--- title: "TrueLoyal Reviews, Pros and Cons - 2026 Software Advice" description: "Reviews of TrueLoyal. Learn how real users rate this software's ease-of-use, functionality, overall quality and customer support. Talk to our advisors to see if TrueLoyal is a good fit for you!" source_url: "https://www.softwareadvice.com/customer-loyalty/zinrelo-profile/reviews/" page_type: "reviews" language: "en" --- 1 million+ businesses helped. Get advice Get Free Advice [Home](https://www.softwareadvice.com/) / [Influencer Marketing Software](https://www.softwareadvice.com/influencer-marketing/) / [TrueLoyal](https://www.softwareadvice.com/customer-loyalty/zinrelo-profile/) / TrueLoyal Reviews Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. [Overview](https://www.softwareadvice.com/customer-loyalty/zinrelo-profile/) Reviews [Alternatives](https://www.softwareadvice.com/customer-loyalty/zinrelo-profile/alternatives/) # TrueLoyal User Reviews ## Reviews summary - Overall rating: 4.8/5 - Total reviews: 58 ### Secondary ratings - Ease of use: 4.8/5 - Customer support: 4.8/5 - Value for money: 4.7/5 - Functionality: 4.7/5 ### Rating distribution - 5 stars: 50 reviews (86%) - 4 stars: 7 reviews (12%) - 3 stars: 1 reviews (2%) - 2 stars: 0 reviews (0%) - 1 star: 0 reviews (0%) ### Most mentioned pros - The platform was intuitive to use, quick to set up, and effective at encouraging repeat customer engagement through clear, straightforward rewards. While it may not offer advanced analytics or highly sophisticated customization, it performed reliably in its core function and was well‑suited for maintaining customer loyalty in a practical, no‑frills way. - The platform made it easy to reward repeat customers without unnecessary complexity, and the setup was intuitive for both staff and customers. - It's very easy to rework and customize different parts of it, so the program and earning points can be as efficient as possible for our clients. ### Most mentioned cons - cumbersome to implement, hard to justify return on investment, account management is lacking - no sense of urgency and lacks understanding in loyalty concept - Zinrelo can be a little costly to use. - Very costly platform. ## TrueLoyal customer reviews Showing reviews 1-25 of 58 (page 1). ### Simple, Customer‑Focused Loyalty Solution That’s Easy to Manage - Overall rating: 5/5 - Reviewer: Verified Reviewer - Industry: Legal Services - Company size: 51-200 employees - Product usage: less than 1 year · monthly - Reviewed: April 2026 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Overall, my experience with TrueLoyal was positive and easy to manage, particularly for businesses looking for a simple loyalty solution without unnecessary complexity. The platform was intuitive to use, quick to set up, and effective at encouraging repeat customer engagement through clear, straightforward rewards. While it may not offer advanced analytics or highly sophisticated customization, it performed reliably in its core function and was well‑suited for maintaining customer loyalty in a practical, no‑frills way. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros What I liked most about TrueLoyal was its straightforward, customer‑centric approach to loyalty programs. The platform made it easy to reward repeat customers without unnecessary complexity, and the setup was intuitive for both staff and customers. I also appreciated its flexibility in defining rewards and campaigns, which helped encourage repeat visits while keeping the loyalty experience simple, clear, and easy to manage. #### Cons What I liked least about TrueLoyal was that it felt somewhat limited in advanced features and analytics. While it handled basic loyalty programs well, there wasn’t as much depth in reporting, customer segmentation, or automation compared to larger or more mature platforms. Customization beyond the core setup could also feel constrained, which might be a drawback for businesses looking to build more sophisticated or highly tailored loyalty strategies. --- ### Easy to use and so effective - Overall rating: 5/5 - Reviewer: Kerry A. H. - Verified reviewer: Yes - Industry: Hospitality - Company size: 10000+ employees - Product usage: less than 1 year - Reviewed: November 2015 - Review source details: This review was submitted organically. No incentive was offered We love the ease of use. TINTUP is so intuitive. The variety of templates provides so many different looks. The tool allows for moderation, or not. We have found the TINTUP team to be so responsive and helpful. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 #### Pros Great customer service. Intuitive platform. Looks and performs great. #### Cons Limitations on the number of TINTs for large enterprises can be restrictive if you are unable to increase package subscription. --- ### Pricey but it works - Overall rating: 4/5 - Reviewer: Grant D. - Industry: Retail - Company size: 51-200 employees - Product usage: 3-5 years · weekly - Reviewed: October 2024 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. The Zinrelo team helped me pick up their program, get it off the ground, and make it successful with our brand as I entered a new role. Great customer service and very helpful every step of the way. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 3/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros Very built out, easy to use, customer service is amazing #### Cons Very costly platform. Add ons are expensive. It works but costs an arm and a leg. Be prepared to market it like crazy and capitalize #### Vendor response We're glad to hear that you found our platform easy to use and that our customer service has been there to support you at every step. We understand that pricing is an important consideration, and we appreciate your transparency. Our aim is to offer a robust platform that delivers value, and we’re constantly working on improving the cost-effectiveness of our solutions, including our add-ons. It’s great to know that the Zinrelo program has been successful for your brand, and we’re here to continue supporting your growth. If you have any further suggestions or need assistance with marketing strategies to make the most out of the platform, don’t hesitate to reach out! Replied October 2024 --- ### Zinrelo Loyalty rewards platform review - Overall rating: 4/5 - Reviewer: Verified Reviewer - Industry: Sporting Goods - Company size: 11-50 employees - Product usage: 3-5 years · daily - Reviewed: June 2020 - Review source details: This review was submitted organically. No incentive was offered Customer service is NOT good. Communication can be improved. #### Ratings breakdown - Ease of use: 2/5 - Value for money: 1/5 - Customer support: 1/5 - Functionality: 4/5 #### Pros Loyalty reward points is the most valueble #### Cons The referral program and how it is set up on our platform. Customers really have a hard time understanding the program and what it does. --- ### Simplified Loyalty: A User-Friendly Gem - Overall rating: 5/5 - Reviewer: Verified Reviewer - Industry: Cosmetics - Company size: 201-500 employees - Product usage: 3-5 years · daily - Reviewed: September 2023 - Review source details: This review was submitted organically. No incentive was offered We are effectively addressing the challenge of enhancing customer loyalty and engagement. The benefits realised include increased customer retention, higher customer lifetime value, and improved brand loyalty #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros What we appreciate most about this product is its user-friendliness. It's incredibly easy to use, and our customer service team has a genuine affinity for it. This streamlined usability has significantly enhanced our operational efficiency and customer interactions. #### Cons There is really nothing to improve about this product. We absolutely love everything about Zinrelo! #### Vendor response Thank you for the great review Sue! It is great to know the usability of our platform has significantly enhanced your operational efficiency. Replied October 2023 --- ### Zinrelo - Great software, a few challenges - Overall rating: 5/5 - Reviewer: Verified Reviewer - Industry: Packaging and Containers - Company size: 11-50 employees - Product usage: 1-3 years · weekly - Reviewed: October 2023 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Great company to work with that is staffed by great people. Our customers have responded well to the addition of our loyalty program and they have been using it frequently. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros This is a very well thought out Loyalty Program. It is very feature rich and contains robust user, program and reporting dashboards that are intuitive to use. The setup requires walkthrough which Zinrelo provides and is very good. This is a good company with a helpful staff. #### Cons For 95% of our users Zinrelo works as advertised. But for the other 5% the experience is not as smooth and has required manual management to meet their expectations. To Zinrelo's credit they are always responsive to issues our users experience and I'm hopeful that the issues will be resolved. #### Vendor response Thanks for great review David! I would encourage you to send me the feedback on mihir@zinrelo.com from the 5% to whom the experience has not been top notch. We would love to work on that. Replied November 2023 --- ### Zinrelo is Great! - Overall rating: 5/5 - Reviewer: Melissa A. - Industry: Retail - Company size: 11-50 employees - Product usage: 3-5 years · daily - Reviewed: October 2024 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. It's been great for our company and has helped us grow as a business. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Easy to use :) Has great customer service! #### Cons N/A I'm satisfied with how it works for our business #### Vendor response Thank you for the super review, Melissa! At Zinrelo, we always follow a 'Customer First' approach, and it is heartening to get acknowledged for it. We are extremely pleased you appreciated the customer service we provide. We strive to keep giving our best to our customers Replied October 2024 --- ### Using Zinrelo with Netsuite - Overall rating: 4/5 - Reviewer: Kathryn S. - Industry: Retail - Company size: 11-50 employees - Product usage: 1-3 years · daily - Reviewed: September 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. We really like the platform, and we believe that our customers like it. We are really excited to work to grow our loyalty program, and start leveraging all of the features that it has to offer. #### Ratings breakdown - Ease of use: 3/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros We are really quite happy with our Zinrelo Loyalty program, and we are particularly happy with how the Zinrelo team reaches out to us to suggest new features that we could be using, to drive more traffic to the website. #### Cons While the platform itself is easy to use, we did have some difficulty with integration, and getting all of the web orders to track. We were eventually able to resolve that issue though. Currently, it is only tracking orders for web purchases. In order to track in store purchases, we would need to have an API integration built into the backend of our system, which will be an additional cost. It is something that we would like to do, however, because it will really make the Zinrelo program work seamlessly. --- ### User-Friendly with Excellent Product Support - Overall rating: 5/5 - Reviewer: Verified Reviewer - Industry: Apparel & Fashion - Company size: 51-200 employees - Product usage: less than 1 year · weekly - Reviewed: September 2023 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros The standout feature of this product for us is its ease of use and flexibility. It seamlessly adapted to our business needs and can be scaled easily making it a versatile solution for our industry #### Cons One area for improvement could be the product's free reporting feature. This would provide even greater flexibility to cater to specific business needs and preferences. #### Vendor response Thank you for the great review Monica! It is great to know you are enjoying the flexibility that Zinrelo's platform offers. We have made a note of the reporting feature and we will take it up internally. Replied September 2023 --- ### Zinrelo is a gret easy to use software - Overall rating: 5/5 - Reviewer: RON w. - Industry: Automotive - Company size: 51-200 employees - Product usage: 1-3 years · daily - Reviewed: May 2022 - Review source details: This review was submitted organically. No incentive was offered Terrific ROI, offering rewards to our customers has increased the bottom line #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Very easy to use, plus when there is an issue Zinrelo is very easy to contact and they get back to you ASAP #### Cons No real cons if you read the documentation you can figure out how to use it. #### Vendor response Thank you for the great review Ronald! It is heartening to see you have significantly increased your bottom line with Zinrelo. Replied August 2022 --- ### Zinrelo has been a great addition to our marketing strategy - Overall rating: 5/5 - Reviewer: Stephen P. - Industry: Sporting Goods - Company size: 51-200 employees - Product usage: 3-5 years · daily - Reviewed: August 2022 - Review source details: This review was submitted organically. No incentive was offered Excellent software and customer service. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Customers enjoy the point system, and it was easy for us to customize and monitor. Once implemented you do not have to adjust anything. #### Cons Setup through ASP.NET was a little confusing, but not impossible. #### Vendor response Thank you for the great Stephen! Replied August 2022 --- ### Zinrelo is in a league of its own - Overall rating: 5/5 - Reviewer: Zev H. - Industry: Retail - Company size: 51-200 employees - Product usage: 1-3 years · daily - Reviewed: November 2020 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Their features were setup to suit our needs. They delivered more than the expectations we had from these features. To add to it, we love their customer support. #### Cons We are happy with the whole offering. No complaints. #### Vendor response Thank you so much for your kind words, Zev. We really appreciate you taking the time out to share your experience and review us. Replied November 2020 --- ### Terrific loyalty marketing engine - Overall rating: 5/5 - Reviewer: Verified Reviewer - Industry: Retail - Company size: 11-50 employees - Product usage: 3-5 years · weekly - Reviewed: September 2020 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros At Saltwater Aquarium we wanted to improve our customer engagement and Zinrelo was helpful in this matter. We got a lot of insights with which we were able to set triggers to send out relevant campaigns. #### Cons We have been using it for 2 years and nothing comes to mind. #### Vendor response Thank you so much for your kind words, Kenneth. We really appreciate you taking the time out to share your experience and review us. Replied November 2020 --- ### Loyalty solution for 360-degree customer engagement and business growth - Overall rating: 5/5 - Reviewer: Beth T. - Industry: Arts and Crafts - Company size: 11-50 employees - Product usage: 3-5 years · weekly - Reviewed: June 2021 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros The program structure suggested by Zinrelo was a perfect fit for our business. Our customer retention, revenues, customer engagement - everything has improved. #### Cons There is an issue with Netsuite coupon codes sometimes. #### Vendor response Thank you so much for your kind words, Beth. We really appreciate you taking the time to share your experience and review us. Replied June 2021 --- ### Zinrelo is the one of the best - Overall rating: 5/5 - Reviewer: Verified Reviewer - Industry: Sporting Goods - Company size: 51-200 employees - Product usage: less than 1 year · weekly - Reviewed: June 2022 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Functionality: 5/5 #### Pros We have recently started our rewards program, and fortunately, we picked Zinrelo. They've been a great help every step of the way. #### Cons We have experienced good traction from our customers and there is nothing that I can think of for now. #### Vendor response Thank you for the great review Toni! It is heartening to see you are getting good traction with your customers with Zinrelo's platform. Replied August 2022 --- ### Great new tool for our business - Overall rating: 5/5 - Reviewer: Diane M. - Industry: Internet - Company size: 2-10 employees - Product usage: less than 1 year · daily - Reviewed: May 2020 - Review source details: This review was submitted organically. No incentive was offered Great Rewards program for our web site! Has been easy for customers to understand, and the service is great from Zinrelo. Growing our business and engaging our customers - lots of new and repeat visitors - very happy with this new addition to our business. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Ease of use and integration with current systems #### Cons We did experience a few minor issues after startup that required Zinrelo tech team wot work with MIVA team - that was sometimes cumbersome - as far as testing and coordinating between the teams - a minor issue. --- ### Loyalty solution for overall business growth - Overall rating: 5/5 - Reviewer: Verified Reviewer - Industry: Machinery - Company size: 11-50 employees - Product usage: less than 1 year · weekly - Reviewed: November 2021 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Zinrelo’s platform truly creates a 360-degree engagement program for end-users. That has been very important for us to increase our customer retention. #### Cons Nothing at all I will update once I have something to share #### Vendor response Thank you for your review Dylan. It is great to see our solution has helped increase customer retention for your business. Replied December 2021 --- ### Great Product - Overall rating: 5/5 - Reviewer: Verified Reviewer - Industry: Education Management - Company size: 10000+ employees - Product usage: less than 1 year · weekly - Reviewed: February 2021 - Review source details: This review was submitted organically. No incentive was offered The service that has been provided is amazing. The team at Zinrelo has always helped us whenever we have needed and goes above & beyond. #### Ratings breakdown - Ease of use: 5/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros It sits easily on our website. They keep adding new features as per the requirement. #### Cons None so far, reporting could have been one area better scoped at our end, but nothing on Zinrelo's end. #### Vendor response Thank you so much for your kind words, Katie. We really appreciate you taking the time out to share your experience and review us. Replied February 2021 --- ### Very Satisfied - Overall rating: 5/5 - Reviewer: Verified Reviewer - Industry: Food & Beverages - Company size: 11-50 employees - Product usage: less than 1 year · daily - Reviewed: March 2021 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros It blends seamlessly into our existing platform. #### Cons Creating codes takes some training for customers, but it is to be expected. #### Vendor response Thank you so much for your kind words, Brian. We really appreciate you taking the time out to share your experience and review us. Replied April 2021 --- ### The best free loyalty rewards app - Overall rating: 5/5 - Reviewer: Alex M. - Industry: Apparel & Fashion - Company size: 11-50 employees - Product usage: less than 1 year · daily - Reviewed: February 2019 - Review source details: This review was submitted organically. No incentive was offered We use the free plan and it works perfectly for what we wanted! #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros The app is very easy to use and customizable, offering plenty of rewards options and seamlessly flow with our brand. #### Cons There isn't anything I dislike about the app! --- ### Zinrelo is the Gold standard of Marketing. - Overall rating: 5/5 - Reviewer: Verified Reviewer - Industry: Food & Beverages - Company size: 11-50 employees - Product usage: 1-3 years · daily - Reviewed: September 2024 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. I cannot recommend Zinrelo enough. Without them, we more than likely wouldn't have as many clients as we do already. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Zinrelo is a company that makes rewarding loyalty efficient as well as easy. Through their countless features, our company has benefited highly. What's really worth highlighting is their customer service. Someone from Zinrelo always responds in a very timely manner to address any needs that we have. I especially like the points system. It's very easy to rework and customize different parts of it, so the program and earning points can be as efficient as possible for our clients. #### Cons Zinrelo can be a little costly to use. Possibly offer discounted plans in the near future or ways to earn some sort of credit. #### Vendor response Thank you for the glowing review and recommendation, Katie! At Zinrelo, we always follow a 'Customer First' approach, and it is heartening to get acknowledged for it. We are extremely pleased that you are enjoying our flexible technology platform and that our features have benefited your company. We strive to keep giving our best to our customers Replied September 2024 --- ### Best loyalty program so far - Overall rating: 5/5 - Reviewer: Raphael F. - Industry: Cosmetics - Company size: 501-1000 employees - Product usage: 3-5 years · weekly - Reviewed: March 2023 - Review source details: This review was submitted organically. No incentive was offered Yon-Ka Paris has been using Zinrelo for more than 5 years. I also tried other solutions such as Smile.io and Yotpo rewards for different projects and always ended up switching to Zinrelo. Zinrelo has the best customer service and technical support, always available and extremely helpful. They're helping us (without counting their hours) for a migration to Magento we're currently working on for our B2B website, and on many other B2C projects such as the refer a friend program. Working with them feels like working with our own team really. Our success is also theirs, and you can tell. I highly recommend them. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros - top notch integration/technical team- customer support- admin panel ease of use- loyalty program easy to set up - price #### Cons An integration with [sensitive content hidden] (our current CMS) back in 2015 would have been sensational. #### Vendor response Thank you for the great review Raphael! It is heartening to see you are enjoying Zinrelo's platform so much. Replied September 2023 --- ### Hard to show specific value to rewards program - Overall rating: 3/5 - Reviewer: greg m. - Industry: Food & Beverages - Company size: 11-50 employees - Product usage: 3-5 years · monthly - Reviewed: October 2023 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. fair at best. likely going to pull out program #### Ratings breakdown - Ease of use: 3/5 - Value for money: 1/5 - Customer support: 2/5 - Functionality: 3/5 #### Pros concept of rewards program. #### Cons cumbersome to implement, hard to justify return on investment, account management is lacking - no sense of urgency and lacks understanding in loyalty concept #### Vendor response Hi Greg, Zinrelo is recognized as a leader in the loyalty software category across multiple review platforms. We have also received many testimonials and reviews for great support. It is unfortunate you have faced the issues you mentioned. We take pride in delivering a great product and customer support and we would love to work with you to get to the bottom of this. I would urge you to mail me on mihir@zinrelo.com so I can internally address the problems you faced. Replied November 2023 --- ### Great Software to have fro a grwoing online store. - Overall rating: 5/5 - Reviewer: Verified Reviewer - Industry: Retail - Company size: 2-10 employees - Product usage: less than 1 year · daily - Reviewed: September 2019 - Review source details: This review was submitted organically. No incentive was offered The Overall experience is impressive , specially dealing with the sales team and the technical support , they are prompt , prompt and friendly and have hands on their program. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Zinrelo has helped me to create this perfect bond and make our customers enhousiaste to place their orders. our customers database was grwoing and needed a customizable program to help keep our customers well rewarded and appreciated . #### Cons some of the features need a deep customization , but that is the part of the paid service , you get what you pay for , however i find the basic features are more than enough , but you shoudl consider doing these customization in the future specially for online stores to make the software looks better on the website. we are considering this in the future. --- ### Zinrelo Review - Overall rating: 4/5 - Reviewer: Tyler A. - Industry: Packaging and Containers - Company size: 11-50 employees - Product usage: less than 1 year · daily - Reviewed: December 2020 - Review source details: This review was submitted organically. No incentive was offered Overall it has been a positive experience. We'd recommend this product to others, and it works well with Shopify. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros It was pretty easy to set up. It was easy talking with their sales team, and implementation team. The software is good, and the concept of reward points is something that we've been wanting to do for a while. #### Cons There aren't many things I could think of. #### Vendor response Thank you so much for your kind words, Tyler. We really appreciate you taking the time out to share your experience and review us. Replied December 2020 ---