/reviews/) Ratings Breakdown - 4.57Ease of use - 4.64Value for money - 4.69Customer support - 4.57Functionality Pricing Starting at $15.00 per month Get Price Alternative Product [ReputationStacker](https://www.softwareadvice.com/customer-satisfaction/reputationstacker-profile/) 4.9 [(45)](https://www.softwareadvice.com/customer-satisfaction/reputationstacker-profile/#reviews) Ratings Breakdown - 4.73Ease of use - 4.82Value for money - 4.85Customer support - 4.84Functionality Pricing Starting at $63.00 per month Get Price Alternative Product [Jotform](https://www.softwareadvice.com/market-research/jotform-profile/) 4.7 [(2896)](https://www.softwareadvice.com/market-research/jotform-profile/reviews/) Ratings Breakdown - 4.68Ease of use - 4.46Value for money - 4.46Customer support - 4.60Functionality Pricing Starting at $39.00 per month Get Price ## Feefo Pricing and Plans Starting price: £149.00 per month Free Trial Free Version Essentials £149.00 per month Plan includes: - Product and service reviews - Visual UGC - Moderation - On page display tools - Public reviews page - Review response - Google seller ratings - Content insight - API access Enhanced £299.00 per month Plan includes: - Feedback Request Manager - Surveys - NPS - AI moderation - Business insights Add-ons Pricing available upon request Plan includes: - Syndication - Q&A - Treefo - Review Booster - Communities - Customer Sentiment - Custom Questions - Sustainability - Dynamic Topic Disply - Highlighted Snippet Read More Confused about pricing? We've got you covered. Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates. ## Feefo Features - Popular features found in Customer Experience Customer Segmentation Customizable Fields Customizable Templates Dashboard Data Visualization Engagement Tracking Negative Feedback Management Real-Time Notifications Reporting/Analytics Survey/Poll Management - More features of Feefo Access Controls/Permissions Activity Dashboard AI/Machine Learning Alerts/Notifications API Campaign Analytics Campaign Management Chat/Messaging Commenting/Notes Communication Management Content Creation Customer Surveys Customizable Branding Customizable Forms Customizable Reports Data Import/Export Email Management Email Reminders Feedback Management Multi-Channel Campaigns Multi-Channel Communication Multi-Language Multi-Location NPS Survey Structure Performance Metrics Predictive Analytics Ratings/Reviews Real-Time Analytics Real-Time Reporting Reminders Reporting & Statistics Response Management Review Badge Management Review Monitoring Review Notification Review Request Search/Filter Sentiment Analysis SMS Messaging Social Media Integration Social Promotion Social Sharing Surveys & Feedback Tagging Template Management Text Analysis Third-Party Integrations Visual Analytics Website Integration Widgets ## Feefo Integrations Adobe Commerce Integration rated undefined from -1 review Zapier Integration rated undefined from -1 review BigCommerce Integration rated undefined from -1 review WooCommerce Integration rated undefined from -1 review Shopify Integration rated undefined from -1 review Mention Me Integration rated undefined from -1 review See all 10 integrations ## Feefo User Reviews Overall Rating 3.8 Ratings Breakdown 5 40% 4 20% 3 20% 2 20% 1 0% Secondary Ratings Ease of Use 4.2 Value for money 3.8 Customer support 4.2 Functionality 4.0 Have you used Feefo and would like to share your experience with others? Portia A. Verified reviewer Health, Wellness and Fitness 10000+ employees Used weekly for less than 12 months Review source Reviewed May 2026 Reliable Platform for Customer Feedback and Reviews 5 Overall, my experience with Feefo has been positive. It’s a reliable platform for collecting authentic customer reviews and improving customer engagement. Once familiar with the system, it becomes easy to use and helpful for monitoring feedback and building trust with customers. Ratings Breakdown 5 Ease of use 5 Value for money 5 Customer support 5 Functionality Pros: What I liked most about Feefo was how easy it is to collect and manage customer feedback. The platform makes reviews feel genuine and trustworthy, and I liked that it helps businesses understand customer experiences better. The dashboard is also straightforward and easy to navigate. Cons: One downside is that some features can take a little time to learn at first, especially if you’re new to review management platforms. I also think the reporting section could be a bit more simplified for easier use. Vendor Response Hi Portia, Thank you for sharing your feedback with us. We're pleased to hear that Feefo was able to provide your brand with a way to showcase your customer reviews. We understand the importance of having a platform that highlights customer feedback and helps build trust with your audience. We appreciate all your comments. We'll take away your comments regarding the reporting section and see how we can improve this to make it more user-friendly going forward. We're really pleased to hear you had a positive experience with Feefo. Our mission is to build trust between brands and their customers, and it’s great to see that's working for you. Thanks for being part of the Feefo community! The Feefo Team Replied May 2026 Read More CH Carl H. Verified reviewer Automotive 11-50 employees Used weekly for less than 6 months Review source Reviewed November 2025 Great tool but weigh the cost rewards 4 Really would reckoned it however lol into the cost and return on investment based on your company size Ratings Breakdown 5 Ease of use 3 Value for money 5 Customer support 5 Functionality Pros: Allows great feedback from customers which then allows business actions based on real feedback meaning you get a more targeted response Cons: It can be a costly tool depending on which plan you purchase. Although how much do you value business improvement insights? Read More VR Verified Reviewer Information Technology and Services 2-10 employees Used weekly for less than 2 years Review source Reviewed July 2025 Didn't support our Ecomm platform, Unhelpful Customer Service 2 Not a good experience to be honest. The price for a Feefo subscription license is less than that of other products, but it's one where you get what you pay for I suppose! It does the basic / bare minimum, but ultimately we found customer support and Feefo brand recognition to be inadequate, and they did not support integration with our ecomm platform. Ratings Breakdown 4 Ease of use 4 Value for money 1 Customer support 2 Functionality Pros: Feefo was easy to set up, but the user interface was quite clunky and difficult for team members to use. Cons: Feefo does not have good brand recognition outside of the UK, so for our customers based in other locations, they didn't feel that they could trust Feefo and we gathered way less reviews than with a competitor software product. Customer support at Feefo was unhelpful as well. Read More HW Hannah W. Verified reviewer Construction 51-200 employees Used daily for more than 2 years Review source Reviewed May 2023 Consistently Excellent Service 5 Our sales Rep \[sensitive content hidden\] is always there to support us with anything Feefo related so we maximise the Feefo service. The campaign manager tool has helped us engage with more feedback than ever before which means we can make our services the best they can be for our customers. We like the way that Feefo allows us to show case the positive feedback to our customers through the Platinum award. Ratings Breakdown 5 Ease of use 5 Customer support 5 Functionality Pros: The online Feefo portal makes it easy to navigate, which makes the process of gathering feedback straightforward. Allowing us to pick apart feedback and implement processes to make our processes smoother. Cons: If we were being extremely picky, the occasional emails received by the Feefo hub support team in relation public reviews who have directly contacted Feefo requesting to review our services. We would prefer they were instructed to speak with us directly so we can provide a personal touch as part of the customer experience when using our service. Vendor Response Hi Hannah, Thank you for taking the time to share your feedback with us. We are thrilled to hear that you find our the Feefo hub easy to navigate. We strive to provide a user-friendly platform that empowers businesses to enhance their services based on valuable customer insights. We are delighted to hear that our sales rep was instrumental in supporting you with all things Feefo-related. Providing exceptional customer service is a top priority for us. Thank you for choosing Feefo as your feedback platform, and we look forward to continuing to support your business's success. Best regards, The Feefo Team Replied March 2024 Read More DO Devin O. Verified reviewer Insurance 51-200 employees Used daily for more than 2 years Review source Reviewed April 2022 A good review-gathering solution 3 Feefo is fine, but the widgets gallery is limited. It's also not a very intuitive platform, we typically have to reach out to our rep for help making changes or implementing new things. Ratings Breakdown 2 Ease of use 3 Value for money 5 Customer support 3 Functionality Pros: We got a dedicated Feefo review page for our brand which showcases customer reviews. Cons: Our dev team had to set up a complicated API, it's expensive. Reasons for choosing Feefo We liked the Feefo rep a lot better Vendor Response Hi Devin, Thank you for sharing your feedback with us. We're pleased to hear that Feefo was able to provide your brand with a way to showcase your customer reviews. We understand the importance of having a platform that highlights customer feedback and helps build trust with your audience. We appreciate all your comments. Your feedback helps us identify areas for enhancement, and we will work towards making the platform more intuitive and expanding our widgets gallery. We're glad to hear that you found value in working with your Feefo representative. Providing exceptional support and guidance is important to us, and we're committed to ensuring that your experience with Feefo is positive and productive. Thank you for choosing Feefo as your review-gathering solution. We value your partnership and look forward to continuing to support your brand's success. The Feefo Team Replied March 2024 Read More Showing 1 - 5 of 5 Reviews ## Other Top Recommended Customer Experience Software [Zendesk Suite](https://www.softwareadvice.com/product/26892-Zendesk/) **4.4** (4081) Recently recommended **4** times [SurveyMonkey](https://www.softwareadvice.com/customer-satisfaction/surveymonkey-profile/) **4.6** (10461) Recently recommended **0** times [Zoho CRM](https://www.softwareadvice.com/crm/zoho-crm-profile/) **4.3** (6978) Recently recommended **0** times [Hootsuite](https://www.softwareadvice.com/collaboration/hootsuite-profile/) **4.4** (3797) Recently recommended **0** times Stuck Between Options? Our experts can help you compare Feefo with other top options, so you can find the best fit for your needs. ## See what companies are saying about Software Advice