Yotpo

RATING:

4.6

(357)

About Yotpo

Yotpo is a cloud-based content marketing platform for e-commerce businesses that enables users to collect user-generated content and use the content to build a brand and manage the customer experience. The integrated solution lets brands collect, curate, manage and respond to user-generated content. It leverages customer reviews and photos throughout the buyer journey to increase trust with the customers. Users can combine reviews and photos with customized display options to improve brand visibility. They can also highlight customer content in marketing campaigns to increase search visibility among relevant shoppers. Yotpo monitors e-commerce sites’ search engine optimization (SEO) rankings and social media channels. It offers content marketing features such as em...

Awards and Recognition

FrontRunner 2023
Software Advice's FrontRunners report ranks top products based on user reviews, which helps businesses find the right software.
Yotpo create campaigns

Yotpo Reviews

Overall Rating

4.6

Ratings Breakdown

Secondary Ratings

Ease-of-use

4.5

Customer Support

4.5

Value for money

4

Functionality

4.5

Most Helpful Reviews for Yotpo

1 - 5 of 352 Reviews

Markeisha

2 - 10 employees

Used unspecified

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

4

Reviewed June 2023

Don't think about it, just do it!

User Profile

Travis

Verified reviewer

Used daily for more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

4

FUNCTIONALITY

5

Reviewed November 2017

Delivers reviews, easy to use!

It makes my client's money every day and increases engagement. It makes me look good every time I recommend it and Yotpo is a great company to deal with.

PROS

Yotpo is easy to install if you're using a major eCommerce cart provider like Magento, Shopify, etc. There are some other copy cats out there that promise the world but they have all fallen short or simply miss things. I'm using the incentive coupons to get more reviews with some clients and it's awesome. The review moderation is easy to use, makes sense and we use it every day. As an eCommerce consultant I recommend Yotpo to all my clients and see the results first hand.

CONS

Yotpo can be a powerful tool in the right hands. It has a ton of features and you can get lost during setup on which are the most important.

Mathias

Sporting Goods, 2-10 employees

Used daily for less than 6 months

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

4

CUSTOMER SUPPORT

5

FUNCTIONALITY

4

Reviewed June 2021

Yotpo: Easy to use, insightful analytics and customer friendly.

YotPo provides me with alot of features that helps new customers in the right direction when chosing a product to buy. With great display of former reviews and product reviews, new customers trust your business and the step to finish a purchase.

PROS

The ability to have an easy overview of all the tools and alot of the features happens automatically. With YotPo you will have every tool inhouse and when everything is set up correctly you are provided with useful analytics and a great overview of how your customers review the business.

CONS

There is quite a handfull of features so it's easy to get "lost" within all of them.

Reason for choosing Yotpo

I was already in talk with YotPo when Lipscore approched me. It seemed YotPo could provide me with a more all inclusive platform.

Reasons for switching to Yotpo

Mainly the lack of customer service at Feefo.

Vendor Response

Thank you for leaving a review. We're happy to hear you're enjoying using Yotpo. If you have any questions or need any guidance regarding the features available in your plan and how to best utilize them, please feel free to reach out to our customer service and they will do everything they can to assist you.

Replied June 2021

Mats

Consumer Goods, 2-10 employees

Used daily for less than 12 months

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

2

EASE OF USE

2

VALUE FOR MONEY

1

CUSTOMER SUPPORT

1

FUNCTIONALITY

2

Reviewed February 2022

Not suitable for small business owners

PROS

It's easy to use and doesn't need much hands-on.

CONS

Most of its feature are locked between different tiers, a weird business model for a modern SaaS platform. The main reason for writing this review is that they lure you as a user, to select higher tiers to be able to use these functions and/or features. For example, the plan I picked include coupons functionality. Its use include to send out coupons to customers in order to get them to review products and give them a rebate if they do so. Something I thought was great. However, the one feature I wanted to use with coupons was locked behind a different plan (tier). Something which was not indicated on their comparison. I signed up, only to realize this. I asked for a refund and Yotpo decided that I was not eligible for a refund due to that this information was listed on a whole different page? How is that a valid reason? Include such information in the comparison list. There's nothing that indicates that the feature listed can be behind a different paywall. Another bad feature is the localization. For example; they capitalize every word even in languages that doesn't do that so the UX looks really weird in a language which is not English.

Vendor Response

Thank you for taking the time to leave your feedback, we truly appreciate it. Please know that we hear and sympathize with your frustration about not being able to have access to some of those features. We always try to ensure a business is on their 'right fit' plan -- meaning how much they're paying should align with the services they're receiving and what their business needs to see success with Yotpo; however, we understand that it's not always possible. Please know that if you have any lingering questions about our plans, pricing or refund options - our support team is here to help. Feel free to contact us at any time with any questions.

Replied March 2022

Alli

Retail, 2-10 employees

Used daily for less than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed December 2020

Very pleased with core product!

It's been wonderful working with Yotpo; their team is so helpful and positive.

PROS

We were in desperate need for automated, Verified reviews that didn't require us to monitor or control the spam or misdirected customer service inquires on our site, for a price that we could afford. Yotpo was that solution for us.

CONS

In order to unleash all of the greatness that Yotpo has to offer, you jump from an affordable price to a price that only large co's can afford. Wish there was an option in between.

Reason for choosing Yotpo

1) Ease of implementation and use. 2) Great customer support. 3) Competitors using the same software.

Vendor Response

Thanks for sharing your feedback! We're happy to hear we were able to provide the solutions you needed. We are constantly working on our pricing to try and make sure our customers are on their best fitting plan. We do understand that it sometimes doesn't work out. Do not hesitate to contact us if you have any questions about your plan or any of our other plans.

Replied January 2021