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MAXMA is a cloud-based customer-loyalty software for retail and e-commerce businesses. The platform comes with various marketing and communications automation features. API-centered fast integration with PoS systems allows businesses to start growing rapidly in key performance indicators such as LTV, retention rate, and revenue. MAXMA lets users manage customer segmentation with various combinations of filters. The built-in mechanism empowers auto-funnels based on customer behavior with communication instruments and a referral system allows loyal customers to become brand advocates. Users can manage all promotional discounts, coupons, and events from one platform with various sets of filters and rules.

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