--- title: "Open Loyalty Reviews, Pros and Cons - 2026 Software Advice" description: "Reviews of Open Loyalty. Learn how real users rate this software's ease-of-use, functionality, overall quality and customer support. Talk to our advisors to see if Open Loyalty is a good fit for you!" source_url: "https://www.softwareadvice.com/customer-loyalty/open-loyalty-profile/reviews/" page_type: "reviews" language: "en" --- [Home](https://www.softwareadvice.com/) / [Customer Loyalty Software](https://www.softwareadvice.com/customer-loyalty/) / [Open Loyalty](https://www.softwareadvice.com/customer-loyalty/open-loyalty-profile/) / Open Loyalty Reviews Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. [Overview](https://www.softwareadvice.com/customer-loyalty/open-loyalty-profile/) Reviews [Alternatives](https://www.softwareadvice.com/customer-loyalty/open-loyalty-profile/alternatives/) # Open Loyalty User Reviews ## Reviews summary - Overall rating: 4.8/5 - Total reviews: 15 ### Secondary ratings - Ease of use: 4.5/5 - Customer support: 4.7/5 - Value for money: 4.7/5 - Functionality: 4.5/5 ### Rating distribution - 5 stars: 12 reviews (80%) - 4 stars: 3 reviews (20%) - 3 stars: 0 reviews (0%) - 2 stars: 0 reviews (0%) - 1 star: 0 reviews (0%) ## Open Loyalty customer reviews Showing reviews 1-15 of 15 (page 1). ### Open Loyalty rewards - Overall rating: 4/5 - Reviewer: Mark P. - Verified reviewer: Yes - Industry: Information Technology and Services - Company size: 51-200 employees - Product usage: Used daily for less than 2 years - Reviewed: September 2021 - Review source details: This review was submitted organically. No incentive was offered The software has been easy to use and understand. The API documentation is kept up to date and is easy to consume. The team at Open Loyalty are great, they consistently provide good service and are willing to help if required. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 3/5 - Functionality: 5/5 #### Pros The software was easy to install and use. There are a few key configurations needed but nothing a mid-senior developer cannot manage. The ability of the software to easily create reward campaigns, load bulk vouchers and issue out is quick and painless. Open Loyalty is free to use which is great for testing out the platform and helping to define how your business way want to use it. #### Cons It is a little limited in terms of reporting functionality via the admin console or API. --- ### The best solution for loyalty program implementations - Overall rating: 5/5 - Reviewer: Darío V. - Verified reviewer: Yes - Industry: Computer Software - Company size: 11-50 employees - Product usage: Used daily for less than 12 months - Reviewed: March 2020 - Review source details: This review was submitted organically. No incentive was offered The application is very responsive at all times and has been designed for scalability, which we've never have had the need to do since the default configuration is more than enough for our customers' user base. We've implemented this solution with several clients and it's been a really quick and easy solution that has kept our customers happy. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Functionality: 4/5 #### Pros This is an ideal solution for companies that seek to complement their current e-business / CRM / ERP with a loyalty program without breaking nor the bank nor their current functionality. Every possible scenario has been thought out: campaigns with a set range of dates, rewards that depend on the client's loyalty level, segmentation of clients based on their number of points, rewards exchanged, number of transactions, etc. It's really easy to integrate with existing front-end solutions and has an admin panel that helps defining and dynamically changing levels, client segments, points-reward conversion rates, and also look at each client's transaction history, solve attribution problems, etc, effectively treating the loyalty program as an external module of their main software. #### Cons There have been two main misunderstandings about Open Loyalty so far: that it's free (because of the "Open" part) and that it's an out-of-the-box solution. The development version is indeed free and serves the purpose of allowing the construction of a quick proof of concept of the implementation, when the online demo is not enough for an evaluation of the product. The idea that this product would be a solution that could be configured and just published to the world is a little off. This product serves all purposes and can be easily integrated (through JSON requests) with any existing front-end that can be extended, be it the front-end for the acquisition of points or the one for exchanging them. --- ### Robust system with lots of features out of the box - Overall rating: 4/5 - Reviewer: Joris S. - Verified reviewer: Yes - Industry: Information Technology and Services - Company size: 11-50 employees - Product usage: Used daily for less than 2 years - Reviewed: August 2021 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros We liked that it's customizable, scalable and we get full access to the source code. On the campaign configuration side, we appreciate the different types of programs we can create that can improve user engagement and keep them happy. We are also pleased with the fast and responsive customer service. #### Cons We experienced some issues during the initial setup as our tech team was not familiar with all of the tech stacks used, some of our requirements are not supported, and our tech team experiences some challenges in customizing it. Other problems are attributed to the language barrier and different time zones. --- ### OpenLoyalty allowed us a quick market entry - Overall rating: 4/5 - Reviewer: Anna A. - Verified reviewer: Yes - Industry: Financial Services - Company size: 51-200 employees - Product usage: Used daily for less than 12 months - Reviewed: February 2023 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros - The frontend is super easy to handle and settings allow realizing most our requirements out of the box. - Quick and helpful customer support in case of any problems #### Cons - From a product manager perspective it would be great to customize reports according to my needs. - Requesting new functionalities takes a time until prioritization on OpenLoyalty side. - Overall great documentation but versioning could be a bit better in terms of what has changed exactly. --- ### Rapid deployment and flexibility of integration - Overall rating: 5/5 - Reviewer: Cristóbal R. - Verified reviewer: Yes - Industry: Information Technology and Services - Company size: 2-10 employees - Product usage: Used weekly for less than 2 years - Reviewed: September 2021 - Review source details: This review was submitted organically. No incentive was offered It was a successful project with great support from the supplier. In a very short time, our client was able to launch a loyalty program with personalized strategies and a portal for their clients. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros The best thing was, that we had the opportunity to give our clients a solution in a very fast way and adapted to their needs, integrating it with their POS systems in an agile way using the API's #### Cons In some moments it was difficult to interact with the database since everything has to be done via API's and in some moments it can complicate the resolution of an incident. #### Reasons for choosing Open Loyalty For its speed of deployment and its customization capacity --- ### Highly recommended loyalty solution - Overall rating: 5/5 - Reviewer: Tai H. - Verified reviewer: Yes - Industry: Information Technology and Services - Company size: 201-500 employees - Product usage: Used weekly for more than 2 years - Reviewed: October 2022 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros The full capacity of loyalty features and flexibility on both on-prem and cloud. #### Cons Need a better user-friendly BackOffice and Reporting capability. --- ### Very professional project/product planning and support - Overall rating: 5/5 - Reviewer: Faustina B. - Verified reviewer: Yes - Industry: Information Technology and Services - Company size: 201-500 employees - Product usage: Used daily for less than 6 months - Reviewed: August 2022 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. OpenLoyalty is a very professional company and has helped us a lot with the implementation of the whole Loyalty experience we are implementing. The devs team finds for every problem a good and pragmatic solution and customizes their product based on our needs with good quality and releases on a regular basis. We get in a very quick time very good support from OpenLoyalty to any of our questions #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros The software is very customizable and covers a lot of use cases. Customization and also support works very good #### Cons I have no cons to report. We have a very good experience with OpenLoyalty --- ### One year user - Overall rating: 5/5 - Reviewer: Dejan Z. - Verified reviewer: Yes - Industry: Computer Software - Company size: 10000+ employees - Product usage: Used daily for less than 2 years - Reviewed: April 2022 - Review source details: This review was submitted organically. No incentive was offered Super! #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Easy to use, simple. Vendor responded to our feature request. Good communication. #### Cons Proper API Versioning is must for this software. --- ### Morden / Safe / Customizable Loyalty system - Overall rating: 5/5 - Reviewer: Eric P. - Industry: Computer Software - Company size: 11-50 employees - Product usage: Used daily for more than 2 years - Reviewed: October 2018 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Open source Easy to use Great community New features are updated frequently Cost effective #### Cons Your tech team need to have a big experience with PHP and Docker --- ### Nice for engaging Customers - Overall rating: 5/5 - Reviewer: Burak C. - Verified reviewer: Yes - Industry: Telecommunications - Company size: 501-1000 employees - Product usage: Used other for less than 6 months - Reviewed: January 2021 - Review source details: This review was submitted organically. No incentive was offered Has a fast and reliable and knowledgeable customer service. #### Ratings breakdown - Ease of use: 5/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros Has a feature of setting rules and acting with the behaviors so not open for mistakes. Campaigns and promotions can be created and has a very friendly user interface that can be adapted easily. #### Cons Only web based at the moment and needs an app for mobiles. --- ### Great Way to Connect - Overall rating: 5/5 - Reviewer: Daniel M. - Verified reviewer: Yes - Industry: Sports - Company size: 201-500 employees - Product usage: Used weekly for less than 12 months - Reviewed: September 2022 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Our users have loved the loyalty program so far and finding new ways to earn points. #### Ratings breakdown - Ease of use: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Our Loyalty Program is a huge part of how we connect with our users and it would not be possible without Open Loyalty. I like how you have the option to create a variety of earning rules which allows us to engage with users in many ways. #### Cons Having a closer integration with our marketing app would make messaging our users much easier and likely give us more creative options. --- ### Open Loyalty is Great! - Overall rating: 5/5 - Reviewer: Pranesh K. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 11-50 employees - Product usage: Used other for less than 2 years - Reviewed: March 2020 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros Easy to scale and customise. Very good support Easy to integrate the technology #### Cons Could have a larger range of generic features --- ### Open Loyalty Review - Overall rating: 5/5 - Reviewer: Pedro Pablo M. - Verified reviewer: Yes - Industry: Consumer Goods - Company size: 51-200 employees - Product usage: Used weekly for less than 6 months - Reviewed: August 2022 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 5/5 - Functionality: 5/5 #### Pros Easy of use, quick changes for customization, flexibility #### Cons API docs could be organized better, as it is a bit confusing sometimes to find a specific endpoint --- ### Open Loyalty Review - Overall rating: 5/5 - Reviewer: Anupam A. - Verified reviewer: Yes - Industry: Financial Services - Company size: 501-1000 employees - Product usage: Used daily for less than 6 months - Reviewed: February 2023 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros The best part of the platform is ease of use and great documentation #### Cons There are no api's for bulk update of members --- ### Product Manager Review - Overall rating: 5/5 - Reviewer: Nicole K. - Verified reviewer: Yes - Industry: Sports - Company size: 51-200 employees - Product usage: Used monthly for less than 6 months - Reviewed: September 2022 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 4/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros I like the usability of the software. It's pretty easy to learn how to use and navigate around the softwar. #### Cons The lack of ability to generate custom reports --- Open Loyalty Reviews, Pros and Cons - 2026 Software Advice